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Internship Report

Nour ElHouda Chaibi

School of Business Administration, Al Akhawayn University in Ifrane

INT 4301: Internship for SBA

29th January 2023

Supervised by Pr. Gursel Ilipinar

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Acknowledgments

It is with a great pleasure that I want to thank all people who helped me throughout my

internship process. First, I would like to express my gratitude to my academic supervisor Dr.

Gursel Ilipinar, whose feedback was crucial to progress through the internship and after. I also

deeply appreciate the assistance of Mr. Soufiane Aït Raho, CEO of Veneroo Marketplace and

thank him for his favorable response to my application, his guidance and his help with my

internship research. I would also like to thank Iuliia Pozhidaeva, Marketing Director, who gave

me the chance of working with her department’s team, introduced me to all the members and

helped me learn about how the work is done. I would thank Ms. Alae Gamar and Mr. Mustafa

Ettoually, the internship coordinators who guided me before, during and after my internship. I

would also like to take this opportunity to express gratitude towards my parents who were very

supportive. These people were a crucial part of my delivery of this report which I hope lives up

to their expectations.
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Table of Contents

Acknowledgments ....................................................................................................... 2

Table of Contents ........................................................................................................ 3

Executive Summary ...................................................................................................... 4

Introduction ................................................................................................................. 5

Part I ............................................................................................................................ 4

I. Overview of the company......................................................................................... 4

II. Tasks and Responsibilities...................................................................................... 5

III. Skills Developed……………................................................................................ 7

IV. Lessons Learned....................................................................................................7

Part II.......................................................................................................................... 8

I. The Business Problem……………………………..……………………..... 8

II. Methodology and Data Collection……………………………..……….… 8

III. e-Marketing Action Plan.............................................................................. 10

IV. Measuring Online Sales Data………………………………………….…..14

V. Results Analysis………………………………………………………….. 15

Recommendations .......................................................................................................... 19

Conclusion ...................................................................................................................... 20

Appendices ...................................................................................................................... 21
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Executive Summary:

As a digital marketing intern, my role was to support the marketing team in developing and

implementing digital campaigns to promote our client's products and services.

Throughout my internship, I gained valuable experience in researching, designing, and executing

media-web campaigns using various digital channels such as social media, search engines, and

display advertising.

During my time as an intern, I was able to contribute to the success of several campaigns. I was

responsible for creating compelling content, optimizing for search engines, and monitoring and

measuring campaign performance. I also used A/B testing to refine and improve campaigns over

time.

Based on my experience, I have identified several key recommendations for improving the

effectiveness of digital campaigns, such as investing more resources in social media platforms,

creating more engaging content, and optimizing websites for mobile devices.

In summary, my internship provided me with valuable hands-on experience in the digital

marketing field, and I am confident that the skills and knowledge I gained will be useful in my
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future career.
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Introduction:

In this report, I will be discussing my experience as a digital marketing intern at Veneroo

company. The internship lasted for 9 weeks, during which I was able to gain hands-on

experience in various aspects of digital marketing, including search engine optimization (SEO),

social media marketing, email marketing, and analytics.

Part I:

I. Overview of the company

Veneroo (S.A.R.L) is a Moroccan online marketplace stepping into the e-commerce

industry in Morocco. It was newly founded by Mr. Soufiane Aït Raho in March 2020 with a

capital of 100 000 DHS. It is headquartered in Casablanca but unites a total of 8 employees in

their office in Ouarzazate. Being a small and new company, Veneroo’s main objective is to

prove itself to the market and be different from what is already there.

Veneroo’s marketplace connects thousands of people to sell and buy all types of

products. It also offers a wide range of services and tools for sellers to help creative

entrepreneurs start, run and scale their business. The mission here is to reinvent commerce in

ways that create a more fulfilling and sustainable world and be committed to using the power of

businesses to strengthen communities and empower people.

Being an online marketplace, Veneroo has many incentives to attract more companies

and brands to sell their products on the marketplace. Veneroo is the first 100% Moroccan
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marketplace, which let vendors sell their products free of charge. Veneroo currently has about

300 products listed in its platform from 20 sellers.

The chart below gives an idea about the structure of this company, in which we can see

the department I am working with in this internship. As a marketing & communication student, I

am honored to be part of the marketing department as a digital marketing intern, under the

supervision of Ms. Iuliia Pozhidaeva. This role also requires me to work closely with other

departments such as the IT department.

II.

