INDUSTRIAL REPORT

Report work submitted to Bharathiar University Coimbatore in partial fulfillment of

the requirement for the award of Degree of Bachelor of Commerce with Computer
Applications

Submitted by

VARUN S
(Reg No 22104060)

Under the Guidance of

Mr ABISHEK M., MIB

ASSISTANT PROFESSOR

DEPARTMENT OF COMMERCE WITH COMPUTER

APPLICATIONS

SRI RAMAKRISHNA COLLEGE OF ARTS &

SCIENCE Formerly S.N.R SONS COLLEGE
(AUTONOMOUS)
Co-ed Affiliated to Bharathiar University
Ranked 90 by NIRF 2022| Accredited with ‘A+’ Grade by NAAC
th

AICTE & UGC Approved, ISO 9001: 2015 Certified Institution,

Nava India, Coimbatore-641006

JUNE 2023
CERTIFICATE
 CERTIFICATE

This is to certify that the industrial report entitled “Royal Enfield” Submitted to
Bharathiar University in partial fulfillment of the requirements for the award of DEGREE
OF BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS, is a
record of the original work done by VARUN S (Reg No 22104060) during the period
2022-2023 of his study in the Department of Commerce with Computer Applications, Sri
Ramakrishna College of Arts & Science, Formerly S.N.R Sons College (Autonomous),
Nava India, Coimbatore-641006, under my supervision and guidance and this industrial
report work has not formed the basis of award of any Degree/ Diploma/ Association/
Fellowship or similar title to any candidate in any other University.

STATION: COIMBATORE

DATE :

SIGNATURE OF THE GUIDE HEAD OF THE DEPARTMENT

Date of the Viva- voce Examination held on

INTERNAL EXAMINER EXTERNAL EXAMINER

DECLARATION
 DECLARATION

I, VARUN S hereby declare that the report entitled “Royal Enfield” submitted to
Bharathiar University, in partial fulfillment of the requirement for the award of Degree
of Bachelor of Commerce with Computer Applications, is a report of original and
independent work done by meduring the year 2022-2023 under the supervision and
guidance of Mr ABISHEK M.,MIB,Assistant Professor, Department of Commerce
with Computer Applications, Sri Ramakrishna College of Arts & Science, Formerly
S.N.R Sons College (Autonomous), Nava India, Coimbatore- 641006 and it has not
formed for the basis for the award of any Degree /Diploma/ Association/Fellowship
or similar title to any candidate in any other University.

COIMBATORE SIGNATURE OF THE CANDIDATE

DATE:
ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

I thank our beloved Managing Trustee SRI D LAKSHMINARAYANASWAMY

for giving me an opportunity to carry out my industrial report.

I would like to take this opportunity to thank our beloved Dr BL SHIVAKUMAR,

M.Sc., M.Phil.,Ph.D, Principal & Secretary, Sri Ramakrishna College of Arts & Science,

Formerly S.N.R Sons College (Autonomous), for the initiative and inspiration provided to

perform the work.

I offer my sincere thanks to Dr R GEETHA.,M.Com.,,M.Com CA.,M.Phil.,

MBA.,PGDCA.,NET.,Ph.D., Prof. & Head of the Department of Commerce with

Computer Applications for all her valuable guidance.

My sincere thanks to Mr ABISHEK M., MIB, Assistant professor, Department of

Commerce with Computer Applications for being my guide and for the valuable help and

support rendered at all stages of my industrial report to bring it out as a successful work.

I would also like to thank all the faculty member of my department for their support

and advice throughout the study.

Also I regard my deep sense of gratitude to my parents and friends for their affection,

support and encouragement to complete this industrial report successfully.

CONTENTS
 TABLE OF CONTENTS

S. NO CONTENT PAGE NO

a) Introduction 1

b) Profile of the Organization 2

c) SWOT Analysis
3

d) Organization Design & Structure 4

e) Functions of Various Department

6

f) Future Plans for the Growth of the Organization 7

g) Key Result of the Study 8

h) Suggestions 8

i) Conclusion
9

j) Reference 9
a) INTRODUCTION
Automobiles are known as cars or vehicles, are self-propelled machines designed for transportation.
They have become an integral part of modern life, providing convenient and efficient means of travel.
Automobiles have evolved from basic horseless carriages to technologically advanced vehicles with
features like internal combustion engines, electric powertrains, and advanced safety systems. They have
had a profound impact on society, revolutionizing transportation, shaping urban landscapes, and
facilitating economic growth. Automobiles offer personal freedom, enable long-distance travel, and
have become symbols of status and individuality. With ongoing advancements in technology, the future
of automobiles promises further innovations in connectivity, autonomy, and sustainability.

