MBA HRM Project: Recruitment Analysis
MBA HRM Project: Recruitment Analysis
Semester 2 Section C Subject: Human Resource Management Activity: PROJECT Date of Allotment: 30 June, 2011 Date of Submission: 10 July, 2011
Submitted By: Names: Apurv Khatri Bharat Sharma Bhagyashri Raje Class : MBA 2st SEM (1st Yr) Section: Sec C, 2010
Certificate
This is to certify that Apurv Khatri,Bharat Sharma & Bhagyashri Raje a student of MBA 2nd Sem(2010-2012) has done there semester project.
The project work entitled Impact Of promotional offers On sale of organized stores.
Acknowledgement
Apart from the efforts of me, the success of this project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project.
I would like to show my greatest appreciation to Prof.Indira Sharma. I cant say thank you enough for his tremendous support and help. I feel motivated and encouraged every time I attend his meeting. Without his encouragement and guidance this project would not have materialized.
The guidance and support received from all the team members including Apurv Khatri, Bharat Sharma & Bhagyashri Raje who contributed and are contributing to this project, was vital for the success of the project. I am grateful for their constant support and help.
INTRODUCTION
Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, midand large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies.
OBJECTIVES OF RECRUITMENT
          Support the organization ability to acquire, retain and develop the best talent and skills. Determine present and future manpower requirements of the organization in coordination with planning and job analysis activities. Obtain the number and quality of employees that can be selected in order to help the organization to achieve its goals and objectives. Create a pool of candidates so that the management can select the right candidate for the right job from this pool Attract and encourage more and more candidates to apply in the organization Increase the pool of candidates at minimum cost. Acts as a link between the employers and the job seekers Infuse fresh blood at all levels of the organization Meet the organization's legal and social obligations regarding the composition of its workforce. Increase the effectiveness of various recruiting techniques
PROCESS OF RECRUITMENT
The recruitment and selection is the major function of the human resource department and recruitment process is the first step towards creating the competitive strength and the strategic advantage for the organisations. Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time. A general recruitment process is as follows:  Identifying the vacancy: The recruitment process begins with the human resource department receiving requisitions for recruitment from any department of the company. These contain:  Posts to be filled  Number of persons  Duties to be performed  Qualifications required
Preparing the job description and person specification. Locating and developing the sources of required number and type of employees (Advertising etc).
Short-listing and identifying the prospective employee with required characteristics. Arranging the interviews with the selected candidates. Conducting the interview and decision making
1. 2. 3. 4. 5. 6. 7.
Identify vacancy Prepare job description and person specification Advertising the vacancy Managing the response Short-listing Arrange interviews Conducting interview and decision making
The recruitment process is immediately followed by the selection process i.e. the final interviews and the decision making, conveying the decision and the appointment formalities.
SOURCES OF RECRUITMENT Sources refer to as from where prospective employees are available like employment exchanges while techniques are those which stimulate the prospective employees to apply for jobs like nomination by employees, advertising, promotion, etc. The sources are broadly categorised as internal sources and external sources. Internal sources are the sources within organisational pursuits. External sources are the sources outside organisational pursuits. Internal Sources Includes: Present Permanent Employees Present Temporary/Casual/Part-time Employees Retrenched/Retired Employees Dependents of Present/Deceased/Disabled Employees Employee Referrals External Sources Includes: Campus Recruitment Private Employment Agencies/Consultants Public Employment Exchanges Professional Associations Data Banks Casual Applicants Similar Organisations Trade Unions Walk-In Consult-In Head Hunting Body Shopping Mergers & Acquisitions E-Recruitment
Recruitment Techniques
Means or media by which management contacts prospective employees or provides necessary information or exchanges ideas or stimulates them to apply for jobs. Techniques useful to stimulate internal candidates are: Promotions, & Transfers, Techniques Useful to stimulate external candidates are: Present Employees, Scouting, Advertising, Create Employer Brand
The Banking Sector in India The Banking sector in India has always been one of the most preferred avenues of employment. In the current decade, this has emerged as a resurgent sector in the Indian economy. As per the McKinsey report India Banking 2010, the banking sector index has grown at a compounded annual rate of over 51 per cent since the year 2001, as compared to a 27 per cent growth in the market index during the same period. It is projected that the sector has the potential to account for over 7.7 per cent of GDP with over Rs.7,500 billion in market cap, and to provide over 1.5 million jobs. Today, banks have diversified their activities and are getting into new products and services that include opportunities in credit cards, consumer finance, wealth management, life and general insurance, investment banking, mutual funds, pension fund regulation, stock broking services, custodian services, private equity, etc. Further, most of the leading Indian banks are going global, setting up offices in foreign countries, by themselves or through their subsidiaries.
