DESIGN

STYLE
GUIDE
 CONTENTS

CONT EN TS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... 2

W HAT ’S YO U R DE S IG N STY LE ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... 3

TRADIT IONAL DE S IG N STY LE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... 4

MODERN U R BAN DE S IG N STY L E .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... 7

COASTAL DES IG N STY LE .. . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

CONT EMP OR ARY DE S IG N STYL E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

TRAN SIT IONAL DE S IG N STY LE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

CRAFTSMA N DES IG N STY LE. . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

MID-CEN T URY MODER N DES IG N ST YL E. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

F RENCH CO U N TRY DE S IG N ST YL E .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

TUSCAN DE SIG N STY LE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

FARMHOU S E DES IG N STY LE. . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

GL AM DESIG N STY LE .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

RUST IC DESIG N STY LE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

SH AB BY CHIC DES IG N STY LE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

SOU T H W ESTER N DE S IG N STY L E. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

C ONCLUSION. . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

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 W H AT ’ S YO U R
DESIGN STYLE? TRADITIONAL

MODERN
URBAN
IN THE WO R L D O F DE S I G N , trends and styles are
constantly changing. Part of what makes design so fascinating
and exciting is that it is fluid and always evolving. Common terms C OA S TA L
and labels are used in order to help with communicating different
ideas and themes, but these labels are fluid as well. CONTEMPORARY

Just as no two people see colors the exact same way, design is
often subjective to the viewer. Over the years, certain labels have TRANSITIONAL
become more defined and design styles have been named based
upon certain recurring characteristics. These design styles are
CRAFTSMAN
broad categories that can be broken down into a wide variety of
subcategories. And even some of these subcategories are blended
with subcategories of other design styles to create a unique blend MID-CENTURY
or crossover design style of their own. MODERN

The primary rule of design is that there are no rules! Rather there
FRENCH
are guidelines to help facilitate common understanding of what
COUNTRY
we are trying to accomplish.

Our goal is to showcase some of the strong attributes of these

TUSCAN
design categories and provide examples of what they look like in
the world of interior design.
FA R M H O U S E
In no way are we saying that these are the only options available
and that everyone must fit perfectly within one of these genres. In
GLAM
fact, we love to see what people come up with as their own hybrid
version of these design styles! So let’s get started!
RUSTIC

SHABBY CHIC

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TRADITIONAL DESIGN STYLE

REFINED, CLASSIC,
T I M E L E S S , C O M F O R TA B L E 44
 TRADITIONAL DESIGN STYLE

TRA D I T I O N A L DE S I G N PAYS H OM AG E to some of the earliest forms of

style—styles that have lasted and are still relevant to today. Traditional design
is timeless and classic. The goal of traditional design is really about creating a
comfortable, elegant space. It is about creating a mix of extraordinary pieces, so
feel free to be adventurous and have some fun! Since it highlights your favorite
elements, it will appeal to everyone because it showcases what feels familiar.

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 TRADITIONAL DESIGN STYLE

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of Traditional Design for Traditional Design Styles

Traditional design is refined, familiar, No traditional styled room would be

and comfortable. The goal is to create a complete without window treatments.
charming and welcoming atmosphere. Here These treatments should match the classical
are a few of the defining characteristics of elegance of the decor.
traditional design:
Draperies and top treatments are great
• An emphasis on balance and symmetry choices that allow for lots of color choices
and bold patterns. Ornate hardware can
• Centers around warmth and comfort adorn these elegant window treatments to
create an even more stylistic design.
• Curved lines instead of sharp angles

Dramatic shades or elegant shutters are

• Rich wood tones and warm color
another way to add to the traditional style
palettes
of your room. Top these off with a colorful
• Fabrics showcase fun and colorful valance to bring the whole room together.
patterns including plaids, stripes, and
floral prints

• Utilizes shiny metal fixtures and

hardware

• Features large, ornate pieces and

overstuffed furniture

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MODERN URBAN DESIGN STYLE

SIMPLE, SLEEK, MINIMALISTIC

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 MODERN URBAN DESIGN STYLE

THE P R IMA RY P RI N CI P L E O F MO D ERN URBAN D ESI G N is to showcase

true form and function. Everything is cleaner and simpler in modern urban
design. Modern urban design stems from old factories and industrial spaces.
It uses stripped-back architecture and salvaged or repurposed items. Modern
urban design is inspired by simple, fuss-free approaches to utilize basic
materials such as untreated timber beams, brick, reinforced concrete, and
exposed metal structures. Its appeal lies in its lack of pretense, cleaner lines,
and more open floor plans.