Royal Enfield is an Indian motorcycle company that was established in 1893. The company initially
started as a British motorcycle manufacturer and later became an Indian subsidiary under the ownership
of Eicher Motors Limited. Royal Enfield is famous for its distinctively styled motorcycles that blend
classic design with modern technology.

Achievements and Awards:

Global Presence: Royal Enfield has expanded its presence beyond the Indian market and has
successfully established itself as an international brand. Its motorcycles are now sold in numerous
countries worldwide, including the United States, the United Kingdom, Australia, and several European
and Asian countries.

Classic Models: Royal Enfield is known for its classic models, particularly the Bullet and the Classic
series. These motorcycles retain a timeless design while incorporating modern features and
technologies.

Strong Community: Royal Enfield has fostered a strong and passionate community of riders around the
world. Enthusiasts often organize events, rides, and rallies to celebrate their love for Royal Enfield
motorcycles.

Motorcycle Customization: Royal Enfield motorcycles provide a great platform for customization. The
company actively encourages personalization, and numerous aftermarket companies offer accessories
and modification options for Royal Enfield motorcycles.

Awards and Recognitions: Over the years, Royal Enfield has received several awards and accolades
for its motorcycles. These include recognition for design, performance, and overall product excellence.
The company's commitment to innovation and quality has been acknowledged by various industry
publications and organizations.

1
b) PROFILE OF THE ORGANIZATION
1. Type : Public
2. Industry : Automotive
3. Founded : 1955; 68 years ago (as Enfield
Motors)
4. Headquarters : Chennai, Tamil Nadu, India
5. Areas served : Worldwide
6. Key people : B Govindarajan (CEO)
7. Products : Royal Enfield Bullet, Royal
Enfield Classic, RoyalEnfield Thunderbird (Discontinued), Royal Enfield Meteor 350,
Royal Enfield Himalayan 411, Royal Enfield Hunter 350, Royal Enfield Himalayan,
Royal Enfield Interceptor 650, Royal Enfield Continental GT650, Royal Enfield
Super Meteor 650
8. Production output : Increase 846,000 units
9. Revenue : Increase ₹8,965.00 crore (US$1.1 billion)
10. Operating income : Increase ₹2,808.00 crore (US$350 million)
11. Net income : Increase ₹1,960 crore (US$250 million)
12. Parent : Eicher Motors
13. Subsidiaries : Royal Enfield North America, Royal Enfield UK, Royal
Enfield Brazil and Royal Enfield Thailand
14. Website : www.royalenfield.com
15. CIN : U34109DL2006PLC152312
16. Date of Incorporation : 22 Aug, 2006
17. Status : Strike Off
18. Company Category : Company limited by Shares
19. Company Sub-category : Non-govt company
20. Company Class : Public
21. Business Activity : Manufacturing (Machinery & Equipment)
22. Authorized Capital : 1000.0 lakhs
23. Paid-up Capital : 5.0 lakhs
24. Paid-up Capital % : 0.5
25. Registrar Office City : Delhi
26. Registration Number : 152312
27. Listing Status : Unlisted
28. AGM last held on : 29 Sep, 2009
29. Balance Sheet Dated : 31 Mar, 2009

2
c) SWOT ANALYSIS

Strengths:

1. Rich Heritage: Royal Enfield boasts a long-standing heritage and a strong legacy in the motorcycle
industry. This heritage gives the brand a unique appeal and a loyal customer base.
2. Iconic Design: The motorcycles produced by Royal Enfield have a distinct and timeless design that
sets them apart from competitors. The classic styling appeals to riders looking for a nostalgic and
vintage experience.
3. Strong Brand Image: Royal Enfield enjoys a strong and positive brand image, recognized for its
quality craftsmanship, reliability, and authenticity.

