The Complete

Guide to Juicing
K I C K O F F A H E A LT H Y L I F E S T Y L E
 Do something good.
Table of Contents
INTRO CHAPTER 5

28 - Understanding the elements of a juice cleanse.

CHAPTER 1
29 - The power of micronutrients.
30 - Toxins in the body.
06 - What is juicing?
07 - How does a juice cleanse work?
08 - What can you expect from a cleanse? CHAPTER 6

32 - Superfood to the rescue.

CHAPTER 2
33 - What are superfoods?
10 - What is cold pressed juice? 34 - 16 superfoods you should be juicing.
11 - What makes cold pressed different? 40 - Organic vs. Non-Organic.
13 - How long can you keep cold pressed juices?
CHAPTER 7
CHAPTER 3 42 - Get the most out of your juice cleanse.
43 - Are you making these common mistakes?
14 - What is HPP?
15 - The benefits of HPP.
16 - Why HPP is the way to go. CHAPTER 8
19 - The Pulp & Press process.
48 - Juicing as part of a healthy lifestyle.
49 - Is a juice cleanse worth it?
CHAPTER 4
51 - Is juicing right for you?
20 - What are the health benefits of a juice cleanse?
22 - Are you getting enough fruits and veggies? CHAPTER 9
22 - How does a juice cleanse help with this?
24 - Benefits of a cold-pressed juice cleanse. 52 - Our juice cleanses.

2 3
 INTRO

The Complete Guide To Juicing

As juicing experts, we know being bombarded with scattered information
online, from people with different perspectives and opinions can leave
you feeling a little confused.

At Pulp & Press, we believe that discovering the joys of juicing should be
a fun, exciting experience. So, we created The Complete Guide To Juicing—
your answer to everything you’ve ever wondered about the world of juicing.
Here you’ll find all you need; from juicing basics, the benefits as well as a
guide to choosing the right cleanse for yourself.

This juicing guide will give you valuable information, equip you with
knowledge, and guidelines so you can get the most out of your cleanse.
Depending on your health goals, we always recommend that you consult
with your family doctor before trying a juice cleanse for the first time.
We hope that you enjoy our juicing guide, and that this information
will help you get excited about your juicing journey.

Happy Juicing!
The Pulp & Press Team

4 5
Chapter On
How does a
juice cleanse work?
A COLD PRESSED JUICE CLEANSE IS
A N E A SY WAY T O K I C K S TA R T A
H E A LT H I E R L I F E S T Y L E

Whether you drink them as a healthy snack

or as a meal replacement, raw, organic juices
provide your body with a much-needed nutrient
boost. Juicing gives your body better access to
the nutrients and vitamins you’re consuming.
By getting access to those nutrients and
CHAPTER ONE enzymes, a juice cleanse helps boost the
health of your body and your mind.

What is juicing?
Juicing is the process of extracting the natural liquids and nutrients from
whole fruits and vegetables to create a consumable, delicious drink.
Pressing, rather than blending, prevents oxidization and helps
preserve important phytonutrients and enzymes.

FA C T

Raw cold pressed juice is a nutrient-dense way1

to consume fresh fruits and vegetables.

6 7
 What You Can Expect
from a Juice Cleanse

I M P R OV E D D I G E S T I O N INCREASED ENERGY LEVELS I M P R OV E D S K I N Q U A L I T Y

A juice cleanse puts less pressure You’ll experience your energy levels Our juices are cold pressed and high
on your digestive system, giving it a increase as you fill your body with in Vitamin C; citrus fruits, berries,
chance to rest and reset while also nutritious plant-powered fuel and and leafy greens encourage the body
removing toxins and waste. cut out food that would usually leave to make its own collagen, improving
you feeling bloated and sluggish. skin quality.

R E C O G N I Z E YO U R C U E S BALANCED HORMONES I M P R OV E D C O N C E N T R AT I O N S U S TA I N E D W E I G H T L O S S
FOR HUNGER & COGNITIVE FUNCTION
Juicing is a great way to support The vitamins and nutrients your
A juice cleanse can help you and improve your hormonal health2, Cold pressed juices are rich in body absorbs during a cleanse can
reconnect with your body’s true thanks to the large amounts of antioxidants, vitamins, and help promote healthy and sustained
signals of hunger, so you experience micronutrients you can find in minerals that help keep your mind3 weight loss.
fewer unhealthy food cravings. each juice. (and body!) in top-performing shape.

8 9
Chapter Tw

What is the difference

between cold pressed juice
and other juices?
Unlike a centrifugal juicer, a hydraulic cold press crushes the fruits and
CHAPTER TWO vegetables and then presses them to extract the juice and all the nutrients
that come with it. Since this process doesn’t produce heat, the juice keeps

What is cold pressed juice? more of the nutrients from the ingredients3 intact so you get significantly
more vitamins and enzymes in each bottle.