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 MODERN URBAN DESIGN STYLE

K E Y F E AT U R E S If your room features large windows, your

window treatments should not distract from
of Modern Urban Design
the view. If your windows receive strong
Modern urban design style incorporates directional sunlight that needs to be blocked
raw materials and builds around the or filtered, consider horizontal blinds that
structure of the existing space. Some of the can be easily opened and closed throughout
distinguishing features of modern urban the course of the day. Metal blinds have
design style are: color options such as copper or bronze that
are available in a larger 2” slat giving these
• Strong horizontal and vertical lines window treatments an upgraded look and a
• Simple, neutral color palette featuring a more modern feel.
bold accent color
Cellular and roller shades are another
• Sleek metallic hardware such as wonderful option for a modern urban styled
stainless steel or nickel room. These window treatments are stylish
and functional and retreat seamlessly into
• A “less is more,” minimalistic approach
the frame of the window when they are in
to accessories and nicknacks
their fully opened position.
• Open floor plans featuring large
windows and lots of natural light Solid neutral colors are a great choice for
any modern urban window treatment,
• Streamline furniture with no frills or
but don’t be afraid to try adding a bold
added decoration
primary colored option. Or if you want
patterns, consider subtle stripes or a simple
W I N D O W T R E ATM E N T S geometric pattern to add a little more flair to
for Modern Urban Design Styles your window treatments.

When decorating windows for a modern

urban styled room, the primary focus is the
function of the window within that space.

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 C OA S TA L D E S I G N S T Y L E

L I G H T, B R E E Z Y, R E L A X E D
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 C OA S TA L D E S I G N S T Y L E

COA STA L D E S I G N I S O F T E N T H O UG HT of as beachy, nautical, tropical, or

Mediterranean. But coastal design is really about evoking a feeling of light, airy,
breeziness throughout your space. It is meant to be calm, relaxing, and serene.
Its appeal is that it feels casual and lived-in. Simply put, coastal design is meant
to make it feel like a lazy summer’s day all year long. Whether you choose to add
in a few seashells is entirely up to you!

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 C OA S TA L D E S I G N S T Y L E

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of Coastal Design for Coastal Design Styles

Coastal design style is meant to create a Coastal design requires an abundance of

carefree and casual mood. Some of the natural light, so windows play a key role in
distinguishing features of coastal design are: this style. The goal of window treatments in
coastal design is to not inhibit the natural
• Light, open, and airy light of the space. You will want window
treatments that are simple and can retract
• Incorporates natural elements to
into the framework of the window itself
eliminate the boundaries of the indoors
without drawing undue attention.
and outdoors

Natural materials such as woven wood

• Little to no metallics or flashy materials
shades are a great choice for keeping with
• Light and billowy fabrics to emphasis a the coastal theme while also providing
breezy feeling beautiful filtered light into the room. Sheer
window shades are another wonderful
• Soothing color palettes with lots of option for providing soft, filtered light.
neutrals that focus around the colors of
the ocean, the beach, and the shoreline If you decide to go with draperies or
curtains, consider solid, pastels and lighter
• Minimalistic approach to accessories, more flowy fabrics. If you want to add a
decor, and furniture little visual interest, consider a simple
striped pattern for curtains or shades, but
• Open floor plans with large windows
remember that the goal is to keep your
and skylights
window treatments simple.

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 CONTEMPORARY DESIGN STYLE

S L E E K , S O P H I S T I C AT E D, S T R E A M L I N E D
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 CONTEMPORARY DESIGN STYLE

CO N T E MPO RA RY D E S I G N I S O FT EN T H O UG HT O F as another name for

modern design when in actuality these two design styles have their own unique
definitions. While both styles do share some common elements, contemporary
design is reflective of what is popular right here, right now. Contemporary
design showcases the current trends of what is considered sleek, stylish, and
sophisticated. This design will change with the up and coming trends of what is
currently popular and what is believed to become popular.

