CavinKare
CavinKare
Company https://cavinkare.com/
website
About The company was founded in 1983 by C. K. Ranganathan and initially named as Chik India and then renamed to
Beauty Cosmetics in 1990 and again renamed as CavinKare Pvt Ltd in 1998. The company's first product was Chik
shampoo, sold in single use pouches priced at 75 paise which was released a month after he rented his office cum
manufacturing facility for Rs 300 and invested Rs 3500 in machinery. The first year's sales for the product were
around rupees six lakhs.
66% NPD success ratio compared to <5% industry norm.
Transformed from a pure Personal Care player to a FMCG conglomerate with expertise in Dairy, Snacks, Food,
Beverages,Professional Care and Salon business.
Single R&D centre focuses on development of differentiated, innovative and proprietary products for all businesses.
It has strategic partnerships with Coty Inc. for Adidas and Jovan brands
After establishing a stronghold in the domestic markets, CavinKare had set up our International Business division in
1999 and today operates in 43 countries
In addition to domestic manufacturing plants and distributors in various countries, CavinKare operates through its
subsidiaries, Cavinkare Bangladesh Pvt. Ltd in Bangladesh & Cavinkare Lanka Pvt. Ltd in Sri Lanka respectively. Both
the plants are wholly owned subsidiary of Cavinkare Pvt. Ltd. The products are customized exclusively to cater to
both the respective markets.
HQ Chennai, India
Founder C. K. Ranaganathan
Leadership Chairman & MD – C K Ranganathan
CEO - Venkatesh Vijayaraghavan
Products Personal Care, Professional Care, Dairy, Food & Snacks, Beverages, Salon
Sectors FMCG
Covered
Competitors Marico, HUL, P&G, Dabur, ITC, Nestle, Johnson & Johnson
Vision We shall create a sustainable global business and consistently deliver outstanding value to all stakeholders
Mission We shall grow significantly better than the industry by fostering innovation and building preferred brands, through
passionate and delighted employees
Brand Portfolio Personal care – CHIK, Nyle, Meera, Karthika, Indica, Spinz, Fairever, Bacto-V, SaaFoo
& Categories
Professional Care – Raaga Professional, Lava Berry
Dairy – Cavin’s
Foods & Snacks – Ruchi, Garden, Bhima, Chinni’s, Hema’s
Beverages – Pink of Health, Maa, Chillout
Salon – Green Trends, Elixify, Limelite
https://cavinkare.com/brands/
Leadership Successful organizations are founded on strong value systems. CavinKare has the following 6 Values based on which
Principles/ all interactions within and outside the organization takes place
CavinKare
Corporate 1. Ethical Behaviour
values
2. Excellence
3. Innovation
4. Openness
5. Ownership
6. Think Big
Ad Campaigns CHIK - https://www.youtube.com/watch?v=rtKp-oFouNE
Meera - https://www.youtube.com/watch?v=FVw-b8Bzp-o
(#FlyHighDaughters)
Nyle - https://www.youtube.com/watch?v=YF7qflaCjck
Indica Easy Hair Colour - https://www.youtube.com/watch?v=4NUeWxaRGwc
Bacto-V - https://www.youtube.com/watch?v=VXimRa1kl2E
Cavin’s Milkshake - https://www.youtube.com/watch?v=1ayxewSfcZo
https://www.youtube.com/watch?v=crYaHkUJYM8
https://www.youtube.com/watch?v=5Ik3eA9QP-0
Awards & 2018 – Economic Times, Champion of Rural Markets
Recognitions 2018- Recipient of Zee Business channel as part of the Dare to Dream Awards powered by SAP
2016 –
• Cavinkare Pvt. Ltd has been ranked as ‘India’s most trusted FMCG diversified Brand’ by The Brand Trust
report India study 2016.
• Award for Talent Management : Asia Pacific HRM Congress, Bangalore, September 2016
• AVATAR'S 100 Best Companies for Women in India : Working Mother Media & AVATAR, Mumbai, November
2016
CSR Initiatives CavinKare’s focus with regards to CSR initiatives revolves around caring for disabled persons of the society and
recognising small time entrepreneurs with innovative ideas and concepts.
Chinnikrishnan Innovation Awards: CavinKare in association with Madras Management Association (MMA) intends to
felicitate entrepreneurs who run small businesses with the Chinnikrishnan Innovation Awards for their determination
and aspiration to realize their dreams.
Cavinkare MMA Chinnikrishnan Innovation Awards are awarded for two categories one for Innovations and the other
one for Great Ideas.
CavinKare Ability Awards: CavinKare in association with Ability Foundation, an NGO that works toward promoting and
supporting the empowerment, betterment, and rights of the differently-abled people. The awards are for three
categories – Award for Eminence, Award for Mastery, Special Recognition Award
CK School of Practical Knowledge
CK College of Engineering and Technology
Recent News https://www.thehindubusinessline.com/companies/cavinkare-extends-its-beverages-portfolio-launches-fruit-based-
carbonated-drinks/article33675271.ece
Good Reads https://www.forbesindia.com/article/column/chips-off-the-old-block/66451/1
CavinKare
CavinKare
