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Syllabus

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Art: va Digital Marketing Agency Program \ ‘ #SayNoToTheory _ Sees Project Assigments on 1 | | za Flipkart EB — | aa Digital Trainee MS Send @ Search Engine Optimization (SEO) Assignment Work i Research the right keywords to get your website ranked better on Google. i Analyse your website pages and implement on-page SEO techniques. @@ Identify your competitors and analyse their websites to build competitive advantage. Leam local SEO and Mobile SEO to target users specifically. I Identify the keywords and strategies implemented by your competitors. @ Search Engine Marketing (SEM) Assignment Work @ Set up a Google Ads Account to run ads on Google.com and Google's associated properties mw Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign's performance Create and run responsive ads on Google Display Network to show your ads on all davicas | Connect your marketing objective to Ads solutions to achieve a business's objective @ Social Media Marketing (SMM) Assignment Work Ii Leam to create a profitable Facebook page that converts the viewers into customers. @ Build your network of existing customers and potential customers while making yourself Teliable in the eyes of audience. 1 Creaie and run effective ad campaigns to target the relevant audience who are interested in your offering. @ Build your fan base on Twitter to create buzz about your business and products. @ Email Marketing Assignment Work 1m Become hands-on on Legal Aspects involved in sending Emails in various countrias 1 Never let your emails land in Spam Folders - Be equipped with key techniques @ Siart to manage your emails professionally using MailChimp @ Inbound Marketing Assignment Work '@ Learn secret techniques to multiply your reach without increasing your Ad budget i Learn step-by-step approach to nurture your emails contacts automatically. @ Build an effective Landing Page i Strategize Drip Marketing Campaign to nurture your leads. @ Web Analytics Assignment Work m Understand how data can be presented in a storytelling format and share your observations 1 Set up Googie Analytics account to create a measurement model for business/blog @ Check and review business's real time, audience, acquisition and behavior report ll Get yourself registered on Google Merchandise Store and understand the dashboard 1 Draw your campaign lifecycle and design a campaign outreach plan based on analytics data ® Build Your Blog Assignment Work 1 Decide the topic of there blog lm Buy domain name or take free sub-domain name from Digital Vidya @ Host Blog on AWS and add $100 credit provided by Digital Vidya I import § blog posts based on their blog topic from other websites 1 Update theme and Logo. Create an email for their domain, Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Tag @ Promote Your Blog Assignment Work i Write your first blog post + SEO 1 Social Media Profiles and Content Sharing 1m Promoting the blog through E-Mails i Promotions via Facebook Ads § Traffic Analysis using Google Analytics 1 Creating a Content Strategy @ Facebook Advertising Assignment Work im Strategize and launch your Facebook Page and Ad Campaign Design impactful creatives, run ads and optimise your campaigns based on your performance 1 Build brand awareness for your brand and use Facebook Messenger and Facebook Shop § Get more conversions online and offline with Facebook ‘| Digital Marketing Overview What is Marketing? How We Do Marketing? What is Digital Marketing? Digital Marketing Platforms and Strategies Digital Marketing Vs Traditional Marketing Inbound Marketing Vs Outbound Marketing Defining Marketing Goals Latest Digital Advertising Trends Case Studies of Digital Campaigns ~ Marketing is no lot TSCM RCO coe but about the stories, you tell.” What Is Social Media Op Smm Vs. Smo Benefits of Using Smm Social Media Statistics Why Use Social Media Marketing Social Media Strategy Dimensions in Posts SEO Analysis or Audit Reports Social media is the ultimate equalizer Tu iowe my Come ey EUECeSnETT li anvone willing lo engage “= Graphic Designing Using Canva How to Create a Design from Scratch Using Canva Quick Tips to Make Your Designs Look Good How to Choose the Dimensions for Your Design How to Create a Background for Your Design How to Add Text, Images and More How to Design Images for Social Media Posting Case Study Assignments For Practice * Creativity is nothing but a mind-set free. ~ Ce] Video Editing Using Software Need of Video in