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 CONTEMPORARY DESIGN STYLE

K E Y F E AT U R E S • Open floor plans and lots of natural

light to create a feeling of openness and
of Contemporary Design
airiness
Contemporary means “of the moment” and
• Sleek and smooth surfaces that are
that is exactly what contemporary design
polished and include a little shine
is trying to accomplish. This style is unique
because it borrows elements of all the other • Accessories are simple and carefully
design styles. A defining characteristic of chosen to keep the room free of clutter
contemporary design is that it is constantly
evolving. Some of the main features of
contemporary design are the following: W I N D O W T R E ATM E N T S
for Contemporary Design Styles
• Strong, angular lines balanced with
simple, geometric forms There is an emphasis on natural lighting
for contemporary design which works best
• Balancing form with function with large, unobstructed windows. Window
treatments should be sleek and simple so as
• Sophisticated neutral color palettes
not to draw attention.
often featuring a strong monochromatic
or tone-on-tone color scheme Sleek solid panels that utilize the neutral
color scheme are a great way to frame
• Smooth profiles and minimal
the windows. Roman shades are another
ornamentation
wonderful option that fit seamlessly into the
windows themselves. Tailoring and using
solid colors allow these window treatments
to blend in with the rest of the room.

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 TRANSITIONAL DESIGN STYLE

C A S UA L , TA I L O R E D, H A R M O N I O U S
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 TRANSITIONAL DESIGN STYLE

TRA N SI T I O N A L D E S I G N I S A MERG I NG of the warmth and comfort of

traditional design with the sleek profiles and more subtle colors of contemporary
design. Transitional design focuses on creating a happy medium between two
very different design worlds. The result is a streamlined look that embodies a
harmony between classic and current styles. This style can be updated to reflect
the newest trends while still maintaining the tried and true elements of the
traditional making this design style truly timeless. The primary goal
of transitional design is to create a harmonious balance between the old
and the new.

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 TRANSITIONAL DESIGN STYLE

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of Transitional Design for Transitional Design Styles

Transitional design should not be a Windows in transitional design are elegant

hodgepodge of design elements thrown but understated. Simple window treatments
together. It should achieve an air of that complement the rest of the room are
restfulness and peace. You will notice a best.
balancing of opposites that come together
Side panels create crisp, clean lines around
in transition design to complement one
the windows of the room. Choosing solid
another. Some of the defining characteristics
neutral colors or understated patterns for
of transitional design include the following:
any fabric window treatments will bring a
• Clean profiles using a combination of warmth and softness to the room without
gently curved lines and strong, straight excess ornamentation.
lines
Long drapes can add a great line to
• A neutral color palette that features
your windows and can give the room a
warm, soft colors for bases and rich,
heightened sense. Add sheer curtains for a
darker colors to add accents and depth
touch of dramatic flair without making the
• The use of a combination of solid, window treatments appear gaudy.
neutral tones along with subtle, simple
patterns Woven wood shades, Roman shades, and
roller shades are other great window
• Large, comfortable furniture that plays
treatment options that will add texture to
with texture and patterns but stays
the space. You can even pair these shades
away from extremes
with side panels or drapes to create a
• The use of wood, stone, metal, tile, and
beautiful layered window treatment that will
carpeting
add depth and visual interest to your rooms.
• Simple and minimal accessories to create
visual interest without taking over the
entire space

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CRAFTSMAN DESIGN STYLE

A R T I S T I C , U N D E R S TAT E D,
I N T R I C AT E , L I N E A R 19
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 CRAFTSMAN DESIGN STYLE

THE C R A F T S M A N S T Y L E WAS M AD E P O PULAR in North America by

Gustav Stickley between 1910 and 1925. It began as an architectural style for homes
creating a popular and more affordable alternative to Victorian style houses. As the
exterior design changed, the interior design began to change as well.

The most important design element in this style is wood which emphasizes
natural organic beauty, honesty and purity. Oak is the iconic choice for this style,
but pine and maple are also popular options.