Cold pressed juice is made using a hydraulic press that extracts the juice
from fruits and vegetables, instead of a centrifugal juicer. This is a strictly WHY ARE COLD PRESSED JUICES BETTER?
no-heat process. No heat is an important part of making sure the juice With cold pressed juice, you can be sure you’re getting fresh, healthy
retains the maximum nutrients from the ingredients going into it. ingredients with the most nutritional value in each sip. It all comes down
to how the juice is being extracted. Centrifugal juicers rely on high speed
spinning to extract the juice from fruits and veggies, which produces heat.
This heat oxidizes nutrients, reducing the nutritional value of the ingredients.
FA C T

Our hydraulic press is the most efficient However, juice that has been cold pressed, with a hydraulic press maintains
type of juicer on the market. the maximum beneficial nutrients from each ingredient, so you can pack
the most nutrients into your body as possible.

10 11
 How long can you
keep cold pressed juices?
Kept refrigerated and unopened, our juice will maintain its freshness for
up to 180 days from the date it was bottled. We use High Pressure Processing
(HPP) to keep juice safe from harmful organisms and bacteria without
compromising its nutritional value.

When you receive your juice, you’ll have at least 14 days before the best before
dates printed on the caps (likely longer!). For optimal nutrient absorption, we
suggest consuming your juice before the best before date.

12 13
Chapter Thre

The Benefits of HPP

R AW & F R E S H EXTENDS SHELF LIFE

CHAPTER THREE No heat means each ingredient Using HPP helps reduce waste by
remains raw and fresh, retaining its giving our juices a longer shelf life

What is HPP? maximum nutritional benefits—so

you get the most out of every sip.
(our juices are good to drink for up
to 2 months)—without the need to
add any chemicals or preservatives.
High pressure processing (HPP) is a natural method in which fruits and
vegetables are processed under very high pressure—no heat involved.
Using this method allows the juice to maintain the quality and nutrients
of its ingredients, unlike heat pasteurization.

KILLS BACTERIA PRESERVES ENZYMES

& PAT H O G E N S & NUTRIENTS

FA C T Juice is subjected to 87,000 With HPP, the nutrients and enzymes

PSI, killing any bacteria and aren’t compromised, so all the good
HPP retains taste, texture, nutrition, and
microorganisms, meeting strict stuff makes its way into your juice.
quality of each ingredient in the juice.
food safety stands from Health
Canada & the FDA.

14 15
 Why (heat-free)
HPP is the way to go.
Heat pasteurization is designed to kill bacteria and extend the shelf life of
the product by exposing juice to high heat. This negatively alters the fruit
and vegetable enzymes, vitamins and minerals—meaning juice processed
this way is less fresh and less nutritious. Not what you’re looking for in a
juice cleanse!

Unlike heat pasteurization, HPP retains the taste, texture, nutrition,

and quality of each ingredient in the juice.

The process kills harmful organisms and bacteria without compromising

the nutritional value—and also extends the shelf life so you have even longer
to enjoy your juice. HPP is 100% natural, so you get the most nutritional
benefits4 as compared to other processing methods.

16 17
 The Pulp & Press Process
We use a high tech, hydraulic cold press juicer to make each and every one of
our juices. At the top of its class, our hydraulic juice presses each ingredient
slower, and with more pressure and precision. Other juicing machines work
at a much faster rate, compromising the crucial nutrients and enzymes, as
well as potentially oxidizing the juice. Because of the slow process, hydraulic
cold press juicers can create a larger quantity of juice with each batch,
utilizing more of the whole fresh fruits and vegetables.

The result? Less waste, more delicious, nutritous juice. Once the cold pressed
juices are bottled, they go through the HPP process, where the bottles are put
under extreme (heat-free!) pressure to kill any bacteria—but still retain their
nutritional value. This process helps ensure our juices will give you the
maximum health benefits, so you get the best juicing experience.

18 19
Chapter Fou

CHAPTER FOUR
Recommended Number of Fruits
& Vegetable Servings Per Day 6

What are the health benefits

of a juice cleanse? AGE GENDER SERVINGS
2 - 3 Years All Genders 4
It’s no secret that incorporating fruits and vegetables into your diet is a
4 - 8 Years All Genders 5
smart thing to do. Adults should consume between 7–10 servings5 of
9 - 13 Years All Genders 6
fruits and vegetables per day.

But why? What do these leafy green vegetables and vibrant orange produce
do for our bodies? The health benefits are astounding. Juicing breaks up
the insoluble fiber of fruits and vegetables, providing greater access to AGE GENDER SERVINGS
the nutritional elements locked within. Raw juice infuses your system 14 - 18 Years Female 7
with enzymes to help boost your metabolism, and phytonutrients to Male 8
help fight disease.

AGE GENDER SERVINGS

FA C T
19 - 50 Years Female 7-8
Daily fruit & vegetable consumption can Male 8 - 10
have an incredible impact on your body. 51+ Years All Genders 7

20 21
 Are you getting enough
fruits and veggies?
How balanced do your meals currently look? Consuming fresh fruits and
vegetables on a daily basis has an incredible impact on your body and overall
health. However, many people don’t consume the suggested number of
fruit and veggie servings each day. This means you’re missing out on the
important vitamins and nutrients you need to stay fit and healthy. For a lot
of us, it comes down to the necessary time commitment and sheer volume
of produce that is required to meet these guidelines.

