INTRODUCTION

INTRODUCTION
|nian re Ce iS he people that slalf nd
operate an organi7ation, as Contrastca
wilh the nincal nd
materal resrces ol ian
organi/ation. A human rCROurCe iS a Ssingie
per ot
cmployee wilhin yuir
orgzalion.

mployee tisliaction thc

is
termiology ued to deeribe whethcr employees arc

happy and contentcd and

ulfilling their desires and necds at work. Many mcasures purpor
thal cmployec salislaction is a lactor in
cmployec motivation, cmployec goal achicvement,
and positive employce morale the
in
workplace.

Fmployec satinlaction, while yenerally positive

a in your organization, can also be a

downer if mediocre
cmployecN slay because they are satisticd with your work environment.

The term rclate» to the total

relationship bctwecn an individual and the
employer tor
which he is paid. Satisfaction docs the
mean
simple fccling state accompanying the
atlainment of any goal; the end stalc is fecling accompanying thc attainment by an
impulse of
its objective.

Milma having very good corporale

image and corporate culture. It has a
strong
organizational culturce and ethics backing to ensure the
high level job satisfaction. Job
satislaction has a crucial role to
improve the employee levcl of satisfaction in moderate in its
Cae. The scope of the study involves the collection of
opinion of the
employee about to

inprove thc job salisfaction level and their valuable

suggestions were also invited.
 The organization benefits include reduction in complaints and grievances,

absenteeism, turnover and termination as well as improved punctuality and worker morale. lt

also linked with a healthier workforce and has found to be good indicator of loyalty of

longevity.
INDUSTRY PROFILE
 INDUSTRY PROFILE

INTRODUCTION TO DAIRY INDUSTRY

The country has predominant vegetarian population, therefore milk and milk product

he
have a significant place in the people's diet in general and sick people in particular.
be the
minerals in millk are essential for body building and its maintenance. Milk is said to

it contains a variety of
most complete food item because of its great biological value as

food.
nutrients and these nutrients in milk help make it nature's most nearly pertect

important role to achieve food security. Dairy products

Improving human nutrition play an

nutritional status as well as health status of the household

have a unique contribution to

for small scale livestock keepers. It is a

members. Milk provides relatively quick returns

other hand,
balanced nutritious food and is a key element in household food security. On the

important role, in rural economy. It provides income, and

milk matter place a very

not only to the weaker section of the society but also to the farming community.
employment
wORLD SCENARIO

The international Dairy Federation with its headquarters Brussels, was establishecd in

the
the world. UNICEF has been
1905 and consist of 32 member countries throughout
countries. One ot
motivating torce for establishing dairy industry
a in many under developed
lk
these in lndia, were large processing plants have been setup to process locally produced

Domestie milk
or to reconstitute milk from donated of purchased Milk fat and powder.
is provided to children in

production has increased in India and a

part of the pasteurised milk

the larger cities through UNICEF.

organized in Denmark in
The first cooperative artificial breeding association was

helped the diary industries. After 1950,

1936, there are now many such association which

throughout the world.

industries faced a wide range of development
Diary

the century old knowledge of traditional milk

In the modern world is blend of

and technology.
products ith the application of modern science
INDIAN SCENARIO

Indian Dairy Industry

Indian Dairy sector has grown substantially over the years. As a result India ranks

first among the world's Milk producing Nation, achieving on annual output of 157.7 hion

tonnes ot milk during 2013-14 recording the growth of 3.5% India's milk production

accounts for I /o approximately of the world's total output constituting an important segment

to millions of
of the Indian Rural economy. Dairy and dairy products provide livelihood
to people of both
homes in village and ensure supply of quality of Milk and Milk products
source ot income for
urban and rural areas. Dairy has become an important secondary
the 21th
millions ot rural families. The accelerated socio economic development during

like food security, food safety, quality and there

century is throwing up challenging issues

the national and international market as the demand for food is inereasing.
linkages with

India is one of the largest Milk producing countries in the world. The per
Today
of milk in India stand at 302gms/day. This solid progress is primarily
capita availability
attributable to structural changes in the Indian dairy industry brought by the advent of Dairy

cO-operatives.

in milk production has been due to the demand-side

The phenomenon growth
increased demand for value added produet by
development and supply-side promotions
The Indian dairy sector is
consumers and extensive dairy development programmes.

characterised by high fragmentation. It is dominated by the un organised sector comprising of

70 million rural households. The Milk production, supply and the marketing in India is highly

Milk produced is consumed by the producer household of

decentralised almost 55% of the

the remaining 2/3 is sold informal markets and 20% of the total milk produced in the country

enters in the organized market comprising co-operative and private sector.

