ARBIE M.
DOMPALES BSED-FIL 2
ART APP
5 examples of motivated arts
1. Communication
2. Art as entertainment
3. The Avant-garde
4. Art as a “free zone,” removed from the action of the social censure
5. Art for social inquiry, subversion, and/or anarchy
5 examples of non-motivated arts
1. Basic human instinct for harmony, balance, rhythm
2. Experience of the mysterious.
3. Expression of the imagination.
4. Ritualistic and symbolic functions
1. Adidas- “Impossible Nothing”-The adidas brand’s mission is to be the best
sports brand in the world, by designing, building and selling the best sports products
in the world, with the best service and experience, in a sustainable way
2. Disneyland- “The happiest place on Earth”-It was the first animated film to use
sound, and Disney provided the voice for Mickey. … In the early 1950s, Walt Disney
began designing a huge amusement park to be built near Los Angeles. He intended
Disneyland to have educational as well as amusement value and to entertain adults
and their children.
3. IBM- “Solution for a small planet”-IBM stands for International Business
Machines, the largest computer company in the world today. IBM has been
responsible for numerous inventions having to do with computers
4. FedEx Corporation- “When there is no tomorrow” -The new market reach gave
FedEx Trade Networks access to nearly all of the world’s GDP by providing
international air and ocean freight forwarding, customs brokerage, distribution and
warehousing, and other value-added services.
5. Volkswagen- “Think small”-Volkswagen has always made individual and
affordable mobility possible for millions of people. Under the new vision “Shaping
mobility – for generations to come.
6. Canon EOS- “What we mean is what you see”-
The Cinema EOS Logo Use of the Canon logo only represents that some Canon
equipment was used to help produce the movie/short/commercial.
7. Nikon- “At the heart of the image”-In a news release at the time, Nikon
explained that it was important to the company to preserve the black Nikon logotype
that had gained it worldwide recognition for superior quality and reliability, as well as
Nikon’s identity color, yellow.
8. Energizer- “Keep going and going and going”-The Energizer visual identity is a
representation of masculine energy and strength, along with progressiveness and
movement.
9. Diesel Jeans- “Be stupid”-Diesel has an own product group “ Denim” for jeans,
while other types of trousers are included in the product group …
10. Jaguar- “Grace, space, pace”-The leaping jaguar represents strength, precision,
power, and elegance — all traits Jaguar holds in high regard.
11. AT&T- “Reach out, and touch someone”-As a broadband connectivity provider,
our high-speed fiber and wireless broadband networks connect people and businesses
12. M&m- “Melts in your mouth not in your hands”-This logo is only used on
promotional packages while the previous one is still used on almost all of their
products.
13. Coca-Cola- “Twist cap Refreshment”-The Coca-Cola Company is to refresh the
world and make a difference. Our vision is to craft the brands and choice of drinks that
people love, to refresh them in body and spirit.
14. Visa- “It’s everywhere you want”-visa is important for the host country to
determine who qualifies to permanently reside within their borders.
15. Burger King- “Have it your way”-makes a strong first impression, is the foundation
of your brand identity, is memorable, separates you from competition, fosters brand
loyalty, and is expected by your audience.
16. Kentucky Fried Chicken (KFC) – “Finger licking good”-KFC popularized chicken in
the fast-food industry, diversifying the market by challenging the established
dominance of the hamburger.
17. Sony- “Connecting People”-Sony grew to global prominence due to its ability to
constantly create products even before other companies could conceptualize them.
18. NOKIA- “Connecting people”-Nokia represents much more than just a company
that made smartphones. The name Nokia is synonymous with the start of a new age
of communication which gave people the means to remain connected to their loved
ones no matter where they were.
19. Nike- “just do it”-The Nike Swoosh logo has a fascinating backstory, as it started
as a shoe stripe, as a way to differentiate its shoes from Adidas’ shoes, which had
three stripes
20. Hallmark- “When you care enough to send the very best”-Hallmark on gold
jewellery lends credibility to the purity of gold. It tells you the percentage of purity,
among other things.