How does a juice cleanse

help with this?
A juice cleanse is packed with the goodness of healthy fruits and veggies,
providing you with all the dietary requirements your body needs on a daily
basis (not to mention long-term health benefits!) Juicing can make it quick
and convenient to get all your fruits and veggies each day, as each bottle of
Pulp & Press Juice contains 3-4lbs of organic fruit and vegetables. Check
out the health benefits you can experience from incorporating fresh, organic
juice into your daily routine.

22 23
 Benefits of a can help with reaching the recommended intake as well. But most of us aren’t
getting enough water, leaving our bodies dehydrated. Common symptoms
cold pressed juice cleanse. you can expect to experience from dehydration include:

1. HELPS BALANCE PH LEVELS • Fatigue • Dry skin

Your body is a delicate ecosystem with many moving parts and processes. One • Headaches • Impared physical performance
of these is the PH balances of blood and urine. A diet with a lot of meat, dairy, • Dizziness • Difficulty concentrating
alcohol, and processed foods can contribute to something called low-grade • Chills
metabolic acidosis7. This condition can affect the way your body metabolizes
foods, and may result in the development of kidney stones, and increase the
likelihood of chronic conditions like type 2 diabetes. Reducing those acidic A juice cleanse can help combat these symptoms, by providing the nutrition
foods and introducing more fruits and vegetables into your diet—including and hydration your body and mind need to stay feeling upbeat and energized!
pure juices made only from fruits and veggies—can help balance blood PH
since plants tend to be more alkaline than acidic.
4. HELPS REDUCE THE RISK OF HEART DISEASE AND STROKE
Protecting your heart is important, and consuming more fruits and vegetables
2 . I N C R E A S E YO U R OV E R A L L H A P P I N E S S
are one of your main lines of defense. A study by the Harvard School of Public
Consuming fruits and vegetables on a daily basis can have a positive impact Health10 found that eating fruits and vegetables can lower the risk of heart dis-
on your overall level of happiness. In a study published in 20168 , researchers ease and stroke. Over a span of 14 years, the results showed that people
found that people who ate higher amounts of fresh fruits and veggies felt more who consumed 8 or more portions of fruits and vegetables per day were
happiness and satisfaction with their lives. In fact, people who went from 30% less likely to have a heart attack or stroke.
eating almost no fruits and veggies to eight portions per day felt an increase
in happiness equivalent to moving from unemployment to employment!
5. CAN LOWER LDL CHOLESTEROL
Heart disease is a leading cause of death across the globe. The culprit?
3 . R E H Y D R AT E YO U R B O DY
High levels of LDL cholesterol. LDL cholesterol collects on the walls of your
Because our bodies are primarily made up of water, ensuring proper hydration
arteries and pathways begin to narrow, putting you at a greater risk for
levels is essential. According to the National Academy of Medicine9 , males over
blood clotting and heart attack. The National Heart, Lung and Blood Institute
the age of 19 should drink an average 13 glasses (101 ounces) of fluids per day,
Family Heart Study11 found that a high intake level of fruits and vegetables
and females should drink approximately 9 (74 ounces), from liquids like water,
serves an important role in lowering, as well as maintaining, proper
juice, and tea. Eating fruits and vegetables with a high water content
cholesterol levels.

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 6. HELPS REDUCE HYPERTENSION 8 . L O W E R E D R I S K O F C ATA R A C T S A N D M A C U L A R D E G E N E R AT I O N
Roughly 20% of the population suffers from hypertension—also known Free radicals—found in air pollution, cigarette smoke, sunlight, and internal
as high blood pressure. A diet rich in fruits and vegetables can help lower bodily infections—gradually break down your ocular disks and retinas,
your blood pressure12, providing a healthier approach to reducing the risk leading to increased chances of cataracts and macular degeneration.
of hypertension. A diet rich in dark leafy greens, such as spinach and kale, have been proven
to counteract these free radicals14, protecting your eyes’ sensitive tissues
7. POTENTIAL CANCER REDUCTION from harm. Thanks to healthy vegetables!

The notorious “C word”. An in-depth report by the World Cancer Research Fund 1
and the American Institute for Cancer Research13 showed that eating fruits and 9 . I M P R OV E S D I G E S T I V E H E A LT H
vegetables significantly reduces the risk of certain types of cancer including: Giving your body a healthy dose of essential vitamins and nutrients helps
flush away toxins and gives your digestive system a break. Since juicing fruits
and veggies breaks down the fibre found in their non-juiced counterparts,
• Mouth cancer • Esophagus cancer • Lung cancer their nutrients can be more easily absorbed by your body15. Your body will
• Throat cancer • Stomach cancer benefit from the surge of vitamins and nutrients while your digestive organs
can simply flush through the juice that you are consuming, since you won’t
usually be eating solid food while doing a juice cleanse.
Any precautionary measure you can take to avoid this absolutely unwanted
guest should be embraced entirely. And as a simple (and delicious) line of
defense, a juice cleanse can start kicking butt to help keep you and
your body healthy!

