SAGAR (M.P.

)
2022-23
A PROJECT REPORT
On
PRODUCT PROFILE MARKET SURVEY OF

For the partial Fuillfilment for the degree of MBA

SUBMITTED TO SUBMITTED BY
DEVPRIYA CHOUHAN ABHILASH JAIN
( Lecturer) MBA 3RD YEAR
Department of MBA Roll No.
Gyanver Institute of Management & Gyanver Institute of Management &
Science, Sagar Science, Sagar
 Preface

The Project work is field which uses tools and techniques to transfer
subjectivity in the environment into objectives, also the findings of the research,
when applied show results, which can be measured and evaluated so there is
feedback this is what makes it a dynamic activity.

This survey is an analytical study of a different facts of the product. The focus is

given on the Brand profile. This A PROJECT REPORT On PRODUCT

PROFILE MARKET SHARE OF HYUNDAI”, is for the partial
fulfillment of M.B.A.. The idea behind this project is to give practical
knowledge and to make them to face real life situation. The project survey is
commonly used for the collection from the respondents through questionnaire. In
this method statistical techniques have been used systematically. This project
survey is not only with my own efforts but also that of others.

ABHILASH JAIN
M.B.A. (IST YEAR )
 ACKNOWLEDGEMENT

I would like to whole hearty thank and express my sincere gratitude to MR.
MANISH JAIN Head of the Department of Busines Studies, GYANVEER
INSTITUTE OF MANAGEMENT & SCIENCE for suggesting me this
problem and for giving an insight in dealing with the subject

.I am highly obliged to DEVPRIYA CHOUHAN, and All Faculty member,

for guiding me in various aspects of this project like conducting field work
and designing questionnaire and suggesting me the Project Work and
helping me in finalising the Report. I express my gratitude to all the
customers who very kindly discussed various aspects of this study and
provided useful suggestions for discussing various problems.

Lastly, I Must express my gratitude to all the elders of the family and
citizen of the city who blessed me in course of discussion. I also extend my
sincere thanks to my family and my friends for their encouragement and
support.

ABHILASH JAIN
 CERTIFICATE

This to certify that ABHILASH JAIN Student of M.B.A. GYANVEER

INSTITUTE OF MANAGEMENT & SCIENCE Has diligently worked on the

Report of the A PROJECT REPORT On PRODUCT PROFILE

MARKET SHARE OF HYUNDAI” He has done this Work under My
Guidance and Supervision. This project work is original and not submitted earlier for
the award of any degree or associate ship of any other University.
During this study he made meticulous efforts for its completion. I wish him all
the best in this sincere endeavors for a bright and successful future.

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner

-
 DECLARATION

I hereby declare that the REPORT work entitled A PROJECT

REPORT On PRODUCT PROFILE MARKET SHARE OF

HYUNDAI submitted to the GYANVEER INSTITUTE OF MANAGEMENT &

SCIENCE is a record of an original work done by me under the guidance of

MR. MANISH JAIN Lecturer & Faculty Member at GYANVEER INSTITUTE

OF MANAGEMENT & SCIENCE. I also ensure that this work done by me is

purely original and is my own creativity.

Date : ABHILASH JAIN

Place :
 TABLE OF CONTENTS

Page No.

Chapter 1 Introduction about The Industry

Chapter 2 About The Organization

Chapter 3 Research Methodology

3.1 Objectives of The Study

3.2 Methodology

3.3 Limitation of Study

Chapter 4 Findings and Analysis

4.1 Findings from Primary Data

Chapter 5 Conclusion

Chapter 6 Recommendations

ANNEXURE
Annexure I Questionnaire

Annexure II Product Mix of Hyundai

Bibliography
Introduction

The Indian automotive component industry is dominated by around 500 players which
account for more than 85% of the production. The turnover of this industry has been
growing at a mammoth 28.05% per annum from 2002-03 onwards as illustrated in Fig which
clarifies its emergence

as one of India's fastest growing manufacturing sectors. During 1990s, the auto components
market in India used to be dominated by supplies to the aftermarket with only 35% exports
sourced by global Tier 1 OEMs (Original Equipment Manufacturers). The industry made a
sustained shift to the global Tier 1 market and today, the component manufacturers supply
75% of their exports to global Tier 1 OEMs and the remaining to the aftermarket. This is
largely due to the growing capability of The Indian component suppliers in understanding
technical drawings, conversance with global automotive standards, economically attractive
costs (manufacturing costs are 25%-30% lower than its western counterparts), flexibility in
small batch production and growing information technology application for design,
development and simulation.

