Type Public

ISIN US7134481081

Industry Beverages
Food processing

Founded August 28, 1898; 121 years ago

New Bern, North Carolina, United States

Founder Caleb Bradham

Headquarters Harrison, New York (in the hamlet of Purchase), United States

Area served Worldwide

Key people Ramon Laguarta

(CEO)

Products See list of PepsiCo products

Revenue US$64.66 billion (2018)

Operating income US$10.11 billion (2018)

Net income US$12.51 billion (2018)

Total assets US$77.64 billion (2018)

Total equity US$14.51 billion (2018)

Number of employees 263,000 (2019)

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History
Origins
The soft drink Pepsi was developed by Caleb Bradham, a pharmacist
and businessman from Duplin County, North Carolina. He coined the
name "Pepsi-Cola" in 1898 while marketing the drink from his pharmacy
in New Bern, North Carolina. As his drink gained popularity, Bradham
founded the Pepsi-Cola Company in 1902 and registered a patent for his
recipe in 1903.The company was incorporated in Delaware in 1919.
Bradham's company experienced years of success leading up World
War I. However, sugar rationing during the war and a volatile sugar
market in the war's aftermath damaged the company's financial health to
such a degree that in 1923, Bradham declared bankruptcy and returned
to running pharmacies in North Carolina.
On June 8, 1923 the company trademark and secret recipe were
purchased by Craven Holding Corporation. In 1931, Roy Megargel, a
Wall Street broker, purchased the Pepsi trademark, business, and
goodwill from Craven Holding in association with Charles Guth. Guth
was also the president of Loft, Incorporated, a leading candy
manufacturer based in Long Island City, New York. Loft ran a network
with 115 stores across the Mid Atlantic at the time of Guth's acquisition.
Guth used Loft's labs and chemists to reformulate the Pepsi syrup
recipe, and he used his position as president of the company to replace
Coca-Cola with Pepsi Cola at Loft's shops and restaurants. Guth also
used Loft resources to promote Pepsi, and moved the soda company to
a location close by Loft's own facilities in New York City.
In 1935, the shareholders of Loft sued Guth for his 91% stake of Pepsi-
Cola Company in the landmark case Guth v. Loft Inc.

Environmental record
Water usage (India, U.S., U.K.)
PepsiCo's usage of water was the subject of controversy in India in the
early and mid-2000s, in part because of the company's alleged impact
on water usage in a country where water shortages are a perennial
issue. In this setting, PepsiCo was perceived by India-based
environmental organizations as a company that diverted water to
manufacture a discretionary product, making it a target for critics at the
time.

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As a result, in 2003 PepsiCo launched a country-wide program to
achieve a "positive water balance" in India by 2009. In 2007, PepsiCo's
CEO Indra Nooyi made a trip to India to address water usage practices
in the country, prompting prior critic Sunita Narain, director of the Centre
for Science & Environment (CSE), to note that PepsiCo "seem(s) to be doing
something serious about water now."

Packaging and recycling

Environmental advocates have raised concern over the environmental
impacts surrounding the disposal of PepsiCo's bottled beverage
products in particular, as bottle recycling rates for the company's
products in 2009 averaged 34 percent within the U.S. The company has
employed efforts to minimize these environmental impacts
via packaging developments combined with recycling initiatives. In 2010,
PepsiCo announced a goal to create partnerships that prompt an
increase in the beverage container recycling rate in the U.S. to 50
percent by 2018.

Product nutrition
According to its 2009 annual report, PepsiCo states that it is "committed
to delivering sustainable growth by investing in a healthier future for
people and our planet," which it has defined in its mission
statement since 2006 as "Performance with Purpose".According to news
and magazine coverage on the subject in 2010, the objective of this
initiative is to increase the number and variety of healthier food and
beverage products made available to its customers,employ a reduction
in the company's environmental impact,and to facilitate diversity and
healthy lifestyles within its employee base.Its activities in regards to the
pursuit of its goals—namely environmental impacts of production and
the nutritional composition of its products—have been the subject of
recognition from health and environmental advocates and organizations,
and at times have raised concerns among its critics. As the result of a
more recent focus on such efforts, "critics consider (PepsiCo) to be
perhaps the most proactive and progressive of the food companies",
according to former New York Times food industry writer Melanie
Warner in 2010.
Competition
The Coca-Cola Company has historically been considered PepsiCo's
primary competitor in the beverage market, and in December 2005,
PepsiCo surpassed The Coca-Cola Company in market value for the
first time in 112 years since both companies began to compete. In 2009,
The Coca-Cola Company held a higher market share in carbonated soft
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drink sales within the U.S. In the same year, PepsiCo maintained a
higher share of the U.S. refreshment beverage market, however,
reflecting the differences in product lines between the two
companies. As a result of mergers, acquisitions, and partnerships
pursued by PepsiCo in the 1990s and 2000s, its business has shifted to
include a broader product base, including foods, snacks, and beverages.
The majority of PepsiCo's revenues no longer come from the production
and sale of carbonated soft drinks.
OUR SUSTAINABLE PLASTICS VISION

WE ARE WORKING TOWARD A CIRCULAR ECONOMY FOR PLASTICS.