26 27
Chapter Fiv
The power
of micronutrients.
A LT H O U G H M I C R O S C O P I C I N S I Z E , T H E S E
TINY CHEMICAL ELEMENTS CAN CONTRIBUTE
T O YO U R OV E R A L L B O DY H E A LT H I N A B I G WAY !

Most of these micronutrients aren’t naturally produced by your body,

so familiarizing yourself with micronutrient-rich sources and ensuring
you’re getting the proper amount of each is important. Your body only
requires a small amount of micronutrients to benefit from their
abundant health properties.
CHAPTER FIVE

Understanding the elements Micronutrients you’ll find in a juice cleanse:

of a juice cleanse. V I TA M I N A V I TA M I N E IRON

Juicing is a great way to get important vitamins and nutrients into Benefits: Benefits: Benefits:
Healthy eyesight and gums. Reducing free radical damage. Red blood cell production.
your body. But what exactly makes juicing so beneficial for your body?
Get it from: Get it from: Get it from:
Orange and yellow fruits Spinach, avocado and kale. Kale, beets and spinach.
The answer: Micronutrients. and vegetables.

V I TA M I N C MAGNESIUM CALCIUM
Benefits: Benefits: Benefits:
FA C T Healthy functioning immune Nervous system health Strong bones and teeth.
system, iron absorption
Micronutrients are the worker bees of your and promoted collagen Get it from: Get it from:
production!
body, each tasked with a specific job to ensure Spinach, avocado and Kale, spinach and spirulina.
wheatgrass.
proper internal functionality. Get it from:
Citrus fruits, kale, pineapple
and apple.

28 29
 Toxins in the Body
Toxins include free radicals produced by the body, synthetic chemicals like Thankfully, your body is equipped with toxin-fighting organs, like the liver,
preservatives and pesticides, and even air pollution and heavy metals. Toxins kidneys, and lungs. To pack the strongest toxin-fighting punch, your body
like these can impact our health and are hard to dodge. Foods high in sugar needs its daily dose of essential vitamins and micronutrients . Found in raw
and saturated fats contribute to the level of toxins in our bodies. leafy greens and vibrant produce, these foods provide your body the strength
it needs to boost the performance of your toxin-fighting organs and protect
T H E S E T OX I N S C A N C A U S E : and defend your body from the impact of these toxins.

• Diarrhea • Joint pain • Stuffy sinuses

• Headaches • Exhaustion

30 31
Chapter Si
What are
superfoods?
SUPERFOODS ARE PLANT-BASED
F O O D S W H O S E N U T R I T I O N A L LY - D E N S E
CHARACTERISTICS MAKE THEM
G O O D F O R YO U R H E A LT H .

Loaded with important micronutrients,

superfoods are some of the healthiest foods
around. Superfoods are just one part of a
healthy, balanced diet. But they are a great
way to start incorporating more nutrients
into your daily meals.

CHAPTER SIX

Superfoods to the rescue!

Does thinking about the toxins in your body get you Hulk-levels of angry?
Then it’s time to start talking about superfoods!

FA C T

Superfoods are loaded with important

micronutrients, superfoods are some
of the healthiest foods around.

32 33
 16 superfoods
you should be juicing.

APPLES CELERY
These super fruits possess 1/4 of your daily Vitamin C requirements, helping Crunchy, raw celery is loaded with fiber, and vitamins A, C, and K,
protect you against Alzheimer’s, and house disease fighting phytochemicals. providing lots of nourishment and repair for your skin! It also aids the
Additionally, the added Vitamin C can increase your body’s ability to produce digestive system by easing bloating and reducing inflammation.
collagen (a nutrient known for benefiting joint health, and improved
production of hair, skin and nails!). Apples are also a great source of the
flavonoid phloridzin, which helps to prevent osteoporosis.

BEETS
Rich in nitrates, beets can help to lower your blood pressure, letting your body
relax and enjoy the natural rhythm in life. This veggie is high in potassium
LEMONS and iron to help improve your brain health and combat against anemia—not
With 1/3 of your daily vitamin C requirements, these tart fruits pack quite a to mention it’s a great source of cancer fighting antioxidants. That’s a lot to
nutritional punch! Fresh lemon juice helps ease a sore throat, improve your feel up-beet about!
digestion by increasing the production of digestive juices, and, in some cases
even relieve heartburn. Unexpected just how much healthy goodness is
packed into such a tiny super fruit. Fresh lemon juice has also been shown
to reduce the risk of:
GINGER
The health benefits of ginger are impressively strong. A natural remedy for
• Heart disease reducing nausea, muscle soreness, arthritis pain, and even hair loss, ginger is
• High blood pressure a super root that can handle any type of pain your body throws at it. With its
own anti-inflammatory compounds, ginger is a safe alternative16 to painkillers.