Weaknesses:

1. Limited Product Range: Royal Enfield has a relatively limited product portfolio, primarily focusing
on mid-size motorcycles. This limits its ability to cater to a wider range of customer preferences and
segments.
2. Quality Control Challenges: In the past, Royal Enfield has faced challenges related to product
quality and consistency. This can impact customer satisfaction and brand reputation if not effectively
addressed.

Opportunities:

1. Growing Demand for Retro Motorcycles: The increasing trend of retro-styled motorcycles presents
an opportunity for Royal Enfield to capitalize on its classic design expertise and cater to the rising
demand for vintage-inspired bikes.
2. Electric and Sustainable Mobility: The shift towards electric and sustainable mobility provides an
opportunity for Royal Enfield to develop and launch electric motorcycles, aligning with the evolving
market and customer preferences.

Threats:

1. Intense Competition: The motorcycle industry is highly competitive, with numerous global and
regional players vying for market share. Royal Enfield faces competition from both traditional
motorcycle manufacturers and emerging electric motorcycle brands.
2. Changing Regulations: Evolving regulations related to emissions and safety standards can pose
challenges for Royal Enfield, requiring the company to invest in research and development to meet
regulatory requirements.

3
d) ORGANIZATION DESIGN AND STRUCTURE

Royal Enfield has a well-defined organization and structure. Here is an overview of the key elements:

Parent Company:

• Royal Enfield is a division of Eicher Motors Limited, an Indian automotive company that owns
and operates Royal Enfield as its flagship brand.

Leadership:

• CEO: The Chief Executive Officer is responsible for overall strategic direction, decision-
making, and management of Royal Enfield.
• Senior Executives: The leadership team consists of senior executives who oversee different
functional areas such as manufacturing, sales, marketing, finance, and research and
development.

Divisions and Departments:

• Design and Development: This division focuses on designing new motorcycles, improving
existing models, and developing innovative features and technologies.
• Sales and Marketing: This department is responsible for market analysis, brand promotion,
dealer network management, advertising, and sales strategies.

Manufacturing Facilities:

• Royal Enfield has manufacturing facilities primarily located in Chennai, Tamil Nadu, India.
These facilities are equipped with advanced machinery and technologies for motorcycle
production.

Dealerships and Distribution Network:

• Royal Enfield has a widespread network of authorized dealerships and distributors globally,
covering both domestic and international markets. These outlets are responsible for sales,
service, and customer support.

Research and Development (R&D):

• Royal Enfield has a dedicated R&D centre focused on product development, innovation, and
technology advancement.
• The R&D team works on various aspects such as design, engineering, and performance
enhancements.

4
ORGANIZATION STRUCTURE

5
e) FUNCTIONS OF VARIOUS DEPARTMENT

Royal Enfield operates through various departments, each responsible for specific functions within the
company. Here are the key departments and their functions:

Design and Development:

• Designing new motorcycle models and concepts.

• Conducting research on market trends, customer preferences, and emerging technologies.
• Creating prototypes and testing them for performance, safety, and aesthetics.
• Collaborating with the manufacturing team to ensure feasibility and practicality of designs.

Manufacturing:

• Managing the production of motorcycles according to the design specifications.

• Ensuring efficient and cost-effective manufacturing processes.
• Implementing quality control measures to maintain product standards.
• Optimizing production capacity and meeting production targets.

Sales and Marketing:

• Conducting market research to identify target customers and market trends.

• Developing sales strategies and promotional campaigns to drive product demand.
• Managing the dealer network and establishing new sales channels.
• Building and maintaining customer relationships and enhancing brand loyalty.
• Analysing sales data and market feedback to identify growth opportunities.

Supply Chain Management:

• Sourcing and procuring components, parts, and materials required for motorcycle production.
• Managing supplier relationships and negotiating contracts.
• Ensuring timely and efficient delivery of materials to meet production schedules.
• Implementing inventory management strategies to optimize stock levels and minimize costs.

Research and Development (R&D):

• Conducting research on emerging technologies, materials, and industry trends.

• Developing new features, technologies, and innovations for motorcycles.
• Testing and validating new designs and technologies.
• Collaborating with other departments to implement R&D findings into production.

