Template
                                                                Build empathy
                                                                The information you add here should be representative of the
                                                                observations and research you've done about your users.
           Empathy map
                                                                Says                                                                                                                                                       Thinks
           Use this framework to develop a                      What have we heard them say?
                                                                What can we magine them saying?
                                                                                                                                                                                             What are their wants, needs, hopes,
                                                                                                                                                                                              and dreams? What other thoughts
           deep, shared understanding and                                                                                                                                                        might influence their behavior?
           empathy for other people. An
           empathy map helps describe the                                                                                                                                            Accurate
           aspects of a user's experience, needs                                                                                                                                    and efficient
                                                                                                                                                                                        spam
           and pain points, to quickly                                                   Spam
                                                                                                                                                                                      filtering
           understand your users’ experience                                           filtering                                                                                                                 Reduce the
                                                                                                                                                                                                                  unwanted
                                                                                       learn by
           and mindset.                                                                  large                                                                                                                     Emails 
                                                                                       dataset                        identifying                                Classify the
                                                                                                                       and block                                 Spam and
                                                                                                                         spam                                    Non-Spam
                                                                                                                                                                                                     Reduce the
                                                                                                                                                                                                      Time and
                                                                                                   privacy                                                                                          effort filtering
                                                                                                   concern                                                                                               Spam
                                                                                                                                           Optimizing Spam
                                                                                                                                        Filtering with Machine
                                                                                                                                                Learning
                                                                                          Regularly
                                                                                          updating                                                               Anxiety about
                                                                                            and                                                                  the potential
                                                                                          maintain                                                                 impact on
                                                                                                                                                                     user
                                                                                                                                                                  productivity
                                                                                                                          collecting
                                                                                                                         and analying                                                    Concern
                                                                                                                           the large                                                    about data
                                                                                                                            data set                                                    privacy and
                                                                                                      Hiring data                                                                         security
                                                                                                     scientist and
                                                                                                      expert for
                                                                                                    maintaining the
                                                                                                    Spam filtering
                                                                                                                                                                 Which can Result
                                                                                                        system                                                   legitimate email
                                                                                                                                                                 being marked as
                                                                                                                                                                  spam or spam
                                                                                                                                                                   email being
                                                                                                                                                                      missed
                                                                Does                                                                                                                                                                Feels
                                                                                                                                                                                                    What are their fears, frustrations, and
                                                                What behavior have we observed?
             Share template feedback                                                                                                                                                                anxieties? What other feelings might
                                                                What can we imagine them doing?
                                                                                                                                                                                                                influence their behavior?
                                       Need some
                                       inspiration?
                                       See a finished version
                                       of this template to
                                       kickstart your work.
                                        Open example