INTRODUCTION
Boost is one of India’s most trusted health food drink brands launched in 1975. Boost has
a rich legacy of inspiring kids to persevere, sweat it out and overcome any sporting challenge
with their grit and stamina. Boost is clinically proven to increase stamina by 3 times (3X) more ^.
The delicious chocolate Boost drink is fortified with 17 essential vitamins and minerals ^ that are
known to be essential for oxygen utilisation of the body and energy metabolism.
Boost has a legacy of iconic ambassadors who have all proclaimed that 'Boost is the secret of my
energy', right from Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni,
Virat Kohli, Rishabh Pant and Shreyas Iyer in recent times. Boost is a nourishing beverage to be
consumed as a part of your daily diet and exercise plan. +Based on an independent study
conducted in 2009, the number of shuttles completed by Boost consuming group increased by
25% compared to 8% increase in children who consumed non - fortified chocolate beverage, in a
20m shuttle test measuring whole body endurance.Study published in J Nutr. 141:2017-2023,
2011 EU Register on nutrition and health claims. 29th Nov 2016 Codex Guidelines for use of
Nutrition and Health Claims. Nutrition and Health Claims (CAC/GL 23-1997). Website is meant
for audience in India
CUSTOMER SATISFACTION :
Customer satisfaction (CSAT) is a word that is often utilized in the marketing field. It is
the degree to how a product or service provided by an organization meets or exceeds customer
expectations. Consumers play a vital role and are crucial in keeping a product or service relevant
so it is in the best concern of the company to make sure customer satisfaction and develop
customer reliability. Moreover, keeping your present clienteles happy is a decent business in the
long term. General business wisdom states that obtaining consumers is 5-25 times more costly
than keeping the current ones.
The Benefits of Customer Satisfaction :
Companies that analyze customer satisfaction can estimate the probable risk of unhappy
customers easily. Revenue and growth are the prime elements of any effective business. By
observing numerous benefits of customer satisfaction, you can have significant conversations
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about capitalizing in your squad. Obligate the whole team to understand the importance of
customer satisfaction. Then measure the growth and enjoy the following benefits:
HISTORY
Boost is one of India’s leading Malt-based foods, fortified with a combination of micro-
nutrients that are known to be essential for oxygen utilization of the body and energy
metabolism. Boost is clinically proven to increase stamina by 3 times (3X) more 1 Enjoyed by
some of your favourite cricket superstars all over India, delicious chocolate Boost drink can be
prepared with hot or cold milk, and is fortified with 17 essential vitamins and minerals 3 Boost
Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that
specialise in fruit juice and smoothies. Boost Juice Bars was formed in 2000 with the first store
located in Adelaide, South Australia The company has expanded internationally with stores in
Asia, Europe, South America, and the United Kingdom through franchising. The founder of
Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United
States in 1999. With her husband, Jeff Allis, Janine decided to bring the idea to Australia. In
2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on
maternity leave. At the end of 2004, Boost Juice had 175 stores operating across Australia and
New Zealand. In May 2007, Boost Juice Bars ceased operations in New Zealand after the
franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were
sold to Tank Juice, which now operates the concept under the Tank brand.
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COMPANY PROFILE
Boost is one of India’s most trusted health food drink brands launched in 1975. Boost has
a rich legacy of inspiring kids to persevere, sweat it out and overcome any sporting challenge
with their grit and stamina.
Boost is clinically proven to increase stamina by 3 times (3X) more^. The delicious chocolate
Boost drink is fortified with 17 essential vitamins and minerals^ that are known to be essential
for oxygen
Boost has a legacy of iconic ambassadors who have all proclaimed that 'Boost is the
secret of my energy', right from Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra
Singh Dhoni, Virat Kohli, Rishabh Pant and Shreyas Iyer in recent times.
Boost is a nourishing beverage to be consumed as a part of your daily diet and exercise plan.
Based on an independent study conducted in 2009, the number of shuttles completed by Boost
consuming children (aged 7-10.5 years) increased by 25% as compared to 8% increase in
children who consumed non-fortified, chocolate beverage, in a 20m shuttle test measuring
whole-body endurance. J.Nutr 141: 2007-2023, 2011. Boost is a nourishing beverage to be
consumed as a part of your daily diet and exercise plan.