34 35
 CARROTS TURMERIC
Carrots contain beta-carotene, a nutrient that your body converts to vitamin Turmeric is an excellent source of important vitamins, including B6 and
A in your liver. The vitamin A is then transformed in your retina to rhodopsin, manganese. The powerful antioxidant effects of turmeric help neutralize free
a purple pigment that strengthens vision, reduces macular degeneration, and radicals and stimulate the body’s own antioxidant enzymes. This results in a
protects your peepers from developing cataracts. In just a 100g serving, you get lowered risk of age-related chronic diseases including heart disease, cancer,
more than 100% of your daily dose of vitamin A. Carrots are also a great source and Alzheimer’s. Turmeric also contains curcumin, packing powerful anti-
of lycopene, which enhances your liver and adrenal gland function, as well as inflammatory and antioxidant properties. It has also been linked to improved
promoting cellular health and antioxidant activity. brain function, so your body and mind can both perform at their peak!

CUCUMBERS SPINACH
You’ve heard the saying ‘cool as a cucumber’; now understand why this super Popeye-approved spinach is bursting at the seams with valuable health
vegetable has gained such impressive street cred! Loaded with the mineral benefits. Providing 181% of your vitamin K and 56% of your vitamin A intake
silica - responsible for healthy connective tissues in your body - cucumbers requirements in just one cup, spinach17 has certainly earned its superfood
are also packed with vitamins A, B and C, magnesium, and potassium! reputation. This leafy green can help protect against the spread of cancer cells
Regular consumption of cucumbers can help to reduce the risks of: and oxidative stress, ensuring your health meter reads optimal. Spinach also
helps maintain bone health, providing an excellent source of both calcium
and magnesium.
• Cardiovascular disease • Uterine cancer • Prostate cancer
• Breast cancer • Ovarian cancer

A C T I VAT E D C H A R C O A L
Activated charcoal is a natural substance that traps and flushes toxins from
your body. It has a number of body and health benefits, from helping alleviate
gas, bloating, and stomach cramps to cleansing your digestive tract. Charcoal
can also help lower high cholesterol and reduce high levels of bile acids.

36 37
 KALE PINEAPPLE
Kale is one of the most impressive superfoods, providing over 50 different This ultra sweet super fruit’s health benefits are as tough as its rough exterior
health benefits. One cup of kale contributes to an incredibly high source of rind. Pineapples are a great source of the enzyme bromelain, a natural anti-
vitamins C, A and K! With over 45 different antioxidant flavonoids, kale inflammatory, and protector against the development of malignant cells.
helps defend against oxidative stress. It also contains a natural anti- They are also an excellent source of vitamin C—providing 131% of your daily
inflammatory, lowering your risk for chronic inflammation and associated requirements in just one cup18—contributing to collagen synthesis to
health problems. That’s not all—rich in omega-3 fatty acids, kale supports encourage proper bone, skin, and organ health.
brain and heart health, as well as lowering your risk for type 2 diabetes.
This is one superfood you don’t want to miss out on!

W H E AT G R A S S
This antioxidant rich superfood provides the immune system just what it
SPIRULINA
needs to defend against harmful pathogens! Additionally, its high mineral
Found on the bottom of warm lakes in Africa, and Central and South content provides support to the cardiovascular system and even plays a
America, this green algae provides an excellent plant-based source of calcium. role in balancing blood sugar levels!
The high levels of chlorophyll help to remove toxins from your blood and boost
your immune system. Also boasting high levels of Vitamins B1, B2, B3, B6, B9,
and A, C, D, and E, there is little that this superfood can’t do for your body.
Spirulina is what superfoods are made of.
ELDERBERRY
Rich in vitamin C and known especially for its anti-viral properties, this North
American superfood provides a boost to the immune system as both a
defensive and offensive choice during cold and flu season!
GRAPEFRUIT
With 52% of your daily intake of immune-boosting vitamin C, the powerful
antioxidants you get from grapefruit help protect your body from cell damage
and disease. This pucker-inducing fruit also boosts your metabolism and
promotes intestinal health while reducing your risk of kidney stones.

38 39
 Organic vs. Non-organic.
Non-organic produce is exposed to a wide assortment of chemicals that
ultimately seep into the produce, and end up in our bodies. That sounds like
something no one wants, right? Avoiding the use of chemicals maintains
the integrity of the produce, and helps make sure the fruits and veggies
preserve their nutrients.

Why organic?

U S E S N AT U R A L P E S T I C I D E S

NO GMO

H I G H E R A N T I OX I D A N T C A PA C I T Y

BETTER FOR THE ENVIRONMENT

S U P P O R T S L O C A L FA R M E R S

19
Vigar, V., & Myers, S., et al. (2019, December 18). A Systematic Review of Organic Versus Conventional Food Consumption:
Is There a Measurable Benefit on Human Health? Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7019963/
20
Ritchie, H. (n.d.). Is organic really better for the environment than conventional agriculture?
Retrieved from https://ourworldindata.org/is-organic-agriculture-better-for-the-environment

40 41
Chapter Seve
Are you making these
common juicing mistakes?
1 . YO U D O N ’ T C O N S U M E YO U R J U I C E W H E N I T ’ S F R E S H
To get the full health benefits of juicing, you should be consuming your juice
while it’s fresh. Once opened and exposed to the air, the enzymes in your juice
CHAPTER SEVEN start to degrade. When that happens, your juice starts to lose some of its
nutritional value (and the energy boost you’re looking for along with it). For

