Republic of the Philippines
BATANGAS STATE UNIVERSITY JPLPC-Malvar
Malvar, Batangas
The National Engineering University
Tel. No. (043) 778-2170/ (043) 406-0830 loc. 116
Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics, and International Hospitality Management
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CAMPAIGN AD PROPOSAL
NAME: (Last Name, First Name, Middle Initial) DATE:
Navarro,Charize Mae O. 03/14/2023
Endrinal, Jasmine M.
Panigan, Rizalyn SCORE: RATING:
Camelon, Ma. Jhaenel
Bihis, Karl Joaquin ______ %
100
COURSE / SECTION:
BSHRMGT 2202
AD CAMPAIGN PROPOSAL: THE POWER OF GIVING
Introduction
Giving, the key to success, fulfillment, prosperity, and a life of prosperity. As Bryant
McGill said, “Giving is the master key to success, in all applications of human life.” The power
of giving comes out of giving from your heart not because you have a lot of money or time to
give but because the cause is simply important to you in words creates confidence. By giving out
what you have without expecting anything in return, you start living a meaningful life. And
because of this we can feel the magic of selfless giving. "Kindness in giving creates love.” A
quote to inspire kindness from Lao Tzu that will remind us of that kindness, like a boomerang,
always returns. The smallest act of kindness is worth more than the greatest intention.
Encouraging people to commit small acts of kindness in their own communities is a big
contribution on our peace. We should acknowledge the importance of being kind, we all can treat
others with respect, love and thoughtfulness each and every day. Even doing one tiny act of
kindness can change our world and the world around us. The least yet the greatest thing we can
do is be kind. So, a little touch of kindness goes a long, long way. In our country, one of the
problems that the kindness and giving can help and can somehow be the key to poverty. By
having a heart in volunteering giving food to homeless people and bringing toys to children can
be a big act of being kind and giving. These small gestures that can make others feel less lonely
and more hopeful and supported. Acts of kindness and giving is so powerful that it helps in
improving our relationship with ourselves, people surrounding us and the person whom we
helped.
The Problem
Poverty is not a condition, but rather a situation or a set of circumstances. It is a constant
companion of our fast-paced and materialistic world. It is unsightly and hopeless, making people
feel inferior and hopeless about their life. Poverty is not a choice. In fact, poverty doesn't exist in
the Middle East or Africa because it's considered a natural situation. But, if it did exist, people
wouldn't be happy about it. The Philippines is one of the most impoverished countries in Asia
and the world. Most of its people live below the poverty line, struggling to survive with a lack of
food and basic medical care. The government has come up with a plan to help address this
problem. It aims to eliminate poverty in five years. Over one million people live in the slums of
Filipino cities, and most of them are children. The number of malnourished children has reached
alarming levels, and until this problem is solved by the government, it is hard to say if their
growth will be healthy or not. It's important to remember that doing good is not just about
removing your wallet from the pockets of the poor but also making yourself aware of what it
truly means to help.
Proposed Solution
Giving back the blessings is a wonderful way to show gratitude for the good things in our
lives, and to help those who are less fortunate. Whether it be a small act of kindness or a larger
donation to a charity, remember the transformative power of giving and the positive impact it can
have on both you and those around you. Consider advocating for policies and legislation that
address these issues and using your voice to raise awareness and promote change.
By giving back the blessings, we can make a positive impact in our communities and in the
world. Remember, even small actions can make a big difference in the lives of those in need.
Overall, promoting giving to those who are less fortunate is an important way to make a positive
impact in our communities and in the world. By working together, we can help create a more just
and equitable society for all. Promoting giving to those who are less fortunate is an important
way to raise awareness about issues of poverty, hunger, and inequality, and to encourage others
to act.
Here are some of the key issues facing those who are living in poverty:
HUNGER
INEQUALITY
Lack of access to the basic needs: food, water, and shelter
UNEMPLOYMENT
EDUCATION
In the beginning, of the video this will show less fortunate on the side of the road lying and
sitting.
In the next scene, it will show children asking for foods.
In the next part, it will be shown that people stay away from poor people because of their dirty
clothes.
The next scene will show the students will gather to talk about the country's poverty and will
share their suggestions for how to aid the impoverished simply by helping.
The next scene will show the preparation of food to be given to the less fortunate.
Then will show giving of food and water to homeless people on the streets.
Next to be shown are homeless people who eat the food we gave.
Why it will Work.
In today's era where technology is rampant, advertising campaigns will be very effective
to inform, educate, persuade, and remind individuals about different situations that the less
fortunate people are going through in their daily lives and show how giving should always start
with us to inspire more people to help their fellow human beings. Giving is a simple thing, but it
has a big impact on the people we give it to. The purpose of the advertising campaign is to
spread the spirit of kindness and giving through various social platforms.
The advertisement will show our main advocacy, which is to be able to provide food to
hungry people with the hope that what we give them to eat will help to alleviate their hunger and
somehow fill in their hungry stomachs so that they can feel that someone still cares about them
and that, in a world full of evil, they will think that there are still people who remain kind and
generous to their fellow human beings. and through the video, it will help us persuade the public
who may be interested in giving food donations and participating as a volunteer to further grow
and spread our advocacy to create awareness on charitable activities and show what the
underprivileged groups faced.
Conclusion
Individuals can help one another in a numerous way, whether it be a small or big amount.
Being good to those around us will help change things, even we help a little. Poverty is one of
the world's most important challenges. Many people living in poverty that's why a little help can
change our world and the world around us. The power of giving is the one thing, the most vital
reason why we do all that we do in life. The world needs it, and things would not have been easy
without it.
In addition, showing kindness, offering some help, and lighting up someone's day brings
immense gratification to the helper. Therefore, it is not regarded to be a kind gesture if we help
someone out with the hopes of receiving anything in return. Instead, it is a despicable thing.
References:
Heydemann S. (2021). In the Middle East, poverty is down but economic grievance is up. Why?.
Retrieved from https://www.brookings.edu/blog/order-from-chaos/2021/03/02/in-the-middle-east-
poverty-is-down-but-economic-grievance-is-up-why/
Compassion (2021, October 20). Asia in Focus: Poverty in the Philippines. Retrieved from
https://www.compassion.com.au/blog/asia-in-focus-poverty-in-the-philippines