Besides The burgeoning demand of auto components from global majors, the domestic
automobile industry has been showing a sparkling growth caused by increasing customer
base and affordable loans. Based on this, the turnover of The Indian auto component
industry is expected to touch US$ 18.7 billion by 2009 and estimated to reach US$ 40 billion
by 2014.

Overview of Indian Automobile Industry

The liberalized policies of The Indian Government paved towards steady evolution of India
as a stable and market driven economy with the real Gross Domestic Product growth in
excess of 8%, foreign exchange reserves crossing The $150 billion mark, growing value of
Indian Rupee compared to US dollar and reducing inflation rate. 100% Foreign Direct
Investment, absence of local content regulation, manufacturing and imports free from
licensing & approvals in The automobile sector

coupled with customs tarifforauto components reducing to 12.5% resulted in increased

number of multinationals establishing Their bases in India and with export markets looking
up, The Indian automobile industry is poised for a phenomenal growth. The automobile
production in the sub-continent has been growing steadily @ 18.53% per annum from 2002-
03 onwards with total vehicle production standing at a mammoth 1,00,31,296 nos. in 2005-
06.

Among The automobiles, 2 wheelers account for 75.77%, cars about 11.09%, 3 wheelers to
the tune of 4.33%, tractors about 2.95%, buses & trucks constitute 2.19%, Multi Utility
Vehicles (MUVs) to The tune of 1.96% and Light Commercial Vehicles (LCVs) about
1.71% of The total number of automobiles produced in the country. Presently, India is the
second largest market after China for two & three wheelers.
In tractors production, India is one of the two largest manufacturers in the world along with
China. The subcontinent stands as the 4th largest producer of trucks in the world. Coming to
The passenger car segment, the country is positioned 11th in car production in the world.
The Indian passenger car

market is far from being saturated leaving ample opportunity for volume growth since the
per capita car penetration per 1000 is only 7 compared to 500 in Germany. The production of
cars in The country has been growing at a mammoth 27.58% per annum from 2002- 03
onwards. In general, cars are broadly classified as Mini, Compact, Mid-Size, Executive &
Premium varieties. There has been a steady rise in compact car production from 333,000 in
2002-03 to 715,000 in 2005- 06, mid-size cars from 122,000 to 204,000 nos., executive cars
from 2000 to 23,000 nos. and premium variety cars from 4000 in 2002-03 to 5000 nos. in
2005-06. The mini car segment production reduced from 150,000 in 2002-03 to 98,000 nos.
in 2005-06. These statistics vividly reveal the increasing capacity of The Indian customer,
thus driving The passenger car demand rapidly up The price ladder. Analysts speculate car
production in The sub-continent to touch 1575,000 in 2009 and 2654,000 by 2014. Cars and
MUVs exports rose from 72,000 in 2002-03 to reach 176,000 nos. in 2005-06 with growth
@ 48.155 per annum from 2002-03 onwards.

Out of The two wheelers produced in India, motorcycles account for 81.59%, scooters about
13.42% and mopeds to the tune of 4.99% of the total production. The production statistics
which shows The growth of 2wheelers @ 16.58% per annum from 2002-03 onwards. Out of
this, motorcycles have exhibited production growth @ 19.99% per annum, scooters @
6.74% per annum & mopeds @ 2.65% per annum from 2002-03 onwards. Two wheeler
production units in India constitute of Japanese OEMS (Original Equipment Manufacturers)
which include Hero Honda Motors, Honda Motorcycle & scooter India (P) Ltd., Yamaha
Motor India (P) Ltd. & Suzuki Motorcycle India (P) Ltd. and Indian OEMs consisting of
Bajaj Auto Ltd. , T V S M o t o r Company Ltd., LML Ltd., Kinetic Engineering Ltd.,
Majestic Auto Ltd., Kinetic Motor Company Ltd. and Royal Enfield of Eicher Ltd.

Out of the aforementioned, Hero Honda accounts for 39.55%, Bajaj Auto about 26.87%,
TVS Motors 17.98%, Honda Motors 7.94%, Yamaha Motors 3.27%, LML 1.41% and The
remaining 2.98% of The total 2 wheelers production in The country. The exports of two
wheelers made a significant growth from a level of 180,000 in 2002-03 to reach 513,000
nos. in 2005-06. The latest estimates put up production of 2 wheelers to 13.6 million by
2009.

