SEO Extreme
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SEO Extreme
www.Your-Domain-Here.com
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SEO Extreme
http://www.Your-URL.com
Table of Contents
INTRODUCTION TO SEO EXTREME............................................................. 3
ON-SITE SEO .............................................................................................. 4
TITLE TAGS ................................................................................................ 4
HEADER TAGS ........................................................................................... 5
KEYWORD PROXIMITY .............................................................................. 7
ANCHOR TEXT ........................................................................................... 8
SILO STRUCTURE ....................................................................................... 9
ADDING EXTERNAL CONTENT.................................................................. 10
YOUR WEBSITE STRUCTURE .................................................................... 12
OFF SITE SEO ........................................................................................... 14
DIRECTORIES ........................................................................................... 16
SOCIAL BOOKMARKS .............................................................................. 16
BLOG COMMENTING ............................................................................... 18
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SEO Extreme
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Introduction To SEO Extreme
With Search Engine Optimization, there are two factors that work together
to help you rank within the search engines, and maintain a top position.
These two elements are called 'on site SEO' and 'off site SEO'.
On-Site SEO involves manually optimizing every page on your website, from
its title tag, keywords used within content to the way that your site map or
overall structure is created. All of the work of on-site Seo takes place
directly on your website, and is in your full control.
With off-site SEO, you are focusing on building solid back links to your
website, as the more incoming links to your site from quality, relevant
websites, the more authority your website is given in the search engines.
Building quality backlinks campaigns isn't difficult, but it can take some
time. Still, it's a critical part of the SEO puzzle and a vital component in
boosting your website ranking and maintaining your position.
When it comes to on-site SEO, there are very important factors regarding
the actual structure and anatomy of your website that you need to pay
special attention to in order to effectively optimize your website for top
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search engine rankings.
These elements include:
Keywords
Title Tags ( per page)
Meta Description
Site Map Inclusion
On-Site SEO
Let’s take a closer look at each component of a successful on-site
optimization campaign:
Title Tags
Search engines rely on spiders to crawl websites and index pages
appropriately.
When a spider (otherwise referred to as a crawler) lands on your website,
the first thing they take notice of is your domain name and your website's
title tag.
A title tag should include a description of what your website is about,
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SEO Extreme
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rather than just including your website's URL, you should always
incorporate your primary keyword phrase into the title tags of each
webpage you own.
Example: Instead of just calling your index page "Your Domain Name",
include your primary keyword.
The title tag can be found in the head area of your HTML document, so
you’ll need to look in the source code of your HTML file to edit this area.
You want to make sure that you use different title tags on every single web
page, that way you are able to rank for different terms rather than just one.
Header Tags
Header Tags also play an important part in search engine optimization,
because by using head tags within your website's content, you are able to
highlight important text on your website, ensuring that search engine
spiders pay special attention to the text contained within these head tags.
And because you also want to be able to showcase specific text to your
website visitors, such as headlines, or bullet points, using head tags helps
you emphasize important information found on your website.
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Another very important element to SEO is including a site map on your
website. What a site map does is helps both visitors and search engine
spiders navigate their way throughout your pages and categories, by
outlining all of the different areas of your site.
You can create a sitemap very easily by using free services such as:
http://www.XML-Sitemaps.com
Start by entering in your main website's URL as shown below, selecting the
change frequency to daily.
You will want to update your sitemap each time you add new pages to your
website, so that it is kept up to date and so search engine spiders are
instructed to re-visit your website to index the new pages.
Click the 'Start' button to generate your new site map.
Next, download the file and upload it into your public_html folder.
Finally, create a free Google Webmaster account at:
http://www.google.com/webmasters/sitemaps/siteoverview and add your
sitemap's URL so that you are able to instantly update it, at any time as well
as monitor traffic stats for your entire website.
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SEO Extreme
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Keyword Proximity
When it comes to developing your content so that you are optimizing your
website for the search engines, you should pay attention to keyword
proximity, prominence as well as the order of your content itself.
The prominence of your keyword is based on the first instance of where it
appears within your content.