Tasks and Responsibilities:

During my internship, I had the chance to manage social media and create engaging content

while designing a social media strategy and a marketing calendar. I also explored new things

related to working with WordPress, as I am currently creating a long-tailed keywords list and

SERP.

As a digital marketing intern, my missions mainly consisted of the following:

 Defining an e-marketing action plan

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 Creating content and updating digital tools

 Measuring traffic audiences, online sales figures

 Assisted in the creation and implementation of digital marketing campaigns.

 Managed and maintained the company's social media accounts, including creating

and scheduling posts.

 Helped to optimize website content for search engines.

 Assisted in the planning and execution of email marketing campaigns.

 Collaborated with the marketing team to develop and implement strategies for

driving website traffic and lead generation.

1. SEO: One of my primary responsibilities during the internship was to assist in the

optimization of the company's website for search engines. This included researching

keywords, creating meta tags, and optimizing content for specific keywords. I also helped

to identify and fix technical issues that could be impacting the website's search engine

rankings. Through my efforts, the website saw an increase in organic traffic.

2. Social Media Marketing: In addition to SEO, I also assisted in the management of the

company's social media accounts. This included creating and scheduling posts, engaging

with followers, and analyzing the performance of social media campaigns. I was able to

use tools such as Hootsuite to schedule and analyze social media posts. Through my

efforts, the company saw an increase in engagement and followers on its social media

accounts.

3. Email Marketing: I also assisted in the creation and execution of email marketing

campaigns. This included creating email templates, designing graphics, segmenting email

lists, and analyzing campaign performance. I was able to use tools such as MailChimp to
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create and send emails. Through my efforts, the company saw an increase in open and

click-through rates for its email campaigns.

4. Analytics: Throughout the internship, I also assisted in the analysis of the company's

online performance. This included using tools such as Google Analytics and SEMrush to

track website traffic, social media engagement, and the performance of online campaigns.

I was able to use this data to identify areas of improvement and make recommendations

to the marketing team.

III. Skills Developed:

 Knowledge of various digital marketing tools and platforms

 Experience with market research and analysis

 Understanding of search engine optimization (SEO) and how to improve website

visibility.

 Familiarity with social media management and scheduling tools

 Experience in creating and analyzing metrics to measure the success of marketing

campaigns.

 Communication and teamwork skills through working with the marketing team

IV. Lessons Learned:

 The importance of understanding target audiences and tailoring marketing strategies to

meet their needs.

 The value of consistent branding and messaging across all digital platforms

 The significance of measuring and analyzing campaign performance in order to make

data-driven decisions.

 The ever-evolving nature of digital marketing and the need to stay up-to-date with

industry trends and advancements.

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Part II:

I. The Business Problem:

The missions that I had to accomplish during my internship led me to a business problem

mainly relevant to my employer’s company which is going to be interesting for me as a

marketing student, that is how to make Veneroo, the small start-up, successfully stand out

amongst its biggest competitor Jumia, with the highest market share, and what strategies would

work best to win its customers and introduce them to a different marketplace?

II. Methodology and Data Collection:

In order to analyze my business problem, I have designed a methodology on the basis of

experience gathered during these three weeks of internship, my own understanding, and data

collected that would allow me to come up with a good strategy to help solving the problem. This

includes collecting primary data which would play a vital role in closely understand Veneroo’s

competitive edge, while working with my supervisor on creating a detailed SWOT analysis. I

would also use secondary data that is needed for supportive structured buildup to the strategy;

this might include statistics about the biggest competitor Jumia and their weaknesses in order to

come up with strategies to take advantage of them. For a better data collection, we need a good

sourcing, which can be payable or for free. These sources will allow us to have a qualified

database to base our strategies on.

As challenging as it may be, making this startup beat the competition in this digitalized

industry is certainly worth the try. That said, I came up with a good strategy that I have found

interesting, which is as follows:

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- Directly contact businesses, sellers, and entrepreneurs by emails, phone calls, social

media, to introduce our marketplace to them. Those potential sellers must bring an added

value to the business by listing products that are rare, unique or new to the Moroccan

market.

- Narrow down the persona and conduct market research to know more about their needs,

wants and what they would have liked to see in the e-commerce industry in Morocco.

- Reach out to the target audience through advertising campaigns for brand awareness and

attract them with relevant products, sales and deals.

- Know more about the competitor and challenge our assumptions by focusing on data that

comes in real time and not operating under assumptions about them and their processes.