Boost is a nourishing beverage to be consumed as a part of your daily diet and exercise
plan. Based on an independent study conducted in 2009, the number of shuttles completed by
Boost consuming group increased by 25% compared to 8% increase in children who consumed
non - fortified chocolate beverage, in a 20m shuttle test measuring whole body endurance.Study
published in J Nutr. 141:2017-2023, 2011 EU Register on nutrition and health claims. 29th Nov
2016 Codex Guidelines for use of Nutrition and Health Claims. Nutrition and Health Claims
(CAC/GL 23-1997).
3
Objectives
To know about the demographic factors in Valpaddy town
To identify the reason for selecting Boost health drinks.
To find out the sources for purchasing Boost.
To identify the factors, determine the health drinks,
To find the advertisements details
To find the usage of the Boost.
To find the suggestion
To know the variety of Boost Health Drinks.
LIMITATION
1. Due to time constraints the sample size was limited to 100 customer.
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2. Ad versions of respondents towards filling the questionnaires
3. The study is restricted only to customer level
4. Time was a big constraint
5. The findings are strictly based on the data collected from 60 customer only
Valapady. So these finding a can’t be generalized to market of Boosts.
RESEARCH METHODOLOGY
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Methodology is a way to systematically solve the research problem. It explains the
various tests are generally adopted by a research in studying the research problem along with
logic behind them.
RESEARCH DESIGN:
Research design is a plan for a study which acts as a guide for the collection and analyze
of the data. It is generally concerned with specific problem with narration of facts and characters.
Descriptive includes survey fact findings enquiries of different kinds. The major purpose
of descriptive research is description of the state of affairs, as it exists at present.
Sample Size
Sampling may be defined as the section of some part of an aggregate or totality on the basic of
which convenience above the aggregate or totality is made in other words,it is the process of
obtaining information about in entire population by examining only a part of it
Sampling area
I am taking survey surrounding at Valapady town.
Data collection
The task of data collection beings after research problem has been defined and research design,
while deciding about the method of data collection to be used for the study the researcher should
keep in two types of data ,
SAMPLING TECHNIQUE:
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The research adopted convenience sampling technique. Sample size denotes the numbers
of sample selected for the study. The number of samples used in the study has been 50.
DATA COLLECTION METHOD
In this study the researcher collecting the data based on a primary and secondary. The customer
opinions have been collected as primary data and profile of the company is based on secondary
data.
In personal interview for investigator collect information from. The respondents in a fact
meeting, personal interview was conducted on the public places and in front of the SSS
Supermarket.
The primary data were collected through structure questionnaire. The questionnaries are both
open ended and close-ended question. The secondary data were collected from some website
magazine and books.
TECHNIQUE OF THE ANALYSIS:
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The every project should have a systematic approach to solve the problem. Systematic
approach should be supported by analytical tool. Mostly the researcher use statistical tool for
identifying more precise requirement expressed by the sample.
To analytical tools that are used in our project are:
Average method = No of candidates/ total respondent X 50.
TABLE 4.1
SHOWING THE CLASSIFICATION OF AGE
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S.NO AGE NO.OF RESPONDENT PERCENTAGE(%)
1 10-20 50 50
2 21-30 30 30
3 ABOVE 20 20
100 100
INTERPRETATION:
50% of the respondent of 10-20 candidates and 30% of the respondent of 21-30
candidates and 20% of the respondent of above candidates.
The highest percentage of the respondent and 10-20 is 50%
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CHART 4.1
SHOWING THE CLASSIFICATION OF AGE
Chart Title
1.2
0.8
0.6
0.4
0.2
0
1
Series1 Series2
Source:
Primary Data
TABLE 4.2
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SHOWING THE CLASSIFICATION THE OCCUPATION
S.N NO.OF PERCENTAGE(%
O OCCUPATION RESPONDENT )
1 BUSINESS 24 48
2 GOVT. EMPLOYE 15 30
3 AGRICULTURE 9 18
4 OTHERS 2 4
TOTAL 50 100
INTERPRETATION:
48% of the respondent of Business candidates and 30% of respondent Govt. Employee
candidates and 18% of the respondent of Agriculture candidates and 4% of the respondent other
candidates.