Marketing How to Choose a Template How to Add External Images and Videos How to Add Text in the Video Adding & Cutting Transitions In Video Effects In Video Audio & Video Mixing How to Create Video Timeline Use of Creative Element in Video How To Export Video Case Study Assignments For Practice SOOT MAES ICE Tee OI a mind-set free, ~ 04] Google Data Studio Introduction To Google Data Studio Need Of Reporting And Analysis How To Create Interactive Reports How To Connect Data Sources How To Create Interactive Graphs And Charts How To Share Data Studio Reports eee eT ours (er feel like marketing | Google Tag Manager Introduction To Google Tag Manager How to Install Tag Manager On Your Website How To Connect Your Google Analytics Property With Tag Manger How To Add Different Tags Into Your Website Using Tag Manager How To Setup Google AdsConversion Tracking Using Tag Manager How To Setup Facebook Pixel Using Google Tag Manager How To Setup Linkedin Insight tag Using Google Tag Manager How To Setup Event Tracking Using Google Tag Manager meteor Mitel emu cree tnt oce TMT co ee 06} Consumer Behaviour Analysis What Is Consumer Behaviour Different Models Of Consumer Behaviour Natal ech) Real Time Consumer Analysis Using Analytical Tools Understanding Customer Journey Understanding Buyer Intent Understanding Buyer Persona Creating Buyer Persona Template Content is fire, Social media is B, Application Of Al in Digital Marketing Introduction To Al Application Of Al in Digital Marketing Real Time Cases Of Al In Digital Marketing Content Generator With Al Image Creator Tool Voice Marketing ooschilseea en aueceunaaaya cl teta you come up witha plan. ~ Cr Chatbot Marketing Introduction To Conversational Marketing Introduction To Chatbot Marketing Why Business Needs Chatbot How To Integrate Chatbot Into Your Website “The purpose of a business is to create a customer who creates customers. te) Facebook Marketing Facebook Organic Facebook Account Setup Personal Account Properties Facebook Marketing Strategy Competition Analysis Facebook Business Page Setup Types of Business Pages Cover Photo Designing Increase the Likes to Page Page Management Options Types of Posts and Statistics Dimension in Post Creative Posts Strategy User Engagement Metrics Facebook Group Facebook Market Place ~The best marketing doesn’t ee ae 2 - Facebook Paid Advertising Introduction to Facebook Advertising Types of Promotions Audience Targeting Advanced Audience Targeting Bidding Strategies Ad Format Ad Dimensions and Rules Remarketing Campaign Strategy Pixel Setup Facebook Remarketing Setup Reporting and Analysis Case Study Assignments For Practice * Marketing your presence on Pron ete Reece ern es eae ene cece Te “ Instagram Marketing 3 - Instagram Organic Marketing Instagram Statistics How Brands Use Instagram Creating an Instagram Business Account Tour of Instagram App Instagram Marketing Strategy and Tips Picture Dimensions Filters in Instagram Use of Hashtags Popular Brands on Instagram “ Social media ereates communities, TRE To ee 4 - Instagram Paid Advertising Introduction to Instagram Advertising Types of Promotions Audience Targeting Advanced Audience Targeting Bidding Strategies Pema eiiirl¢ Ad Dimensions and Rules Case Study Assignments For Practice Serena nee tte cet psychology more than technology. ~ El Twitter Marketing Benefits of Twitter For Businesses How Brands Use Twitter Lane) il M@le-1-) (ela AT MYC 1arele (ual Customizing the Profile Types of Tweets and Statistics Content Strategy for Twitter Post Your First Tweet Parc Melm =) (eM sire lie) Twitter Contests What Is Hashtag? #Hashtags and Its Uses Tools for Twitter Marketing Bac mL Lens Content is fire, Social media is gasoline 6 - Twitter Paid Advertising Introduction to Twitter Ads Types of Promotions Audience Targeting Advanced Audience Targeting Bidding Strategies Ad Format Ad Dimensions and Rules Remarketing Strategy Conversion Tracking Case Study Assignments For Practice meV eo MOE Cet me Toe CET Eo er Tat about people, not branding Ey) Linkedin Marketing Benefits of Linkedin Network Create a Linkedin Profile Optimizing the Profile Recommendations in Linkedin Creating New Connections Creating Company Page Creating Showcase Page Customization of Page Posting Content in the Page Linkedin Groups Finding Jobs in Linkedin * Social media is just a buzzword until you come up witha plan, ~ 8 - Linkedin Paid Advertising Introduction to Linkedin Ads. Types of Promotions How to Use Filters in Linkedin Audience Targeting Advanced Audience Targeting Bidding Strategies ACM) iir-1" Ad Dimensions and Rules Remarketing Strategy Conversion Tracking Case Study Assignments For Practice Oona tic arora Relationships are built on trust. Uru cS Co nT oe Automation What Is Social Media Automation? Social Media Automation/ Management Tool Buffer/ Hootsuite/ Postcron Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc Add/ Remove Profiles in Tools Post Scheduling in Tools ed OMT W ere) Ie purpose of a business is ale a customer who creates customers. 