!
A world of incredible innovation, positive disruption,
excitement and changemaking?
What if you could leverage the most purpose-driven &
forward-looking platform in sport to drive a positive
future for your business and society as a whole?
!
!
• The greenest racing
car on the planet
The very cutting edge of • First ever racing car
aligned to Life Cycle
automotive technology! Thinking
• 40% of energy used
in race will be
regenerated
• In-race fast-charging
Shaping the future of and pitstops for the
first time
sustainable mobility
• 0–100kph: <2.4 sec
• Top speed: 320kph+
Accelerating sustainable Racing in iconic Young, progressive & socially
human progress global cities conscious audience
A true entertainment brand created Extensive corporate,
Official FIA World Championship
for a new generation of fans government & media ecosystem
90% of sponsors in Formula E are B2B brands. Why? Let’s look at the challenges B2B sales and marketing teams are facing:
B2B customers spend just 17%
On average, it takes 6.8 individuals to
of their time interacting with
sign off on a typical B2B purchase.
supplier sales teams.
Source: Challenger Inc
Source: Gartner
B2B buying groups are up to 70% of 73% of people involved in buying are
the way through purchasing millennials + GenZ becoming more
journey before they engage a important. Both groups are more
potential supplier. difficult to sell to vs baby boomers.
Source: Forbes Source: Forbes
B2B customers want more channels, more convenience & more personalisation.
They want sellers to move to a hybrid, remote-first model. They use up to ten
channels as part of any given purchase, much more than before.
Source: McKinsey
Compelling Tools for Tradeshows & Media Engagement Programmes
Corporate Events: Driver Appearances, to Generate Coverage in Target
Showcars, Simulators Publications
Always On, Highly Engaging Brand Awareness &
Digital Content Brand Positioning
Attention-Grabbing Thought-Leadership
Case Studies & Trade & Business Sessions
White Papers
`
Product/Technology
Integration & Showcasing
The C-Suite Networking &
Introductions
Mahindra Racing
Powerful Purpose- platform Money-Can’t-Buy
Driven/Sustainability Focussed Experiences & Quality Time
Partnership Narratives & Storylines With Prospects at Races
• 22 industries • 100+ countries
• 260K employees • US $31.6B market cap
• 150+ companies • Revenue: 50% India /
50% ROW
B2B opportunities across the group
but in particular with our two
largest divisions: These brands & others have enjoyed highly
lucrative relationships with Mahindra Automotive
- Mahindra Automotive as a result of partnering with the team
- Tech Mahindra
First and only motorsport team to be certified
Net Zero Carbon Footprint since launch
MAHINDRA GROUP
10 ESG commitments
A global leader on ESG
Creating compelling technology showcases & real world impact!
Clean energy Batteries & energy storage Sustainable mobility
Smart cities Data, analytics & AI
From the racetrack to the world,
Mahindra Racing’s ingenuity
Climate action touches every part of our lives: Fast charging
Software & efficiency Energy transition Circularity Automation & connectivity
New Formula E race
Driving you into the heart of the most location Hyderabad
exciting marketplace in the world! and its state,
Telangana, a strategic
partner of Mahindra
Racing, emerging as
the centre of the EV
industry in India
We know how to deliver a message!
▪ Formula E’s largest social media
following: 2.1m
▪ Anand Mahindra Twitter: 10.1m
▪ Regular winners of Formula E’s social
media award
Forget what you think you know about us.
We’ve hit the reset button.
This is where the story starts!
Our Objective?
Win the FIA Formula E World
Championship within the GEN3 era!
▪
▪
▪ Formula E’s most successful ever ▪ The young charger! ▪ Joined December 2022
driver! ▪ Spirited, passionate. ▪ Formerly FIA Director of Formula E
▪
▪ Sustainability thought-leader A fighter! ▪ Extensive auto/motorsports
▪ UN Environment Ambassador ▪ Formula E Race Winner experience
▪ &
▪ &
PURPOSE DRIVEN BRAND POWER
1
BORN ELECTRIC VISION EV
Rapid rise over the last 12 months
Drive positive change in the lives of our ROADCAR PROGRAMME to the top of the brand indices.
SUV PLAYER
communities. Only when we enable others to
rise will we rise.
IN INDIA
#Together we rise
BLOCKBUSTER LAUNCHES
SCORPIO-N
100,000 bookings
in 30 minutes
PININFARINA BATTISTA CORPORATE GLOBAL AMBITIONS
All electric vehicle is the world’s
SUSTAINABILITY LEADER
fastest accelerating car! Mahindra’s new EV venture already valued
at $US 9.1B
• First sport to be net zero carbon
▪ Cumulative TV audience +20% -> 381m footprint since launch
• EV represents a US$7 trillion market
▪ Live cumulative audience +10% -> all-time record opportunity between now and 2030, and
US$46 trillion between now and 2050
216m
• Number 1 concern for GEN Z is climate
change and environmental protection
▪ Qualifying audience +49%
S8 Cumulative audience (millions) S8 Viewing hours (millions)
381 98
316
62
S7 S8 S7 S8
R1 Mexico City, Mexico JAN 14
R2 Diriyah, Saudi Arabia JAN 27
R3 Diriyah, Saudi Arabia JAN 28
R4 Hyderabad, India FEB 11
R5 Cape Town, SA FEB 25
R6 Sao Paulo, Brazil MAR 25
R7 Berlin, Germany APR 22
R8 Berlin, Germany APR 23
R9 Monaco, Monaco MAY 6
R10 Jakarta, Indonesia JUN 3
R11 Jakarta, Indonesia JUN 4
R12 Portland, USA JUN 24
R13 Rome, Italy JUL 15
R14 Rome, Italy JUL 16
R15 London, UK JUL 29
R16 London, UK JUL 30
Join us at the cutting edge of Cameron Maultby
technology, sport, entertainment Chief Commercial Officer
and sustainability to create a more
+44 (0)7771 617 190
positive future for your business,
cameron.maultby@mahindrafe.com
and for the planet and its people. mahindraracing.com