Get the most out the most nutritional benefit and freshest taste, make sure you’re drinking
your juice soon after you’ve opened it. Pulp & Press juices have a guaranteed
of your juice cleanse. minimum shelf life of at least 14 days when it arrives to your door. Once
opened, make sure you’re drinking it within 2-3 days.
Juicing is one of the best ways to flood your bloodstream with a high dose
of vitamins, minerals, and antioxidants that will get your body and mind We’ve already worked out the logistics for you to ensure that the juice delivered
on the path to a healthier life. But there are some common juicing mistakes to your door is as fresh as possible. If you’re doing some of your own at-home
that many new (and even experienced) juicers make. We want to make sure juicing as well, it is important to remember that juice will only keep in the
you get the most out of your juice cleanse. So, before you begin your juicing fridge for 2-3 days.
journey, here are a few of the most common juicing mistakes (and how
to avoid them). 2 . YO U R J U I C E H A S T O O M U C H P R O C E S S E D S U G A R
Juicing is a great way to get much-needed nutrients into your body, allowing
you to absorb your daily dose of vitamins, minerals, and enzymes from fruits
FA C T and veggies. But if you’re not careful with which types of juices you’re
drinking, this could mean your body is also ingesting a lot of (added and
Juicing is a great way to get nutrients into
unnatural) sugar. Our bodies thrive with natural fruit-based sugars because
your body that you might be lacking.
we’re able to metabolize them much easier than processed or refined sugars.
Fruit sugar is made up of both fructose and glucose, which allows both your
42 43
 liver and insulin to break them down more easily than synthetic sweeteners21. dizziness, fatigue, poor memory, and even poor mood. Even though the fruits
Fruit sugars also tend not to spike blood sugars like processed or refined and veggies in your juices contain water, you should still aim to drink at least
sugars. Although it’s best for your health to reduce your total intake of any 8 glasses of water per day. This will keep you hydrated, reduce feelings of
sort of sugar, the naturally-occurring sugars you get from your juice cleanse hunger, and help flush toxins from your body so you can get all the benefits
outweigh any sort of sugar-based risks. For healthy individuals with no you expect from your juices.
underlying medical concerns, the naturally occurring sugars in cold pressed
juices are no cause for alarm.
5 . YO U ’ R E D R I N K I N G C A F F E I N E
Slowly removing stimulants like caffeine, alcohol, and nicotine before you
3. IT’S NOT COLD PRESSED start juicing will help make sure you’re getting the most from your cleanse.
Raw cold pressed juice is a nutrient-dense way to consume fresh fruits and Your juices throughout a cleanse will provide your body the (clean) energy
vegetables22. This process uses a hydraulic press that applies thousands of you need for a morning boost, so you might find that during and after your
pounds of pressure to extract the maximum amount of liquid from the fruits cleanse you no longer need to rely on your morning cup of joe to get you up
and veggies. Pressing, instead of blending or squeezing, prevents oxidation and moving! If you’re an avid coffee drinker, you might find you experience
and helps to preserve the important phytonutrients and enzymes you want to withdrawal headaches without your morning cup—in that case, try replacing
get from your juice. Heat pasteurization, on the other hand, is a process that your coffee with non (or low) caffeinated tea like chicory root, dandelion
exposes juice to high heat designed to kill bacteria and extend the shelf life root, or rooibos.
of the product. But heat and oxygen also destroy the enzymes and nutrients
in your fruits and vegetables—resulting in juice that is less fresh and less
6 . YO U ’ R E N O T E AT I N G C L E A N
nutritious. With HPP (high pressure processing), no additional heat or oxygen
After you’ve supercharged your system with a juice cleanse, you want to
is used in the juicing process, so no nutrients are lost like they are in
maintain it. That means eating clean even after your cleanse is over.
traditional pasteurization.
Incorporate fruit salads, raw veggie salads, steamed and raw vegetables,
whole grains, soup, and legumes into your meals each day. You can also
Learn more about the High Pressure Pasteurization Process we use to make
start to reintroduce animal protein and dairy—consider steamed fish as a
Pulp & Press cold pressed juices (and its benefits).
replacement for meat, and goat’s milk in place of cow’s milk. And always
opt for organic if you have the chance!
4 . YO U ’ R E N O T H Y D R AT I N G
Making sure you’re staying hydrated is important—especially during your Check out our guide on what to eat after your juice cleanse.
cleanse. Water makes up over two-thirds of your body weight and is an
important part of making sure your body and mind are functioning at their
best! Dehydration can cause some uncomfortable symptoms like headaches,

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 7 . YO U ’ R E N O T D R I N K I N G I T O N A N E M P T Y S T O M A C H

