MESFIN Hailemariam
MESFIN Hailemariam
Business Plan
Owner: Mesfin HaileMariam
Bati, Ethiopia
May, 2022
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Table of Content Contents
Page
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1. Business Plan Summary
Nationality Ethiopian
Investment capital and sources 5.0 million Birr of total investment out of which 30%
of Financial (1,500,000 Birr)from promoter’s equity and 70%
(3,500,000 Birr) from long term bank loan.
Financial viability The project is highly attractive with NPV value of 38.2
million, IRR36.5% both at 15% discount rate and a
payback period of a years and three months.
2. The Future
a. Vision statement
“Being number one choice for contractors in supplying innovative breaks and tiles in Ethiopia”
b. Mission statement
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Providing quality breaks and tiles for the construction sector at an affordable price
c. Goals/objectives
The business has the following basic goals in the coming five years.
1. Generating ... amount of profit on average each year
2. Having .............market share
d. Action plan
Milestone Date of expected completion Person responsible
Owning land May, 2022 Owner
Building construction June, 2022 Owner & contractor x
Licensing Aug, 2022
3. Business details
a. Location
Location of the proposed unit should preferably in the vicinity of the major sites of
construction as well as sources of raw materials. The plant will be located in Amhara
regional state, Bati Town, close proximity to the capital city of the country where it
constitutes the major sites of construction. Besides, there are a lot of cities around Addis
Ababa so this location will be the ideal place.
b. Products/services
The company will produce the following range of products
i. Cement blocks and hollow blocks
The hollow (open & closed cavity) blocks are made with normal weight aggregate and are
known as normal weight units. The hollow load bearing blocks are made of standard sizes,
standard dimensions, length, breadth and thickness and the weight per unit for solid cement
blocks and hollow cement blocks are as given below:
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Solid Block Specifications: Hollow Block Specifications:
Length 290 mm Length 400 mm
Width 200 mm Width 200 mm
Height 140 mm Height 200 mm
Weight: 16 kg Weight: 16 kg
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Plain Color Tiles: The tiles have a plain color wearing surface.
Terrazzo Tiles (Cheered Tiles): Are also known as Mosaic Flooring Tiles. The wearing
surface is composed of stone chips in a matrix of ordinary or coloured Portland cement mixed
with or without pigments and the surface is mechanically ground to achieve the smoothness.
The tiles are made in various sizes depending upon their use and usage conditions. The details of
the recommended sizes are as under:
Cement Flooring Tiles Cement Terrazzo Tiles
200 x 200 x 20 (mm) 200 x 200 x 22 (mm)
250 x 250 x 22 (mm) 250 x 250 x 22 (mm)
300 x 300 x 25 (mm) 300 x 300 x 25 (mm)
At the beginning of the project the company plans to produce only cement tiles. After five years
of operation the company plans to produce Cement Terrazzo Tiles and Paver tiles. The three
products the company plans to produce at the beginning are Hallow Blocks, Cement floor and
Roof tiles.
4. The market
1. Target Market
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The target market for our business are all construction projects like building construction in both
in public and private sector, road construction, bridges. The unit will do to replacement of red
bricks by cement bricks both on cost considerations as well as on advantages associated with the
use of cement bricks i.e. less consumption of cement in the construction for wall construction
and plastering.
2. Demand projection
The demand for concrete blocks and pipes is derived from building construction. The
demand the country's requirement for concrete blocks is met through domestic production.
The quantity of production of the products during the period 1998 - 2005 is shown in the
following Table. During the period under reference, the supply of concrete blocks which
constitutes only domestic production, exhibited considerable fluctuations and averaged at
10.48 million. With an average increment rate of 8.1%/year
Supply of Concrete Blocks and Pipes ('000 Pcs)
Domestic Production
1998 9,044
1999 9,568
2000 9,763
2001 10,039
2002 9,639
2003 9,810
2004 10,400
2005 15,639
Average 10,488
Source: CSA, Statistical Abstract, various years
Since the consumption of the products is associated with the construction sector, a rate of growth
of 10%, which corresponds to the estimated growth rate of the sector.
Based on this fact the projected demand for the product is presented in the following table.
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Table Projected Demand for Concrete Blocks ('000 PCS)
Year Projected Demand Concrete Blocks
2016 29,922.8
2017 32,915.1
2018 36,206.6
2019 39,827.2
2020 43,809.9
Mosaic tiles
The country’s requirement of mosaic tiles is supplied through import. The quantity of the product
imported annually during the period 2002 - 2011 is presented in the following Table
Year Import
2002 2
2003 26
2004 95
2005 239
2006 62
2007 372
2008 131
2009 427
2010 771
2011 509
Source: Ethiopian Revenue and Customs Authority.
