YouTube Kids – a parent’s guide
YouTube Kids launched in the UK in November 2015 as a service suitable for younger children
with age-appropriate content. Since then it has undergone some major changes. What do you
need to know about YouTube Kids?
What is YouTube Kids?
YouTube Kids is an app developed by YouTube aimed at delivering age-appropriate content to
young children. The app is available on Android, iOS and some Smart TVs. Until recently, the
content that appeared on the app was predominantly curated by computer-algorithms and
essentially the app was a filtered version of the regular body of videos available on YouTube.
However, the app will now have some human curation, by the YouTube Kids team, and allow for
greater parental control.
What type of content can you expect to find on YouTube Kids?
YouTube Kids offers free-to-watch content. This content is made freely available by having
advertisements run before videos. Content on YouTube Kids ranges from cartoons to nursery
rhymes and from toys reviews to music videos.
Currently, the channel with the greatest number of subscribers, 16.8 million, on YouTube Kids is
“ChuChu TV Nursery Rhymes and Kids Songs” which produces animated versions of popular
children’s rhymes as well as its own songs and educational videos. The second most subscribed
channel, with 15 million subscribers, is LittleBabyBum which is another channel centred on
animated nursery rhymes.
YouTube Kids also offers a paid for service called YouTube Premium (formerly called YouTube
Red). This allows children to watch original content produced by YouTube as well as seasons of
cartoon favourites such as Postman Pat.
YouTube Kids – a parent’s guide
Are there parental controls?
YouTube Kids offers several options and settings to allow parents to curate and control the content
that their child can view.
• The ability to turn-off the search function.
• A timer that limits screen time by disabling the app once a session, whose length has been
determined by a parent, has ended.
• The ability to clear watch and search history and so reset the videos that appear under the
“Recommendations” and “Watch it again” sections.
• The ability to pause watch and search history. Doing this means that videos your child
watches or terms that they search for will not influence what appears in the
“Recommendations” and “Watch it again” sections.
What parental controls are currently being rolled out?
The ability for parents to choose ‘Collections’: YouTube Kids will now include
collections. These will be groups of videos on a variety of subjects curated and provided
by YouTube and its trusted partners.
This will allow parents to reduce the content offered on YouTube Kids to only that on
topics, and from YouTube partners, they deem appropriate. This feature can currently be
accessed through ‘Profile Settings’.
YouTube Kids – a parent’s guide
The ability for parents to allow their children to only view content they have themselves
approved: This feature offers an even greater step in parental control than 'collections'. This
feature will only allow content, whether a video or a channel, chosen by the parent themselves to
be available for their child through the YouTube Kids app
YouTube Kids – a parent’s guide
An improved “Turn Search Off” Function: YouTube Kids has always offered parents the option
of turning off the search function in app. However, until now, this still allowed all videos from the
YouTube Kids’ wider bank of videos to appear on a child's recommended videos list. Now, whilst
the search function in turned off, only those videos approved by the YouTube Kids team
themselves will appear on children’s recommended list.
What are some of the concerns surrounding YouTube Kids?
Advertising
When the YouTube Kids app was released, it advertised to children in a similar way to how it does
for regular viewers of YouTube. This led to outcry from some US-based campaign groups who
claimed that children were unable to clearly differentiate between adverts and video content. In
response, YouTube instituted a bumper period between advertisements and videos.
Does YouTube collect my child’s data?
YouTube Kids does not collect a child's personal data, such as name, contact details and home
addresses. However, it does collect data on what a child is watching to inform their individual
recommended videos list. The app also collects data, for example, on what device the app is being
used on and what version of the app is being used.
