Local Study
Interviews were done in the Philippines during the early phases of the
shutdown. Face-to-face interviews were not possible due to travel
restrictions, social separation, and other quarantine rules enforced by the
President's Office (CNN Philippines, 2020). The specialists were also
geographically separated, eliminating the option of holding focus group
sessions.
Local Literature
Events such as conferences, festivals, concerts, sporting events, and
weddings, among others, would hinder social separation since large groups
would become unruly. As a result, the ban of mass meetings must be key to
the lockdown evacuation plan. (Ocampo, L., & Yamagishi, K., 2020).
Foreign Study
Events are regarded as one of the most important routes of infectious
disease transmission (Ishola & Phin, 2011). As a result, in the case of a
pandemic, event cancellation or delay is always regarded the best option
(Ahmed & Memish, 2020; McCloskey et al., 2020). Events and festivals that
are not properly regulated might become 'super spreading' events. In recent
years, India has seen a substantial increase in the frequency of COVID-19
infections due to a lack of precautions taken by religious congregations such
as Tablighi Jamaat (BBC, 2020).
During the COVID-19 crisis, the government put immediate limitations
on travel and event gatherings. This resulted in irreversible damage to the
events tourism industry. According to an OSAKA (2020) report, MICE events,
which play an important role in economic growth, experienced
unprecedented cancellations and postponements. Most events – exhibitions,
concerts, conferences, sports events, marriages, and trade shows, among
others – were canceled or postponed by organizers in accordance with
government guidelines (Gössling et al., 2020; Ozili & Arun, 2020).All kind of
events across the world whether cultural, business, sports or mega-events
like Olympic 2020, IPL (Indian Premier League), IIFA 2020, ITB-India, India
Fintech Festival, Ultra Festival, Goa Fest, FDCI India Fashion Week,
Marathon, META Theater Awards, E3, SXSW tech event and many more have
got affected due to the pandemic (Gössling et al., 2020; Ranasinghe et al.,
2020). Organizers face the difficult dynamics of participants' risk perceptions
of COVID-19 transmission in such an unpredictable event environment. An
event is a highly social occasion that is bound to be crowded. Customers'
perceptions of events may have a greater detrimental impact on their
psychology and behavior than ever before in public gathering locations when
physical/social separation is occurring. While some research indicates that
young individuals, novelty seekers, experienced travelers, and repeat
visitors travel despite perceived dangers (Elsrud, 2001; Lepp & Gibson,
2003; Rittichainuwat & Chakraborty, 2009), the spread of illness is a
significant disincentive to travel (Kozak, Crotts, & Law, 2007).
Foreign Literature
From the interviews, it is clear that the declaration of the pandemic
and the challenges to event management practices, were unanticipated. If
suitable contingency plans were in place, they were not mentioned. One
interviewee captured the difficulties of not having precedents or analogues
to draw upon,
“We had all this historical knowledge about how people behaved and how
things would work, and now it's like we're back to square one. Even if we've
delivered an event plenty of times, we haven't delivered it post COVID and
we don't know what impact that is going to have on crowd behavior or
audience behavior.”
Interviewees attempted to make sense of the situation and their ability
to respond in various ways, including assessing the viability of existing
methods to, and specific measures for, assisting the industry. Prior to the
pandemic, event officers said that "their" organizations provided a "one stop
shop," enabling and supporting events, notably piloting them through risk
assessment and licensing, and, in some cases, sponsoring events, rather
than merely contributing to their organization. Following the epidemic, it
appears that all fundamental management and governance activities were
performed, albeit at decreased capacity (see below). However, for the
majority, it was no longer suitable or (financially) viable to continue
financing events at past levels or at all (i.e., a temporary suspension).
Resumption through 2020 and 2021 was a moot point. In general, changing
public health guidance and government announcements introduced
uncertainty and led to risk aversion. Events officers for Scottish local
authorities noted the same broad effects but stressed the Scottish
government's more cautious approach to releasing restrictions (cf. Castle,
2021).
Hosting live events is one of the toughest issues that COVID-19 has
brought to businesses. Because of the risk of the virus spreading, venues
were shuttered and many huge events were canceled in order to keep
people safe and healthy. However, when in-person events were canceled,
the demand for virtual events increased dramatically. Event organizers, in
particular, have had to rethink their approach to industry gatherings,
devising new methods to connect with shareholders, investors, and potential
consumers.
Many sectors that were booming prior to the epidemic have suffered
considerable revenue losses and have shrunk in terms of growth. Several
corporations in several industries have already filed bankruptcy or had to lay
off considerable segments of their workforce. Naturally, the events business
was one of the most hit by the epidemic. Many famous festivals, athletic
events, exhibits, and concerts were canceled in 2020 in an effort to halt the
spread of the virus. St. Patrick's Day celebrations were canceled throughout
the world as early as March. The pandemic's limitations have even impacted
private occasions such as weddings.
According to Megan Booley’s The Complete Guide to Safe Meetings and
Events, in-person meetings and activities may have been put on hold, but
innovation has been rampant. Virtual and hybrid meetings are here to stay
because they address the requirement to meet with more people in a safer
and more productive manner. Meetings will also most likely be quick, as
prolonged, close contact is suspected to transmit the virus.
References
Coles T, Garcia G, O'Malley E and Turner C (2022). Experiencing Event
Management during the Coronavirus Pandemic: A Public Sector
Perspective. Front. Sports Act. Living 3:814146. doi:
10.3389/fspor.2021.814146
Peak, S. (2020). How Event Industry Companies Are Pivoting Through
Pandemic. Retrieved from https://www.uschamber.com/co/good-
company/growth-studio/event-industry-companies-pivoting-through-
pandemic
EU Business School (2020). How the Event Industry is tackling the Impact of
COVID-19. Retrieved from https://www.euruni.edu/blog/event-
industry-impact-covid-19/#
Mohanty, Priyakrushna & Dhoundiyal, Himanshi & Choudhury, Rashmiranjan.
(2021). Events Tourism in the Eye of the COVID-19 Storm: Impacts
and Implications.
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m_in_the_Eye_of_the_COVID-
19_Storm_Impacts_and_Implications/citation/download
Boley, M. (2021). The Complete Guide to Safe Meetings and Events.
Retrieved from https://www.cvent.com/en/blog/hospitality/safe-meetings-
events
Boo, S., & Kim, T. J. (2022). Reexamining event attributes, benefits, and
values in a time of pandemic: A multi-faceted approach. Tourism
management perspectives, 42, 100950.
https://doi.org/10.1016/j.tmp.2022.100950
Disimulacion, M. (2021). Philippine MICE Tourism Post-Covid 19: An
Overview of Challenges and Opportunities. Retrieved from https://ejournal-
medan.uph.edu/index.php/apiemj/article/download/442/251
Ocampo, L., & Yamagishi, K. (2020). Modeling the lockdown relaxation protocols
of the Philippine government in response to the COVID-19 pandemic: An
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Tackling the Impact of COVID-19