As can be seen from the above Table import of mosaic tiles fluctuates from year to year.
However, a general growth trend can be observed. The yearly average quantity
imported during the period 2003-2005 was around 120 tons. But during the period
2006 - 2008 and 2009 - 2011 the average amount annually supplied to the market has
increased to about 188 tones and 569 tons, respectively. So the increment trend is very
high.
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In estimating the present demand for the product it is assumed that the recent three years
average (2008 – 2011) is a reasonable approximate of current level of demand.
Accordingly, current (2015) demand for mosaic tiles is estimated at about 757 tons.
2015 757
2016 833
2017 916
2018 1,008
2019 1,109
2020 1,220
2021 1,342
2022 1,476
2023 1,623
2024 1,786
2025 1,964
1. Competitors analysis
The cement products proposed to be manufacture by the unit constituent the basic building
blocks for any construction activity. The main competition will be from the red clay bricks
or the cement products produced at different of locations. And there are also a lot of small
scale hollow block manufacturers. The main competitors’ strength and weakness is stated
below.
It is envisaged that the proposed project shall be able to supply the hollow blocks and tiles for the
construction activities related to different government construction project and other construction
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projects at economical prices due to lower cost of transport of finished goods from the
manufacturing unit to the construction sites.
Competitor Strengths Weaknesses
XYZ Production of tailor made goods Weak financial capacity
ABC [What are your competitor's main [What are your competitor's main
strengths?] weaknesses?]
2. S.W.O.T. Analysis
The following table stipulates the SWOT analysis, i.e. strength, weakness, Opportunity and
Threats in the context of Mesfin.
Strengths Weaknesses
1. Competent management 1. Shortage of capital
2. Clear Business Strategy 2. New experience
3. Strategic Marketing and Sells plan
4. Strong Financial systems
Opportunities Threats
1. Conducive government policy Unorganized youth laborer
2. Country development
3. Availability bank loan
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On the other hand, Word of Mouth - By giving first-time customers great service and a fair price,
the word is sure to spread.
All marketing decisions with regard to specific media choices, frequency, size, and
expenditures will be conducted on an on-going basis with careful considerations of returns
generated.
5. Technical Analysis
a. Main Resources
The main resources for the production of cement-based products include the following:
1. Land and building
The location of our plant will be in BATI and the owner have in 10,000m 2 the first grade of
urban areas. For manufacturing company the land lease price is presented in the following table.
Area of activity Grade of Town Plot grade Price (Birr/m2/year)
1St 2 6.50
Manufacturing 3 6.53
2nd 2 6.53
3 4.70
3rd 2 4.70
3 4.00
So, the lease prices four this project will be 6.53 birr/m 2/year. A).
Plot and built up area
Total land requirement 10,000m2
Constructed area for Shade 1500 m2
External shade for work in process inventory 3500 m2
Parking, green area, recreational place, waste disposal, road 5000m2
Land Lease Cost: Land on lease @ Birr. 6.53 /m2 per annum
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4. Semi polishing machine with 2 HP motor for sample polishing for testing o Mold
with 1 set of extra mold o Pallets o Tipping borrows
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3 Terrazzo Tiles 300 x 300 x 22 .15*3,000,000=270,000
2. Process of manufacture
i. Cement blocks
The manufacturing process of cement blocks mainly involves mixing and casting of blocks.
The mix in respect of cement aggregate and sand should be suitably proportioned to gain
required strength of block conforming to the standards. The coarse, fine & medium grade
materials should preferably be mixed in the ratio of 40:20:40 for obtaining better
interlocking of grains. Vibration & pressing action together helps in better dispersion of
mixture and compaction. The amount of water required for the mixture varies depending
upon the grading of aggregated & capacity of press machine.
VIBRO-HYDRAULIC PRESS
Batching equipment is used for proportioning the ingredient accurately. Mixer is used for
homogenous mixing and blocks are shaped in a vibrio compactor. Material handling is
carried out with the help of shovel loader, screw & belt conveyer and forklift etc. The blocks
after formation are stacked on pallets and carefully shifted to shed in a humid atmosphere to
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develop initial strength in 24-36 hours. The blocks are stacked & sprayed with the water.
The spraying of water must be continued intermittently for a period of three weeks for
complete curing. The blocks are then allowed to dry for four week before dispatch.
As stated above, keeping in view the size of the demand for these products in the market, a semi-
automatic process has been recommended in the project.
1. Paver Blocks
The process flowchart for the manufacture of cement blocks and paver blocks is as given below:
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PROCESS FLOW CHART
PROPORTIONING AN D BATCHING
WATER MIXER
MIXER FOR
VIBRO -PRESSING
COLOUR
CURING
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SAND AGGREGATE CEMENT MARBLE CHIPS,
POWDER
WHITE
WATER MIXER COLOURS
CEMENT
MIXER FOR
V IBRO -PRESSING TOP LAYER MIX
TOP LAYER
SETTING
CURING
POLISHING
FILLING & REPAIR
FINISHED PRODUCT
d. Plant Layout
The following diagram shows the layout arrangement of the factory.