The highest percentage of the respondent and business 48%
CHART 4.2
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SHOWING THE CLADDIFICATION THE OCCUPATION
Chart Title
60
50
40
30
20
10
0
BUSINESS GOVT. EMPLOYE AGRICULTURE OTHERS
Series1 Series2
Source:
Primary Data
TABLE 4.3
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FAMILY SIZE OF THE RESPONDENTS
NO.OF PERCENTAGE(%
S.NO FAMILY SIZE RESONDENT )
1 1-2 33 66
2 3-4 11 22
1
3 5-6 4 0
4 ABOVE 2 2
5 TOTAL 50 100
INTERPRETATION:
66% of the respondent of 1-2 candidates and 22% of respondent 3-4 candidates and 10%
of the respondent of 5-6 candidates and 2% of the respondent above candidates.
The highest percentage of the respondent and 1-2 -66%
CHART 4.3
13
FAMILY SIZE OF THE RESPONDENTS
Chart Title
70
60
50
40
30
20
10
0
1-2 3-4
Series1 Series2 5-6 ABOVE
Source:
Primary Data
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TABLE 4.4
INCOME OF THE CLASSIFICATION
NO OF
S.NO INCOME RESPONDENT PERCENTAGE(%)
1 5000-10000 28 56
2 10001-20000 9 18
3 20001-30000 9 18
4 ABOVE 4 8
5 TOTAL 50 100
INTERPRETATION
56% of the respondent of 50000-10000 candidates and 18% of the respondent of 10001-
20000 candidates and 18% of respondent and 20001-30000 candidates and 8% of the respondent
above candidates.
The highest percentage of the respondent and 5000-10000-56%
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CHART 4.4
INCOME OF THE CLASSIFICATION
Chart Title
60
NO.OF RESPONDENT
PERCENTAGE
50
40
30
20
10
0
5000-10000 10001-20000 20001-30000 ABOVE
Source:
Primary Data
TABLE 4.5
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SHOWING CLASSIFICATION OF GENDER
S.N
O GENDER NO OF RESONDER PERCENTAGE(%)
1 MALE 6 12
2 FEMALE 44 88
3 TOTAL 50 100
INTRPRETATION
12% of the respondent of male candidates and 88% of the respondent female candidates.
The highest percentage of the respondent and female 88%
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CHART 4.5
SHOWING CLASSIFICATION OF GENDER
Chart Title
100
90
80
70
60
50
40
30
20
10
0
NO OF RESONDER PERCENTAGE(%)
MALE FEMALE
Source:
Primary Data
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TABLE 4.6
MARTIAL STATUS OF THE CLASSIFICATION
MARTIAL
S.NO STATUS NO OF RESPONDENT PERCENTAGE(%)
1 MARRIED 29 58
2 UNMARRIED 21 42
3 TOTAL 50 100
INTERPRETATION
58% of the respondent of married candidates and 42% of the respondent unmarried candidates.
The highest percentage of the respondent and married 58%
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CHART 4.6
MARTIAL STATUS OF THE CLASSIFICATION
Chart Title
70
60
50
40
30
20
10
0
NO OF RESPONDENT PERCENTAGE(%)
married unmarried
Source:
Primary Data
TABLE 4.7
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DO YOU USE BOOST HEALTH DRINKS
S.N NO OF PERCENTAGE(
O DO USE Boost RESPONDENT %)
1 Yes 34 68
2 No 16 32
3 Total 50 100
INTERPRETATION:
68% of the respondent of yes candidates and 32% of the respondent no candidates.
The highest percentage of the respondent and yes 68%
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Chart 4.7
Do you use BOOST HEALTH DRINKS
Chart Title
80
70
60
50
40
30
20
10
0
1 2
Yes No
Source:
Primary Data
TABLE 4.8
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HOW DO YOU ABOUT THE BOOST HEALTH DRINKS
PERCENTAGE(%
S.NO HOW BOOST NO OF RESPONDENT )
1 ADVERTISEMENT 35 70
2 NEWSPAPER 7 14
3 FRIEND'S 13 26
4 ABOVE 5 10
5 TOTAL 50 100
INTERPRETATION:
70% of the respondent of Advertisement candidates and 14% of the respondent newspaper
candidates and 26% of the respondent of friend’s candidates and 10% of the respondent above
candidates.
