Full SEO Audit Cheat Sheet

1. Audit your domain 2. Revise your site

3. Check your internal

structure linking
Affected aspects: Indexing, user
experience, brand reputation, security,

Affected aspects: Crawlability and Affected aspects: Crawling and indexing,

and rankings
indexing, user experience, rankings, and PageRank distribution, rankings
even revenue
Domain History Amount of Links
Multiple Versions
Content Taxonomy

and Hierarchy Anchor Texts

of Your Site
Click Depth Broken Links
Typosquatting

Possibility Orphan Pages

Extra reading: How to Visualize Your
Website Structure in 7 Steps Navigation
Extra reading: Duplicate Content in SEO
- How to Find & Fix It
Extra reading: Internal Links for SEO:
Best Practices 2022

4. Audit your URL

5. Look over your
6. Examine your images
structure content
Affected aspects: User experience, site
speed, rankings
Affected aspects: Indexing, user Affected aspects: Rankings, brand
experience, brand reputation, security,
reputation
and rankings Format and Size
Amount of Content Name and File Structure
Domain History
Performance Alt Texts
Multiple Versions

of Your Site Lacking Content Broken Images

Typosquatting
Outdated Content
Extra reading: Image SEO Optimization
Possibility E-A-T Signals — a Guide for SEO Experts and
Webmasters
Extra reading: Duplicate Content in SEO Interstitials
- How to Find & Fix It
Scrapped Content

Extra reading: The 8-Step Process for Full

Website Content Audit

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7. Run your backlink
8. Assess your
9. Watch out for your

profile audit localization success redirects

Affected aspects: Rankings, brand Affected aspects: Rankings, user Affected aspects: Crawlability and
awareness experience, revenue indexing, user experience

Number and Progress Hreflang Implementation Types

Quality Localized and Optimized

Number
Text
Anchor Texts Chains and Loops
Extra reading: International SEO Ultimate
Unusual Spikes Extra reading: The Essential SEO Guide
Guide
to URL Redirects

Extra reading: Link Equity Guide: 12

Signals of Backlink Quality

10. Check out HTTPS 11. Review your

12. Evaluate your site’s

Core Web Vitals mobile friendliness

Affected aspects: Security

Affected aspects: Site speed, UX, rankings Affected aspects: User experience,
SSL Certificate rankings

LCP
Mixed Content Proper mobile

FID configuration
Extra reading: How to migrate your site
to HTTPS: an SEO case study CLS Readability

and Touchpoints
Extra reading:How We Improved Core
Web Vitals & What Correlations We Found Extra reading: How To Make Your
[Case Study] Website Mobile Friendly?

13. Go through your

14. Check out your
15. Inspect your

code and script sitemap(s) Robots.t t filex

Affected aspects: Crawlability and Affected aspects: Crawlability and Affected aspects: Crawlability and
indexing, site speed, rankings indexing indexing

Unnecessary Code No Sitemap Amount o Linksf

Analytics Tags Sub-sitemaps Anchor Texts

Rel Canonical Empty, Blank, or 404

Broken Links
Sitemap
Meta Titles and
Orphan Pages

Descriptions Pages Listed

v
Na igation
H1 - H6 Tags Extra reading: Sitemap XML | Website
Auditor .
Extra reading: Robots txt Settings |
Meta Robots Tag Website Auditor

Structured Data

Extra reading: Extra reading:Technical

SEO Audit Checklist (with a Free
Template)

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