Space Tourism
Product management Case Study
Mansi Mittal
Contents
Introduction………………………,……………………………………………………………………...…..1
Users and Pain Points………………………………………………………………..……………………..1
Solutions & Prioritization………………………………………...…………………...……………………..1
Success Metrics………………………………...……………………….…………………………………..2
Major Milestones……………………………………………...……………………………………………..2
MVP & Prioritized Solution Mock-ups………………………………...………….………………………..3
Monetization.…………………………………………………..…...………………………………………..3
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INTRODUCTION
“Predicting the future is easy … getting it right is the hard part.”
Space Tourism is when human travel to space for recreational purposes. In 2050, Space Tourism including –
orbital, sub-orbital and lunar will become common place, with many commercial players diving in.
The app for Space Tourism will abide by Outer Space Treaty Article VI, wherein the activities of non-
governmental entities in outer space, including the Moon and other celestial bodies, shall require
authorization and continuing supervision by the appropriate State Party to the Treaty.
Secondary Research:
• Current estimation of a ride to the International Space Station and back costs around $50 Million. Thirty
years down the line on one end this is hypothesised to come down with new innovation such as reusable
space shuttles & AI advancements, on the other hand fuel for space missions will become expensive.
• Thus Space travel will probably remain prohibitively expensive for anyone outside the 1%
• On the cheapest end of the spectrum with companies such as Virgin Galactic – current plan is to offer
90-minute flights into the sub-orbital atmosphere for about $200,000 to $250,000 each
USERS AND PAIN POINTS
USER SEGMENT DESIRES / PAIN POINTS
William Augustus 1. “I am looking forward to my 1 month long trip
Son of Multi-Millionaire Business Tycoon to the internaltional moon surface station, as
it’s for a longer duration hope to stay connected
• 29 years, Married to my family and business here”
• Has huge generational wealth
• Is quite inquistive and adventerous 2. “I am looking to be engaged everyday during
• Belongs to 1% of the population in my journey and stay, to make the most of my
wealth travel ”
• Has a quite lavish lifestyle
3. “I am traveling with my wife and its our 1 year
Goal: Traveling with his wife on the anniversary would be great to make booking for
occasion of their first Marriage Anniversary the celebration at the lunar station hotel ”
Linda Morel 4. “I am excited at this opportunity to travel to the
VP Product at a Tech MNC orbit, and wish to make the most of the 2
hours. Would be great if I could be live with my
• 42 years, single followers”
• Lives in Paris, Europe
• Has a salary of $300000+ per year 5. “English is my second Language so hope to have
• Pursues Travel Vlogging as a hobby a no hurdles in conversations with travelers
• Has traveled across 40 countries from other nationalities”
• English is her second Language
6. “I am Type 2 diabetic and it’s a must for me to
Goal: Traveling for having new experiences have proper care during the travel ”
Note: Above and beyond the usual flow of any tourism app, to help with the bookings of the space shuttle,
stay hotels/pods, payment etc., our app will have the following points of differentiations.
SOLUTIONS AND PRIORITIZATION
PROBLEM SOLUTION NAME DESCRIPTION FEASIBLE IMPACT
MAP Out of 10 Out of 10
1 Holographic A Holographic 3D video-conferencing system to help the 6 5
Communication users connect to their family real time from space
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or moon to earth. This will help user not to feel homesick
and stay connected even on longer trips.
2&3 Context Aware Activties Based on multiple variables - user’s risk behaviour, social 8 7
Package Recommendations media likes/dislikes, past earthly travel experiences,
demography, anatomy, needs etc., they will be suggested
custome packages with events such as – Moon Walk,
Alien Simulation Game, Venue booking for marriage
proposal/celebrations, Moon Crater Bungee jump etc.
4 Live Streaming & Inbuilt The app will allow for live streaming the entire experience 7 8
spacesuit camera also based on user’s descretion it will document the
entire journey using the suit camera
4&5 Augment Reality based Using Augmented Reality : 8 9
Personal Guide • Users will able to see the different signs in the shuttle
and the stay in their native language
• Also during the journey the AR Guide will share the
significance/history of the various stars,
constellations, planets, man made objects when
camera is pointed in that direction
• Moreover setting different year mode can provide a
AR view of the celestial bodies during that era
6 Body/Mind Health Tracker It is crucial to be vary of your mental as well as physical 7 6
Integrated with health during long or strenuous journey’s. The tracker will
identification Biochip be linked to a identification biochip inside the user which
will track all anatomical changes and give personailised
suggestions to user to overcome any distress
*Based on the Feasibility/Impact metrics decided on the Secondary research on the various technologies,
AR based Personal Guide is decided as the primary feature of the Space Tourism App.