A keyword phrase that is used at the end of your content will be considered
less relevant than a keyword phrase that appears in the first portion of your
content or article.
This means that you need to ensure that you implement your primary
keyword phrases into the first half of your content, so that it is given more
weight when search engine spiders index your website.
Keyword proximity is also very important in terms of search engine rankings
because it indicates to the search engines that these keywords are related
to one another.
For example, if you search for the keyword phrase 'dog training tips' in
www.Google.com you will pull up listings of websites that include the
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keyword phrase 'dog training tips'.
Without quotations, all websites that feature the keyword dog, training and
tips seperately will also appear in your search results.
Since you want to rank for specific phrases, rather than just individual
keywords, you need to do your best to focus on close keyword proximity,
so that search engine spiders crawling your website index entire phrases
rather than singular keywords.
Anchor Text
Anchor text is also exceptionally important in search engine optimization.
With anchor text, you are describing a link, whether it is internal (one page
linking to another) or external (where you link to an outside website).
Example: A regular link would look like this: www.your-website-url.com but
an anchor text based link would look like this: Your Keyword Phrase
Anchor text is important because it allows you to rank for specific
keywords, rather than just for your main website's URL.
When creating internal and external links, you always want to do your best
to focus on including your primary keyword phrases, and that you vary the
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text used so that you are able to rank for different keyword phrases, rather
than just one.
This is exceptionally important with off-site SEO when creating back links
for your website as well.
SILO Structure
The last element of effective SEO is in your website's SILO, which is the
overall structure and organization of your website itself. The best structure
(SILO) involves categorizing your website.
For example, if you run a website that covers various hobbies, you could
categorize your content based on each topic:
www.example.com/stamp-collecting
www.example.com/coin-collecting
With websites based on blog platforms such as Wordpress, this is
automatically created for you within the software itself, but for static HTML
websites, you will need to manually create individual folders on your server
that feature keywords relating to each sub section of your website.
If you only focus on one topic that doesn't contain sub topics, you can still
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break up your content and categorize it based on individual topics.
For example, if your website is focused on traffic generation, a well
structured SILO would break down your content into individual categories
including:
www.example.com/articlemarketing/index.html
www.example.com/searchenginemarketing/index.html
www.example.com/PPC/index.html
To link to your SILO structure, you would include direct links to each
category from your main index page, and then each category on your
server would include individual pages or articles based on its topic.
Adding External Content
Going back to the plan, think about the phrases you used for your Web 2.0
campaign.
You’re going to use those phrases on your site.
It’s easy because for each keyword phrase, you’re going to create a page
that is:
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SEO Extreme
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http://www.yourdomain.com/keyword-phrase.html
But how do you structure each page and what do you put on them?
That’s easier than you think it is: You would put articles on these pages; but
the articles would not have “complete” information.
In your golf swing membership site, you could have “improve-your-
swing.html”, which would also be the title of your page. The first heading
on your page could be “How to Improve Your Golf Swing”.
For the content on this page, you want to keep it simple and possibly talk
about some of the errors people make when trying to swing, but don’t offer
how to correct the errors.
A popular title to this approach would be “The Top # Mistakes New Golfers
Make”.
Close the article off by saying they can find out more information inside the
site. Don’t try to sell the site again, and this is important: link to either the
main sales page (which should be index.html) or the signup page.
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You don’t want all of your pages to sound like sales pages because the
robots will catch on and you will get penalized as a spam site.
The idea is to bait the reader and not give away free information; if you
give away too much information then they won’t have a reason to join your
site.
Your Website Structure
Keyword phrase in the <TITLE> tag. The words “golf”, “swing”, and “help”
are bolded in the above title tag, which starts with “Balance and Rhythm…”
An informative, non-repetitive description in the “Description” META Name
of the <META> tag.
Keyword appears once before the first paragraph, ideally as the first
element after the <BODY> tag as the <H1> tag. This makes the search
engines say the keyword phrase is important.
Keyword mentioned once in the first paragraph; rarely twice and never
more than that. Most of the time, when we’re talking about a particular
subject or person, we use pronouns other descriptors to refer to the
subject; we hardly ever sound repetitive naturally.