While accessories are kept minimal, metal is another choice for accent pieces.
Hammered or distressed warm metals, such as brass, copper, and bronze, are
excellent complements to natural wood furnishings, trims, and flooring.
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 CRAFTSMAN DESIGN STYLE

K E Y F E AT U R E S natural woods that are either stained or left

untreated. Soft treatments will play with
of Craftsman Design
the subtle, muted color palette of natural
The craftsman style embraces natural beauty materials such as stone, bark, leaves, and
and artisan craftsmanship. It focuses on simple, grass. Some popular window treatment
linear forms with minimal decoration. What options for craftsman styled rooms would be
this style lacks in ornamentation, it makes up shutters, wood blinds, vertical blinds, woven
for in attention to detail. Here are some of the wood shades, and cornices.
defining features of craftsman design:
Shutters are a wonderful option for the
• Clean profiles focusing on strong, linear craftsman style because of their simple,
shapes linear form. Wood shutters add to the natural
• An emphasis on handmade accessories motif and bring an elegance to any room.
and furniture Wood blinds are another way to add to the
• Warm, neutral color palettes that natural wood motif of craftsman design that
feature earthy tones will really make your windows stand out.
• Raw wood materials or natural finishes
Woven wood shades also use natural
• Accessories and ornamentation kept
materials that mesh with the style of
to a minimum balanced with large,
comfortable furniture craftsman design. Depending on the weave
of the material, these window coverings can
• The use of wood, stone, metal, tile, and
carpeting allow some natural light to stream through
creating a beautiful filtered effect from your
• Other materials used include simple
windows.
leather, cotton, and linens

Any of these window treatment options

W I N D O W T R E ATM E N T S are lovely on their own, but they can be
for Craftsman Design Styles truly stunning with a natural wood cornice
as a top treatment. Cornices are typically
Window treatments within a craftsman less ornate top treatments that would fit
style home are going to showcase beautiful, perfectly in a craftsman styled room.

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MID-CENTURY MODERN DESIGN STYLE

BOLD, GEOMETRIC, ICONIC

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MID-CENTURY MODERN DESIGN STYLE

THE MI D -C E N T U RY MO D E RN D ESI G N ST YLE was developed and

became popular from the mid-1940’s to the mid-1970’s. The architecture of
the time allowed for houses to be built with more space between supporting
structures. This allowed for rooms to become more open, roofs to become flat
instead of peaked, and larger windows to be able to take up more wall space
since support beams could be placed further apart without compromising the
structural integrity.

These changes in architectural design led to changes in interior design. Form

follows function and the materials used are highlighted rather than hidden.

This design style features open floor plans, split levels, large windows, sliding
doors, and flat roofs. Stylized furnishings and statement lighting also play an
important role in mid-century modern design.
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MID-CENTURY MODERN DESIGN STYLE

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of Mid Century Modern Design for Mid-Century Modern
Design Styles
Mid-century modern design emphasizes pared-
down forms, contemporary patterns, natural Window treatments that will work with mid-
materials, and a seamless flow between the century modern design will be simple and
inside and the outdoors. When done well, mid- functional. Since large windows typically play
century design combines functional comfort an important part in this design style, window
with chic style and brings together organic and treatments are going to be used to serve a
man-made elements. Here are some of the key specific purpose without detracting from the
features of mid-century modern design: grandeur of the windows.

• Stripped down, pure forms and simple Simple, horizontal blinds or sheer blinds are
shapes going to be a popular choice to provide light
control and privacy for larger windows.
• Strong horizontal and vertical lines

• Features bold, geometric patterns If soft treatments are desired, consider bold
geometric patterns, or contrasting color
• Sleek metallic hardware such as stainless
blocking, for drapes or side panels. Again, the
steel or nickel
goal is not to take anything away from the
• Heavily textured materials such as burlap window itself.
and chunky knits
Another window treatment option that lends
• Open floor plans featuring large windows itself well to mid-century modern design would
and lots of natural light be a simple roller shade. Roller shades come in
a wide range of opacities and can be excellent
• A mix of materials such as woods with
at providing light control when lowered, but are
glass, to showcase a joining of organic and
subtle and unobtrusive when raised.
man-made

• Statement lighting pieces or other

accessories

• Emphasis on balancing functionality

with form

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FRENCH COUNTRY DESIGN STYLE

PA S T O R A L , R U R A L , E L E G A N T
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 FRENCH COUNTRY DESIGN STYLE

FR E N C H CO U N T RY D E S I G N REFLECTS THE PASTO RAL, French

countryside, specifically from the region of Provence. This style combines
practical sturdiness with elegant decor. It is earthy and relaxed. This decor
style is all about well used, worn, imperfect yet beautiful architectural
elements, furniture, and accessories. It is meant to evoke a feeling of the French
countryside on a sunny, spring day.

