SMP1
Business Communication
Prepared by: Avelino Borlaza Audije
Lesson 1. Introduction to Communication
Communication is defined as the giving, receiving or exchanging of information, opinions
or ideas so that the message is completely understood by everybody involved. A two-way process,
communication comprises the following elements ă the sender, message, channel, receiver,
feedback, and context.
Communication is the act of giving, receiving, and sharing information -- in other words,
talking or writing, and listening or reading. Good communicators listen carefully, speak or write
clearly, and respect different opinions.
The first major purpose of an introduction is to gain your audience's attention and make
them interested in what you have to say. One of the biggest mistakes that novice speakers make
is to assume that people will naturally listen because the speaker is speaking.
In our daily life, communication helps us build relationships by allowing us to share our
experiences, and needs, and helps us connect to others. It's the essence of life, allowing us to
express feelings, pass on information and share thoughts. We all need to communicate.
Business Communication
What Is Business Communication? Business communications are the process of sharing
information between employees within and outside a company. Effective business communication
is how employees and management interact with each other to reach organizational goals and be
more aligned with the core company values.
Communication in business is important to convey clear, strong messages about strategy,
customer service and branding. A business building a brand reflects a consistent message tailored
to its audience. Internal communication builds rapport among employees and managers and
encourages teamwork and collaboration.
Types of Business Communication
1. Oral communication. Oral communication is communicating with spoken words. It's a
verbal form of communication where you communicate your thoughts, present ideas
and share information. Examples of oral communication are conversations with
friends, family or colleagues, presentations and speeches.
Examples of oral communication within an organization include:
1. staff meetings, business meetings and other face-to-face meetings.
2. personal discussions.
3. presentations.
4. telephone calls.
5. informal conversation.
6. public presentations such as speeches, lectures and conferences.
7. teleconferences or videoconferences.
8. interviews.
2. Written communication. Written communication is any written message that two or
more people exchange. Written communication is typically more formal but less
efficient than oral communication. Examples of written communication include:
Emails. Text messages.
Examples of written communications generally used with clients or other businesses include:
1. Email.
2. Internet websites.
3. Letters.
4. Proposals.
5. Telegrams.
6. Faxes.
7. Postcards.
8. Contracts
3. Non-Verbal Communication. Nonverbal communication is the transfer of information
through body language, facial expressions, gestures, created space and more. For
example, smiling when you meet someone conveys friendliness, acceptance and
openness.
Waving to a friend, pointing to a restaurant menu item, and indicating how
many apples you want by holding up three fingers are all examples of gestural non-
verbal communication.
Nonverbal communication plays a significant role in our lives, as it can improve
a person's ability to relate, engage, and establish meaningful interactions in everyday
life. A better understanding of this type of communication may lead people to develop
stronger relationships with others.
This can include communication using hand gestures, eye contact, body
language, appearance, facial expressions and tone of voice. Nonverbal communication
can be one of the strongest forms of communication between coworkers.
Components of Nonverbal communication
1. Kinesics. Kinesics is the study of how we use body movement and facial expressions. We
interpret a great deal of meaning through body movement, facial expressions, and eye
contact. Many people believe they can easily interpret the meanings of body movements
and facial expressions in others.
2. Oculesics. Oculesics is a form of nonverbal communication that derives meaning from eye
behaviour. It is a subcategory of kinesics — the study of body language — which decodes
eye movement, gaze, eye behaviour and everything your eyes may be conveying in a secret
code.
3. Haptics. Haptics is the study of touching as nonverbal communication. Touches that can
be defined as communication include handshakes, holding hands, kissing (cheek, lips,
hand), back slap, "high-five", shoulder pat, brushing arm, etc. Each of these give off
nonverbal messages as to the touching person's intentions/feelings.
4. Proxemics. Proxemics refers to the study of how space and distance influence
communication. We only need look at the ways in which space shows up in common
metaphors to see that space, communication, and relationships are closely related.
5. Chronemics. Chronemics is the study of the use of time in nonverbal communication. Time
perceptions include punctuality, willingness to wait, and interactions. The use of time can
affect lifestyles, daily agendas, speed of speech, movements and how long people are
willing to listen.
6. Paralinguistics. Paralinguistics refers to vocal communication that is separate from actual
language. This form of nonverbal communication includes factors such as tone of voice,
loudness, inflection, and pitch. Consider the powerful effect that tone of voice can have on
the meaning of a sentence.
7. Physical appearance. Our choice of color, clothing, hairstyles, and other factors affecting
appearance are also considered a means of nonverbal communication. According to what
people see when they first set their eyes on you, judgments about your personality and
abilities are going to be concluded.
Importance of communication in an Organization
Effective communication may contribute to organizational success in many ways. It builds
employee morale, satisfaction and engagement. Helps employees understand terms and
conditions of their employment and drives their commitment and loyalty.
It builds trust which boosts engagement. It ensures employees have a voice. And that voice
can provide the feedback your organization needs to improve and grow. It helps establish stronger
working relationships between members of staff, which boosts loyalty.
Good communication skills are essential to allow others and yourself to understand
information more accurately and quickly. In contrast, poor communication skills lead to frequent
misunderstandings and frustration.
Organizational communication includes both internal communications, such as employee
training modules, messaging around an organization's mission, interpersonal communications
between management and employees, and professional communication such as emails.
Communication in the workplace is important because it boosts employee morale,
engagement, productivity, and satisfaction. Communication is also key for better team
collaboration and cooperation. Ultimately, effective workplace communication helps drive better
results for individuals, teams, and organizations.
