Opportunity Incentive Program At-A-Glance
Channel Partner Incentive Programs
As you achieve Cisco certifications and specializations, Cisco rewards your investment by providing enhanced financial incentives. Cisco incentive programs help you increase your financial advantage, differentiate your company, and increase your market penetration. These programs include the Opportunity Incentive Program, Value Incentive Program, Solution Incentive Program, Technology Migration Program, and Trade-In Accelerator Program. Depending on your location, some of these programs can be combined to create the best possible incentive for your customers. For more information on Cisco incentive programs, visit www.cisco.com/go/channelincentiveprogram. This document focuses on the Opportunity Incentive Program, which rewards and protects partners that invest in identifying and developing new opportunities.
Rewards to Improve Partner Profitability
Identify and Develop New Opportunities Develop Your Practice Migrate Your Installed Base OIP VIP | SIP TMP | TAP
Table 1. Example of the Financial Benefits
Program Eligibility
OIP Deal
US $100 48% US $52 36% US $64 US $12 19% Eligible Opportunities Table 2. Eligibiiity Requirements
Normal Deal
List Price Partner Discount Partner Net Price Customer Discount Partner Resale Price Gross Margin Gross Margin Percentage US $100 42% US $58 36% US $64 US $6 9%
Certification Requirements
Program Benefits
Cisco Gold, Silver, Premier, or Select Certification
Partners that register an opportunity and are approved will receive exclusive pricing on that specific deal. For specific discount or payment amounts, refer to the program rules for your theater. Generally, any opportunity that is new to Cisco and has not been registered by another Cisco partner is eligible for this program. Each theater has specific guidelines that govern eligible opportunities. Please refer to the requirements for your theater for more details. Varies by theater. Varies by theater. Varies by theater. Cisco Commerce Workspace tool, formerly called Partner Deal Registration
*Discounts and margins may vary by theater; contact your Cisco representative for your specific details.
When to Use the Program
You should register a deal in the program when: x You have identified a new opportunity that is not already on the Cisco sales forecast
Minimum Deal Size Maximum Deal Size Approval Process Deal Registration System
x You want to protect the presales investment you have
made in developing a new business deal or opportunity
How to Use the Program
Follow these steps: 1. Read the terms and conditions for your theater. By participating, you are agreeing to the terms and conditions of the program. 2. Complete the presales requirements as defined for your specific theater. 3. Register and submit your deal using the Cisco Commerce Workspace tool, formerly called Partner Deal Registration (PDR). 4. Obtain program approval, win your deal, and earn your rewards.
Reward Structure
To learn more about the benefits of participating in the Opportunity Incentive Program, visit www.cisco.com/go/oip and review the information specific to your theater.
Program Overview
The Opportunity Incentive Program is a deal registration program that delivers deal protection and financial incentives to eligible Cisco partners that actively identify and develop new opportunities. All Cisco products are eligible for this program except SolutionsPlus products.
For More Information
Opportunity Incentive Program: www.cisco.com/go/oip Channel Partner Incentive Program: www.cisco.com/go/partner-incentives Cisco Commerce Workspace tool, formerly called Partner Deal Registration (PDR): www.cisco.com/go/commerceworkspace
Program Benefits
x Protects the partners presales investments and
enhances the value delivered to customers
x Provides a financial advantage for partners that bring in
new business opportunities
x Improves partner profitability x Facilitates value engagement by identifying the partner
who is first to develop the opportunity, ensuring early engagement between the partner and Cisco
Copyright 2009 Cisco Systems, Inc. All rights reserved. Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. This document is Cisco Confidential. For Channel Partner use only. Not for distribution. C45-523459-00 03/09