14] Search Engine Marketing (SEM) Introduction to Search Engine Paid Marketing Google Ads Account Setup Interface Tour and Billing Setting Account Structure Campaign Setting Ad Group Setup Keyword Research Tools Keyword Match Setup Understanding Ad Auction What Is Quality Score Types of Bidding in AdWords Ad Formats Pe Mele](el-a laloss9 Ad Extensions Case Study Assignments For Practice ies ETC ETI Tean OLE CootT el REET social eforts bring better brand visibility and higher conversion rates. 9 - Google Smart Campaign How Smart Campaign Works Benefits Of Smart Campaign Creating Smart Campaign Result Tracking In Smart Campaign Pros And Cons Of Smart Campaign Bidding In Smart Campaign Targeting In Smart Campaign How To Get Maximum Conversions From Smart Campaign 10 - Google Performance Max Campaign How Performance Max Campaign Works Benefits Of Performance Max Campaign Creating Performance Max Campaign Result Tracking In Performance Max Campaign Pros And Cons Of Performance Max Campaign Bidding In Performance Max Targeting In Performance Max Campaign How To Get Maximum Conversions From Performance Max Campaign Sol oue Sametime mien Itt nes about people. not branding. ~ EE Online Display Advertising tm (eM D)-y 0) -WaeNe Eom ALe) C3 Benefits of Display Advertising Creating a Display Campaign Bidding Strategies Targeting Option in Display Network Calculating ROI Case Study Assignments For Practice ~ Consumers dont buy products. They buy product benefits. ~ i Mobile Marketing Mobile Apps Engagement Mobile App Installs Campaign Growth in the Mobile Industry Promoting Site in Mobile Apps Benefits of Mobile Marketing Targeting Options in Mobile Apps Mobile Marketing Goals Mobile Ad Formats Reporting in Mobile Ads Case Study Assignments For Practice “ Every person holding a smartphone is on your marketing team. Empower them to share visual content about your brand. ~ Marketing Importance of Video Marketing Create a Video Campaign Location Targeting Bidding Strategies Creating Targeting Groups Targeting Options in Video Ads Types of Ad Formats Measuring the Results of Campaign Case Study Assignments For Practice ied WESm THT GIO CEE ECMO MES Toa TS the man who stops his clock to save time, ” EF} Remarketing =! and Conversion What Is Remarketing? Benefits of Remarketing Strategy WV ETAU LIM CcUaRcLL Colt are mes Dhara OM a claar lol Cale] How to Build a Remarketing List? Step by Step Remarketing Campaign Result Analysis of Remarketing Campaign Conversion What Is Conversion? Importance of Conversion Tracking? Implementation of Conversion Tracking Result Analysis in Conversion Tracking Ihe future of mobile is the future of online, itis how people access online content now, ~ 19} Email Marketing Introduction to Email Marketing Importance of Email Marketing Popular Email Marketing Tools Email Marketing Goals Introduction to Mail-Chimp Mail-Chimp Pricing Structure Account Setup and Settings Email Marketing Strategy Creating a Subscriber List Integration of Forms in Site Import Subscribers in a List Types of Email Marketing Campaigns Creating an Email Campaign What Is the Newsletter? Design a Newsletter Reports Marketing Automation Case Study Assignments For Practice SaOTME RCC tore tem cna nce toes LTS REXEL CC CAE Ce Ces Et) Content Marketing Introduction to Content Marketing Objective of Content Marketing Content Marketing 7 Steps Strategy Building Process OD o-sMe)m@relal cial How to Write Great Compelling Content Keyword Research for Content Ideas Optimizing Content for Search Engines How to Market Your Content How to Increase Opt-In Mail List with Content Marketing Case Study on Content Marketing ~ If people like you they will listen to you, but if they dont like you they will do business with you.” El) Website Creation Understanding Websites Understanding Domain Name and Domain Extensions WAVarlwate We MA eis l 1a Leela Jom fer=ltiple) Different Types of Web Servers Different Types of Websites Based on Functionality Planning and Conceptualizing a Website ~ Advertising brings in the customers, but it is vour job to keep them