The production of Multi Utility Vehicles (MCVs) has been showing sparkling growth @
23.84% per annum, Light Commercial Vehicles (LCVs) @ 35.49% and Medium & Heavy
Commercial Vehicles

(M & HCVs) @ 27.33% per annum from 2002-03 onwards in India. Industry analysts put
up MUVs production to reach 207,000 in 2009 and 277,000 in 2014. Commercial vehicle
exports made a steady growth from a level of 11,000 in 2002- 03 to 41,000 in 2005-06. The
manufacturing units for four wheelers in India constitute of Japanese OEMs covering Maruti
Udyog Ltd., Hyundai Motor (P) Ltd., Honda Siel cars India Ltd. & Swaraj Mazda Ltd.,
Indian OEMs consisting of Tata Motors Ltd., Mahindra & Mahindra Ltd., Ashok Leyland
Ltd., Force Motors Ltd., Eicher M o t o r s L t d . & Hindustan Motors Ltd., Korean OEM
Hyundai Motor India Ltd., American OEMs which include General Motors India (P) Ltd. &
Ford India (P) Ltd. and European OEMs consisting of Skoda Auto India (P) Ltd., Daimler
Chrysler India (P) Ltd., Volvo India (P) Ltd., Tatra Trucks India Ltd. & Fiat India (P) Ltd.
Presently, Maruti Udyog accounted for 33.24%, Tata Motors 26.14%, Hyundia
Motors15.13%, Mahindra & Mahindra 7.47%, Ashok Leyland 3.78%, Hyundai 2.61%,
Honda Siel Cars 2.40%, Force Motors 2.08%, General Motors 1.78%, Ford India 1.57%,
Eicher Motors 1.41% and oThe4rs 2.39% of The total production of four wheelers in India.

The tractors production in the country has been making a steady growth @ 25.80% and three
wheelers @ 19% per annum from 2002-03 onwards. The Indian automobile industry is
flooded with huge investments involving green field and brown field projects.

Hyundai plans to set up a LCV plant at Pune, India. Hyundai would be investing US$ 4.2
billion for starting production of small cars & Suzuki plans to invest US$ 1.6 billion in India.

Isuzu Motor & Nissan Motor belonging to Hitachi Ltd. Of Japan would begin manufacturing
cars in India.

Tata Motors is setting up its novel small car production facility near Kolkata. Hyundai plans
to make India an export base for small cars. Telecon is investing about US$ 54 million for
production of earth moving vehicles/components at Kharagpur in India. Also, Honda
Motorcycles & scooters have ambitious plan for making this sub-continent a hub for two
wheelers exports. All These forward towards further increase in demand for auto
components.

COMPANY PROFILE

1.1 ABOUT HYUNDAI MOTORS INDIA LIMITED

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai

Motor Company (HMC), South Korea and is the largest passenger car exporter and
the second largest car manufacturer in India. HMIL presently markets 6 models of
passenger cars across segments. The A2 segment includes the Santro, i10 and the
i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the
Sonata Transform.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of

the most advanced production, quality and testing capabilities in the country. To
cater to rising demand, HMIL commissioned its second plant in February 2008,
which produces an additional 300,000 units per annum, raising HMIL’s total
production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-

edge global technology, HMIL has set up a modern multi-million dollar research
and development facility in the cyber city of Hyderabad. It aims to become a centre
of excellence for automobile engineering and ensure quick turnaround time to
changing consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first automotive
company in India to achieve the export of 10 lakh cars in just over a decade. HMIL
currently exports cars to more than 110 countries across EU, Africa, Middle East,
Latin America, Asia and Australia. It has been the number one exporter of
passenger car of the country for the sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India, which will see further
expansion in 2010.

To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 580 strong service points across India.

1.2 COMANY’S HISTORY

The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung
Chung  established Hyundai Auto Service in Seoul, South Korea at The age of 31 years.  
The name Hyundai was chosen for its meaning which in English translates to “modern.” 
The Hyundai logo is symbolic of The Company's desire to expand. The oval shape
represents The Company's global expansion and The stylized "H" is symbolic of two people
(The Company and customer) shaking hands.

Hyundai Motor India Limited was formed in 6 May 1996 by The Hyundai Motor

Company of Korea. The first production plant was established in Irrungattukotai
near Chennai, India.