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6. Organization and Management
1. Organization chart
The Organization structure below shows the working relationship in Mesfin Factory. The CEO of
the factory will be the owner Mr. Mesfin Hailemariam. The General Manager will be accounted
to the owner. Under each division heads there are employees who will undertake day to day
activities.
General
Manager
Owner
Mesfin Hailemariam Has worked as business man for the past 20 years
• Key personnel
7. The Finance
1. Assumptions
The following assumptions are taken in to consideration throughout the financial analysis. All
finance are expressed in terms of Birr, and fractions are rounded to the next digit.
Particulars Measure
Rate of Interest (Bank) 8.5%
70% Loan
Source of finance
30% Equity
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Account payable 30 days
Tax 30%
1 Machinery 2,338,771
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6 Working Capital 1,721,676
Total 5,000,000
Operating Revenue
Unit
Sn Type of Measureme Production/ye selling Total
o Product Specification nt ar Price sales/year
390 x 190 x
Solid blocks 1,890,000 17,955,000
1 140 No 9.5
390 x 190x
Floor tiles 540,000 20,250,000
2 190 No 37.50
225 x 112 x
Terrazzo Tiles 270,000 10,125,000
3 80 No 37.50
Total Operating Revenue 2,700,000 48,330,000
Les Wastage 2% Operating Revenue 966,600
Production Cost
The operation requires different inputs, like raw material, manpower, utilities e.t.c. and the cost
of materials are assumed to be the same throughout the project life. The main reason is that we
neglect the impact of inflation during operation, by assuming that, if the price of the inputs
increase the company will increase the output price and this two will offset one another. The
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current costs are set by collecting data from different market sources and by taking the current
market price of inputs.
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9 Unskilled Labor 15 1,200 216,000
Utilities
Consumption/ Total
S.n Description Measurement Cost(Birr)
year Cost
19,500
1 Electricity (kWh) 30,000 kWh 0.65
550,00
2 Water (M3) 50,000 m³ 11
0
3 Other Lump sum 425,000
Interest cost
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Depreciation cost
The calculation of depreciation is based on the straight line method. In order to calculate the
residual value of the project at the end of the period we calculate the remaining life of the plant
building and machineries. The calculation shown below,
Depreciation=
year Plant& Office Building Total
Machinery@10% Equipment @5% Depreciation
@20%
1 345533 5000 187500 538033
2 345533 5000 187500 538033
3 345533 5000 187500 538033
4 345533 5000 187500 538033
5 345533 5000 187500 538033
6 345533 5000 187500 538033
7 345533 5000 187500 538033
8 345533 5000 187500 538033
9 345533 5000 187500 538033
10 345533 5000 187500 538033
Income Statement
Income Statement
Operating
years 1 2 3 4 5 6 7 8 9 10
Installed 3,000, 3,000 3,000, 3,000, 3,000 3,000 3,000 3,000, 3,000, 3,000
Capacity 000 ,000 000 000 ,000 ,000 ,000 000 000 ,000
Capacity 90% 90% 90% 90% 90% 90% 90% 90% 90% 90%
Utilization
PRODUCTI 2,700, 2700 27000 27000 2700 2700 2700 27000 27000 2700
ON 000 000 00 00 000 000 000 00 00 000
Sales 47,363 47,36 47,363 47,363 47,36 47,36 47,36 47,36 47,363 47,36
Revenue(S ,400 3,400 ,400 ,400 3,400 3,400 3,400 3,400 ,400 3,400
R)
31,110 31,11 31,110 31,110 31,11 31,11 31,11 31,11 31,110 31,11
Utilities ,408 0,408 ,408 ,408 0,408 0,408 0,408 0,408 ,408 0,408
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1,220, 1220 12200 12200 1220 1220 1220 12200 12200 1220
Sub Total 000 000 00 00 000 000 000 00 00 000
Wages & 32,330 32,33 32,330 32,330 32,33 32,33 32,33 32,33 32,330 32,33
Salaries ,408 0,408 ,408 ,408 0,408 0,408 0,408 0,408 ,408 0,408
Factory 55724 5572 55724 55724 5572 5572 5572 55724 55724 5572
Overheads 7.6 47.6 7.6 7.6 47.6 47.6 47.6 7.6 7.6 47.6
General 205,00 2050 20500 20500 2050 2050 2050 20500 20500 2050
Overheads 0 00 0 0 00 00 00 0 0 00
250,00 2500 25000 25000 2500 2500 2500 25000 25000 2500
Land Lease 0.00 00 0 0 00 00 00 0 0 00
Estimated 720,00 2350 23508 23508 2350 2350 2350 23508 23508 2350
Cost of 0 80 0 0 80 80 80 0 0 80
Production
34,062 33,57 33,577 33577 3357 3357 3357 33577 33577 3357
Selling ,656 7,736 ,736 735.6 7735. 7735. 7735. 735.6 735.6 7735.
