b-plan night task by boltz 15

DESCRIPITION
A three wheeled car, also known as a tricar or tri-car, is an automobile having either one wheel in the front for steering and two at the rear for power, two in the front for steering and one in the rear for power, or any other combination of layouts. Due to its handling superiority, an increasingly popular form is the front-steering "tadpole" or "reverse trike" sometimes with front drive but usually with rear drive. A variant on the 'one at the front' layout was the Scott Sociable, which resembled a four-wheeler with a front wheel missing

ENVOIRNMENTAL ANALYSIS
Drive-by-wire navigation, interactive communications via a holographic display and the ability to change shape according to speed or autonomously follow other vehicles are among the innovations showcased in the PM concept (short for Personal Mobility and visual communications system). The PM is part of an emerging class of vehicle that takes single-person transport - dominated by the motorcycle throughout the 20th century - in a radically new direction. The other notable vehicle in this category is the Hermes concept featured in Gizmo 4, which shares the PM's ability to shift posture during transit to best suit the function. The PM features three driving modes - the "high-speed" mode sees the posture drop lower for a more aerodynamic profile, in "city" mode the posture of the vehicle is raised a better view at low speed and the "entry/exit mode" enables the left and right rear wheels to turn in opposite directions, creating an awesome turning circle for parking just about anywhere.

Drive-by-wire control also assists in tight and difficult manoeuvres in all modes. Being a one-seat design, the focus on interactive communications is geared towards maintaining contact with the outside world and other PMs. Each PM has a profile and can identify other PMs through these visual labels and match profiles, alert you to information you might find relevant or detect "packets" of data left behind by others. The information hub takes the form of a floating holographic display system or "space input display" (below) that also facilitates an instant messaging system similar to online chat. The PM changes colour when engaged in bi-directional communication (called resonance mode) - a feature that suggests the PM and similar vehicles could become the transportation device of choice for teenagers. An extension of the enhanced communication functionality is the Automatic partner tracking drive. This enables PMs to follow each other automatically in "Platoon formation", blurring the notion of single-person transport by allowing groups of PMs can travel as on As far as individual products were concerned, cockpit ash, was judged as the most environment friendly vehicle overall, scoring high in terms of vehicle and engine design, and also performing well in other aspects such as pollution control equipment installed and emissions. All the top three eco-friendly vehicles are small cars and had inherent advantages over the larger ones in the sense that they emit less pollution and consume less fuel compared to larger vehicles. They also use lesser material during manufacturing stages. In order to assess the environmental performance of the product, a combination of engine design, pollution control equipment fitted and the emission test data supplied by the test agencies were considered, making this exercise the most comprehensive ever taken anywhere in the world.

PRODUCT MIX
This study is done in keeping following objectives in view: To find out the present status of the automobile industries in India. To study the market research of the automobile industries. To study the distribution and marketing strategy adopt by automobile industries. To enhance our analytical skills in the field of practical application of Marketing

Market research often refers to either primary or secondary research. Secondary research involves a company using information compiled from various sources, whichis about a new or existing product.. Primary market research involves qualitativeresearch (such as focus groups or one-on-one interviews) and quantitative research(such as surveys) as well as field tests or observations conducted for or tailoredspecifically to that product. Primary research, which is also called field research ororiginal research, is useful for finding new information and getting customers' viewson products.

SEGMENTION
A market segment consists of a group of customers who share a similar set of wants The marketer does not create the segments; the marketers task is to identify thesegments and decide which one(s) to target. Segment marketing offers severalbenefits over mass marketing. The company can create a more fine-tuned product orservice offering and price it appropriately for the target segment. The company canmore easily select the best distribution and communication channels, and it will alsohave a clearer picture of its competitors, which are the companies going after thesame segment.

TARGETING
The segment that gives the greatest opportunity to the marketer is called target marketing.

SITUTION ANALYSIS
Driving the most luxurious car has been made possible by the stiff competition in the automobile industry in India, with overseas players gathering the same momentum as the domestic participants. Every other day, we have been hearing about some new launches, some low cost cars - all customized in a manner such that the common man is not left behind. In 2009, the automobile industry is expected to see a growth rate of around 9%, with the disclaimer that the auto industry in India has been hit badly by the ongoing global financial crisis. The automobile industry in India happens to be the ninth largest in the world. Following Japan, South Korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles. Several Indian automobile manufacturers have spread their operations globally as well, asking for more investments in the Indian automobile sector by the MNCs.

Potential of the Automobile industry In 2008, Hyundai Motors alone exported 240,000 cars made in India. Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by 2011. Similar plans are for General Motors.

MARKETING BUDGET
The automotive sector, comprising of the automobile and auto component sub sectors, is
one of the key segments of the economy having extensive forward and backward linkages with other key segments of the economy. It contributes about 4 per cent in India's Gross Domestic Product (GDP) and 5 per cent in India's industrial production. The well-developed Indian automotive industry ably fulfils this catalytic role by producing a wide variety of vehicles like passenger cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors etc. The auto component industry, which is an important part of automotive sector, comprises about 500 firms in the organized sector and more than 10,000 firms in the small and unorganized sector has been one of the fastest growing segments of Indian manufacturing. It has the capability to manufacture the entire range of auto parts and has rapidly added to its capacity base. Indian auto components industry has an important place at the global level. India holds huge potential in the automobile sector including the automobile component sector owing to its technological, cost and manpower advantage. Further, India has a welldeveloped, globally competitive Auto Ancillary Industry and established automobile testing and R&D centres. The country enjoys natural advantage and is among the lowest cost producers of steel in the world. The Indian automobile industry today boasts of being the second largest two wheelers manufacturers in the world, second largest tractor manufacturer in the world, fifth largest commercial vehicle manufacturer in the world and fourth largest Car market in Asia. World largest Motorcycle manufacturer is in India. India has largest three wheeler market in the world, second largest two wheeler market in the world, fourth largest passenger vehicle market in Asia, fourth largest tractor market in the world, fifth largest commercial vehicle market in the world. India became fastest growing car market in the world in 2004.