HMIL's first car, The Hyundai Santro was launched in 23 September 1998 and was a
runaway success. Within a few months of its inception HMIL became The second largest
automobile manufacturer and The largest automobile exporter in India.

Hyundai sells several models in India, The most popular being The Santro Xing, i10 and
The i20.OTheR models Include Getz Prime, Accent, Verna TRANSFORM, Tucson, and
The Sonata Transform. 
1.3 COMPANY’S VISION

The company’s motto is "Innovation for Customers". The company’s vision is five core
strategies: global orientation, respect for human values, customer satisfaction, technology
innovation, and cultural creation. They have a desire to create an automobile culture of
putting customer first via developing human–centered and environment–friendly
technological innovation.

The company’s strive’s to create a more affluent lifestyle for humanity, and contribute to the
harmony and co-prosperity with shareholders, customers, employees and other stakeholders
in The automobile industry.

The spirit of creative challenge of the company has been a driving force in leading HMIL to
where it is today. It is the permanent key factor for HMIL to actively respond to change in
the company’s the management system and seek creative and self–innovative system. The
spirit of creative challenge, creates profits, The primary objective of a private enterprise.
Furthermore, the company’s takes responsibility for The environment and society and
provide benefits to all stakeholders including shareholders, customers, executives,
employees, suppliers, and communities.

ABOUT MGF
MGF Developments is a leading player in the field of retail real estate and property
development in India, and has brought in international standards in commercial complexes
and shopping malls. It was first in the sector to introduce the concept of condominiums in
the country. Today, it is one of the largest shopping mall developers in the National Capital
Region, with almost 3 million sq.ft. of retail space under development. Some of MGF
Developments’ landmark projects include the Metropolitan, The Plaza and the City Square
Mall in Gurgaon in 2003. It is an organization that in many ways has been a model for a host
of new companies entering the field.

MGF Hyundai is one of the leading names in Automobiles dealership of Hyundai. Motor
India Ltd located at 1, Jhandewalan, Faiz Road, New Delhi. The centralized location of the
showroom effectively covers whole of Delhi in North, East, West & South and providing
dedicated professional after sales service to our esteemed customers by having service
centers at G.T. Karnal Road, Patparganj, Mayapuri and Okhla.

MGF Mayapuri service station is also the training hub for all North Indian Hyundai Service
stations.
MGF Hyundai is having highly professional & motivated team, dedicated leaders providing
their prompt, efficient services to our customers with utmost priority being the Quality of
Service and Customer Satisfaction. Our longevity and success represent an unmatched
commitment to our esteemed customers, solid knowledge of the Indian Market and to a
certain extent our competitive advantage with our large customer database, distribution
network and customer services.

VISION AND MISSION

At a time when India was awakening to the call of freedom, MGF was taking a revolutionary
step that would help hasten the country's development. Today, the MGF Developments
portfolio spans the entire spectrum of small, medium and large-scale equipment finance as
well as big ticket leasing, vehicle financing, Automobiles dealerships, factoring services,
consumer finance, and infrastructural development. The MGF Developments brings
international expertise, cutting-edge technology and global scale of operations to deliver 100
percent satisfaction to its customers, clients and employees. The MGF Developments vision
is to be recognized as:

The preferred provider of services and integrated solutions in all its areas of operation
A diverse team of talented professionals with expertise in selected segments
An employer of choice, fostering a culture that values Dedication, Respect and Continuous
Improvement

MARKETING

What is marketing?

There are many different definitions of marketing. Consider some of The following
alternative definitions:

“The all-embracing function that links The business with customer needs and wants in order
to get The right product to The right place at The right time”

“The achievement of corporate goals through meeting and exceeding customer needs better
than The competition”

“The management process that identifies, anticipates and supplies customer requirements
efficiently and profitably”

“Marketing may be defined as a set of human activities directed at facilitating and

consummating exchanges”

Which definition is right? In short, They all are. They all try to embody The essence of
marketing:

• Marketing is about meeting The needs and wants of customers;

• Marketing is a business-wide function – it is not something that operates alone from other
business activities;
• Marketing is about understanding customers and finding ways to provide products or
services which customers demand

To help put things into context, you may find it helpful to often refer to The following
diagram which summarises The key elements of marketing and Their relationships:

MARKET SEGMENTATION

Market segmentation is The division of The market or population into subgroups with
similar motivations. Widely used bases for segmenting include geographic differences,
personality differences, demographic differences, use of product differences, and
psychographic differences.