6
f) FUTURE PLANS

Royal Enfield had several future plans and initiatives in the pipeline. While I may not have the latest
information on their current plans, here are some of the key areas that Royal Enfield has been focusing
on for future growth:

Global Expansion:

• Royal Enfield has been expanding its presence in international markets and aims to strengthen its
position as a global brand. The company has been establishing new dealerships and distribution
networks in various countries, including the United States, Europe, and Southeast Asia.

New Product Development:

• Royal Enfield has been investing in research and development to introduce new motorcycle
models and variants. The company has been working on expanding its product portfolio beyond
its traditional mid-size motorcycles, exploring segments such as adventure touring, electric
motorcycles, and urban mobility.

Electric Mobility:

• Like many other automotive manufacturers, Royal Enfield has been exploring the field of
electric mobility. The company has expressed its intention to develop electric motorcycles and
has showcased concept models to gauge customer response and market demand for electric two-
wheelers.

Technology and Innovation:

• Royal Enfield has been investing in technological advancements and innovation. The company
has been exploring the integration of modern features and technologies in its motorcycles while
maintaining the brand's classic and timeless design philosophy.

Customer Experience and Support:

• Royal Enfield has been focusing on enhancing the overall customer experience through
initiatives such as improving after-sales service, expanding service networks, and offering
personalized customization options.

7
g) KEY RESULT OF THE STUDY
• It is inferred that most of the Royal Enfield users are youths. Adults and aged people do not prefer
Royal Enfield Bike.
• It is inferred that majority males are customers of Royal Enfield bike and only some females are
using it.
• It is inferred that classic is favourite among most of the customers and other models are unable to
attract customers.
• Majority of the Royal Enfield users are interested to buy the model because of its riding comfort and
performance.
• Majority of the respondents come to know about Royal Enfield through friends and relatives.
• It is inferred that most of the respondents are using this bike for daily basis and city touring. Very
less are using this Royal Enfield bike for off-road and stunt/race purpose.

h) SUGGESTION
• Royal Enfield so far appeal and attract males more than females, steps should be taken to attract
females too towards the bikes and encourage them to see Royal Enfield as a suitable option for
them.
• The bikes recently introduced by Royal Enfield are mostly concerned about youth, so many
suggested they should also consider the middle age people while manufacturing.
• Some of the respondents feel that they can improve the after sales services of Royal Enfield bikes.
So it will be helpful and easy for the customers.
• There should also be better communication and connection between various service centres and
dealers in the area for better availability of spare parts and faster services.
• The delivering facility of Royal Enfield needs to be developed, as there is a huge lag (waiting period
of a month minimum) to get the bike after ordering. This alone has led to people preferring other
brands over Royal Enfield.

8
i) CONCLUSION

Royal Enfield has established itself as a prominent player in the motorcycle industry, leveraging its rich
heritage and iconic brand image. The project's analysis revealed several key findings and provided
recommendations for the company's future success. Royal Enfield's strong brand heritage and loyal
customer base have been instrumental in its growth and market presence. The company's expansion into
new markets, including Europe, the United States, and Southeast Asia, has contributed to its global
recognition and increased sales. The introduction of new models, such as the Continental GT,
Interceptor 650, and the Himalayan, has allowed Royal Enfield to diversify its product offerings and
appeal to a wider audience. The company's focus on improving performance, reliability, and
incorporating modern features has resonated positively with customers. However, challenges related to
quality control have affected the brand's reputation. Addressing these issues through enhanced quality
assurance measures and rigorous testing protocols should be a priority for Royal Enfield to ensure
customer satisfaction and maintain trust in the brand. Additionally, as the demand for electric vehicles
continues to rise, it is crucial for Royal Enfield to explore opportunities in the electric motorcycle
segment. To support future growth, Royal Enfield should invest in innovation and technology,
integrating advanced features into its motorcycles to attract tech-savvy consumers. Furthermore, a focus
on global expansion, effective marketing campaigns, and building strong customer relationships through
community-building initiatives will strengthen the brand's presence and foster long-term success. Royal
Enfield can solidify its position as a leading motorcycle manufacturer, capturing new markets, and
continuing to deliver exceptional products that resonate with customers worldwide.

j) REFERENCE
1. WWW.ROYALENFIELD.COM
2. WWW.ROYAL ENFIELD WIKIPEDIA.COM