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NCAREER GUIDE . se ASIC
Revmeegeeeet Aviouorve nau beeiorwo comet
St iC lrel ,
Hon'ble Prime Minister of India
While education tells us what to do, skill
guides us in the actual operational
implementation and this has been the guiding
principle of Skill India Mission. 39
Ste mete)
Hon'ble Minister of Education and Minister of Skill
Development and Entrepreneurship, GO!
The economy is growing at a rapid pace and
the future of India is looking very promising.
Building skill capacity is a key to enhance
productivity and drive the economy
”
@ asdeorgin [] eromeresuinoreopmentcoue J esusrsoc [B] eosscnss (G sccinaa EB svometve its evelopment Counc ABOUT AUTOMOTIVE INDUSTRY
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wwasdecorgin Automotive sector value chain
Automotive sector supports various business segments both in its upstream and
downstream value chain. Every vehicle produced in the industry creates forward and.
backward employment linkages in associated industries. The automotive value chain
is depicted as below:
Upstream: The upstream comprises of industries providing raw material and services to vehicle
and component manufacturers
Downstream: The downstream comprises of industries that are involved post-production and
sales ofvehicles
Direct employment: this includes companies that are directly involved in the manufacturing of
vehicle and its components, vehicles sales and service
Piet’ Pitter
+ Stool {Original Equipment + Finance and insurance
| Manufacturer (OEM)
+ Industes created through enabling
tars (ce r
* hin “Ueda
|e D> -haccangre carina
| sow i | mete | sees
[seems | | Susi | saan
tt i | Mtr aves | tapas
| = Rubber 1 | opis) : i
This study focuses on the analysis of skill gap in the following segment ofthe value chain.
Dealership services are locally owned businesses
comprising of OEM authorized service center & road
side garages. These setups provide vehicle service,
tunexups, scheduled maintenance & repair of vehicles,
The sub-sector is also involved with the sales of
+ Tier 1 suppliers are companies that supply automobile spare parts and process of warranty claims.
Darts ar esters dirwcityim OEMs. Road transport segment comprises of transport
+ Many firms supply parts that are used in and logistics, fuel outlets, two-wheeler ecommerce
cars, eventhough thesefmsthemseWvesdo delivery agents, chautler/taxi drivers, commercial
not sell directly to OEMs. These firms are _yenicle operators
relerredtoastier2 suppliers
+ Tier 3 and tier 4 refers to suppliers of aw, or
close-to-raw materials, like metal or plastic.
OEMs, tier 1 & ter 2 companies allneed raw
materials, sothe ters supply all levels. Tor 3
‘&tior4 arepar of he upstream value chain.
2 worwasde.org.in Direct & Indirect Employment Distribution
According to Department of Heavy Industry (DH) the automotive industry employed more than
32million people both directly & indirectly.
Direct employment: Includes personnel working wih automobile manuacters {OEM andautocomponentmanstactrers
Inlet employ
Personnelwetkngin ne uptraam and dounsteamindusties
Employment distribution in the Indian automotive industry
=n Employment in milion,
a
=n
Total employment
Direct employment
Indirect employment
Total automotive Manufacturing Raw material Dealership sales Service & Other downstream Road
employment —_& OEM providers maintenance industry (fuel, car transport
hire & rental, etc)
Source: EY Analysis on industrial data
Disruptive industry trends
Butwillthe S4milion be skiled enough to suppor Industry 4.0, automation & new technologies like electric vehicles?
The projected 54 million jobs by 2026 include both direct and indirect jobs . However, given the movement of the
automotive industry towards higher involvement of technology and new concepts lke electric vehicles (with lessor
‘number of moving parts and lesser need for maintenance), the number of routine and unskilled jobs are slated to
reduce, Automation and Industry 4.0 demand new sil sets, which the current training facilites might not be ready to
6 days m>8 days 3-4 days 5-8 days
wLterate Non matricfate
= Maticulate
Driving hours per day Night rest place of drivers
No fixed 1
oter mm
ati
Pd,
i,
° 20 40 60 80
m>12 hts m>4 hs m5-8 days m9-12 days et
Source: EY Analysis
‘The industry accepts that the driver should be viewed as an important asset ofthe company. The vehicle as wellthe in-
transit goods’ worth economic and strategic value (to the destination or recipient) are in the driver's custody. Despite
‘agreeing on this notion, much has to be done forthe betterment of the working and financial conditions of drivers to
inspire the drivers or ther future generations to continue in this profession. Hence this sector is in a dire need of
technological innovation, governmentinterventions, and implementation of better industry standards,
2 worwasde.org.in Number of ers migatd courts
ated from nee
Jammu & Kashmir
Incremental human resource requirement
Global demand for commercial vei
Total drivers required in GCC til 2025: 2,70,000 commercial vehicle drivers
derivers which can be fui
Table 18 Yea requirement vers ebay
Requirement (000)
Drivers year-on-year employment (Employment in Million)
Commercial Vehicle Driver vee
1973
Employment getting generated from fuel
Given the aggressive growh
within this sub segment, exponential
1 pump stations
in expansion of number of fuel stations, iis expected tha this wil drive the employment
abl 20: Eploymentposcton in conventional us pump
eure EY Analjls A Veh aver
Every ive be expected hve aes one ext conplamniay lin action to ig, These sll rate
itu goncsten ec: puis unis cave pais on le teres ne sopra hpomutedn ma
onbirao lhe a maroned btw ene trad ear basa ha ars rnuremeri
Honpaty 4a Sl: Aly tw commu wh ct an cononce oat wh citer
Personal Asin: Poe nd end neo make customers el wane
Loading Unloading Loading and unloading baggage that customers might be carying wih cae
Handling
Hazardous Material
Precision: Handing chemicas and other equipment with care
Knowledge: Having the required informational capital to handle any faut,
Machine fauls, chemical leakages otc.