The highest percentage of the respondent and advertisement 70%
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CHART 4.8
HOW DO YOU KNOW ABOUT THE BOOST HEALTH DRINKS
Chart Title
120
100
80
60
40
20
0
ADVER- NEWSPAPER FRIEND'S ABOVE TOTAL
TISEMENT
NO OF RESPONDENT PERCENTAGE
Source:
Primary Data
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TABLE 4.9
WHAT REASON FOR USING BOOST
s.no reason boost no of respondent percentage(%)
1 Quality 12 24
2 Quantity 20 40
3 Price 18 38
4 Total 50 100
INTERPRETATION
24% of the respondent of quality candidates and 40% of the respondent of quantity candidates
and 38% of the respondent price candidates.
The highest percentage of the respondent and quantity 40%
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CHART 4.9
WHAT REASON FOR USING BOOST
Chart Title
120
100
80
60
40
20
0
Quality Quantity Price Total
no of respondent percentage
Source:
Primary Data
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TABLE 4.10
HOW MANY YEARS ARE YOU USING THIS BOOST
no of
s.no many years respondent percentage
1 below 1 year 8 16
2 below 2 year 22 44
3 below 3 year 10 20
4 above 10 20
5 TOTAL 50 100
INTERPRETATION:
16% of the respondent of below 1 year candidate and 44% of the respondent of below 2 year
candidates and 3 year candidates and 20% of the respondent of above candidates.
The highest percentage of the respondent and below 2 years 44%
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CHART 4.10
HOW MANY YEARS ARE YOU USING THIS BOOST
Chart Title
120
100
80
60
40
20
0
below 1 year below 2 year below 3 year above TOTAL
NO OF RESPONDENT PERCENTAGE
Source
Primary Data
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TABLE 4.11
WHICH ONE STIMULATED YOU TO BUY ONE BOOST
s.no buy one biscuit no of respondent percentage(%)
1 advertisement 26 32
2 brand 14 28
3 price 10 20
4 total 50 100
INTERPRETATION
32% of the respondent of advertisement candidates and 64% of the respondent of brand
candidates 20% of the respondent of price candidates
The highest percentage of the respondent and advertisement 32%
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CHART 4.11
WHICH ONE STIMULATED YOU TO BUY ONE BOOST
Chart Title
35
30
25
20
15
10
0
advertisement brand price
no of respondent percentage
Source
Primary Data
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TABLE 4.12
WHERE DO YOU BUY BOOST
S.NO DO YOU BOOST NO OF RESPONDENT PERCENTAGE(%)
1 RETAIL SHOP 6 12
2 WHOLESALER 32 64
3 PETTYHAN SHOP 10 20
4 DEALERS 2 4
5 TOTAL 50 100
INTERPRETATION
12% of the respondent of retail shop candidates and64% of the respondent of wholesalers
candidates and 20% of the respondent of pettyhan shop candidates and 4% of the respondent of
dealers candidates
The highest percentage of the respondent and wholesalers 64%
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CHART 4.12
WHERE DO YOU BUY BOOST
Chart Title
120
100
80
60
40
20
0
RETAIL SHOP WHOLESALER PETTYHAN SHOP DEALERS TOTAL
NO OF RESPONDENT PERCENTAGE
Source
Primary Data
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TABLE 4.13
DO YOU LIKE ANY OTHER BRAND
PERCENTAGE(%
S.NO OTHER BRAND NO.OF RESPONDENT )
DEFINITELY
1 CHANGRE 10 20
2 CHANGE 6 12
3 RARE 11 22
4 NO 23 46
5 TOTAL 50 100
INTERPRETATION
20% of the respondent of definitely change candidates and 12% of the respondent of change
candidates and 22% of the respondent of rare candidates and 46% of the respondent of no
candidates
The highest percentage of the respondent and No 46%.
