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Easy Bank Pitch Deck

The document is a pitch deck for EasyBank, a digital platform that connects large Tunisian company employees with financial institutions. It aims to provide employees with secure, easy and fast access to preferential banking products and services. The pitch deck notes that 96% of Tunisians do not compare bank fees and 79% are dissatisfied with current banking services. It also outlines challenges such as limited access to loan information and difficulties obtaining better services. EasyBank's proposed solution is a digital platform that allows loan application and follow up, as well as personalized access for employees, HR staff and bankers to manage client requests. It provides simulations and facilitates acceptance decisions. The business model involves premium and basic subscription packs for customers

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Sami Loukil
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569 views12 pages

Easy Bank Pitch Deck

The document is a pitch deck for EasyBank, a digital platform that connects large Tunisian company employees with financial institutions. It aims to provide employees with secure, easy and fast access to preferential banking products and services. The pitch deck notes that 96% of Tunisians do not compare bank fees and 79% are dissatisfied with current banking services. It also outlines challenges such as limited access to loan information and difficulties obtaining better services. EasyBank's proposed solution is a digital platform that allows loan application and follow up, as well as personalized access for employees, HR staff and bankers to manage client requests. It provides simulations and facilitates acceptance decisions. The business model involves premium and basic subscription packs for customers

Uploaded by

Sami Loukil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pitch Deck

EasyBank

April 2023
Observation Report

96% 79%
Of Tunisians did not Of Tunisians are moderately to
compare the fees completely dissatisfied with
offered by different banking services.
banks before opening an
account with a particular
institution.
Challenges

Employee Banks Large companies

Limited access to Increase in operating An HR policy that leads to a regression


information expenses for banking of the employee's sense
for a loan applicant. agencies of belonging.
Weak conversion rates High turnover rates and a negative
Difficulties in of agreements signed financial impact coming from
obtaining better with GEs.
absenteeism.
banking services.
Solutions

Employee Banks Large companies

Detecting and satisfying Creation of a new Enhancing the social aspect by supporting and
a financial need in a channel for products guiding employees' financial needs.
personalized and Marketing
effective manner Reduce absenteeism and voluntary departures.

Getting access to Digital access to


the best products successfully signed
and services agreements.
remotely
The solution - EasyBank

EasyBank is a digital platform


connecting large Tunisian company
employees with financial institutions. It
provides a solution that allows for
secure, easy, and fast access to the
best banking products and services,
with preferential rate
The Solution

L’ écosystème EasyBank est composé de 2 parties:


The EasyBank ecosystem is composed of 2 parts:

Solution client Solution gestion des demandes


Customer
pour Solutions
la demande et lefor
suivi Solution
Un accès forpersonnalisé
request management
pour nos agents
Loan Application and Follow-
des crédits EasyBank, RH des
A personalized grandes
access for our entreprise
EasyBank et les
up. agents, HR afin
banquiers, of large companies,
de gérer and
les demandes de
bankers, to manage our
nos clientsclients'
requests.
EasyBank Demo

An eligibility
simulator for
loans.
Assessing bank risk,
facilitating acceptance decisions,
and avoiding refusals.

Calculate the amount of monthly payments


that correspond to the requested loan.
Business Model

Pack Premium

Subscription
2.5
TND / Month Basic pack
+

0.5% Fee paid by the customer


1% Fee paid by the customer
/ Loan
/ Loan

+ +

0.5% Fees paid by the


financial
0.5% Fees paid by the
financial institution.
/ Loan
/ Loan
institution.
TIMELINE

June 2023 July 2023 August 2023 September 2023 October 2023

Finalizing testing phase Fundraising Certification GDPR Certification TrustIT Go to market


LEONI group
Financial needs

Total Marketing & Communication


28000 TND (16,5%)

Operating expenses
26000 TND (15,3%)

Research and development


36000 TND (21,2%)

Payroll expenses
80000 TND (47%)

enterprise Equity value 1700 000 USD


Team

Banking expertise Technical expertise

Mission Mission

“ To offer a superior “ Digitizing the credit application


quality of service will be process to offer Tunisians an
our first challenge. intuitive, secure,and empowered
negotiation experience will be our
Mohamed KHELIFI - Maher KHELIFI - first challenge
Banker Senior User Researcher

.
Thank you for your attention

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