Employment Scenario in the Banking Sector As reported in the Economic Times, the countrys leading public sector bank, State Bank of India has plans to recruit 25,000 employees in the year 2009. Besides, its life insurance venture, SBI Life, has plans to hire 13,000 agents and 200 sales managers. Also, Punjab National Bank, the country's second largest public sector lender, and Union Bank of India have plans of hiring 5,000 people each. The financial year 2008-09 has already shown the banking sector to be among the largest job providers in the country with over 50,000 vacancies being notified and filled up in the public sector banks alone.
Public Sector Banks are the major recruiters of candidates aspiring for bank jobs. These banks are: 1. The State Bank of India Group (Total:8 Banks) namely SBI (State Bank of India), SBH (..Hyderabad), SBM (..Mysore), SBP (..Patiala), SBS (..Saurashtra), and SBT (..Travancore). 2. Nationalised Banks (Total: 19 Banks) namely Allahabad Bank, Andhra Bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank, Central Bank of India, Corporation Bank, Dena Bank, Indian Bank, Indian Overseas Bank, Oriental Bank of Commerce, Punjab & Sind Bank, Punjab National Bank, Syndicate Bank, UCO Bank, United Bank of India, Union Bank of India and Vijaya Bank. 3. Other Public Sector Bank i.e. IDBI Bank Limited. 4. Private Sector Banks (Total: 27 Banks). The major recruiters in the private sector include the ICICI Bank, HDFC Bank, Axis Bank, Federal Bank, Centurion Bank of Punjab, Indusind Bank, Kotak Mahindra Bank, Yes Bank, ING Vysya Bank, Bank of Rajasthan, Karur Vysya Bank, Karnataka Bank, Jammu & Kashmir Bank, South Indian Bank, Bharat Overseas Bank, etc. These banks conduct their own exams, but normally follow patterns similar to those of the exams of the public sector banks. 5. Co-operative Banks: All major National and State Co-operative Banks and Scheduled Urban Co-operative Banks conduct their own exams to recruit staff. Their recruitment exams, too, are generally similar to the exams of the public sector banks.
Career as a Bank Probationary Officer (PO) A Probationary Officers post is the point of entry to the coveted managerial positions in the banking industry. A P O starts as a trainee officer in the Junior Management Grade Scale (JMGS) of the bank and can rise to the highest levels, becoming a General Manager, an Executive Director or even the Chairman of the Bank. Needless to say, a Bank P Os position is regarded with tremendous respect in society as it offers a life long opportunity to grow, prosper and serve society in a senior and responsible position in the Banking industry. Therefore, every Bank P.O. exam attracts lakhs of talented graduates, post-graduates and professionals, who compete for the few hundred or thousand of vacancies notified by various banks.
Career as a Bank Clerk A young person joining a bank as a clerk-cum-cashier has the opportunity to start as early as at the age of 18 years after passing the 12th standard exams. A bank clerk enjoys job security, a challenging work environment and the opportunity to strengthen customer relation skills, using the best available technology and learning from proficient senior officers. He is trained on the job and at the Banks Staff Training Colleges and given the opportunity, through departmental exams of the bank or otherwise, to rise to the higher levels of management in the bank. He gets the opportunity of life-long learning in Banking, Finance, Management and other areas of his choice through various national level institutions set up for Bankers education. It is not surprising to find many senior executives in branches of various banks, as well as at the Regional, Zone and Head Offices, to be from among those who had joined the bank in the clerical cadre.