Basic mechanics Knowledge: Having the required information to troubleshoot in an event thatthe vehicle fats.
Tablet Computer GPS Racing: Knowledge rogarting use of GPS and satelite applications
Teiring Route Optimization: Using technology and insght to minimize time and maximize
cefsency during a commute
Financial Financial Literacy: Ability to make money lated decisions
Management
‘Avil o manage persoal ances
Abily ose technology bssed nancial appcations
Vehicle Detaling Cleaning: Cleaning interiors and exterior to maintain hyglane and presentabilty.
SSel-Motvaion Education — Educating the drivers on ife-sils wil oad to personal empowerment
Teiring 1 Realization of Purpose
‘Transportation —_Responsbiltes for vansportaon of cargo & day-to-day operations
Poa Ablty to resolve all the chatenges that arise in the transport department
training
COversesing the timely maintenance checks of al he voices
In-charge of seting te roules forthe vehicles, spac ofthe buses, working out
| thor schedule, and managing the diver
Source: EY Anais
“ wwnasde.orgin ‘Service means carying out scheduled Senvicefmaintenance obs over vehicles fr obtaining optimum performance, reliability &
longer if. Jobs of minor repais/major repairs/averhauing ether on chargeable basis oon foe cost (as per OEMS warranty
polles, tthevehicleis under warranty period). Repair ofbody and other aggregates caused by accident are asoundertaKen,
Generally, th
wo occupationsin Service-
+ Vehicle Mechanical/ Electrical repair/Body Repair and Painting (Technical Service and Repairs)
+ Spare ants Operation
Role wise functions in the Auto Workshop
‘Technical Support
Automotive Washer - Washing scrubbing and polishing the vehicle
‘exterior and cleaning interiors
‘Automotive Service Technician - Carrying out Scheduled Senicing
jabs lke change of lubricants/oleaning or replacing fites/minor
adjustments & repairing the mechanical & Electical aggregates ofthe
vehicle as per the job care
Automotive AC Technicians - Repairing of Engine/Brake/Ciutch/AC
Lead Technician - Carving out dlagnosing ofthe faults and canying
‘out major repatslovernauing of aggregates
Master Technician - Carying advanced diagnosis and repairs
(Mechanical & Electical) and imparing training to other technicians
‘Automotive Electielan- Specialized repairing in electical and
lectronis systems
{Auto Body Repair Techniclan/Denter - Reparing the body and frame
lof avehicle due to major minor accidents
‘Auto Paint Assistant -Aapying paint & ther coatings over vehicle body
‘Automotive Service Quality Controller - Inspection during the repairs
and Inspection of vehicle ater servieng repairs
‘ele-caller or Customer relationship Executive
Giving appaintment:0 the customers for
Servicelepairs
Service Advisor: Assigning jabs to the concemed
‘Technicians & overseeing the repar & maintenance
jobs. Receiving customer & Vehicle & opening job
car als & condition /jobs to be done
fesiimated ime & coat of vehicle repainizervice) after
inspection and road test by Service Advisor and
possibly along withthe customer
‘Spare Parts Operations in-charge - Managing
overall spare parts department
‘Warranty In-charge - Management of warranty
claims and spare parts replaced under warranty
‘Workshop Manager - Overall management
of aworkshop
6 Asaleisatransaction between'wo ormore panies in whichthe buyer receives tangle or ntangioie goods, services, orassetsin
‘excnangetor money,
Motor vehicle sales ropresent the number of domestically praduced units of cars, SUVS, minivan, and light trucks oc. that aro
sold through dealership across the globe by sales profesionals. The ability to explain tne coneopt of cast of aumership ofa
‘vehicle is ask that every successful sales professional needs. Helping a chant make a postive buying decision means that we
sometimes need walkthem through alogicalcost of ewnership through skiltraining and knowledge.
Sales Functions:
@ = @ = @ i" = (mn
Role of Technology:
“Today's technology has akey role in Sales for future grow, Using dig platform has shown an increase in Vehicle Sales. not
only helps to increase the dealership reach but also consumes less time for maturing a lead. Use of laptop, tabs, online
Configurator ar even simulators can help enhance customer experience.
‘Another way is a CRM, who serves as a single resource to al client information. Ths information can help sales teams better
Understand now a customer becomes a lead, Use of DMS can alsa help manage rams access to customer data,
‘The dea fa “lirited.ime oer" is common at most dealership, but yet effective as creates a sense of scarcity that's used asa
tactic tor vehicle sales. A limited opportunity may be limited by time (e.g. an offer good for this month only) or availabilty (@..the
last pickup on thet,
‘xn ofectve salesperson uses nabbing technique to frame the benefits ofa product or service regarcing the needs ofa client
“This resus in understanding the day-to-day challenges faced by aclent and focuses on how a product can solve those issues,
Using sun approach helpsin bulging strong elationsnip by showing a salasperson’sintorestin solving a customer's problem.
ORGANIZATION CHART
6 worwasde.org.in ASIC
[AUTOMOTIVE SKILLS DEVELOPMENT COUNCIL
Automotive Skills Development Council
SIAM
153 Ground Floor, Okhla Industral Estate, Phase-3, New Delhi
Phone: +91 11 42599800 | E-Mail: info@asdc.org.in
www.asde.org.in
Making SKILLS aspirational! For all the live updates, Follow /Subscribe/Like on:
EE] nscontcrihaerensincennmecon — restnmnconsusioe —[]M/fenuettnconncrds
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