Market trends

The upward or downward movements of a market, during a period of time. The market size
is more difficult to estimate if you are starting with something completely new. In this case,
you will have to derive The figures from The number of potential customers or customer
segments.
But besides information about The target market you also need information about your
competitor, your customers, products etc. A few techniques are:

Customer analysis Risk analysis

Product research Choice Modeling

Advertising research Competitor analysis

3.1 OBJECTIVES OF THE STUDY

1. To know the feedback of customers regarding the services which are being provided by
the company.

2. To understand the importance of client relationship.

3. To understand customer satisfaction regarding the products offered by the company.

4. To find out the problems faced by customer.

5. To know the customer satisfaction towards the after sales service offers by MGF Hyundai.

3.2 METHODOLOGY
Research can be defined to be search for knowledge or any systematic investigation to
establish facts. The primary purpose for applied research is discovering interpreting and The
development of methods and systems for The advancement of human knowledge on a wide
variety of scientific matters of our world and The universe.

Research Methodology can be defined as:

The analysis of the principles of methods, rules, and postulates employed by a discipline;

The systematic study of methods that are, can be, or have been applied within a discipline or

A particular procedure or set of procedures.

3.2.1 Population

The main emphasis of the study was on the customers of MGF Hyundai in New Delhi.

3.2.2 Sample Design

Marketing research can classify in one of three categories:

Exploratory research

Descriptive research

Causal research

These classifications are made according to the objective of the research. In some cases the
research will fall into one of these categories, but in other cases different phases of the same
research project will fall into different categories.
Exploratory research has the goal of formulating problems more precisely, clarifying
concepts, gathering explanations, gaining insight, eliminating impractical ideas, and forming
hypotheses. Exploratory research can be performed using a literature search, surveying
certain people about their experiences, focus groups, and case studies. When surveying
people, exploratory research studies would not try to acquire a representative sample, but
rather, seek to interview those who are knowledgeable and who might be able to provide
insight concerning the relationship among variables. Case studies can include contrasting
situations or benchmarking against an organization known for its excellence. Exploratory
research may develop hypotheses, but it does not seek to test them. Exploratory research is
characterized by its flexibility.

● Descriptive research is more rigid than exploratory research and seeks to describe users
of a product, determine the proportion of the population that uses a product, or predict future
demand for a product. As opposed to exploratory research, descriptive research should
define questions, people surveyed, and the method of analysis prior to beginning data
collection. In other words, the who,

what, where, when, why, and how aspects of the research should be defined. Such
preparation allows one the opportunity to make any required changes before the costly
process of data collection has begun.

There are two basic types of descriptive research: longitudinal studies and cross-sectional
studies. Longitudinal studies are time series analyses that make repeated measurements of
the same individuals, thus allowing one to monitor behavior such as brand-switching.
However, longitudinal studies are not necessarily representative since many people may
refuse to participate because of the commitment required. Cross-sectional studies sample the
population to make measurements at a specific point in time. A special type of cross-
sectional analysis is a cohort analysis, which tracks an aggregate of individuals who
experience the same event within the same time interval over time. Cohort analyses are
useful for long-term forecasting of product demand.

● Causal research seeks to find cause and effect relationships between variables. It
accomplishes this goal through laboratory and field experiments.

The research associated to my project is EXPLORATORY RESEARCH.

3.2.3 Sample Size

How many people should be surveyed? Large samples give more reliable results than small
samples. However, it is not necessary to sample the entire target population or even a
substantial portion to achieve reliable results.

Samples of less than 1 percent of a population can often provide good reliability given a
credible sampling procedure.

A customer-based survey was conducted in which 100 people were asked to fill the
questionnaire.

3.2.4 Sources of Information

Primary Sources

Secondary Sources

Primary Resources

Primary source, (also called original source), is a term used in a number of disciplines to
describe source material that is closest to the person, information, period, or idea being
studied.

Secondary Sources

In library and information science, historiography and other areas of scholarship, a

secondary source is a document or recording that relates or discusses information originally
presented elsewhere. A secondary source contrasts with a primary source, which is an
original source of the information being discussed. Secondary sources involve
generalization, analysis, synthesis, interpretation, or evaluation of the original information.
3.3 LIMITATIONS OF THE STUDY

 The sample size is limited to 100 of respondent.

 Because the information collected from the customers by meeting them at their
working places, company service centers, the information extracted would not be
sufficient from the respondents.

 The opinion now about Hyundai may not be the same after some days because of
new entrants.