Expenses 6 6 6 6
250,00 250,0 250,00 250,00 250,0 250,0 250,0 250,0 250,00 250,0
Cost of
0 00 0 0 00 00 00 00 0 00
Sales
34,312 33,82 33,827 33,827 33,82 33,82 33,82 33,82 33,827 33,82
EBITDA ,656 7,736 ,736 ,736 7,736 7,736 7,736 7,736 ,736 7,736
13,050 13,53 13,535 13,535 13,53 13,53 13,53 13,53 13,535 13,53
Interest ,744 5,664 ,664 ,664 5,664 5,664 5,664 5,664 ,664 5,664
677,50 592,8 508,12 423,43 338,7 254,0 169,3 84,68 0 0
Depreciation 1 13 5 8 50 63 75 8
53803 5380 53803 53803 5380 5380 5380 53803 53803 5380
3.496 33.49 3.496 3.496 33.49 33.49 33.49 3.496 3.496 33.49
Profit
6 6 6 6 6
Before Tax
Taxation 11,835 12,40 12,489 12,574 12,65 12,74 12,82 12,91 12,997 12,99
@30% ,210 4,818 ,505 ,193 8,881 3,568 8,256 2,943 ,631 7,631
35505 3721 37468 37722 3797 3823 3848 38738 38992 3899
Net Profit 445.3 664.1 070.4 476.7 82.99 289.2
63.091 63 51.636 57.908 81 54 26 9 89.271 71
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Expected cash flow
Discounted Cash flow statement (Total Investment)
Constru Operat
ction i on
Period Period
Years t=0 t=1 1 2 3 4 5 6 7 8 9 10
Cash Inflows
Net Cash 8,2 8,6 8,7 8,8 8,9 8,9 9,0 9,0 9,0
Accruals After 84, 83, 42, 01, 8,861, 20, 79, 39, 98, 98,
Interest &tax 647 373 654 935 216 498 779 060 342 342
Less: Change
in Working
Capital 0 0 0 0 0 0 0 0 0 0
Add back 677 592 508 423 254 169
financial ,50 ,81 ,12 ,43 338,75 ,06 ,37 84,
Expenses 1 3 5 8 0 3 5 688 0 0
Terminal Cash
in flow 0 0 0 0 0 0 0 0 0
8,9 9,2 9,2 9,2 9,1 9,1 9,1 9,0 9,0
62, 76, 50, 25, 9,199, 74, 49, 23, 98, 98,
Total inflow 148 186 779 373 967 560 154 748 342 342
Cash Outflows
Investment 11,386,565
1,7
9,664,8 21,
Total outflow 87.96 677
1,7
- 21, 8,9 9,2 9,2 9,2 9,1 9,1 9,1 9,0 9,0
9,664,8 677 62, 76, 50, 25, 9,199, 74, 49, 23, 98, 98,
Net Cash flow 88 148 186 779 373 967 560 154 748 342 342
IRR on
Investment 0.8 0.7 0.6 0.6 0.4 0.4 0.3 0.3 0.2
(26.1%) 85 83 93 13 0.54 8 25 76 3 95
7,9 7,2 6,4 5,6 4,4 3,8 3,4 3,0 2,6
NPV (15% 38,251, 31, 63, 10, 55, 4,967, 03, 88, 30, 02, 84,
Discount Rate) 287 501 253 790 154 982 789 391 529 453 011
1 years
Pay Back 3
Period months
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d. Break-even analysis
1. Net present value criteria (NPV)
Is the sum of the present value of all the cash flows (positive or negative) expected to occur
over the life of the project? Value obtained by discounting (at a constant interest rate and
separately for each year) the differences of all annual cash outflows and inflows accruing
throughout the life of a project.
Where: NPV & NPV are the net present values obtained at the estimated discount
rates & respectively
Or
The project is acceptable hence the IRR is greater than the discount rate (which is
36.5%>15%)
4. PAYBACK PERIOD (PBP)
1. The payback period is the length of time required to recover the initial cash outlay on a
Project.
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2. When the annual cash inflow is a constant sum, the payback period is simply the initial
outlay divided by the annual cash inflow.
But in our project case the cash inflow is not the same;
3. When the project’s cash flows are not uniform, the payback period is computed as follows:
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