STI College Baliuag

Brew Lakan

A Feasibility Study Presented to the

In Partial Fulfillment of the Requirements

Aure, Albert
Bisagas, April Joy Dianne
Epifanio, Joanna
Hipolito, Jinky Mae
Reyes, Angel
San Diego, Rose Marie

March 2023
STI College Baliuag

Concept Brief

  Brew Lakan Coffee Shop is a warm and inviting space where customers can relax,

socialize, and enjoy quality coffee blends, tea, and pastries. The concept revolves around

offering a cozy and welcoming atmosphere, exceptional customer service, and a wide range of

delicious treats.

Their coffee blends are carefully selected and roasted to perfection to ensure customers

enjoy the perfect cup of coffee every time. The menu also includes a variety of pastries such as

croissants, muffins, cinnamon rolls, and sandwiches, which are freshly baked daily to provide

customers with the best quality products.

Potential customers

  Their target market includes students, teens, and young adults seeking a comfortable,

relaxed atmosphere to socialize, study, or work. They also aim to attract coffee enthusiasts

looking for quality coffee blends and food who enjoy delicious pastries.

Economic factors and location

Brew Lakan Coffee Shop is located in the heart of Baliuag's bustling commercial district,

making it a prime location for our business. Baliuag is a thriving city in Bulacan province known

for its growing economy and population. The city is home to many business establishments,

schools, and government offices, which generate consistent foot and vehicle traffic throughout

the day.

Their location at Unit 4 Meltis Square Commercial Building Plaza Nanning is easily

accessible to commuters and residents alike. The building is located near a major road, allowing
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easy access for driving or commuting. They are also located in a commercial building, which

provides us with a stable and secure environment for our business. The economic factors of the

area are favorable, with a growing population and a thriving business district.

Traffic pattern

The location of Brew Lakan Coffee Shop is in a busy commercial area with a high

volume of foot and vehicle traffic. The traffic pattern in the area is consistent throughout the day,

with peak hours during mornings and late afternoons. Their location at Unit 4 Meltis Square

Commercial Building Plaza Nanning is in a high-traffic area that makes them visible to many

people passing by. This high visibility allows them to attract new customers and build their

customer base.

Demand generators

  Brew Lakan Coffee Shop generates demand through a variety of strategies. Firstly, they

focus on providing exceptional quality coffee blends and freshly made daily pastries. Their

commitment to high-quality products will set them apart from other coffee shops in the area.

Secondly, they focus on providing exceptional customer service. They believe that customers are

the heart of their business and will do everything possible to ensure a positive experience at

Brew Lakan Coffee Shop. The friendly and welcoming staff will go above and beyond to make

customers feel comfortable and satisfied with their visit. Thirdly, they engaged in promotional

activities and social media marketing to attract new customers and build their customer base.

Moreover, they offer unique promotions exclusive to Brew Lakan Coffee Shop. They also

collaborate with local businesses and events to expand their reach and build brand awareness.
STI College Baliuag

Finally, they focus on creating a cozy and inviting Brew Lakan Coffee Shop atmosphere. They

believe customers appreciate the opportunity to relax and socialize in a comfortable and

welcoming environment. They created a warm, inviting space conducive to studying, working, or

catching up with friends.

Competitive analysis

 One of the major competitors in the area is City Milk Tea, which offers a similar concept

of providing a cozy atmosphere for customers to enjoy their drinks. However, they differentiate

their business by offering a more comprehensive range of beverages, coffee blends, and pastries,

focusing on exceptional customer service. The coffee blends are carefully selected and roasted to

perfection, and the pastries and snacks are freshly baked daily to ensure the best quality. They

also plan to offer unique promotions and events to attract customers and stand out from our

competitors.

They believe that their commitment to exceptional quality, service, cozy and inviting

atmosphere will set them apart from other coffee shops in the area. They aim to become a go-to

spot for coffee lovers and food alike, and look forward to welcoming their customers to Brew

Lakan Coffee Shop.

Sales Projection

Table 1.

BREWLAKAN

SALES PROJECTION- TYPICAL WEEK

Number of Seats: 15 Table Turns Covers Daily Sales Daily Total

Food Beverages

Monday Lunch 1 15 1,500 1,800 3,300

Dinner 1 15 1,500 1,800 3,300

Tuesday Lunch 1 15 1,500 1,800 3,300

Dinner 1 15 1,500 1,800 3,300

Wednesday Lunch 1 15 1,500 1,800 3,300

Dinner 1 15 1,500 1,800 3,300

Thursday Lunch 1 15 1,500 1,800 3,300

Dinner 1 15 1,500 1,800 3,300

Friday Lunch 1 15 1,500 1,800 3,300

Dinner 1 15 1,500 1,800 3,300

WEEKLY TOTAL SALES 33,000

ANNUAL TOTAL SALES 1,716,000

Table 2. Projected Profit and Loss Statement

Brew Lakan
Projected Profit and Loss Statement
2022
Sales
Food 780, 000
Beverages 936, 000
Total Sales 1,716,000
Cost of Sales
Food (8%) 624,000
Beverage (10%) 93, 600
Total Cost of Sales 716,600
Gross Profit
Food 156,000
Beverage 842,000
Total Gross Profit 998,000
Controllable Expenses
Labor Cost 218,400
Entertainment 500
Utilities 60,000
Repairs and Maintenance 2,000
Replacement of chinaware and glassware 2,000
Administrative and General 500
Total Controllable Expenses 283,400
Fixed Expenses
Lease on Land 20,000
Total Fixed Expenses 20,000
Total Controllable and Fixed Expenses 303,400
Net Profit Before Taxes 694,600
Income Taxes (3%) 208,380
Net Income 486,220