You’re on your
Drinking raw pressed juice on an empty stomach helps ensure your body gets
the maximum micronutrient-absorption and toxin-flushing action. This is
especially true if you are undergoing a juicing detox cleanse. Otherwise, raw
juice can be effective as either a between-meal snack or as part of a meal.
way to a successful
juice cleanse.
8 . YO U ’ R E S U P P L E M E N T I N G W I T H T H E W R O N G K I N D
OF SMOOTHIES E V E N I F YO U H AV E M A D E S O M E O F
T H E S E M I S TA K E S I N T H E PA S T ,
Smoothies aren’t a bad thing to incorporate into your juice cleanse—as long as D O N ’ T W O R R Y ( A N D K N O W YO U ’ R E
you’re drinking ones with the right ingredients! In some cases, smoothies can NOT ALONE).
contain nonorganic and/or processed substances that have preservatives or
other ingredients (like those refined, added sugars) that can reduce the Now that you know how to make the most of
benefits of your raw organic juice. your juice cleanse, you’ll be able to enjoy even
more of the benefits. You are on the path to a
Pulp & Press smoothies aren’t your typical blended smoothies. We’ve healthier life as an experienced juicer!
picked some of our favourite health powerhouse players like kale, spirulina,
blueberry, and banana for smoothies that are packed with clean, healthy
ingredients, plus additional protein and fibre. Perfect for adding to your
juicing routine!

9 . YO U D O N ’ T P R E - C L E A N S E
The diet you follow before your cleanse can have a big impact on your juicing
experience. It’s a good idea to start adjusting your diet a week or two before you
start juicing, taking out processed, packaged, fried, and fast foods. If you don’t
already, try to start eating natural whole foods like fresh veggies, fruit, whole
grains, legumes, nuts (like almonds), and seeds (like flax). You should also
limit red meat, dairy, poultry, and eggs. If cutting out meat is too difficult,
opt for small portions of fish. Learn more about how to prepare for your
juice cleanse and how to get the most at every stage.

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Chapter Eigh
Is a juice cleanse worth it?
T H E R E A R E A N U M B E R O F H E A LT H B E N E F I T S YO U
CAN GET FROM DOING A JUICE CLEANSE:

1 Regular juicing can help to 3 Consuming raw juice can help

rebalance your body in unison to reinvigorate your body,
with your rigorous lifestyle, providing a healthy, noticeable
supplying you with important boost, improving your energy
CHAPTER EIGHT vitamins and nutrients you may levels, overall happiness, and
be missing out on, and ridding your health and wellbeing.

Juicing as part of your body of excess toxins.

a healthy lifestyle. 2 Juicing is an effective way 4 It cleanses the body from the
of giving your body a “break” toxins that low quality food
In an ideal world, we would all eat healthy and get the recommended
by reinvigorating it with can impart on your body.
amount of exercise every day. While this is possible for those with
energy, nutrients, and
schedules flexible enough to do so, it can be hard for a lot of us.
wholesome organics.
Sometimes our unhealthy habits catch up with us, Juicing is a great
way to “reset” the body and get us back on track to a healthier lifestyle.
Remember, raw juice can be consumed as part of a morning routine or
as part of a juice cleanse. Both ways will help you achieve the maximum
benefits of juicing. If having raw juice as either a snack or meal supplement,
FA C T an exercise regimen is an important component to make micronutrients
work their best for you.
Exercise + raw juices as a snack or meal
supplement will make micronutrients
However, if you are on a juice detox cleanse, it is important to keep
work their best for you.
excess activity to a minimum in order to leave the body with enough
energy to cleanse and detox properly.

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 A R E T H E R E A N Y H E A LT H C O N C E R N S ?
Depending on your current level of health, embarking on a juicing journey
should be approached from a variety of angles. Everyone is different, so it’s

Is juicing the right

important to consider any preexisting diagnoses or diseases you may have, as
well as caloric intake requirements. If you have pre-existing health conditions,
you should talk to you doctor prior to starting on your juicing journey.
choice for you?
L E A D I N G A H E A LT H Y L I F E S T Y L E ? Individuals who are looking for a full body
rejuvenation or are looking to achieve a
If you currently lead a healthy lifestyle, filled with regular physical activity
healthier balance can greatly benefit from
and healthy, balanced food choices, deciding to include juicing into your
incorporating raw, organic juice into their
daily routine, whether for meal supplementation or cleansing, should be
nutritional routine.
of little health concern.

Whether you choose to use the juice as a meal

BIG LIFESTYLE CHANGE? supplementation, a nutrient boost, a weight
If you are looking to make a bigger lifestyle change to healthier habits loss aid, or you are looking to participate in a
by integrating juicing into your life, first—way to go! Just keep in mind, juicing cleanse, the nutritional benefits your
because of the dietary intensity that generally accompanies long-term body will gain will astound you!
cleansing, we recommend starting your juicing journey slowly to allow
your body to adapt to your changing diet.

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Chapter Nin
The Original Cleanse
This beautiful cleanse provides the most abundant quantity
of vitamins and minerals and has the biggest impact when
it comes to a full body reset inside and out.

Recommended Activities: Benefits:

Rest/Meditate • Promotes better skin
• Improves immune health
• Cleanses organs resulting
in increased energy

CHAPTER NINE

Our juice cleanses.

So you want to do a juice cleanse—but where to start?

We’ve taken the guesswork out of the equation for you, whether you’re
a soon-to-be juicer or you’ve got some experience under your belt.
Our juice cleanses are each made to suit your unique wants
and needs and fit easily into your busy lifestyle.