SUCCESS METRICS
METRICS SIGNIFICANCE
Average Time Spent on the AR Guide Screen per • Indicate whether the feature is useful and engaging or not.
user |North Star Metric
Average Time Spent per user for Language • Indicate the usability of the feature
translation • Will help identify issues and thus help improve with a test and
Average Time Spent per user for as Tourism Guide iterate approach
Overall Engagement Rate of Users with the app • Indicate if this new feature had direct impact on engagement or not
Excess Time on the feature (Negative Feature) • If the users spends excessve time on the feature it may lead for
them to not enjoy other parts of the experience and in the end
leave them unsatisfied
MAJOR MILESTONES
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MVP & PRIORITIZED SOLUTION MOCKUPS
AR Guide
with
features
such as Year
simulation
and Real
Time
Language
Translation
Home
Screen
with all
features
&
Upcomin
g Ticket
Snippet
MONETIZATION
MONETIZATION
PARTNERSHIP/ FEATURE DESCRIPTION
Partnership with Space Airlines companies will gain from the redirection of user base to book flights. Hence a
Airlines commision will be taken per succesful booking by our Tourism App
Partnership with Commision will be taken as per the amount of business brought to the Hotels by
Space/Moon Hotels recommending users to include certain hotels/pods for both stay and booking for events
such as marriage celebration, proposal etc
Additional charge for While many features in the MVP will come as part of the package, users will have the option
features such as Live Stream to customize the package by excluding or including additional features such as multiple
and Holographic Call holographic calls ina day or more than 15 min of Live stream. This will lead to extra charges
Charging for Experiences Experiences such as
• Moon/ Space Walk • Alien simulation game
• Moon crater bungee jumping • Custom space suits
will cost extra as per the package selected
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MARKET SIZING ESTIMATION
Estimate the market that you are targeting for this product
Assumptions:
• The calculation is done as per the predicted data in 2050
• By target market here I am assuming all people willing to travel to space in a year
• Another assumption is one person travels only once in a year
Formula to be used & Calculation:
Population in 2050 * % of People who can afford space travel * % of people with WTP * % of
people with appropriate health conditions
Now let’s look at each element of the equation one by one and calculate it
1. Population in 2050: The current world population of 7.9 billion is growing at a rate of 1.05%
given it does not slow down or there is no major catastrophe that wipes out a significant
percentage of the population. We can assume the population in 2050 to be around 9.9 Billion
2. % of People who can afford space travel:
a. With technical advancement such as reusable rockets, Artificial intelligence, space travel is
estimated to become less costly trumping even the increasing price of rocket fuel.
b. Empirical Evidence suggest that payload cost which was around US$18,500 per kilogram
between 1970-2000 decreased to a mere $2,720 per kilogram with SpaceX falcon 9. As
more private players join in innovation is set to make the prices lower.
c. Here we can further divide the type of Space tourism into – Sub-orbital, Orbital and Lunar.
As the price for Lunar travel and landing will be still quite high, we can also divide the target
users as per their financial capability to afford the different trips.
d. Suborbital/Orbital: Current income between $300000 and $500000. This makes up around
9% of the world population
e. Lunar: Current income greater than $500000. This makes up around 1% of the world
population
So around 10% people could afford any kind of space travel in 2050
3. % of people with WTP: From the data of people who can afford to travel outside their home
country, we observe only 25% does end up traveling in a year. Considering a similar mindset
only 25% people have the WTP such a huge amount
4. % of people with appropriate health conditions: Out of the world population around 70% falls
in the age group of 18-64 years which we are considering as our target age group. Here we can
assume with the Pareto rule only 80% are fit to travel while 20% are not. Hence the percentage
with appropriate health is 70% * 80% = 56%
9.9 Billion * 0.1 * 0.25 *0.56 = 138.6 million people /year
This number can further decrease basis how many times people travel in a lifetime
Gut Check:
Currently there are 1.4 billion international arrivals per year even in 30 years, space tourism
industry cannot become more than the current state of international tourism industry. As 138.6
million < 1.4 billion we are in constraint zone.
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