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 FRENCH COUNTRY DESIGN STYLE

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of French Country Design for French Country Design Styles

French country design embraces rough, Window treatment options that will work
unfinished, and slightly worn surfaces. It well with the French country style will be
is warm, welcoming, and unpretentious. It soft treatments, Roman shades, sheer blinds,
embraces a combination of wood, fabric, and wood blinds.
and wrought iron materials. Some of the key
The materials for soft window treatments
characteristics of French country design are
will favor linens, cotton, and toile. Gingham,
the following:
stripes, and florals are popular patterns for
• Evokes a warm, inviting, and
drapes, curtains, and fabric top treatments.
unpretentious atmosphere
Roman shades are a popular choice to add
• Incorporates natural elements to blend colors, patterns, and texture to the window
the indoors and outdoors treatments while also providing light control
• Lightly worn surfaces add to the and privacy.
rustic feel
Sheer blinds are a great fit for this style
• Trim and delicate fabrics, such as
since they add a simple elegance to any
lace, used on edges of materials and
room. Sheers are a great way to filter the
accessories
natural light coming into a room.
• Color palettes reflect the rural
countryside with warm whites, calm Wood blinds are another popular option for
blues, and earthy hues French country designed rooms. They can be
painted, stained, or left natural to add to the
• Use of patterns and big floral prints
rustic feel of the space.
• Wood materials are often whitewashed
• Wrought iron or metals that show
patina or slight rust are popular
• Large, oversized or chunky accessories
and furniture

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 TUSCAN DESIGN STYLE

WA R M , I N V I T I N G , C O M F O R TA B L E
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 TUSCAN DESIGN STYLE

TU SC A N D E S I G N RE F L ECT S T H E I TALI AN CO UNTRYSI D E. The

emphasis is on comfort, lack of pretension, and rustic elegance. Outdoor
living spaces are designed specifically to add an “al fresco” atmosphere. Water
features and greenery are also important additions. The goal of Tuscan design is
to evoke a feeling of rural traditions and genuine hospitality.

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 TUSCAN DESIGN STYLE

K E Y F E AT U R E S Side panels are a great way to add an

accent color to the space while making
of Tuscan Design
your windows and ceilings look taller. Stick
Tuscan interior design brings Old World with bold, solid colors to enhance and add
romance and elegant home furnishings warmth to the space.
together in a warm and inviting atmosphere.
Roman shades are a very Italian way to dress
Here are some of the key features of
the windows. Roman shades use a flat piece of
Tuscan design:
material that are raised and lowered over the
• Rich, bold color palettes that feature window. They are a simple, yet elegant way to
earthy tones add textures and color to window treatments.
Woven wood shades are a wonderful way to
• An emphasis on intricate details and
add a touch of natural wood.
hand painted designs
Woven wood shades can be made with a
• Scrolling iron work or hammered, warm
range of openness. A looser weave will allow
metals such as copper and bronze
more light to come through, while a tighter
• Rich stained woods and painted or weave will block the light.
distressed furnishings
For large, floor length windows or sliding
• The use of wood, stone, metal, tile, and doors, vertical blinds are an elegant window
tapestries treatment option to add light control.
Vertical blinds will still allow complete

W I N D O W T R E ATM E N T S functionality and have a sleek, simple design

to provide light control.
for Tuscan Design Styles
Window treatment hardware can be simply
When adding window treatments to a
functional or decorative. For decorative
Tuscan styled room, consider adding side
hardware, natural wood or wrought iron
panels, Roman shades, woven wood shades,
will be the perfect fit to bring in simple,
vertical blinds, and wrought iron or dark
natural materials for a touch of flair to a
wooden hardware.
Tuscan style room.

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 FA R M H O U S E D E S I G N S T Y L E

SIMPLE, UNPRETENTIOUS, ORGANIC

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 FA R M H O U S E D E S I G N S T Y L E

FAR MH O U S E DE S I G N I S F U LL O F CHARM AND CH ARACT ER. It uses

simple and practical elements to reflect a simpler time that exudes a feeling of
warmth and good old country hospitality.