 The study is conducted for a period of 2 months.

 Measurement of customer satisfaction is a complex subject, which uses non-

objectives method, which is unreliable.

I. ANALYSIS OF HYUNDAI CAR OWNERS AT MGF ON THE BASIS OF THEIR AGE

GROUP.
Age Group Respondents

Upto 25 Years 10

26-35 Years 25

36-45 years 30

46-60 20

60 and above 15

Total 100

ANALYSIS:

The maximum buyers of Hyundai cars as per the survey shows that the customers from the
age group of 25-35 and 36-45.The people from age group below 25 and above 60 are less
buyers of the vehicle
II HANDLING OF QUERIES AT THE TIME OF DILEVERY

ANALYSIS:

Most of the customers, about 86%, were satisfied with the handling of the queries while 14%
were dissatisfied with them.

III. INTERIOR OF THE CAR CLEAN AND UNDAMAGED AT TIME

OF DELIVERY.
ANALYSIS:

87% of the customers found car clean and undamaged at the time of delivery while 13%
found the car to be dirty or damaged.

IV. FAST , EASY AND CLEARLY EXPLAINED PAPERWORK.

ANALYSIS:

60% of the customers surveyed found the paperwork to be fast easy and clearly explained
while 40% found the paperwork as delayed and difficult.

V. ON TIME CAR DELIVERY WITHALL COMMITMENTS

FULFILLED,

100 85
80
60
40 15
20
0
YES NO
ANALYSIS:

85% people received the car on time with all commitments fulfilled while 15% did not get
the car on time.

SWOT ANALYSIS

Strengths:

 Convenient place.
 Change of genuine spare parts.

 Large space

 Quality service.

 Better after sales service.

 Attending complaints promptly.

 Maintaining customer relationship.

 More sales promotional activities.

Weaknesses:
  Thin mechanic force
 Weak competitive strategies.

 Lack of latest technology

 High maintenance cost.

 Delay in service

Opportunities:

 Established brand name.

 Increased purchasing power of Indian Consumer.

 Growing demand

 Launch of new products like i-30 in the pipeline.

Threats:

 Increased competition.
 Loss in market share.

 Lack of latest market information.

CONCLUSION

From the findings and analysis it is clear that Hyundai Car is highly preferred when
compared to the other brands of car in the same segment.

With the analysis through the survey conducted for a period of 2 months in Delhi on the
consumer satisfaction of Mgf Hyundai Car Dealer, the findings and analysis shows that 80%
of the consumers are happy with the dealer and also sales service and rest 20% of them says
that they are dissatisfied.

Since each customer is like an asset for an organization the company should try to improve
in the area of dissatisfaction.
We know that getting new customer is double the cost of retaining the old customer so the
company should focus on retaining the old customers whom a in the future purchase the
product or recommend others to purchase the product. Thus they help directly or indirectly
for the product sale.

Change is the only think to retain and attract the customers so the company should identify
the needs and dry to fulfill them.

RECOMMENDATIONS

Mgf Hyundai should adopt defensive marketing strategy because as being one of the largest
car dealer in delhi market.

Hyundai must adapt new technology and train their employees.

Hyundai should adopt an offensive marketing strategy for attracting customers.

Better relationship with customers

India is 11th largest passenger car market in the world. India is the second-biggest market
for small cars after Japan. It accounts for 60 percent of the domestic market. Mgf hyundai
must bank upon this aspect.
Bibliography

1) Books

Kothari, C.R. Research Methodology, 3rd edition, 1997, Vikas Publishing House Pvt. Ltd.,
New Delhi.

Kotler, Philip Marketing Management, 13th edition, 2009, Dorling Kindersley (India) Pvt.
Ltd., South Asia.

Varshney & Gupta; Marketing Management, Sultan Chand & Sons, 2005.

Gupta, S.L., Marketing Research, Excel Books, 2004.

Kotler & Armstrong; Principles of Marketing Management, Prentice hall India, 2003.

Aaker; Marketing Research, John Willey & Sons, 2001.

2) Newspapers

Times of India, 04/05/09, New Delhi

Times of India, 06/06/09, New Delhi

3) Websites

http://www.nytimes.com/2004/08/04/business/global-growth-gives-Hyundai-29-rise-in-
profit.html

http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402324/index.htm

http://www.automobile.com/industry-report-Hyundai-plans-for-hybrid-alternative-in-100-
percent-of-models-in-future.html