As you may know, Jumia is the most known and used online store/marketplace among

Moroccans, it has made a lot of customers trust it, and the reason behind choosing this

methodology is not to imitate the competitor but to get inspired and distinguish from it. Winning

new customers and get them to try Veneroo might require attracting Jumia’s. However, we know

for a fact that a category of (young) people do not trust the quality of products listed on Jumia. In

fact, there is an ongoing trend among millennials of referring to anything bad, fake or imitated as

“Jumia’s”. If this is used efficiently, it could work in Veneroo’s favor to reach potential

customers, thus attract new sellers to list their products in the platform.

As for the data collection, when trying to determine the best type of data to analyze in order

to win an advantage over our competition, it can be tricky. For that, after creating a list of

competitors, both indirect and direct, we figured out the best medium for the analysis of relevant

data. Our main competitor is heavily marketing itself on social media, so it is necessary to

evaluate their approach and determine how it is working for them and the best way to

overcoming any challenges.

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Moving on to the sources of data, it is better to exploit advantages of different sources while

minimizing the potential risks due to misleading data and unreliable sources. Among these

sources I can cite social media, which can tell us a lot about our competitors and indicate their

level of success, what clients think of them, as well as other relevant metrics. There are also

focus groups that help understand our target audience; however, because peoples' opinions and

perceptions vary, those groups often don’t provide credible enough data, unless done

extensively. Sales figures, on the other hand, while useful when it comes to making better critical

decisions, shouldn't necessarily be used as an indicator of future trends. Therefore, we must

examine a variety of data to get a clearer picture.

In other words, to effectively analyze the company’s competition and solve my business

problem, the first step is to take into account everything Veneroo offer better than its competitor

Jumia, such as products, strengths and value-added services. Secondly, use social media, focus

groups and other data gathering sources to learn more about the popularity of particular products

and compare them. Each comparison might differ based on who is surveyed, customers'

priorities, competitors and other relevant factors. Finally use the data to identify the strengths and

weaknesses of this startup.

III. e-Marketing Action Plan:

During the third week of my internship, I created an e-marketing action plan, whose purpose

was to outline the specific tactics and strategies that were used to achieve the marketing goals of

Veneroo. The plan focused on utilizing various digital marketing channels, including email

marketing, social media marketing, and search engine optimization (SEO), to reach and engage

with target audiences.

Goals:
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 Increase website traffic by 20% in the next quarter.

 Increase conversions by 15% in the next quarter.

 Increase brand awareness by 10% in the next quarter.

Target Audience:

 Demographic: Age 20-40, Income 7000 MAD, Educated

 Psychographic: Tech-savvy, interested online shopping, values convenience and

efficiency

 Geographic: Urban and suburban areas in Morocco

Tactics:

 Email Marketing: Utilize email marketing campaigns to target existing customers and

potential leads. Create a monthly newsletter that provides valuable content and

promotions. Utilize segmentation to personalize emails and increase engagement.

 Social Media Marketing: Utilize social media platforms, such as Facebook,

Instagram, and TikTok to increase brand awareness and drive website traffic. Post

regularly and utilize paid advertising to reach target audiences. Collaborate with

influencers and other brands to increase visibility.

 Search Engine Optimization (SEO): Utilize SEO techniques to improve the visibility

of the website in search engine results. Optimize website content and meta tags for

relevant keywords. Utilize backlinks and internal linking to improve website

authority.

 Content Marketing: Create valuable and relevant content that addresses the needs and

interests of the target audience. Use posts, videos, infographics, and other formats to

provide information and engage with the target audience.

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 Analytics: Utilize web analytics tools such as SEMrush and Google Analytics to track

website traffic, conversions, and other metrics. Monitor the performance of the e-

marketing campaigns and make data-driven decisions to optimize results.

Timeline:

 Month 1: Begin implementing social media marketing tactics and begin creating

content for the blog.

 Month 2: Optimize website for SEO and begin monitoring analytics to track

performance.

 Month 3: Develop email marketing campaigns and begin sending to existing

customers and leads.

 Month 4: Review results of e-marketing efforts and make adjustments as needed.

Budget:

Email marketing: 2000 MAD/month

Social media advertising: 7000 MAD/month

SEO optimization: 4000 MAD

Analytics tools: 1000 MAD/month

A. Social Media Strategy:

Given the importance of social media in raising brand awareness among potential customers,

I worked n my internship on three different platforms: TikTok, Instagram and Facebook. Our

social media marketing strategies were focused on building brand awareness, increasing

engagement, and driving website traffic. We also created a set of guidelines for creating content,
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including best practices for lighting, composition, filming, editing, and promoting videos, and I

managed to help with what I had leaned in my Minor classes.