Farmhouse design is not to be confused with “country kitsch.” When done well,
farmhouse design should be an elegant balance of old and new that creates a
relaxed and cozy atmosphere.

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 FA R M H O U S E D E S I G N S T Y L E

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of Farmhouse Design for Farmhouse Design Styles

Farmhouse design should be rustic and comfortable. While farmhouse design styles love to showcase
The goal is to create an atmosphere full of big open windows, window treatments are still an
warmth and character. Here are some of the main important addition.
characteristics of farmhouse design:
Simple side panels are a great way to emphasize
• Simplistic design reflecting a comfortable yet large, gorgeous windows. Adding a little trim or
rustic decor fringe to the edges of these soft treatments is a
beautiful and dynamic design element.
• Unpretentious style with sentimental touches
Shutters are a staple of farmhouse design. Shutters
• Natural and organic materials such as wood, have timeless, homey quality that never goes out
reeds, wicker, and rattan of style. Plus they can be natural wood, stained, or
painted to enhance the color palette of your room.
• Raw and exposed wood or unfinished materials
Woven wood shades are another beautifully simple
• Items that were once painted or stained often
window treatment that will enhance the rustic feel of
show signs of being weathered and worn
the space while adding light control and privacy to
(ie: peeling paint, sun bleached boards, well
these windows when needed.
weathered wood)
Curtains are a signature look for any farmhouse
• Mismatched and vintage accessories and
styled space. These can be the full length of the
furniture that add to the character and charm
window or they can be “cafe curtains” that are
mounted in the middle of the window.
• Accessories and accent pieces are typically
chosen for sentimental reasons
The fun thing about curtains is that there are so
many fabrics to choose from! From light and airy
• Color palettes are warm neutrals, earth tones,
sheers to solid colors to fun plaids or gingham
and maybe splashes of pastels
prints, the possibilities are practically endless. Top
• Rustic fabric choices such as burlap or natural these off with a colorful valance or a repurposed
woven materials mixed with patterns such as wood cornice to bring your farmhouse decor
stripes, plaids, and gingham together.

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 GLAM DESIGN STYLE

LUXURIOUS, REFINED, OPULENT

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 GLAM DESIGN STYLE

GL A M D E S I G N S T Y L E I S O P ULENT AND LUXURI O US. It combines

luscious materials with metallics and shiny finishes to create a feeling of
elegance and sophistication.

Glam design draws inspiration from art deco design and elements of Hollywood
style. Textures and glossy finishes also bring an atmosphere of extravagance
and romance.

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 GLAM DESIGN STYLE

K E Y F E AT U R E S
Nothing says luxury quite like luscious fabrics and
sweeping valances. Bold geometric patterns can be
of Glam Design used or solids with color blocking or banded edges.
Sheer fabric can also be a great way to add to the
While glam design is extravagant, it is not cluttered.
romantic, dream-like feel of the room.
The goal is to maintain sleek, classic lines and
a clean, minimalist look while highlighting the When hanging drapes, the closer to the ceiling the
glamorous elements. Here are some of the defining better! Even if the window is not that tall, by hanging
features of glam design: the drapes higher, you are asking the eye to travel
• Luscious materials and textures from top to bottom. This will make the room feel
• Metallics, mirrored or glossy finished more spacious and give the illusion that the window
accessories and accents itself is bigger as well.

• Minimalist approach to decor and accessories For glam design, drapery hardware can also
• Wall decor and artwork over-sized and either embellish the style of the room. Choosing decorative
black and white or vibrant and abstract hardware that is metallic or shiny is a great way to
• Emphasis on clean lines and classic shapes add a little glitz and glam to the window treatment.
Tiebacks are also a fun way to add decorative
• Accents of metallic, crystal, or mirrors -
touches to any drapery.
anything shiny or glitzy
• Incorporates bold geometric patterns Another soft window treatment option for glam
• Includes striking contrast whenever possible design is Roman shades. While these may not be
as grand as floor to ceiling drapes, they can still
• Color palettes are a balance of saturated, jewel
incorporate beautiful fabrics and materials. Edging,
tones and clean, neutral colors
banding, and trim can also be added to these soft
• Intended to give a feeling of opulence and window treatments for a little extra flair.
luxury
Roman shades will extend to cover the window itself
and can be raised so that just a portion of the shade
W I N D O W T R E ATM E N T S remains visible. These can be added to side panels
for Glam Design Styles or draperies and have a beautiful, completed look
when topped with a valance, cornice, or swag.
The intention of glam style is to make everything feel
large and extravagant. When it comes to windows,
the best way to make your space feel larger than life
is to add floor to ceiling soft window treatments.

