SAINT MICHAEL COLLEGE, CANTILAN, INCORPORATED
Cantilan, Surigao del Sur
College Department
First Semester A.Y. 2022-2023
LEARNING MODULE
ON
INTRODUCTION TO MICE
MODULE 1: INTRODUCTION TO MICE
I. INTRODUCTION
Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which
large groups, usually planned well in advance, are brought together. Recently there has been an industry trend
toward using the term "meetings industry" to avoid confusion from the acronym. Other industry educators
who are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting
and events and profession.
II. TOPICS
Definition of MICE
III. TIMEFRAME: 2 hours
IV. OBJECTIVES
To define tourism
To define tourist from excursionists
To understand the various elements of travel used as criteria for defining travelers and tourists
To explain the nature of a tour
To elucidate the characteristics of a tourist product and a tourist destination
To compare tourism with other industries
To appreciate the importance of tourism
V. SUMMARY OF TOPICS
What is MICE?
Meetings
Meetings are typically held in hotel conference rooms or at convention centers. They are single-day events that bring
together a group of professionals to address a key challenge or set goals for the organization.
Incentives
Incentives are travel rewards a company may provide in return for excellent professional performance from individual
employees, groups or partners. A few days in a resort, hotel or popular hospitality venue at your company’s expense
does wonders for employee loyalty.
Conferences
Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across
several days. They often include not only key members of the organization, but also guest speakers and the general
public.
Exhibitions
Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. They
are hyper-focused events that drum up business and help employees to network and build lasting professional
relationships.
VI. EFERENCE
Cruz.Z.L.(2013). Principles of Tourism Part 1. Rex Publishing.
Prepared by:
JUDE MARK T. MOLAY
Instructor
Checked
MARIE VALERIE Y. RUAYNA, MBA
Program Head, Tourism Management
Approved by:
PROSERPINA O. YUHICO, DM
College Dean
TOURISM AND HOSPITALITY 1
ACTIVITY SHEET
MODULE 1
Instructor: MR. JUDE MARK T. MOLAY
NAME:_______________________________________COURSE AND YEAR: ______________
SCORE: _____________
VII. LEARNING ACTIVITIES
Answer the following question:
1. Differentiate tourist product from tourist destination.
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2. Discuss the importance of tourism?
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VIII. SELF EVALUATION (SYNTHESIS OF THE MODULE)
How is tourism different from other industries? Explain your answer.
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Reminder! Please pass your answered modules on time. Thank you! 😊