At PepsiCo, we’re striving to build a world where plastics need never become
waste. We share concern over the growing threat that plastic packaging waste
poses to our communities and marine environments. As one of the world’s
leading food and beverage companies, we recognize the significant role we
can play in helping to change the way society makes, uses, and disposes of
plastics, and we are doing our part to help make sustainable plastics a reality.

Our sustainable plastics vision is rooted in three pillars: Reducing the amount
of plastics we use; Recycling the plastics we bring to market; and Reinventing
our plastic packaging.

We know it will take big ideas and even bigger goals to get there. So, we’re
already hard at work. We committed to making 100% of our packaging
recyclable, compostable, or biodegradable by 2025, and we are striving to use
25% recycled plastic content in our plastic packaging by 2025. Additionally,
we aim to reduce 35% of virgin plastic use across our beverage portfolio and,
driven by SodaStream, avoid an estimated 67 billion single-use plastic bottles
by 2025.

1.
PEPSI
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally
created and developed in 1893 by Caleb Bradham and introduced
as Brad's Drink, it was renamed as Pepsi-Cola in 1898,and then
shortened to Pepsi in 1961.
Delicious. Refreshing. Pepsi

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2.
DIET PEPSI
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo,
introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963
under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year,
becoming the first diet cola to be distributed on a national scale in the United States.
in the 1960s and 1970s its competition consisted of Tab, produced by The Coca-
Cola Company, and Diet Rite cola, produced by RC Cola. Diet Coke was
introduced in 1982 and quickly became the primary competing diet
cola to Diet Pepsi.
While the U.S. represents the largest single market for Diet Pepsi, it
was launched in the U.K. in 1983 and has since become available on
a global scale. The beverage composition, flavor variations and
packaging varies based on the country of production. In some
countries it is sold under the name Pepsi Light.

With its light, crisp taste, Diet Pepsi gives you all the refreshment you
need - with zero sugar, zero calories and zero carbs. Light. Crisp.
Refreshing. Diet Pepsi.
3.
PEPSI MAX
Pepsi Max (also known as Pepsi Black in some countries) is a low-
calorie, sugar-free cola, marketed by PepsiCo as an alternative to their
drinks Pepsi and Diet Pepsi. It is sold primarily
in European and Asian markets.
A drink with the same name but different formulation (containing ginseng
and higher quantities of caffeine) was sold in the United States until it
was renamed "Pepsi Zero Sugar" in late 2016.
Introducing the next generation Cola for the next generation of Cola
drinkers. Pepsi Black delivers Maximum Taste with No Sugar. Go All In
#FORTHELOVEOFIT.

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4.
LAY'S

Lay's is the name of a brand for a number of potato chip varieties, as

well as the name of the company that founded the chip brand in the U.S.
It has also been called Frito-Lay with Fritos. Lay's has been owned
by PepsiCo through Frito-Lay since 1963.
"Lay's" is the company's primary brand, with the exception of limited
markets where other brand names are used: Walkers in the UK and
Ireland; Smith's in Australia; Chipsy in Egypt and the West
Balkans; Tapuchips in Israel; Margarita in Colombia; Sabritas in Mexico;
and, formerly, Hostess in Canada.
Wherever celebrations and good times happen, the LAY'S® brand will
be there just as it has been for more than 75 years. With flavors almost
as rich as our history, we have a chip or crisp flavor guaranteed to bring
a smile on your face.

5.
MOUNTAIN DEW
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand
produced and owned by PepsiCo. The original formula was invented in
1940 by Tennessee beverage bottlers Barney and Ally Hartman. A
revised formula was created by Bill Bridgforth[1] in 1958. The rights to this
formula were obtained by the Tip Corporation of Marion,
Virginia.[2] William H. "Bill" Jones of the Tip Corporation further refined
the formula, launching that version of Mountain Dew in 1961.[3] In August
1964, the Mountain Dew brand and production rights were acquired from
Tip by the Pepsi-Cola company, and the distribution expanded across
the United States and Canada
The original, the one that started it all. MTN DEW exhilarates
and quenches with its one of a kind taste.

