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BBA E-commerce: Amazon Overview

Amazon was founded in 1994 by Jeff Bezos with a vision of creating an "online everything store." Bezos started by selling books online due to their wide selection and low complexity. Amazon now sells a vast array of products and provides services like cloud computing and video and music streaming. It has three main customer segments - sellers who use Amazon's platform, buyers who purchase products, and developers who use Amazon Web Services. Amazon's main value propositions are low prices, fast delivery, and a wide selection. It generates revenue through product sales, commissions, subscriptions, advertising, web services and more. Major competitors include Walmart, Alibaba, and eBay.

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Abdullah Nawaz
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52 views4 pages

BBA E-commerce: Amazon Overview

Amazon was founded in 1994 by Jeff Bezos with a vision of creating an "online everything store." Bezos started by selling books online due to their wide selection and low complexity. Amazon now sells a vast array of products and provides services like cloud computing and video and music streaming. It has three main customer segments - sellers who use Amazon's platform, buyers who purchase products, and developers who use Amazon Web Services. Amazon's main value propositions are low prices, fast delivery, and a wide selection. It generates revenue through product sales, commissions, subscriptions, advertising, web services and more. Major competitors include Walmart, Alibaba, and eBay.

Uploaded by

Abdullah Nawaz
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© © All Rights Reserved
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Assignment 1

Class: BBA
Semester: 6th©
Subject: E-commerce
Submitted To: Sir Waqas
Submitted By: Abdul Rehman
Roll No: 14425
Amazon
Intoduction of Amazon
Back in 1994, Jeff Bezos, a former Wall Street hedge fund executive and a
visionary who was already aware of the potential of the internet and the e-
commerce platforms, took the decision to give the first step in creating an “online
everything store” — yes, he knew from the beginning that this was Amazon’s
objective.
After the new name was decided, the next decision would be about the product to
be sold on the e-commerce platform. Bezos found that the most logical option
would be to sell books.
The company expanded rapidly and began selling music, videos, electronics, video
games, software, houseware, toys, games, and more. Moreover, what attracted
customers were its personalized recommendation tools and customers reviews,
thus developing a community of consumers.

Amazon Business Model


Amazon’s Customer Segments
The customer segments of Amazon can be divided into basically three groups:
sellers, buyers, and developers.
 Sellers are all the companies that use Amazon’s e-commerce platform to sell
their products to its wide audience.
 Developers are all the community involved with Amazon Web Services
(AWS) — Amazon’s cloud computing platform. As its own website states,
they are customers and partners “across virtually every industry and of every
size, including startups, enterprises, and public sector organizations”.
 And the buyers are the millions of people across the world who acquire
products and services through Amazon’s channels. Amazon tracks its
customers based on some characteristics, such as interest, engagement, and
personal information (age, gender, geographical space, language, among
others).
Amazon’s Value Propositions
Jeff Bezos defines that Amazon’s business model is based on three value
propositions: low price, fast delivery, and a wide selection of products. However,
looking at these three consumer benefits, we can say that Amazon’s greatest value
proposition is convenience because the audience understands that, with just the
help of a device connected to the internet, they have access to the product catalog
of the largest retailer in the world, with a reasonable price and an agile, safe and
reliable delivery service.
Amazon’s Revenue Model
 One-Time Sales
 Commission on Sales
 Advertising
 Subscriptions (Amazon Prime)
 Web Services (AWS)
 Licenses
 Patents
 Pay-Per-Use & Support Subscription
Amazon’s Competitors
 Online stores
 Walmart
 Alibaba
 Otto:
 Jingdong (JD)
 eBay
 Flipkart
 Rakuten
 Newegg
Management team
 Jeffrey P. Bezos
Executive Chair
 Andy Jassy
President and Chief Executive Officer
 Brian T. Olsavsky
Senior Vice President and Chief Financial Officer
 David H. Clark
Chief Executive Officer, Worldwide Consumer
 Shelley L. Reynolds
Vice President, Worldwide Controller
 Adam N. Selipsky
Chief Executive Officer, Amazon Web Services
 David A. Zapolsky
Senior Vice President, General Counsel and Secretary

Organizational structure

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