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The content should follow natural language and should never seem like it’s
a packed set of keywords.
You can use images, but you should never use images as an anchor for a
link. Unless someone has different information, the robots can’t see the
pictures and can’t interpret the pictures; therefore, the pictures are
meaningless and degrade the value of your link.
Finally, since you can’t have images, you should also realize it’s the same
for any other type of “non-text” communication for your site.
If you must have a Flash site, then you MUST have an HTML only site so you
can be crawled properly.
Off site SEO refers to search engine optimization techniques that are not
performed on your website itself, but are influenced by external factors.
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SEO Extreme
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Off Site SEO
When it comes to off-site SEO, it's all about generating solid back links to
your website from relevant authority websites.
There are many different ways of establishing quality back links to your
website, including:
Link Exchanges
Blog Commenting
Forum Marketing
Directory Listings
Social Bookmarking
Place emphasis on the quality of your incoming backlinks rather than the
quantity of backlinks you have. While the more backlinks in circulation, the
better, if you have more backlinks coming in from solid, established and
authority websites, they WILL carry more weight than those pointing to
your site from start-up websites and blogs.
You also want to try to create a backlink campaign that has ONE WAY
backlinks, where you are not required to provide a reciprocal link, as it will
add more value to the backlinks pointing to your site.
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One easy way of creating a back link strategy is by analyzing existing
competition in your market, and determining who is linking to them, and
what anchor keywords they are using so you can obtain a link from the
same source, using alternative keyword phrases.
Yahoo's search engine provides extended results when it comes to
researching a website's back link structure.
To start, visit http://www.Yahoo.com and in the command:
Link:domain.com
Example: Link:www.your-website.com
This query will instruct Yahoo's search engine to compile listings of the
number of websites that link to a particular page.
You can also evaluate your own back links by registering for a free Google
Webmasters account at: http://www.google.com/webmasters/sitemaps/
Let's take a closer look at how you can begin to generate back links to your
website from credible sources:
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Directories
With online directories, you can add your website into specific categories
and instantly establish back links to your website, just be careful not to
over-do it!
You want to develop a natural back link campaign! Do NOT create
thousands of backlinks using automated software or services, otherwise
you run the risk of being penalized by the search engines.
A few directories to consider are:
http://www.DMOZ.org
http://www.Lii.org
http://www.Info-Listings.com
http://www.Buzzle.com
http://www.MasterMOZ.com
http://www.maxpromo.com
Social Bookmarks
Here are the top 20 social bookmarking websites for generating fresh back
links to your site. All of these contain DO follow, ensuring links leading to
your website will count within the search engines as a valid back link:
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1 - http://slashdot.org (PR9)
2 - http://digg.com (PR8)
3 - http://technorati.com (PR8)
4- http://www.furl.net (PR7)
5 - http://www.backflip.com (PR7)
6 - http://www.hugg.com (PR7)
7 - http://www.mixx.com (PR7)
8 - http://ma.gnolia.com (PR7)
9 - http://www.connotea.org (PR7)
10 - http://mystuff.ask.com (PR7)
11 - http://www.reddit.com (PR7)
12 - http://www.dzone.com (PR7)
13 - http://www.folkd.com (PR7)
14 - http://multiply.com (PR7)
15 - http://www.searchles.com (PR6)
16 - http://de.lirio.us (PR6)
17 - http://www.dotnetkicks.com (PR6)
18 - http://www.bloghop.com (PR6)
19 - http://www.plime.com (PR6)
20 - http://www.bibsonomy.org (PR6)
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Blog Commenting
One of the best tactics to use in order to build back links from blog
commenting, as well as in generating consistent traffic to your website, is
to develop an article or content that offers helpful advice, or information,
rather than leading them directly to your salespage.
To determine whether a specific blog will count as a link back, you can
download the free Firefox plugin at: http://www.quirk.biz/searchstatus /
It's also important to use anchor text within your blog comments, especially
if you want to rank for various keyword phrases.
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