Additional Resources domestika.
org
A Course by Ana Marin
TOOLS
AND ESCALATION
Here, I’m sharing the two slides I showed comparing the various tools so that
you have their names and a benchmark example for each tool. You can do
the same for the ones you find in order to help your superiors make decisions
on which ones to purchase. Or, if you're a freelancer, you can use my slide as
a template, which indicates prices, characteristics, and differences in order to
analyze which one would work best for you.
I also included the processes and directory formats so that you're not caught
off-guard. Make sure you have answers before you need them. This
presentation complements the format used to specify expected actions in
Unit 2. If you have this information approved by your clients, I assure you that
problems will be more manageable should you run into them.
Additional Resources - Ana Marin domestika.org
Tools
Listening Scheduling Management Creation Analytics
Additional Resources - Ana Marin domestika.org
Features Hootsuite Sprout Social Buffer
Type of subscription Professional Team Enterprise Standard Professional Advanced Pro Premium Business
Contact for $99 per user $149 per user $249 per user
Price $19 monthly $99 monthly $15 monthly $65 monthly $99 monthly
pricing monthly monthly monthly
Users 1 3 5+ 1 1 1 1 2 6
Social accounts 10 20 50+ 5 10 10 8 8 25
Publishing and Scheduling
Key Group, Response Post report Post report Post report
Custom Advanced rate and paid Personalized full history full history
Customizable reports and analytics performance profile, and 30-day
analytics analytics campaign URL tracking and overview and overview
metrics post reports reports history report report
Assign Assign
Message
Personalized Personalized access and access and
approvals Message
Team management X X workflows workflows X permissions permissions
and message assignments
and steps and steps and approval and approval
assignments workflow
workflow
Paid
Paid
Ad spend campaign
Paid campaigns X Customizable campaign X X X
limit of $2,000 tools for
reports
Facebook
Integration with Help desk, trending topics,
Auto scheduling, free account, and add-ons
keyword and hashtag analysis, chatbots with
Unique features that even add social listening and competitive Ease of use and the lowest price of the three
automatization tools, Twitter polls, and
benchmarking
personalized URL tracking
Additional Resources - Ana Marin domestika.org
ESCALATION
AND CRISIS PROTOCOL
Additional Resources - Ana Marin domestika.org
Product Key Message
Do you test We are a cruelty-free brand,
on animals? and we invite you to find out more
about our manufacturing process
At which location by clicking on the following link...
can I find Directory, status, contacts.
the product? LINKS TO SECTIONS OR POLICIES
FAQs
Problem Key Message
I was treated poorly Tell us more via DM so that we can
at the store. help you. (Request information,
send to client)
I found something
wrong with the Record and redirect
product. to customer service
Additional Resources - Ana Marin domestika.org
Escalation
Additional Resources - Ana Marin domestika.org
Agency Brand PR Others
Directory
Creators Brand Manager Agency Partners
Systems Marketing Media Influencers
Managers Director
Legal Legal
Department Department
Factory
Store Locations
(Managers)
domestika.org