 Despite being the one of the largest milk producing countries in the world. India

accounts for a negligible share, in the world wide dairy trade. The ever increcasing raise

domestic demand for dairy products and large demand supply gap could lead India to be a net

the value of Indian dairy produce is

importer of Dairy products in the near future. By2017
expected to be Rs.80000 crore milk business.

India s dary sector is expected to triple its production in the next ten years in view of

expanding potential for export to Europe and the West. Moreover with WTO regulations

in years all the developed countries which are among

expected to come in to force coming
their domestic milk
Big exporters today would have to withdraw the support and subsidy to

is the lowest cost producer of per litre of milk in the world,

product sector. Also India today
$2.8 dollars. Also to take
at 27 cents, compared with the U.S' 63 cents, and Japan's
in the country
advantage of this lowest cost of Milk production and increasing production

multinational companies are planning to expand their activities here. Some of these milk

from the authorities. This will

producers have already obtained quality standard certificates
countries in processed form.
help them in marketing their products foreign
in

Origin of the Industry

of acute
sector has come a long way during the past independence era
Indian dairy
on foreign aid in the form of milk powder to meet the growing
milk shortage and depended
is I950/1951 was as low as million tonnes. The
milk demanded. India's milk production

in the India has shown

remarkable development in the past decade and India has
dairy sector

of the largest producers of Milk

and value added milk products in the
shown now become one

world.
the country has emerged
as the second largest milk producer in the
world. Today
275 dairy plants and 83 milk product factories in cooperative, public
Currently there are over

and private sector.

IO
 The world famous "Anand Milk Union Ltd" popularity known as 'Amul was

established in 1946 and the National Dairy Development Board(NDDB) was setup in 1965.

Kerala Cooperative Milk Marketing Federation(KCMMF) popularly known as "MILMA

was cstablished in April 1980. Dairy cooperatives accounts major share of processed Lugud

milk marketed in the country. Milk is processed and marketed by 170 Milk ProduceTs

Federations.
Cooperatives Unions, which federated in to 15 state cooperative Milk Marketing
Cooperative
By the end of the third phase of Operation Flood Program about 72700 Dairy

Societies with 93 million farmer members were organization.

the
The farmer memberships which stood at 45000 during takeover of dairies from

1983 has grown to over

erstwhile kerala livestock development and milk market board during
8.0 lacks through 3100 milk co-operative by the end of 2013-14. Similarly milk procurement

from 52000 litre/day. During 1983 over 10 lack

has also shown a phenomenal growth
acceptance has been
of the marketing network and
customer
litre/day in 2013-14. The success

proved by the growth I sale from 55000 litre/day during 1983 to 1210000 litre/day by the end

of 2013-14. There are 13 milk processing capacity of 12.50 lack litre/day with further

and 8 milk chilling plant scattered across the state. A milk powder/day
expansion envisaged
for production of 10 mt of milk powder/day and
and 2 cattle feed plants having a capacity

at malampuzha and other

at pattanakkadu. Over the years brands
two cattle feed plant one

have become synonymous with the quality and value. Brands like
created by co-operatives
Verka [Punjab], Saras [Rajasthan], Nandhini
Amul[G.C.M.M.F]. Vijaya[Andrapradesh).

Milma [Kerala] and Gokul [Kolhapur), Aavin [T'amil Nadu) are

among those
[Karnataka],
that have earned customer confidence.

In Kerala Co-operative Milk Marketing Federation in its 37" years of operation has

been one of the successfully run cooperatives oI Kerala state. The peoples strength has been

11
seen time and again in the functioning of our organization and this has helped as to grow as

this was run by dairy farmers for the dairy farmers.

Growth development of the industry

After the Five year plan there saw a considerable growth in the field of dairy ndustry

There
providing proper intrastructure facilities can increase the live stock population.
of the
developments accelerated the growth of the dairy industry. The tremendous potential
Minister and the prime minister Dr.
dairy industry was given a major fill up with Finance

Manmohan Singh's move to delicence the millk industry in 1992. The delicence enabled a

massive flow of private investment. Organized handling of Milk in there sectors would also

lead to proper procurement measured which would in turn be benef+cial to the farmers and

one of these market forces are allows to operate the consumer would also benefit in terms of

quality and price.

Operation flood

The transition of the Indian Milk Industry from a situation of net import to that of

surplus has been led by the efforts of National Dairy Developent Board's operation flood.