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 RUSTIC DESIGN STYLE

N AT U R A L , U N P R E T E N T I O U S , R U G G E D
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 RUSTIC DESIGN STYLE

R UST I C I S A T E RM T H AT I S USED WI THI N T H E D EFI NI T I O NS of

several other design styles, such as farmhouse, coastal, and Tuscan. Rustic
design is also referred to as lodge style since it is what you would expect to see
if you were to walk into a cabin or mountain getaway.

Rustic design is all about natural materials, raw and unfinished edges, and
organic lines and shapes. Everything is simple and casual, comfortable and
worn. Nothing too polished would typically be found in this design style but that
is what adds to its rough, weathered charm.

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 RUSTIC DESIGN STYLE

K E Y F E AT U R E S
goal is to make the window treatments blend into
the natural structure of the room.
of Rustic Design
The primary focus for these window treatments
Rustic design should be a balance of hospitality and
is going to be function - what do you need these
grit. The goal is to inspire a warm and welcoming
window treatments to do for your space?
atmosphere through simple design and organic,
earthy materials. Here are some of the basic features Do you need light control for harsh, afternoon sun?
of rustic design:
Or perhaps something for privacy after the sun has
• Raw, unfinished materials in the natural state gone down? Consider shades that can be easily
such as wood and stone lowered and raised as needed. There are several
• Handmade furniture and accessories styles and materials that can be used for window
• Rougher fabrics such as burlap and canvas shades.

• Exposed structural design elements such as

Woven wood shades, for example, have a natural,
large, wooden beams
earthy quality that will work well with this style.
• Color palettes favor warm, earthy tones with Depending on the tightness of the weave, however,
subtle additions of denim blue, “Coca Cola” red, these shades may not block all of the light that is
golden yellow, or faded turquoise
coming through. Knowing exactly what function you
• Distressed materials that look aged, weathered, need your shades to perform will help you determine
and worn add to the casual, comfort of the the right material for the job.
space
• Reclaimed items such as metal trays, wire Wood blinds are also a wonderful option for rustic
baskets, and wooden palettes that are design. Blinds will deliver the light control and
repurposed as decor or accessories privacy that you may need and when raised, they do
• A balance of a warm and inviting atmosphere not obstruct much of the window.
with rough and gritty textures
Drapes and curtains are definitely a popular
choice for rustic design, even if the emphasis is on
W I N D O W T R E ATM E N T S functionality not decoration. Again the material will
be the primary decision maker for these window
for Rustic Design Styles
treatments. Choosing solid, neutral colors with
Remember that rustic elements can be added to minimal adornments and simple hardware will help
several other design styles. If you are truly looking these treatments camouflage into the architecture of
for a rustic, lodge-type feel for your space, then your the space.

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SHABBY CHIC DESIGN STYLE

V I N TAG E , C A S UA L , R O M A N T I C
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 SHABBY CHIC DESIGN STYLE

SH A B BY CH I C E MBRACE S A WO RN, lived in look that exudes comfort and

romantic elegance. It pays homage to the past with vintage pieces and historical
elements scattered throughout.

Shabby chic emerged as a response to the opulence of glam design. This design
style takes a very different approach from the decadence and extravagance of
glam and instead focuses on muted colors, secondhand pieces, and repurposed
materials. Shabby chic is meant to feel comfortable and lived in.

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 SHABBY CHIC DESIGN STYLE

K E Y F E AT U R E S W I N D O W T R E ATM E N T S
of Shabby Chic Design for Shabby Chic Styles

Shabby chic is a delicate balance of carefree For windows in a shabby chic styled room,
and put together. The goal of shabby chic soft window treatments will give you the
is to bring together different elements that desired look and feel.
give a personal touch and make you feel
Long, flowing drapes will add to the
at home. Here are some of the defining
romantic atmosphere of the space. Fabrics
features of shabby chic design:
can be thick and cozy with beautiful pastel
• Antique furniture and vintage pieces or neutral colors, or they can be light and
are key airy with sheers or lace.