1. TikTok is a highly engaging platform that is particularly popular among younger

generations. The platform allows users to create and share short-form videos. The

platform also offers a range of features such as duet videos and challenges, which make it

a versatile platform for brands to engage with their target audiences. To achieve best

results, we focused on the following tactics:

 Creating engaging and creative content that resonated with our target audience.

 Utilizing popular music and sound bites to increase the appeal of our videos.

 Participating in popular challenges and trends to increase visibility and engagement.

 Collaborating with popular TikTok creators to reach new audiences.

 Utilizing TikTok's e-commerce features, such as shoppable links and product tags, to

drive website traffic and sales.

Our TikTok marketing strategy was successful in achieving our goals. We saw an increase in

brand awareness, with our videos reaching over 3000 views and our followers growing by over

80%. Additionally, we observed a significant increase in website traffic and sales from TikTok,

leading to a substantial return on investment.

The implementation of a TikTok marketing strategy was a valuable and effective way to

reach and engage with our target audience. The platform's unique features and capabilities

allowed us to create creative and engaging content that resonated with our audience, leading to

increased brand awareness and website traffic. We will continue to monitor and adapt our

strategy as needed to stay ahead of the ever-evolving TikTok landscape.

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2. Instagram is a visually driven platform that allows users to share photos and videos, as

well as Stories, IGTV, and Reels. The platform also offers a range of features such as

hashtags, location tags, and Instagram Shopping. We focused on the following tactics:

 Creating visually appealing content emphasizing the free shipping

 Using popular hashtags and location tags to increase visibility and reach new

audiences.

 Utilizing Instagram Stories and Reels to offer a variety of content formats and

increase engagement.

 Collaborating with influencers to reach new audiences and increase credibility.

 Using Instagram Shopping to boost sales of certain products.

Our Instagram marketing strategy was not as successful because it needs time and

consistency for more than my two months internship. We saw, however, a decent increase in

brand awareness, with our posts having more likes and views.

3. Similar to the previous social media, Facebook has also been a great help boost website

traffic and get people to know more about Veneroo and the products listed. In fact, we

allocated about 1000 dh to run an ad for three days, and we noticed that almost 50% of

the views converted into website traffic and 20% purchased the products advertised.

IV. Measuring Online Sales Data:

In order to measure these figures, I suggested that we use three main tools based on the

company’s budget. Starting with Google Analytics which tracks and reports website traffic. It

can provide detailed information on website visitors, including demographics, location, and

behavior on the website. This data can be used to identify trends, track the success of

marketing campaigns, and make data-driven decisions. SEMrush is another digital marketing
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tool that allows to track website's search engine rankings, as well as those of their

competitors. It also provides information on organic search traffic, paid search spending, and

backlink analysis. This data can be used to identify areas of improvement for SEO and PPC

campaigns, and to track the effectiveness of competitor's strategies. Last but not least,

Salesforce, which is a customer relationship management (CRM) tool that allows businesses

to track and manage customer interactions. It can provide detailed information on customer

behavior, including purchase history and engagement with marketing campaigns, which

would help us get to know more about consumer preferences and make informed decisions

about inventory and product development.

V. Results Analysis

During these nine weeks of my internship, I realized how far I have progressed on my

business problem and gotten familiar with the company’s environment. I got a good

understanding of how the prospecting works.

Starting with the models my supervisor and I used to help us understand Veneroo’s

competitive edge over its biggest competitor Jumia and analyze its brand positioning, here

are the results of PoD & PoP, CBBE model, and SWOT analysis in the following tables:

 Points of Difference & Points of Parity

VENEROO JUMIA

POP Marketplace

Moroccan audience

Delivery within 2 days

Free for vendors to list their products.

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User-friendly platforms

Good customer service

POD  No brand strategy  Customer-oriented

 Organic SEO only  Social media ads

 Listing some products new to  Influencers

the Moroccan market  Paid SEO

 Not all categories of products  Almost all kinds of products available

are available  Well-known brands listing their

 Small profit margin products on the platform

 No advertising strategy  Regular ad campaigns

 Random promotion  Popular among Moroccans

 Free shipping above 350DH  Related to low quality products

 Start-up  Jumia Express feature

 Small customers  Built social community

 Cash-on-delivery  Use of code promos

 Worked for few months only  Mobile app

 Different payment methods options

 Operating for 11 years

 SWOT analysis:

Strengths Weaknesses
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 Young and dynamic vision  Young company on the market

 Website of good quality  No warehouses

 Owner is a developer  Lack of competent human resources

 Fast shipping  No brand management

 Buyers list their products for free  Low budget/profit

 Small commission = good prices  Lack of reputation

Opportunities Threats

 The need of consumers for products  Competitive market

on the internet is increasing sharply  Jumia has the biggest market share

 Selling on the internet makes it  Lots of e-marketplaces

possible to target a large number of

potential buyers

 Covid-19 pushed people to buy more

online and trust e-commerce.

