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Caso Zara

The document provides the mission and vision statements of three organizations: Zara, Procter & Gamble, and Nike. It then asks the reader to analyze the statements based on what the organization wants to become, what it aims to be best at, and if the statements indicate any strategic objectives. Finally, it prompts the reader to identify the mission and vision components in the statements of Zara and Nike.

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Luciana Viacava
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0% found this document useful (0 votes)
37 views3 pages

Caso Zara

The document provides the mission and vision statements of three organizations: Zara, Procter & Gamble, and Nike. It then asks the reader to analyze the statements based on what the organization wants to become, what it aims to be best at, and if the statements indicate any strategic objectives. Finally, it prompts the reader to identify the mission and vision components in the statements of Zara and Nike.

Uploaded by

Luciana Viacava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

1.

You are required to download Mission and Vision Statements of 3


organizations( national or international ) from their official
websites( indicate link)
● Zara

Mission Visión

to give our customers the products to contribute to the sustainable


they need and want, sharing the development of society and that of the
passion for sustainable fashion, among environment with which we interact,
a wide group of people from different
cultures, generations and social status

● Procter & Gamble’s

Mission Visión

to provide branded products and To be the best consumer products and


services of superior quality and value services
that improve the lives of the world’s company in world
consumers, now and for generations
to come.

● Nike

Mission Vission

to bring inspiration and innovation to Be a part of a world where everybody


every athlete in the world, doing is an athlete, united in the joy of
everything possible to expand human movement. Driven by our passion for
potential. We do that by creating sport and our instinct for innovation,
groundbreaking sport innovations, by we aim to bring inspiration to every
making our products more athlete in the world and to make sport
sustainable, and creating a positive a daily habit.
impact in communities where we live
and the world..

2. Based on our class discussions about Mission and Vision statements,


analyze these statements by using the criteria:

a. What the organization wants to become


Huawei wants to be the organization that digitally delivers to every
person, home and organization for a fully connected and intelligent
world. To achieve this goal, we will pave the way for a smart world by
promoting universal connectivity and equitable access to networks.
It offers a wide range of computing power to deliver cloud and
intelligence anywhere. Create a powerful digital platform that helps
all industries and organizations to be agile, efficient and dynamic.
Redefine the user experience with AI and deliver personalized and
intelligent experiences to your customers in any scenario, including
home, travel, office, entertainment, fitness and health.

b. Best in what?
Huawei is one of the best Providing equal access to the network to
support ubiquitous connectivity in Peru and pave the way towards a
smart world. We offer a range of computing power to bring cloud
and intelligence everywhere. We create powerful digital platforms
that help all sectors and organizations to be agile, efficient and
dynamic. Redefining the user experience with AI. Also, Huawei today
enriches life through communication. By leveraging our experience
and knowledge in the ICT sector, we help bridge the digital divide by
providing opportunities to enjoy broadband services, regardless of
geographic location.

c. Any indication of its strategic objectives in the statement?


These are some strategic objectives for the Huawei company

- We will promote universal connectivity


- We will promote equal access to networks to lay the
foundations for the intelligent world
- Provide diversified computing power to deliver ubiquitous
cloud and intelligence
- Build powerful digital platforms to help all industries and
organizations become more agile, efficient and dynamic

With these strategic objectives, the Huawei company will be in


accordance with its present situation, its mission and its vision.
These allow guiding the action and decision-making in the
company.

3. Identify and locate the Mission and Vision components (in case you find
some of these?
● Zara
a. Customers : grupo de clientes jóvenes, millenials.
b. Product /Service offered : artículos de moda(ropa y accesorios)
c. Markets: instant fashion, elegant
d. Technology: identification of changing consumer trends
e. Growth and Profitability
● Nike
a. Customers: young people, children and adults who wants to
innovate the way they dress when doing some physical activity.
b. Product /Service offered: design, development and manufacture of
sport equipment
c. Markets: athletes and people who do sports
d. Technology: use of digitized laser beams in processes
e. Growth and Profitability

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