buying from you. ~ Website Planning Booking a Domain Name and Web Hosting Adding the Domain Name to a Web Server How to Install Wordpress in Your Server Theme Selection Theme Customization Page Building Using Elementor How to Install and Integrate Most Used Plugins ~We don't just build web sites, we build web sites that sell. ~ Optimization Introduction to Search Engines How Does Search Engine Work? Components of Search Engine. Google Algorithm. Panda Algorithm Penguin Algorithm Humming Bird Algorithm Pigeon Algorithm Latest Google Updates ( BERT, Rank Brain, EAT) “Today It's Not About ‘Get the ‘Traff It's About “Get the Targeted and Relevant Traffic. ” 11 - Keyword Research and Competition Introduction to Keyword Research. Types of Key Phrases Keyword Studies Methodology Business Analysis & Categorization Google Keyword Planner Google Trends Market Research & Analysis New Keyword Ideas Competition Analysis Finalizing the Keyword List ee Demo MET coer a Om Co) TOP MTC CSE eRe ae Te the product or service fits him and sells it self. 7 12 - SEO Audit Using Tool Ln A daria ACe cell tea @ What Is SEO Audit? ™ How To Perform SEO Audit ™ Factors To Be Considered While Auditing @ KPI Of SEO Performance ® How To Use Different SEO Audit Tools ™ Generating FREE SEO Audit Reports 13 - SEO Competitive Analysis What Is Competition Analysis How To Check And Monitor Your SEO Ranking How To Check SEO Performance Of Your Competitor Different Competitor Analysis Tools “Ths Is the Era of Less Is More with SEO, ~ ele ae le(me) hited) Introduction to On-Page On-Page Analysis Methodology Fundamental On-Page Factors [ Heading Tag, Alt Tag,lmage Tag, Etc.] Meta Tag Optimization Meta Tags Creation Sitemap and Its Types Url Optimization Canonical Tags Redirection Techniques Robots.txt Ssl Certificates and Its Types Domain Call in SEO. Step by Step Implementation of Every On-Page Factor on Every Page SEO Analysis or Audit Reports Website Speed & Its Tools Case Study Assignments For Practice “Ths Is the Era of Less Is More with SEO,” Offpage Strategy, Planning & Execution What Is Link Building? Types of Linking Methods Dofollow Vs. Nofollow Link Building Guidelines ee-lel-W Ul reg Ng Domain Authority Article Submission Local Business Directories Social Bookmarking Question and Answers Blogging & Commenting Guest Blogging EM alot ios) Link Building Resource Without facts and principles, data is useless. * Tuirele(emel0l ict (ola Document Submission BTL Par | Iya ele) at =t-1e4 aL aa Ae Oa etl Melle (are Melee ee Competitor Backlink Analysis Using Tools How to Remove Spammy/ Unnatural Links Using the Disavow Tool Case Study Assignments For Practice ~ Good marketing makes the company look smart. Great marketing makes the customer feel smart. * ” Local SEO What Is Local SEO? Importance of Local SEO Submission to Google My Business Completing the Profile Local SEO Ranking Signals Local SEO Negative Signals Citations and Local Submissions ~ Good SEO work only gets better over time. It only searches engine tricks that need to keep changing when es ranking algorithm change.” Pal Lead Generation For Business Understanding Lead Generation Business Why Lead Generation Is Important? Understanding the Landing Page Understanding Thank You Page Landing Page Vs. Website Best Practices to Create Landing Page Best Practices to Create Thank You Page What Is A/B Testing? How to Do A/B Testing? Converting Leads into Sale Understanding Lead Funnel “Make vour marketing so usefu Mak anny im ooo Coo eae i, Google Search Console ™ |ntroduction to Google Search Console ® How to Install Google Search Console? @ Search Appearance Structure Data Rich Result Data Highlighter HTML Improvements Accelerated Mobile Pages Google Index Lorri Security Issues = Medioere marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. ” Search Traffic 1 ara es Links to Your Site Internal Links Manual Actions International Targeting baton STUUR OU Toor Prey Rit ae vo you're good. 7 aa nea eo say you're good. Google Analytics What is Analytics? Importance of Analytics for Business Popular Analytics Software's Key Performance Indicators [KPI] in Analytics (bounce rates, time on page / site, exit rate, conversion rate, engagement rate) Introduction to Google Analytics Installing Analytics Code in a Site Analytics Account Structure Interface Tour of Google Analytics General Tools in Analytics Real-Time Reports Audience Report Acquisition Report Behavior Report Conversion Tracking - Goal Setting Settings in Analytics *'The business has only two functions - marketing & innovation. ” Pl Youtube SEO, AdSense and Analytics How to Create a Youtube Channel Youtube Keyword Research Publish a High Retention Video Youtube Ranking Factors Youtube Video Optimization Promote Your Video Use of Playlists ~ We need to stop interrupting what people are interested in and be what people are interested in, ~ Youtube AdSense Basics of Youtube AdSense How to Create Creator Studio in Youtube & Verify Your Channel Increase Your Profitability Through Youtube Channel Linking Google Adsense & Youtube AdSense Different Types of Ads Youtube Analytics ; Leelee lel mat- ee ad @ Engagement Report = Watch Time Report and Many More * Having quality backlinks is better than having 100 irrelevant backlinks. ~ =| Google Adsence Basics of Google Adsense AdSense Property Verification Dice nl aay elo ee) Asc) Increasing your profitability through Adsense Effective tips in placing video, image and text ads into your website correctly Google Adsense Policy overview Apply for Adsense Account help “It's not what you upload, it's the strategy with which you upload. ~ Quora Marketing 14 - Quora Organic Marketing Introduction to Quora Profile Creation on Quora Searching Relevant Content on Quora Building Links Through Quora Answering How to Rank Your Answers in Quora Quora Analytics 15 - Quora Paid Advertising Quora Ad Account Creation Quora Campaign Types Quora Ad Groups Quora Ad Copies Creation Reporting and Analysis Case Study Assignments For Practice “ Content marketing represents the gap between what the brand produce and what the consumers actually want.” 1 — Affiliate Marketing What Is Affiliate Marketing How to Apply for Affiliate Marketing Network? How Affiliate Marketing Works Understanding the Dashboard How to Find Affiliate Niche Promoting Affiliate Products Top Affiliate Marketing Networks. Methods of Promotions Affiliate Marketing Reports and ROI Affiliate Marketing Payment Models Best Resources for Affiliate Marketing * Digital marketing means constantly optimizing campaigns on the fly om PKe UCU On UME SGT Gearon aa i £74, Online Reputation Management What Is ORM? Why We Need ORM Examples of ORM Generate ORM Report Areas to Analyze in Orm Search Engine ISCcSielL ES) What We Need to Do in ORM Monitor Search Results Monitor Complaint Sites Reviews Monitor Sites and Blogs Monitor Social Media Case Study Tools for Managing Reputation “ Continuous Improvement ts better than delayed perfection. ~ — Whatsapp Marketing Whatsapp Marketing Strategies Whatsapp Business Features LS I0i] [aloe Celi Mell] 8) Auto Replies How to Install Whatsapp Icon on Wordpress Website How to Setup One-Click Chat How to Set Up an Initial Message Whatsapp One-Click Testing on Site mietear miu ewe Reo) formula: content + engagement + conversion Rinse. Repeat. cad SMS Marketing Why SMS Marketing Effective? How Does SMS Marketing Work? Difference Between Promotional Campaigns or Transactional Messages? Who Can Benefit from Using SMS Marketing? Best Sites for Bulk SMS Marketing SMS Marketing Tool Setup How to Send Bulk SMS Using Tool SMS Template and Report Analysis How to Purchase Credits? ~ You can’t sell anything if you can’t tell anything. 7 Freelancing Introduction to Freelancing? How Does Freelancing Works? How to Grab Freelancing Projects How to Pitch a Client for a Project? Freelancing Templates / Proposals Freelancing Quotations / Pricing / Package How to Work on Freelancing Projects? Reporting and Suggestions Websites for Freelancing Project ea Ey orem ee COC LCoS LY but about the stories, you tell. ~ 36 = Mobile App Creation Importance of App Benefits of Mobile App for Business App Creation Too! , Choose Relevant Layout Designing as Per Your Requirement How to Download Free Apk File Introduction to Google Play Console The Process to Upload App in Playstore “Tech will transform from something we actively use to a more seamless integrated experience that is ‘on all the time App Store Optimization What is ASO? ASO Goal ASO Ranking Factors ASO Best Practices ASO Strategy ASO Case Study oad Mia ert OreY MAG HOt Momeni ony pT = Viral Marketing i ame Tacit are How a Viral Campaign Works Peco lal le( Delirirey bass Our Happy Sed SN " y; - Review. Akash Shelke x ~~ T e_ Digital Trainee Head Office NAL STOP, PUNE +91 7249860957 / +91 8983765316 Digital Trainee, 2nd Floor, Manohar appt, Opp to P. N Gadgil Jewellers, Shankarrao Joshi Road, Karve Rd, Near Nisarg Sea Food Hotel, Erandwane, Pune, Maharashtra 411004 © info@digitaltrainee.com oO www.digitaltrainee.com

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