Banking Recruitment Examinations Public sector banks conduct two major examinations for recruiting Officers and Clerical Staff. These examinations are called: 1. Bank Probationary Officers (P O) Exams
2. Bank Clerks or Probationary Clerks Exams Specialist Officers Exam: Banks also conduct recruitment exams for Specialist Officers to man their credit, legal, human resources, marketing, systems and other departments which have openings for candidates having requisite professional qualifications in agriculture, engineering, chartered accountancy, law, or a degree of MBA, MCA, etc. Generally, the objective type exam conducted for Specialist Officers is similar to the Bank P O exams. In addition, a subject test is administered in the area of specialization. Eligibility for Bank Recruitment Examinations
Bank P O Exams: For P O exams, any graduate with prescribed marks, and within the age group of 21 to 30 years, is eligible. The banks normally prescribe 55% or 60% marks in graduation for P O aspirants. Some banks (though rarely) may prescribe 65% marks in graduation or a post-graduate degree as minimum eligibility. Some banks prescribe different sets of marks for science graduates and arts or commerce graduates. However, every bank provides for relaxation in age and educational qualifications for SC/ST and reserved category candidates. Normally, SC/ST candidates are given a relaxation of 5 years in age limit and 5% in marks.
Bank Clerical Exams: In clerical exams, a graduate (or even an applicant who has passed the class 12 exam with prescribed marks) who is within the age-group of 18 to 28 years is eligible to apply. Generally a pass in graduation or 60% marks in class 12 is prescribed as the minimum eligibility. However, some banks prescribe only graduation as minimum eligibility. A relaxation in age and educational qualifications is given to reserved category candidates as per government rules. (As every bank is free to decide the eligibility criteria for its officers or clerks, the candidates must read the notifications carefully and ensure their eligibility before submitting applications.) Computer literacy: Computer literacy is sometimes compulsory, but usually a desirable qualification for both P Os and clerks. A bank job aspirant must, therefore, secure a qualification or certification in computer applications. Some banks even prescribe a diploma in banking and finance from the Indian Institute of Banking & Finance as a desirable qualification.
Patterns of the Banking Recruitment Exams Both P O and clerical recruitments comprise at least two stages of selection, viz. a written test and an interview. The written test normally comprises an objective type segment and a descriptive segment. The interview is normally a personal interview, but could, sometimes, be a combination of group discussion and personal interview. Bank P O Exam: The test areas in the objective type test of the P O exam include reasoning, quantitative aptitude, general awareness and English. However, the test of English, in most of the banking exams, is of qualifying nature and its marks are not considered while preparing the merit list of candidates to be called for interview. The descriptive test in the P O exam tests the candidates writing abilities and is also of qualifying nature. The candidate is required to secure a minimum percentage of marks (normally 40% for general and 35% for reserved category students) to be called for the personal interview and/or group discussion, the last stage of the selection process. In addition to these areas, some banks may include subjects like marketing and computer aptitude, financial awareness, socio-economic and banking awareness, data interpretation, data
sufficiency etc. in their P O exams. Bank Clerical Exams: The test areas in the clerical exam include reasoning ability, numerical ability, English and clerical aptitude. The test of English is generally of qualifying nature. Some leading banks like SBI and PNB have included subjects like Marketing Aptitude, Computer Knowledge and General Awareness in their clerical exam and have removed clerical aptitude from their tests. The descriptive test in the clerical exam is of qualifying nature. However, some banks do not conduct a descriptive test and some have replaced the descriptive test with an additional objective test on computer knowledge.
How to apply Banks may invite applications in writing or online. Students must apply in the format prescribed by respective bank. In the years 2008-09 and 2009-10, majority of banks have required online applications only. The guidelines for filling in online applications are as follows: 1. Candidates should have a valid personal e-mail ID. In case a candidate does not have a valid e-mail ID, he/she should obtain one. Third party e-mail IDs must not be used. The applicants email id should remain valid during the entire recruitment process. 2. Candidates should be ready with their Demand Draft (DD) or proof of payments made by other stipulated modes, particulars of qualification, experience, etc. before applying online, as the details are required to be entered in the on-line application. 3. Please note that without valid payment details, online applications will be summarily rejected. Demand Drafts must be purchased on any date between the opening & closing dates of the website link available for online applications. 4. Demand Drafts should be for the requisite fee amount. The candidates name, date of birth, Post Office Name & Postal Code should be written on the reverse of the Demand Draft. 5. After applying online, the candidates must obtain a system generated printout of the application. A recent passport size photograph, with the applicants signature across it, should be affixed on the application printout. 6. The system generated application has to be signed by the candidate the appropriate places and sent, along with Demand Draft and other necessary certificates/documents, to the concerned Bank before the last date prescribed for submission. Lastly and most importantly, the candidates must read the complete notification of every bank they are applying for, with utmost care. They must ensure their eligibility before making an application and must follow the procedure laid down in the particular notification.
