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TVS PPT PDF

TVS Motors was founded in 1911 in India and is currently the third largest motorcycle manufacturer in the country. The document discusses TVS Motors' focus on customer satisfaction through various initiatives to delight customers and ensure their genuine satisfaction. It also outlines TVS Motors' competitors and raw materials used in motorcycle production, with the overall goal of analyzing TVS Motors' performance in terms of sales, market share, and profits compared to other Indian two-wheeler companies.

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Abhishek Kashyap
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2K views12 pages

TVS PPT PDF

TVS Motors was founded in 1911 in India and is currently the third largest motorcycle manufacturer in the country. The document discusses TVS Motors' focus on customer satisfaction through various initiatives to delight customers and ensure their genuine satisfaction. It also outlines TVS Motors' competitors and raw materials used in motorcycle production, with the overall goal of analyzing TVS Motors' performance in terms of sales, market share, and profits compared to other Indian two-wheeler companies.

Uploaded by

Abhishek Kashyap
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Topic

Endeavoring Towards Customer Satisfaction Of TVS Motors

1
ESTABLISHMENT

• T. V. Sundaram Iyengar – Founder


• Automobile (Manufacturing) – Sector
• 1911- Year

2
TVS MOTOR COMPANY

• TVS Motor Company (commonly known as TVS) is an Indian motorcycle


manufacturer headquartered in Chennai, Tamil Nadu, India. It is the third
largest motorcycle company in India.
• TVS Motor Company is also the second largest two-wheeler exporter in
India with exports to over 60 countries.
• TVS Motor Company Ltd (TVS Motor), a member of the TVS Group, is
the largest company of the group in terms of size and turnover.

3
Endeavouring Towards Customer

• Customer is the most important part of the organization.


• The customer has always been the raison d’etre of any firm.
• This is to highlight the best practice of the best leading Indian
organization.

4
METHODOLOGY

• This case is a triangulation of data used for marketing.


• Primary sources – personal interview with top executives, executive
perception survey on customers
• Secondary sources- information available on public domain.

5
MOTIVE

• This is designed for the findings which includes diverse and innovative
initiatives undertaken by the company.
• Customer satisfaction.
• Providing actual performance of the company in terms of sales.
• Market share and profits – compared with other two wheeler companies in
India.

6
WORK DOMAIN

• Based on pure strategy field.


• Aims to ensure genuine customer satisfaction.
• Delighted customer service.
• Takes lots of initiative for the customer providing services

7
RAW MATERIALS

• Steel tubes, aluminum and alloys are bent and welded together.
• Motorcycle frames are made of expensive materials such as carbon-fibre,
magnesium and titanium.
• Twin star frame.

8
9
COMPETITORS

• Bajaj Auto.
• Hero Motocorp.
• Honda Motorcycles.
• Kymco.
• Suzuki.

10
CONCLUSION

• We can see the performance the TVS two wheeler.


• The wide market place of the company.
• The incredible hope for its sales.
• Current market scenario.
• Good customer services.

11
THANKYOU

12

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