 Keller's Customer-Based Brand Equity (CBBE):

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Following the methodology, I would also like to share the frameworks that helped me

create a good marketing campaign strategy for social media. First, it was the RACE framework;

in its first phase Reach, the objective is to spread the awareness of Veneroo’s brand among

future customers, carrying out all kinds of marketing and social media. We can increase

Veneroo’s reach this by using its earned media, namely customers’ reviews and social shares, or

paid media (Pay-per-click, influencers, display ads), and owned media such as website, blog, and

emails. The second phase of this framework would be Act, in which we interact with customers

once our brand is disseminated and made known among them in order to increase their attraction

to us and thus generate a need for purchase. This phase is all about offering something of value
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to prospects to encourage the start of a relationship. These leads can be offering free shipping

and discount codes as well as running social contests or giveaways with relevant influencers and

products, which would encourage current audience to share it with others. There are also specific

interactions we can track, that signal potential leads. These are interactions like ‘viewed product’

and ‘added to basket’, which can easily be tracked with Google Analytics. Third stage is

Convert, which comes after generating the need to buy and aims to materialize in sales for the

company and transform our goal from potential customer to buyer. The strategy for this phase

may change diversely, so an effective method for finding what would work best is to A/B test

content and make minor changes to each variation of our content and collect as much data as

possible to identify which performs best with our target audience. The last stage is Engage, that

is also crucial for our customer’s loyalty and retention and does not with the customer’s purchase

process, since we are interested in building lasting and stable relationships with them. This can

be done through social media platforms and email campaign as minimum, but also offering

exclusive products, advantages, or discounts for repeated purchases.

In addition, AIDA (Awareness, Interest, Desire, Action) model plays an important role of

a good marketing campaign. For these past three weeks, the campaign I was working on mainly

focused on the first phase of this model which is awareness and attention, since we wanted to

reach new audience after we narrowed down the persona in terms of age and gender. This was

through advertising posts of skin care products for summer on Instagram and Facebook paid ads.

This also requires making the next step into AIDA model to convert the audience into customers

by rising their interest about the product promoted. By linking the website URL address to the

post so it becomes easier to click on it and buy the product right away.

After obtaining these results, I concluded that Veneroo needs to work on their brand to

make it easier for them to reach more people and improve their SEO to win over their main
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competitor Jumia by adding more backlinks and keywords, which is also something I was

working on during this internship. I also noticed that the website traffic is 100% organic, while

we can certainly invest in paid traffic as a complementary element. Also, the analysis helped me

know more about the competition thus progress in my business problem. I would also like to

mention that the company is working on a new project, which is developing a mobile app for

Android and iOS users for a more comfortable user experience, which would also help in

increasing the customer’s satisfaction.

Recommendation:

Since my business problem is about standing out amongst the biggest competitor Jumia

and taking into consideration the financial constraints of the firm, I would recommend focusing

on creating engaging visual content on social media and using influencers not only to gain trust

of target audience but also help making more people aware of the brand. On the same note,

Veneroo should be close to their current customers by asking their feedback and offer deals and

discounts for relevant products depending on the customer’s preferences. As for my second

recommendation, knowing that e-commerce is a very competitive industry and being a new

marketplace, Veneroo should work on their SEO and increase focus on long-tail keywords to

generate website traffic and consider creating Google Business account, which will allow the

business to show up on the local section of Google Search and the right-side Knowledge Panel

for branded searches. Finally I would highly recommend the company to create more

personalized email campaigns and use data to come up with more effective campaigns.

Conclusion:
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Overall, I am grateful for the opportunity to gain hands-on experience in the field of

digital marketing through this internship. I have developed a strong foundation of skills and

knowledge that will be valuable in my future career. I also assisted the team with my knowledge

about communication given that it is my minor, as I helped design social media posts and edit

videos for ads. I also had the chance to start implementing over 100 long-tailed keywords into

the website and assisted with the social media ads. I would like to thank Veneroo team for giving

me the chance to work alongside experienced professionals and for the valuable lessons that I

have learned.
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Appendices:

1. FAQs that I created for the website:

Frequently Asked Questions

➢ Commande

○ Puis-je changer de produit dons ma commonde ?

