DENTE91 COOL MINT
NARRATIVE
INDEX
01 Current Narrative
Concepts used currently on SM Platforms to promote
Dente91 Cool Mint
02 03
Way Forward Competition
Different Narrations used to promote Dente91 Narratives used by the Competitor Brands
Cool Mint
CURRENT NARRATIVE FOR DENTE91 COOL MINT
INGREDIENT BASED BENEFITS DRIVEN
Remineralizes Teeth
Use of innovative ingredients Reduces Hypersensitivity
like Nano Hydroxyapatite & Reduces Bad Breath
Lactoferrin Antimicrobial Action
WAY FORWARD
INDEX
Way Forward
Dente91 Cool Mint- A New Age Oral Care
Freedom from Fluoride & Harmful Agents
Focus on the core- Enamel
All that is Dente91 Cool Mint
Why Dente91 (The emotional appeal)
A problem centric oral care solution
The Natural Factor
01 Dente91- A New Age Oral Care brand with NextGen ingredients
for an effective and safe oral care
• Primary focus on the ingredients- Nanohydroxyapatite, Lactoferrin, Xylitol
• Dente91 Toothpaste consists of Nano hydroxyapatite & Lactoferrin- a NextGen and scientifically proven
ingredients that keeps your oral cavity healthy
To fight the dental caries better, we have added Xylitol (5%)
• Xylitol reduces the levels of mutans streptococci (MS) in plaque and saliva by disrupting their energy production processes.
• It reduces the adhesion of these microorganisms to the teeth surface and also reduces their acid production potential, and,
hence acts an effective anti- caries agent
• Xylitol aids Nano hydroxyapatite just like Robin helps Batman
10.2147/CCIDE.S55761
Dente91 Cool Mint is for those Indians who:
• Like to embrace the change
• Are unconventional
• Loves to try New Things
• Strives to enhance their overall self
Dente91 Cool Mint provides a problem centric solution and is created in such a way that in spite of
it’s multiple benefits, it acts as a customised and high value oral care solution
02… FREEDOM FROM FLUORIDE & HARMFUL AGENTS
The safety isn’t not just determined by the presence of these biocompatible agents but also by absence of harmful agents like Fluoride
SAY NO TO FLUORIDE
Fluoride is used as anti-cavity agent since ages and is conventional
• According to a study it has been found that the remineralizing property of Nano hydroxyapatite is superior to that of Fluoride
10.15171/joddd.2017.003
•
• But also, did you know that if you consume fluoride from sources such as drinking water, it gets absorbed in your bloodstream.
Then it attacks the enamel on the inside of the tooth
• Excessive exposure to fluoride can cause disturbance in the development of enamel structure, Fluorosis and Fluoride Toxicity
10.1093/pch/7.8.575, 10.1177/0022034510384626
.…
SLS
• SLS is primarily used as a foaming agent in the toothpaste. With a prolonged exposure, SLS can cause inflammation in the Oral
Cavity, ulcers and toxic reaction in the mouth
Am J Dent. 2022 Apr;35(2):84-88
Parabens & Triclosan
1. But did you know paraben might cause inflammation in the mouth and your lips.
2. Exposure to high doses of triclosan has been linked to health issues like bacteria resistance, hormone issues and gut health
disruption
Considering all these parameters, Dente91 has been designed for a safe oral care routine!!!
WHY NANO HYDROXYAPATITE
SAYING NO TO FLUORIDE
03 FOCUS ON THE CORE- ENAMEL
No major toothpaste till now had focussed solely on Enamel Health- A space to be taken up by Dente91 Cool Mint
Did you know that enamel is the hardest substance produced in your body? This material covers each tooth and provides a
tough outer layer. The surface of your teeth is made of enamel, giving them their distinct look
Enamel protects the inner, more fragile areas of your teeth. It is the first and most important line of defence against tooth
decay.
If your enamel is damaged, you could develop cavities, temperature sensitivity, and even tooth infection
Research points out that the mineral hydroxyapatite mostly makes up 89% of the enamel
What is Nano Hydroxyapatite?
Hydroxyapatite (HA) is an inorganic mineral that has a typical apatite structure as (A10(BO4)6C2) with Ca, PO4, and OH. Pure HA
contains 39.68% by weight calcium and 18% by weight phosphorus broken into Nano particles
This ability is due to the size of nanoparticles, which considerably increase the surface area to which proteins can bind
https://www.ncbi.nlm.nih.gov/books/NBK513314/
How does Nano hydroxyapatite help your teeth?
Hydroxyapatite (HA) is a stable and biocompatible calcium phosphate complex with low solubility being used for various applications
such as:
Tooth remineralisation
Reduction of tooth sensitivity
Oral biofilm control
Repairs small holes and depressions on enamel surface
10.3390/ma14174865, Ann Stomatol (Roma). 2014 Jul-Sep; 5(3): 108–114
Most of the oral care issues like sensitivity, cavities, tooth decay occurs due to enamel erosion or porous enamel
which opens a gateway to various harmful microbes to attack the teeth
Dente91 Toothpaste remineralizes your teeth and builds enamel strength which inadvertently helps get rid of issues like sensitivity,
cavities and helps in prevention of tooth decay
04 ALL THAT IS DENTE91 COOL MINT
Dente91 is India’s 1st brand to launch an oral care product with a combination of Nano Hydroxyapatite & Lactoferrin with a
refreshing Cool Mint Flavor with multiple benefits and provides solution to various oral care problems
Active Remineralization
Repairs Cavities
Reduces Hypersensitivity
DENTE91 ENAMEL PRO Fights Gum Diseases
Fights Bacteria & Fungi
Reduces Bad Breath
Removes Plaque
Builds Enamel
Strength
05 WHY DENTE91 COOL MINT- THE EMOTIONAL APPEAL
The reasons to choose Dente91 Oral Care Brand:
1. It’s modern and unconventional
2. Has innovative ingredients
3. A safe and effective brand
4. A trustworthy brand which can be used as your FOREVER TOOTHPASTE
5. It’s biocompatible in nature- Is made from ingredients which already lies within you
6. No False Claims
7. An attractive multi-benefit product to make your oral health better
06 DENTE91 COOL MINT- A PROBLEM CENTRIC SOLUTION
Dente91 Cool Mint is a toothpaste for all- Say YES to Dente91 Cool Mint & NO to problems
The benefits it provides boldly says:
NO Cavity
NO Plaque
NO Bad Breath
NO Gum Issues
NO Bacteria & Fungi
07 THE NATURAL FACTOR
Appealing to the conscious side of the customer while choosing a product, we have observed that
there has been an increasing popularity for Herbal Toothpaste Brands
Considering that we highlight Dente91 Cool Mint as a BIOCOMPATIBLE TOOTHPASTE
• The innovative ingredients used are as close to nature since they are already present within you
• The use of such ingredients gives an unparalleled positive effect on your teeth and gums
• Being woke not only for shampoos and skin care but also for Oral Care
MAJOR COMPETITOR BRAND NARRATIVES
Colgate Perfora Sensodyne
Backed by Science & Day-
Healthy Smile &
Night Toothpaste, Clean Reducing Sensitivity
Healthy Teeth
Toothpaste
MAJOR COMPETITOR BRAND NARRATIVES
Close Up Dabur/Pantanjali/Himalaya Pepsodent
Healthy Gums/Teeth Naturally,
Freshness Herbal Germichek
THANK YOU