• Worn and comfortable furniture and There is a wide variety of options for
accessories to create a homey feel embellishments from top treatments to tie
backs and trim on the edges. All of these can
• Comfortable fabrics such as cotton and add a vintage or antique feel to the windows.
linens mixed with delicate sheers
or lace Shutters can also bring a beautiful, nostalgic
feel to windows to complete the shabby chic
• Distressed materials that showcase a look. Wood finishes or light colored shutters
worn, weathered appearance would be great options for these windows.

• Delicate accessories such as ceramics, Layering different window treatments

china or pottery always creates a beautifully finished
window, but it really lends itself to this
• Soft hues and pastel color schemes
design style. Pairing a Roman shade with
• Emphasis on neutral backgrounds long, sheer drapes, for example, will give you
light control and privacy when needed as
• Creates a light and airy ambiance well as beautiful decorative accent.

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SOUTHWESTERN DESIGN STYLE

C OLOR F U L , WA R M , W E LC OM I NG
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 SOUTHWESTERN DESIGN STYLE

SO U T H W E S T E RN DE S I G N I S CO LO RFUL, WARM , AND I NVI TI NG.

Sometimes this design style is also referred to as desert chic. It embraces the
colors and textures of a desert landscape along with the charm of Southern
hospitality.

Southwestern design can be a motif that is scattered throughout your home, or

you can really commit to the design style and go larger than life! It can also be
mixed into other design styles to create a hybrid style all your own!

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 SOUTHWESTERN DESIGN STYLE

K E Y F E AT U R E S so if you want to incorporate a patterned

material, you would want to look at drapes,
of Shabby Chic Design
curtains, or Roman shades.
Southwestern design should be bold
Be sure to look at the whole pattern of the
and vibrant. The goal of southwestern
material when it is stretched out full and
design is to create a warm and welcoming
then again when it is pleated together. You
environment. Here are some of the key
may be surprised at the difference between
features of southwestern design:
the two.
• Bold, warm, earth tones with a healthy
mix of bright patterns Wood window treatments are another
option to consider. Wood blinds, woven
• Sun-bleached materials, textiles,
wood shades, or wood shutters are a great
natural woods, and unpolished metals
way to bring in the warm, natural quality to
• Clay, tile, terracotta, and woven your windows. These window treatments
accessories will be much more simplistic in their design.
They are not intended to be the eye-
• A healthy mix of bold patterns and
catching element of the room, but they will
prints that complement each other but
bring a subtle sophistication to your space.
do not match

• Colors that reflect a desert sunset A fun element to add would be a

combination of sleek, stylish wood blinds
• Simplistic yet large pieces of furniture with a brightly patterned side panel or top
treatment. This would incorporate both
W I N D O W T R E ATM E N T S elements and add dynamic layers to your
for Shabby Chic Styles windows.

With southwestern design you can really

take it in different directions. Bold patterns
are a huge part of southwestern design,

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 CONCLUSION

WE HO P E T H I S G I V E S YO U A L I T TLE MO RE UND ERSTAND I NG of these

popular design styles. Remember that these are just some of the many design styles
out there. The key is to find the main design elements that reflect your own style and
personality and allow them to shine throughout your space.

You may already have an idea of what your personal design style is, or you may be
pleasantly surprised. Remember to consider that your design style is an extension of all
aspects of your life - where you come from, where you are, and where you are going. Allow
yourself to see the elements of these design styles that are reflected from your
life experience.

No matter what your design style is, window treatments are a pivotal piece to any space.
The right window treatments will enhance the overall decor of the room and make it feel
alive. Window treatments should bring balance and order to your room while adding to the
decor and creating a statement. Our Gotcha Covered Designers are experts at taking your
windows and adding a “wow” factor that you never realized was missing!

With such a wide variety of styles to choose from, working with a Gotcha Covered Design
Expert is a wonderful way to get started. They have just the right tools to help you hone in
on your own unique design style and find the perfect window treatments to fit within
your space.

Are you looking to add new window treatments to your home or workplace? We have
a wide selection of amazing window treatments from blinds and shutters to shades
and draperies! Be sure to reach out to us at (888) 650-6187 or schedule a free design
consultation to see what our Gotcha Covered Design Team can do for you!

BLINDS / SHADES / SHUTTERS / DRAPERIES

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