FA C T

When you purchase a juice cleanse, you

can get a free 15 minute consultation to set
you up for success.

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 The Complete Cleanse The Green Cleanse
The Complete Cleanse includes juices, smoothies, and probiotic drinks. Recommended for more seasoned cleansers since this cleanse packs
Designed for beginners and seasoned cleansers looking to enhance quite a punch. This is our lowest sugar and calorie cleanse making it
their digestive health. great for weight loss. Packed with lots of superfoods like spirulina, this
cleanse also provides the most efficiency with regard to detoxification.

Recommended Activities: Benefits: Recommended Activities: Benefits:

Light yoga • Better digestion Light walking • Weight loss
• Anti-inflammatory • Alkalizing the body
• Blood building (resulting • Powerful organ detoxing
in more energy)

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 Footnotes
The Kickstart Cleanse
1. Merz, B. (2020, June 24). Are fresh juice drinks as healthy as they seem?
Retrieved from: https://www.health.harvard.edu/blog fresh-juice-drinks-healthy-seem-2016072910044
2. Ryan, K. K., & Seeley, R. J. (2013, February 22). Physiology. Food as a hormone.
This two day cleanse is achievable for beginners and still offers a Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4240228/

great deal of support to immune and digestive health resulting 3. Cognitive Function In Depth. (2020, January 02).
Retrieved from: https://lpi.oregonstate.edu/mic/health-disease/cognitive-function
in better energy levels. 4. High Pressure Processing for Foods Preserving. (n.d.).
Retrieved from: https://www.tandfonline.com/doi/abs/10.2478/V10133-010-0057-8
5. Slavin, J. L., & Lloyd, B. (2012, July 01).
Recommended Activities: Benefits: Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3649719/
6. How Many Vegetables and Fruit Do you Need? (n.d.). Retrieved from: https://www.unlockfood.ca/en/Articles/Canada-s-
Light walking/Yoga • Immune boosting
Food-Guide/How-Many-Vegetables-and-Fruit-Do-you-Need.aspx
• Replenish nutrients
7. Carnauba, R. A., & Baptistella, A. B. (2017, May 25). Diet-Induced Low-Grade Metabolic Acidosis and Clinical Outcomes: A
• Light digestive reset
Review. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5490517/
8. Mujcic, R., & J Oswald, A. (2016, August). Evolution of Well-Being and Happiness After Increases in
Consumption of Fruit and Vegetables. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4940663/
9. Dietary Reference Intakes for Water, Potassium, Sodium, Chloride, and Sulfate (n.d.).
Retrieved from: https://www.nap.edu/read/10925/chapter/6
10. Vegetables and Fruits. (2019, May 22).
Retrieved from: https://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-and-fruits/
11. Higgins M;Province M;Heiss G; et al. (n.d.). NHLBI Family Heart Study: Objectives and design.
Retrieved from: https://pubmed.ncbi.nlm.nih.gov/8651220/
12. Slavin, J. L., & Lloyd, B. (2012, July 01). Health benefits of fruits and vegetables.
Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3649719/
13. Wholegrains, vegetables and fruits and the risk of cancer. (2018).
Retrieved from: https://www.wcrf.org/sites/default/files/Wholegrains-veg-and-fruit.pdf
14. RH;, C. Y. (n.d.). Antioxidant and antiproliferative activities of common vegetables.
Retrieved from: https://pubmed.ncbi.nlm.nih.gov/12405796/
15. Henning, S. M., Yang, J., & Shao, P., et al. (2017, May 19). Health benefit of vegetable/fruit juice-based diet: Role of
microbiome. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5438379/
16. PB;, W. (n.d.). Ginger (Zingiber officinale) as an Analgesic and Ergogenic Aid in Sport: A Systemic Review..
Retrieved from: https://pubmed.ncbi.nlm.nih.gov/26200194/
17. Spinach, raw Nutrition Facts & Calories. (n.d.).
Retrieved from: https://nutritiondata.self.com/facts/vegetables-and-vegetable-products/2626/2
18. Pineapple, raw, all varieties Nutrition Facts & Calories. (n.d.).
Retrieved from: https://nutritiondata.self.com/facts/fruits-and-fruit-juices/2019/2
19. Vigar, V., & Myers, S., et al. (2019, December 18). A Systematic Review of Organic Versus Conventional Food
Consumption: Is There a Measurable Benefit on Human Health? Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/
articles/PMC7019963
20. Ritchie, H. (n.d.). Is organic really better for the environment than conventional agriculture?
Retrieved from: https://ourworldindata.org/is-organic-agriculture-better-for-the-environment
21. Merz, B. (2020, June 24). Are fresh juice drinks as healthy as they seem?
Retrieved from: https://www.health.harvard.edu/blog/fresh-juice-drinks-healthy-seem-2016072910044
56 57
 Still have questions?
Contact us to chat with one of our juicing experts, and we’ll help
you find the best juicing option for your goals!

W H AT A R E YO U WA I T I N G F O R ?
I T ’ S T I M E T O S TA R T J U I C I N G !

58 59
Do something
good.

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