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CHART 4.13
DO YOU LIKE ANY OTHER BRAND
Chart Title
50
45
40
35
30
25
20
15
10
5
0
DEFINITELY CHANGE RARE NO
CHANGRE
NO OF RESPONDENT PERCENTAGE
Source
Primary Data
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TABLE 4.13
ANY OTHER SUGGESTIONS IF THERE
s. no suggestion no of respondent percentage(%)
1 very good 18 38
2 good 23 46
3 natural 5 10
4 bad 4 8
5 toatal 50 100
INTERPRETATION
38% of the respondent of very good candidates and 46% of the respondent of good
candidates and 10% of the respondent of natural candidates and 8% of the respondent of
bad candidates
The highest percentage of the respondent and good 46%
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CHART 4.13
ANY OTHER SUGGESTIONS IF THERE
Chart Title
120
100
80
60
40
20
0
very good good natural bad toatal
no of respondent percentage
Source
Primary Data
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FINDINGS:
The highest percentage of the respondent and 21-30 66%
The highest percentage of the respondent and Degree 74%
The highest percentage of the respondent and Business 48%
The highest percentage of the respondent and 1-2 66%
The highest percentage of the respondent and 5000-10000 56%
The highest percentage of the respondent and Female 88%
The highest percentage of the respondent and Married 58%
The highest percentage of the respondent and Yes 68%
The highest percentage of the respondent and Advertisement 70%
The highest percentage of the respondent and Quantity 40%
The highest percentage of the respondent and Below 2 year 44%
The highest percentage of the respondent and Advertisement 32%
The highest percentage of the respondent and Wholesaler 64%
The highest percentage of the respondent and No 46%
The highest percentage of the respondent and Good 46%
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SUGGESTION:
Companies should labour will happy reduce the price without affecting quality it will
increase the sales.
The company should gives offers
The agent has to make effort to distribute the product in all areas including village to make
the product available to the customer at their convenience.
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CONCLUSION
A study the consumer behaviour towards the boost it is conclude that “consumer is the
kong” and that consumer satisfaction is our goal. Findings and suggestions of the study would
show the way for the boosts products to satisfy the consumers. So the consumer satisfaction
would indoubtedly take the boost to greater heights in the days to come.
Boost has proven its market credibility in the highly competitive Indian HFD market
where there is a plethora of choice available for the consumers. With independent scientific data
available to back up its claims of providing more stamina and adequate all-round nutrition to its
target segment of kids between six to eighteen years, the health food drink is a sure choice of
many satisfied parents for the last five decades of its existence.
The future of Boost also looks bright under new HUL management, who are poised to
become the major stakeholders of the lucrative health food drinks market on India with around
60% share in the overall revenues. HUL’s strong distribution network can help Boost reach out
to new markets, where it has the opportunity to impress more customers with its proven
credentials of taste and nutritive value.
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BIBLIOGRAPHY
WEBSITES:
https://www.boostproducts.com/brands/happy-happy
https://www.indiamart.com/proddetail/ from-boost-22208128330.html
https://en.wikipedia.org/wiki/Boost_Products
https://www.boostproducts.com/
SEARCH ENGINE
www. Google.com
Books
India marketing and achievements
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QUESTIONNAIRE
A STUDY ON CUSTOMER SATISFACTION TOWARDS PRODUCT OF BOOST AT
VALAPADDY
CUSTOMER SATISFACTION :
1. Name of the respondent:
2. Gender
a. Male b. Female
3. Age of the respondent:
a. Below 15 Years b. 15-25 Years c. 25-30 Years d. Above 30 years
4. What is the benefits of boost
a. Energy drink b. soft drink c. healthy drink
5. Are you taking boost in
a. Milk b. water c. in both a and b
6. What are the packs avialiable in boost
a. 10 rupees pack b. 1kg pack c. 3 kg jar
7. Where is avialiable?
a. In pettyshop b. in retail shop c. in supuermarket d. all the above
8. How is the quality ?
a. Poor b. Satisfactory c. Excellent
9. What about price?
a. Low b. Average c. High
10. How is Packing?
a. Poor b. Good c. Excellent
11. How frequently used
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a. Daily b. weekly c. rarely
12. What motives you to buy ?
a. Quality b. Quantity c. Purity d. Varieties
13. In which way did you come to know about ?
a. Banners b. Television c. Advertisement d. others
14. Any Feedback?_____________
15. Ranking for product____________
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