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6.
AQUAFINA
Aquafina is a brand of purified bottled water products produced
by PepsiCo, consisting of both unflavored and flavored water. The
Aquafina brand name is also licensed for use on multiple skin care
products, including lip balm and wrinkle cream.[1] It was first distributed
in Wichita, Kansas in 1994, before becoming more widely sold across
the United States, Canada, Spain, Lebanon, Turkey, the GCC countries,
Iran, Egypt, Morocco, Vietnam, Pakistan, and India to compete with The
Coca-Cola Company's Dasani and Dr. Pepper Snapple's Deja Blue. As
of 2009, Aquafina represented 13.4 percent of domestic bottled water
sales in the United States, making it the number one bottled water brand
as measured by retail sales
Aquafina’s reverse osmosis purification system means perfect taste
every time.

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7.
7UP
7 Up (stylized as 7up outside the U.S.) is a brand of lemon-lime-flavored non-
caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in
the United States and by 7 Up international in the rest of the world. The U.S. version
of the 7 Up logo includes a red circle between the "7" and "Up"; this red circle has
been animated and used as a mascot for the brand as Cool Spot. Before that, the
mascot was a fictional character named Fido Dido created by Joanna Ferrone
and Sue Rose. He is still used for outside the U.S. for the limited time only 7 Up retro
cups.

7UP is one of PepsiCo’s billion dollar brands present across more than
140 countries outside of the U.S. It’s an authentic trademark with strong
heritage, equity since 1929.

Calories 140

Total Fat 0g 0%

Sodium 40mg 2%

Total Carbohydrates 39g 14%

Total Sugars 38g

Includes 38g Added Sugars 76%

Protein 0g

Potassium 60mg 2%

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MIRINDA
Mirinda is a brand of soft drink originally created in Spain in 1959 and now owned
by PepsiCo with global distribution. Its name may come from Esperanto, meaning
"admirable".[1]
It is flavour of Orange. It is part of a beverage area often referred to as the flavour
segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The
orange flavour of Mirinda now represents the majority of Mirinda sales worldwide
following a major repositioning of the brand towards that flavour in the early 1990s.

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Mirinda has been owned by PepsiCo since 1970[2] and is primarily commercialized
outside the United States. It competes with Coca-Cola's Fanta, Tango brands, with
flavour brands localized to individual countries. As with most soft drinks, Mirinda is
available in multiple formulations of flavour, carbonation and sweetener depending
on the taste of individual markets.

Nutrition Facts

Calories 120 (502 kJ)

% Daily Value*

Sodium 25 mg 1%

Total Carbohydrate 32 g 11%

Sugars 32 g

Potassium 20 mg

9.
SLICE
Slice is a line of fruit-flavored soft drinks originally manufactured
by PepsiCo and introduced in 1984 (to replace the Teem brand) but
discontinued by PepsiCo in the United States in the late 2000s. Slice
was reintroduced in the United States and Canada by New Slice
Ventures LLC, who acquired the trademark rights in those countries.
Slice was also reintroduced in India by PepsiCo in 2008 as a Mango-
flavoured fruit drink and currently advertised as Tropicana Slice.

10.
Lipton
Lipton is a British brand of tea, owned by Unilever. Lipton was also
a supermarket chain in the United Kingdom before it was sold off

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to Argyll Foods, to allow the company to focus solely on tea. The
company is named after its founder Thomas Lipton. The Lipton ready-to-
drink beverages are sold by Pepsi Lipton International, a company jointly
owned by Unilever and PepsiCo, the owners of the namesake
product Pepsi.

PEPSI ZERO SUGAR

NUTRITION FACTS
Serving Size 12 fl oz (355 mL)
Servings Per Container 1

Amount Per Serving

Calories 0
% Daily Value *
Total Fat 0g 0%
Sodium 40mg 2%
Total Carbohydrate 0g 0%
Sugars 0g
Protein 0g
Not a significant source of other nutrients.
*Percent Daily Values are based on a 2,000 calorie diet.

DIET PEPSI
NUTRITION FACTS

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Serving Size 12 fl oz (355 mL)
Servings Per Container 1

Amount Per Serving

Calories 0
% Daily Value *
Total Fat 0g 0%
Sodium 35mg 1%
Total Carbohydrate 0g 0%
Sugars 0g
Protein 0g
Not a significant source of other nutrients.
*Percent Daily Values are based on a 2,000 calorie diet.

PEPSI
NUTRITION FACTS
Serving Size 12 fl oz (355 mL)
Servings Per Container 1

Amount Per Serving

Calories 150
% Daily Value *
Total Fat 0g 0%
Sodium 30mg 1%
Total Carbohydrate 41g 14%
Sugars 41g
Protein 0g
Not a significant source of other nutrients.
*Percent Daily Values are based on a 2,000 calorie diet.

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