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Starbucks Dunkin' Donut Mcdonald'S Critical Success Factors Weight Ratin G Score Rating Scor E Rating Score

The document contains a competitive profile matrix comparing Starbucks, Dunkin' Donuts, and McDonald's across 11 critical success factors. Starbucks received the highest total score of 3.75 out of 5 based on ratings between 2-4 across all factors, indicating it has the strongest overall competitive position according to the analysis.

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Euneze Lucas
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208 views1 page

Starbucks Dunkin' Donut Mcdonald'S Critical Success Factors Weight Ratin G Score Rating Scor E Rating Score

The document contains a competitive profile matrix comparing Starbucks, Dunkin' Donuts, and McDonald's across 11 critical success factors. Starbucks received the highest total score of 3.75 out of 5 based on ratings between 2-4 across all factors, indicating it has the strongest overall competitive position according to the analysis.

Uploaded by

Euneze Lucas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TABLE # 1 : Competitive Profile Matrix of Starbucks Corporation

Starbucks Dunkin' Donut McDonald's


   

Critical Success Factors Weight Ratin Score Rating Scor Rating Score
g e

Customer Service 0.10 4 0.40 3 0.15 2 0.10

Financial position 0.10 4 0.40 3 0.30 2 0.20

Market Share 0.05 4 0.40 3 0.30 2 0.20

Brand 4
Reputation/Image 0.10 0.60 3 0.45 2 0.30

Advertising 0.10 4 0.20 3 0.15 2 0.10

Production capacity 0.10 4 0.40 3 0.30 2 0.20

Product Quality 0.15 4 0.60 3 0.45 2 0.30

Price Competitiveness 0.05 2 0.10 3 0.15 4 0.20

Customer Loyalty 0.10 4 0.30 2 0.20 3 0.30

Global expansion 0.15 3 0.60 2 0.45 4 0.30

TOTAL 1.00   3.75   2.95   2.20

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