Dollesin, Lyka

Scenario A: Elsie is searching for tour packages online through a search engine. She even
registered to a travel website and provided her personal information to receive promotional
messages from that website. Since then, she has received numerous online marketing messages
from the website and other websites selling tour packages. She is bothered by this activity since
she tends to miss reading her work-related e-mails from deleting promotional messages and
accidentally deleting work e-mails. She is also anxious by the fact that other online travel
websites have known her personal e-mail.
Scenario B: Jeremy is a travel writer whose works are published by a reputable travel agency
located in a major city. One time, one of his friends shared an image of his write-up published
by another travel website. The images used were different, but all contents are exactly his own.
Scenario C: Meriam has been operating a travel agency for over two (2) years now. She has no
physical office and operates solely online. Her business is registered within her municipality, but
she does not issue official receipts for her transactions. Thus, there is no basis for the amount of
dues she needs to pay to the government at the end of each year.
Scenario D: Nora has found out that her eldest son, who is only 12 years old, is already a chain
smoker. Selling cigarettes to individuals below 18 years old has been banned in their locality for
two (2) years already. She is confused about where her son makes his purchases, although they
have 24-hour Wi-Fi connectivity at home, which everyone can connect to and conduct online
shopping.
Discussion Questions:

1. What issues or problems are apparent in the given scenarios? To which e-commerce issues do
these relate?

For the scenario A, the primary issue here is the privacy, because Elsie continues to get
numerous internet marketing messages as a result of previously providing her personal
information to a certain travel website.

For the scenario B, the key issue is the intellectual property rights because other people
practically took Jeremy's published trip essays and posted them to other travel websites under
his name.
For the scenario C, the key issue or concern is governance because Meriam is obviously
breaking section 264 of the tax code by purposefully failing to submit proper receipts for her
activities.
For the scenario D, Public safety and welfare are the key concern, as Nora's son can already buy
cigarettes online even though he is still a child.
2. What solutions or measures can you recommend to prevent such issues or problems from
happening?

For the scenario A, I advise Elsie to clear or remove all of the cookies on her device for scenario A so that
the information recorded by your browser will be erased, or Elsie should be cautious the next time she
enters personal information on a different website.

She should carefully review the privacy policies of any websites to which she provides personal
information. Lastly, she should flag all marketing emails as spam to prevent their continued appearance
in her inbox.

For scenario B, I advise Jeremy to report it to the website so that it will remove the other person's post,
or when Jeremy publishes another travel article, he should add a watermark to his work to help
establish its authorship and deter unauthorized duplication or distribution.

For case C, I advise Meriam to provide an official receipt for every transaction she makes in order to
avoid issues with the BIR. If she does not, she will be in violation of the law and could face fines or,
worse yet, the closure of her company.

For scenario D, I advise Nora to either block or restrict those websites on her son's device so that he can
no longer access them or to enable parental controls on his devices so that she can monitor and filter
the websites and applications her son can access.