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12 Commandments

This document outlines 12 commandments of service design: 1) Call projects whatever works best, 2) Create rough initial drafts, and 3) Act as a facilitator rather than directing others. The other commandments emphasize doing rather than just talking, considering alternative perspectives, properly defining problems, prototyping in real contexts, testing multiple approaches, focusing on practical impact over tools, iterative testing and adaptation, examining topics at both a granular and holistic level, and recognizing that all work ultimately relates to designing services.

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Ye Feng
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231 views14 pages

12 Commandments

This document outlines 12 commandments of service design: 1) Call projects whatever works best, 2) Create rough initial drafts, and 3) Act as a facilitator rather than directing others. The other commandments emphasize doing rather than just talking, considering alternative perspectives, properly defining problems, prototyping in real contexts, testing multiple approaches, focusing on practical impact over tools, iterative testing and adaptation, examining topics at both a granular and holistic level, and recognizing that all work ultimately relates to designing services.

Uploaded by

Ye Feng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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12 commandments of 


service
QUANTITATIVE
design
QUALITATIVE

Service Design Thinking & Doing


Michael Steingress @steini_mtm
New challenges for organizations

• empowered customers
QUANTITATIVE • silos QUALITATIVE
• the need for innovation
• organizations are reacting

Service Design Thinking & Doing


Michael Steingress @steini_mtm
1. Call it what you like
2. Make sh!tty first drafts

Simon Johnke
3. Service designers are facilitators

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing https://www.findafacilitator.com/8-roles-facilitator/

Michael Steingress @steini_mtm


4. Doing, not talking

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing https://sidlaurea.com/2014/10/21/designing-is-about-doing-not-talking/

Michael Steingress @steini_mtm


5. „Yes, but…“ and „Yes, and…“

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing


https://www.animatorisland.com/improve-your-storyboards-instantly/yes-but2/
Michael Steingress @steini_mtm
6. Find the right problem before 

solving it right

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing


Michael Steingress @steini_mtm http://inspectorgadget.wikia.com/wiki/File:Inspector_Gadget_Thinking.png
7. Prototype in the real world

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing http://designthinking.co.nz/great-design-prototypes-are-low-fi-and-life-sized/

Michael Steingress @steini_mtm


8. Don’t put all your eggs in one basket

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing https://medium.com/@mattprd/the-secret-to-designing-the-right-product-70e9a4839adf

Michael Steingress @steini_mtm


9. It’s not about using tools; 

It’s about changing reality

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing


Michael Steingress @steini_mtm
https://www.findafacilitator.com/8-roles-facilitator/
10. Plan for iteration; 

then adapt

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing


http://cargocollective.com/central/The-Design-Squiggle

Michael Steingress @steini_mtm


11. Zoom in and zoom out

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing


Michael Steingress @steini_mtm
https://www.findafacilitator.com/8-roles-facilitator/
12. It’s all services

QUANTITATIVE QUALITATIVE

Service Design Thinking & Doing https://memegenerator.net/Spongebob-Rainbow

Michael Steingress @steini_mtm

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