Programmer under the aegis of the former chairman of the board Dr.Kurien launched in 1970,

operation flood has led to the modernization of India's dairy Sector and created a strong

network for procurement processing and distribution of milk by the co-operative sector. Per

capita availability of milk has increased from 132 gm per day in 1950 to over 220 gm per day

in 1998. The main thrust of operation Flood was to organize dairy cooperatives in the milk

shed area of the village, and to link them to the four metro cities, which are the main markets

for milk. The efforts undertaken by NDDB have not only Led to enhanced production,
improvement in methods of processing and development of a strong marketing network, but

have also Led to the emergence of dairying as an important source of

employment and
income generation in the rural areas. It has also led to an improvement in yiclds, longer

of modern breeding
lactation periods, shorter calving intervals, etc through the use

lile of
techniques. Establishment of milk collection centres and chilling centres has enhanced

of milk. Operation flood has

raw milk and enabled minimization of wastage due to spoilage
at the success
been one of the world's largest dairy development programmer and looking

at the success
and looking
achieved in world's largest dairy development programmer
also
few other countries have
achieved in India by adopting the cooperative route, a

replicated the model of India's white revolution.

Anand Pattern Co-operative Society [APCOS|1

structure that
Anand Pattern Co-operative society is an integrated co-operative

produces
procures, processes and
markets produce supported by professional management,
and
decide their own business policies, adopt modern production and marketing techniques

individually neither afford nor manage.

receive services that they can

because it involves people in their own development

The Anand pattern succeeds

are accountable to leaders elected by producers.

through co-operatives there professionals
and cattle feed plants state and
The institutional infrastructure-village
co-operative, dairy

is owned and controlled by 1armers. Anand pattern co-operative have

national marketing
with consumers.
progressively, linked producers directly

The Kaira district co-operative milk producers union (Amul) is headquartered

at Anand, the Anand model progressively

eliminated middlemen, bringing the producers in

direct contact with consumers. In spite of the opposition by the middleman Dr. Varghese

make major breakthrough in dairy this resulted in the formation of

Kurian has been able to

Amul.

13
The Anand Pattern is a three tier structure consist of :

Village Level Primary Co-operative societies called APCOS

.District/Regional co-operative Milk producers Union.

State level Milk Marketing Federation.

STATE SCENARIO

Operation Flood in Kerala

The operation flood in Kerala was included in the second phase of operation flood

[1981-87) the southern district from Trivandrum to Trissur were included in the area of the

project which as a total outlay of Rs. 99 crores.

The uncovered northem area of Palakkad to Kasargode was thus brought under the

co-operative umbrella with the inspection of North Kerala Dairy Project.

Kerala Co-operative Milk Marketing Federation Limited |KCMMF]

The Kerala co-operative Milk Marketing Federation [KCMME) popularly called

Milma' was established in April 1980 as part of operation Flood 2 program, with its head

ofice at Thiruvananthapuram for the successful implementation of the operation flood [a

dairy programme launched in 1970 under the aegis of National Dairy Development Board

[NDDB]. It was started under the Indo Swiss Project. The project was Launched in 1963 on

the Swiss confederation and the Government of India. The project was made great strides in

the improvement of Live stock farming in the state. One of them is the development of Swiss

brown a cross bread suited for the state conditions. The project is now managed by the Kerala

Live Stock Board. Its main motive was to implement the operation flood program started by

NDDB in Kerala.

14
 Milma is an organization of the farmers. They are the producers of the war material-

milk the shareholders in the organization and the chairman and Board of Directors are elected

from among them. The farmers are members of the APCOS[Anand Pattern Co-Operative

Society]. The presidents of the APcOS from the General Body of the regional Milkk Unions,

which Federate to form the KCMMF.

It is the first get the ISO 9001:2000 certification in Kerala. The Motto
dairy to
of co-
operation of "of the people, by the people and for the people" is the foundation of the three

tier system followed by the organization. Milma is one of the best industries in Kerala. Dairy

industries are growing very rapidly in today's competitive world. In Kerala Milma is

maintaining a very good market share. Processing and production of Milk and Milk products

are increasing every year. They are also bringing newer and newer products in the market.

KCMMF played a major role in the development of dairying in the state. It

has a strong presence in the market with an ever increasing demand for all the products

manufactured by KCMME, it is necessary that efforts are taken to fillin the gaps arising out

of inadequate supply. The promotional activities increased may have a positive impact on

sales.

The KCMMF is a three tier system with the primary milk co-operative societies at

the village level, regional milk producers union at the middle level and an apex body at the
state level. At present there three regional co-operative
are milk producers union operating:

Trivandrum Reional Co-operative Milk Producers Union Limited

(TRCMPU)
Ernakulam Regional Co-operative Milk Producers Union Limited
[ERCMPU]
Malabar Regional Co-operalive Milk Marketing Producers Union

Limited[MRCMPU]

15
COMPANY PROFILE
 COMPANY PROFILE

Introduction to Milma Dairy, Kollam

Kollam Milma Dairy plant is situated at Thevally at Kollam District. Milma Kollam

Dairy was established in 1985 as Milk plant in thevally. It is a unit of Trivandrum regiona
in to a Milk
cooperative milk producers union limited(TRCMPU). It was developed
processing plant. Now the kollam dairy was processing capacity of 1.5 Lack litre milkiday.

