Tesla Inc.
formerly known as Tesla Motors, is an automotive and energy company, headquarters based in Palo
Alto, California. https://www.tesla.com/ Elon Musk, Tesla's CEO, sees the company as a technological corporation
and an independent manufacturer to make electric cars affordable to the wider populace.
https://www.edrawmind.com/article/tesla-segmentation-targeting-and-positioning.html It focuses on
manufacturing electric cars and solar panels at reasonable prices for the average consumer.
https://www.tesla.com/ It produce and sell the Model Y, Model 3, Model X, Model S, Cybertruck, Tesla Semi and
Tesla Roadster vehicles. The company has manufacturing facilities in the US, Germany and China and has operations
across Asia Pacific and Europe. https://www.globaldata.com/company-profile/tesla-inc/
The major companies that compete with Tesla are GM, Toyota, BMW motor company.
https://www.studocu.com/en-us/document/california-state-university-fullerton/strategic-management/tesla-
case-study-assignment/12302334 involves dividing population into groups according to certain characteristics such
as age, social status, psychological characteristics and other factors.. https://research-methodology.net/tesla-
segmentation-targeting-and-positioning-overview/ It is aimed at dedicated and aspiring middle and upper-class
customers who want and are looking for prestige, the appearance of being environmentally friendly, and the long-
term cost-effectiveness of automobiles. https://www.edrawmind.com/article/tesla-segmentation-targeting-and-
positioning.html