ICICI Bank Limited, also known as Industrial Credit and Investment Corporation of India Bank, is the second largest financial service company headquartered at Mumbai, India. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre; and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The company's UK subsidiary has established branches in Belgium and Germany.
Corporate history
ICICI Bank was originally promoted in 1994, by ICICI Limited, an Indian financial institution, and was its wholly owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955, at the initiative of the World Bank, the Government of India, and representatives of Indian industry. ICICI Bank has had the internet platform since 1994. In an interview with Mckinsey, K. V. Kamath explains crucial role of information technology as a competitive advantage for ICICI Bank.
In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE.In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange with its five million American depository shares issue generating a demand book 13 times its size at 200 million. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. In 2008, when customers rushed to ATM's and branches in some locations because of rumors regarding financial strength of ICICI Bank; Reserve Bank of India clarified the financial position of ICICI Bank. Speaking to Business Standard on Brand ICICI, K V Kamath, the banks erstwhile CEO and MD, and now non-executive chairman said the brand stands for innovation, the quality of being adaptive, youth and leadership.
The training will be held in Bangalore or any other location in India as decided by ICICI Bank. During the training, a stipend will be given to candidates to meet out of pocket expenses. On successful completion of the program they will be absorbed as Assistant Manager.
The selection will be through a multi stage selection process comprising of:
    Aptitude Test Group Process Profiling Interview
If selected, You will undergo a one year intensive residential classroom training and internship with a stipend. All cost of the program including fooding & lodging will be borne by ICICI Bank. On successful completion of the program you will be absorbed as Assistant Manager Band I at a gross salary of more than Rs. 3.5 Lakhs per annum.
Only short-listed applicants will be invited for the selection process. Advertisement
o o
On successful completion of the first 12 months of training program, the POs will be absorbed as Assistant Managers in the Bank On Campus program comprises of Semester I and II and is designed to provide banking skills to perform effectively in a banking environment.
The students are provided with an exit option after successfully completing the first year of the MBA (Banking & Finance) program. Such students are allowed to exit the MBA program with a Post Graduate Diploma in Banking (PGDB). However POs who wish to continue with the MBA (Banking & Finance) program are allowed to rejoin the MBA (Banking & Finance) program within 1 year of their completion of PGDB from IMA campus. Such students, by virtue of their being Assistant Managers working at different branches/locations of ICICI Bank will be provided their lectures and study materials online.
Second Phase:
o o Comprising of 18 months of Online Training.(3 Semesters viz, III, IV & V) are designed to provide managerial skills to the students in a working and business environment. Students who have chosen to continue with their MBA (Banking & Finance) program can pursue the Second phase along with their Job at ICICI Bank.
State Bank of India (SBI) is the largest Indian banking and financial services company (by turnover and total assets) with its headquarters in Mumbai, India. It is state-owned. The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank of Calcutta, making it the oldest commercial bank in the Indian Subcontinent. Bank of Madras merged into the other two presidency banks, Bank of Calcutta and Bank of Bombay to form Imperial Bank of India, which in turn became State Bank of India. The government of India nationalised the Imperial Bank of India in 1955, with the Reserve Bank of India taking a 60% stake, and renamed it the State Bank of India. In 2008, the government took over the stake held by the Reserve Bank of India. SBI provides a range of banking products through its vast network of branches in India and overseas, including products aimed at non-resident Indians (NRIs). The State Bank Group, with over 16,000 branches, has the largest banking branch network in India. SBI has 14 Local Head Offices and 57 Zonal Offices that are located at important cities throughout the country. It also has around 130 branches overseas. With an asset base of $352 billion and $285 billion in deposits, SBI is a regional banking behemoth and is one of the largest financial institution in the world. It has a market share among Indian commercial banks of about 20% in deposits and loans. T The State Bank of India is the 29th most reputed company in the world according to Forbes. Also SBI is the only bank featured in the coveted "top 10 brands of India" list in an annual survey conducted by Brand Finance and The Economic Times in 2010.