The administration of this unit is rested in the board of directors, the managing director and
the dairy manager. Dairy manager controls the various department of this dairy. Dr V, Kurian

the former chairman of NDDB laid the foundation stone of Kollam Dairy on October 15

1982. It was proceeded over by Sri. Cyriac John former minister of Agriculture in the

former minister of Kerala 26" January 1986

presence of Sir. K .Karunakaran, the
on

commissioned it. The dairy industries are growing very rapidly at today's competitive world.

In Kerala milma is maintaining a good market share.

The name Milma represents:

2,702 Primary Milk co-operative societies

7.78 lakhs farmer members

Three regional co-operative Milk producers union.

.Eleven Diaries capable of handling 9.90 lakhs litre of Milk per day

.Thirteen Milk chilling centres

.Two cattle feed plants with cumulative capacity of600 MT per day

.One milk powder plant of 10 MT per day capacity.

A well established training centre

5200 retail outlets

 O v e r 32000 people working either directly or indirectly for the functioning or

Milma.

Number of employees in Kollam Dairy -238

A part form these it serve millions of consumers a day.

Milma provides the members of APCOS with various services at

nominal/concessional prices.

Procurement of Milk:

First and foremost, Milma provides assured milk market to producers milk

from even the remotest societies. Twice a day milk collection trucks go to the

societies and collect milk. In areas which are not accessible by road, other means of

collections are employed.

Veterinary Service

Veterinary services are the most popular component of its input activities. The

veterinary wings operates two types of veterinary routes, regular and emergency.

Cattle feed plant:

Balanced cattle feed is the major centralized input provided to the dairy

farmers of the state from the federation. There is a big level of acceptability for this

product in the market.

L8
Training Centre:

In keeping with the ideology of placing the instrument of progress in the hand

of farmers themselves. An orientation programmer is offered to the farmers to cquip

them with the basie fundamentals.

Vision:

To ensure prosperity through Milk be it for the producers or the consumers

Mission

"Farmers prosperity through consumer satisfaction"

Motto

YOUR HEALTH IS OUR CONCERN"

OBJECTIVES

.To channelize marketable surplus milk from the rural areas to urban deficit

area to maximize the returns to the producers and provide quality milk and

milk products to the consumers.

T o carry out activities tor promoting production, procurements, processing

and marketing of Milk and Milk products tor economic development of the

larming community.

T o build up a viable dairy industry in the state.

To provide constant market and stable price to the dairy farnmers for their

produce.

19
l o build a high degree of consumer confidence by providing increased value

Tor his money through international standards of product quality. performance

and superior customer service.

To directly link the Producers with the consumers.

PRODUCT PROFLE

21
 PRODUCT PROFILE

MILMA'S PRODUCTS

Milk (Homogenous toned, Sterilized flavoured skimmed, Pasteurized)

Milma Peda
Ghee

Curd

Sambharam

Milk Cream
Butter

Sipup
Milma Mango (refresh)

Dairy Whitener

.Ice Creams
Chocolates

Drinking Water

22
KOLLAM DAIRY PRODUCTS

Toncd Milk

Ghee

Sambharam

Milma Smart

Milma Curd

MILMA HOMOGENOUS TONED MILK

MILMA toned milk contains 3% fat and 8.5%. It also used for several

domestic as well as non domestic purpose and also available 500 ml

at packet.
DOUBLE TONED MILK MILMA SMART

It contain 1.5% fat and 9.0% SNF. Lactose, proteins, minerals, Vitamins, etc.

It is now available at 500ml packet.

MILMA GHEE

A product of high demand and quality. Milma ghee is produced from pure

milk cream. Milma ghee also possess a-mark certilication which no other production

have yet obtained. It is made either from butter or from cream.

MILMA CURD

i s separated from pasteurized skimmed milk using curd culture. In has 9%

SNF content. It is available in 450 packets.

23
MILMA SAMBHARAM

t is otnenuise known as tlavur butter nilk. It cntains dilutad cunt anut

tne
1ngrelientS Such as chily. ginger. salt ani curry leaves. Milbna saniblaan is e

the inmportant prdCt. which is maiucai and marketad in Kollan adairy.

COMPETITORS

Muraliar

.TVMK Sheera
Aamadhenu

PDDP

KCA

SWEEDS

COEMA

to MILMA. Now MILMA is at

They are produced at
lower prices compared
maximum at its production. Hence now they are tocusing on improving the quality of

rather than further inereasing

their products.
their products

24