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Bajaj Finserv.

The document discusses a PESTEL analysis of Bajaj Finserv, analyzing the political, economic, social, technological, environmental, and legal factors impacting the company. These include factors like the regulatory framework, consumer spending behavior, technological changes, environmental activism, and legal protections.

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VRITANT RAJ
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673 views2 pages

Bajaj Finserv.

The document discusses a PESTEL analysis of Bajaj Finserv, analyzing the political, economic, social, technological, environmental, and legal factors impacting the company. These include factors like the regulatory framework, consumer spending behavior, technological changes, environmental activism, and legal protections.

Uploaded by

VRITANT RAJ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PESTEL Analysis of Bajaj Finserv 

PESTEL Analysis is a strategic management tool that Bajaj Finserv


strategy makers can use to make better decisions. PESTEL stands
for – Political, Social, Economic, Technological, Environmental and
Legal factors that impact the macro environment of the firm that
it operates in.

Bajaj Finserv operates in a dynamic environment where it is


influenced by – increasing regulatory framework for
environmental factors, regulatory framework, consumer spending
behavior, collective social trends, increasing environmental
activism among consumers, technological changes, government
decisions, and ever evolving legal system.

1- Political Factors
 Governance System
 Political stability in the existing markets
 Taxation policies

2-Economic Factors
 Economic Performance of India
 Skill level of workforce in India market
 Inflation rate
3- Social Factors

 Societal norms and hierarchy


  Education level
  Media outlets play a critical role in influencing the public opinion India
4- Technological Factors
  Latest technology based innovations implemented by competitors of Bajaj
Finserv 
  Technology transfer and licensing issues for Bajaj Finserv
 Lowering cost of production

5- Environmental Factors
 Customer activism
 Environmental norms are also altering the priorities of product innovation.
  Extreme weather

6- Legal Factors
 Employment law
 Legal protection of intellectual property, patents, copyrights, and other IPR rights
in India
  Business Laws

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