The State Bank of India is the largest of the Big Four banks of India, along with ICICI Bank, Punjab National Bank and HDFC Bankits main competitors.
History
The roots of the State Bank of India rest in the first decade of 19th century, when the Bank of Calcutta, later renamed the Bank of Bengal, was established on 2 June 1806. The Bank of Bengal was one of three Presidency banks, the other two being the Bank of Bombay (incorporated on 15 April 1840) and the Bank of Madras (incorporated on 1 July 1843). All three Presidency banks were incorporated as joint stock companies and were the result of the royal charters. These three banks received the exclusive right to issue paper currency in 1861 with the Paper Currency Act, a right they retained until the formation of the Reserve Bank of India. The Presidency banks amalgamated on 27 January 1921, and the reorganised banking entity took as its name: Imperial Bank of India. The Imperial Bank of India remained a joint stock company Pursuant to the provisions of the State Bank of India Act (1955), the Reserve Bank of India, which is India's central bank, acquired a controlling interest in the Imperial Bank of India. On 30 April 1955, the Imperial Bank of India became the State Bank of India. The government of India recently acquired the Reserve Bank of India's stake in SBI so as to remove any conflict of interest because the RBI is the country's banking regulatory authority.
In 1959, the government passed the State Bank of India (Subsidiary Banks) Act, enabling the State Bank of India to take over eight former state-associated banks as its subsidiaries. On 13 September 2008, the State Bank of Saurashtra, one of its associate banks, merged with the State Bank of India. SBI has acquired local banks in rescues. For instance, in 1985, it acquired the Bank of Cochin in Kerala, which had 120 branches. SBI was the acquirer as its affiliate, the State Bank of Travancore, already had an extensive network in Kerala.
SBI Recruitment
SBI Bank being India's largest bank often place ads for recruitment for various entry level job openings as well for management level jobs.
1. Preliminary Examination This examination is of 135 minutes. You need to take the objective exam. Different sub categories under this section are:
Reasoning Ability Test - This section contains 75 questions with 50 minutes of duration. Aptitude test - This section contains 50 questions with 30 minutes of duration. General awareness and Basic of computer knowledge - This section contains 50 questions with 25 minutes. English Skills - This section contains 50 question with 30 minutes.
2. If you clear the preliminary test then, you will be given a chance to attend the main SBI recruitment test: This is an objective test with 2 hours of time.This exam contains the following category of subjects.
Reasoning Ability Marketing Capability Data interpretation English grammar basic skills.
3. After clearing second round, you will be permitted to attend 3rd stage. The final stage includes group discussion and personal interview.
PUBLIC Banks
PRIVATE Banks
Introduction
A Government bank is a bank where the Central Government has a minimum 51% stake in that bank.
A Private bank is a bank where the Central Government does not have any stake. But, both types of banks have to follow the same laws applicable to them.
Recruitment Critaria
Public sector banks follow certain rules laid by government & hence recruitments conducted by these banks are advertised
Private banks are not govtowned,so they do not have any category reservations. Mostly these banks pick up candidates directly through campus recruitments,referrals, walk-ins
in newspapers to reach everyone.Also the number of vacancies are allocated among various categories (Gen/ OBC/ SC/ ST)
or through consultants.If the vacancies are more they may announce publicly, like ICICI Bank
Packeges
Public sector banks pay Rs.7200-19300 for Clerks & Rs.14500 25700 for PO posts (salary increased).The payscale is fixed for different scales & salary would increase as you get promoted to higher scale.
Private banks look for qualifications, experience & knowledge of the candidate before fixing salary.So it could be on the higher side & moreover they prefer MBA graduates.
CONCLUSIONS
Concluding, we can say that while hiring for private sector, organisations aims at looking for highly skilled technical individuals with capacity for working long hours and normally relies on external sources of recruitments like Campus recruitments and from on-site recruitments. Public sector is an economy is owned and controlled by a government . It consist of government businesses and firms ,and goods and services provided by the government. Both have their inherent strengths and weakness. Both have contributed immensely to the Banking sector in india.Private
and public sectors deal with government.
-By P.