Nous sommes desolés de vous dire que nous ne pouvons pos modifier le produit
dons votre commande une fois placé.

○ Comment suivre ma commande ?

Vous pouvez utiliser l'option 'Suivre mo comrnonde- en haut de la poge ou vous
pouvez soisir le numero de votre commonde sur https://veneroo.ma/suivre-ma-
commande/

○ Est-ce que je peux annuler ma commande?

Vous pouvez annuler votre commande si elle n'est pas encore livrée. En tel cas,
vous pouvez soumettre une demande de retour de la commande livrée.

➢ Paiement

○ Quels moyens de paiement utilisez-vous ?

Pour le moment, le paiement à la livraison est le seul moyen, ce qui est très pratique
pour la plupart des gens. Cependant, nous prévoyons d'introduire prochainement le
paiement par carte bancaire.

○ Combien dois-je payer pour la livraison?

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Les frais de livraison dépendent de l'endroit où vous souhaitez que nous livrions.
Ils varient d'une ville à l'autre et se calculent automatiquement quand vous
saisissez votre adresse lors de votre commande.

➢ Livraison

○ Quels sont les frais de livraison?

Les frais de livraison sont les frais engagés par Veneroo et nos partenaires logistiques
pour livrer vos articles commandés aux adresses.

○ Combien de jours dois-je attendre pour recevoir ma

commande ?
En général, vous recevrez votre commande dans un délai d’un à 4 jours. Cela dépend
de votre adresse de livraison.

➢ Retours & Remboursement

○ Comment retourner un produit ?
Vous pouvez demander le retour de vos articles en contactant notre service clientèle
sur 06 30 32 32 35

○ Quel est le délai de retour chez Jumia ?

Tout produit acheté et non utilisé par le client peut être retourné gratuitement dans un
délai de 7 jours à compter de la date de livraison. Passé ce délai, nous n’acceptons
malheureusement plus les retours.

○ Combien de temps dois-je attendre pour être remboursé?

Après avoir demandé un retour, Veneroo évalue la qualité des articles retournés, ce
qui peut prendre jusqu'à 8 jours.

○ Puis-je être remboursé?

Votre demande de retour peut être accéptée comme elle peut être refusée, cela
dépends de la qualité des articles retournés. Vous serez contacté de toute façon.

Vous avez toujours une question?

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Contactez-nous sur 06 30 32 32 35 ou contact@veneroo.ma

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2. To-Do list for Social Media Marketing Strategy (1st week)

Instagram
 Ajouter au profil Bio Instagram (numéro, service client, adresse email) 
 Publier stories sur la marque  (“savier-vous que…”, sondages)
 Promouvoir les points forts de l'entreprise par publier des posts sur livraison rapide, payer à la
livraison, offres exclusives, retour facile, service client…)
 Utiliser le geotagging
 INFLUENCEURS
 Créer des stories engageantes en montrant notre intérêt et demandant nos clients comment ils se
sentent aujourd'hui
 Création de contenu via posts (summer tips, témoignages de clients, introduire le local et l’équipe)
 Utiliser Instagram ads
 Approcher les clients potentiels par des messages privés et follows. 
 Créer des highlights pour nos stories ( Offres, Happy Cutomers, Veneroo, 

Facebook
 Être plus actif et publier des affiches attirantes des offres/produits
 Promouvoir le site web sur les captions des posts
 Créer des publications et stories animées (“happy friday”, “livraison rapide” etc.) 
 Publier des posts pour cibler les vendeurs et promouvoir les avantages. 
 Faire la publicité via Facebook ads.

Telegram
 Ajouter des personnes manuellement de nos contacts
 Participer activement dans des autres chats/ groupes pour promouvoir notre service
 Promouvoir la chaine sur Facebook, Instagram et le site web
 Inviter nos clients/ acheteurs.

Autres considérations : Il faut aussi considérer TikTok ads. - Contacter et négocier avec des
influenceuses instagram.. - collecter les retours des clients satisfés - Prendre en consideration
l’identité de marque en créeant les affiches (logo, couleurs, etc.) - Prendre des photos de notre service
livraison, équipe, local. - campains facebook (consistent, $10 for one week)
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3. Keywords List :
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4. Editorial Calendar :
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