heavenly bites
A SLICE OF HEAVEN IN EVERY BITE
Chocolate moist
cake
Red velvet moist
cake
Double chocolate
cake
Swiss roll cake
BACHELOR OF SPORTS SCIENCE
COURSE NAME/COURSE CODE
blablabla tulis guna font ni DIGITAL MARKETING (MKT558)
AHMAD BUKHARI BIN MOHAMAD OMAR
(2022782883)
MUHAMMAD MUNTAQQIN BIN AMIRRUDDIN
(2022736889)
MOHAMAD AL-FAQEH NASRULHAQ BIN MOHD ZULKIFLI
blablabla tulis guna font ni (2022748731)
NUR ANIS MARHA BINTI BARIR
(2022996965)
KHALISAH BARIAH BINTI KASSIM
(2022765505)
NURFILZAH BINTI HUSSEIN
(2022748789)
blablabla tulisNURUL
guna font ni NISYA BINTI MOHAMAD ZAILANI
(2022750673)
NUR DIANA FARISYA BINTI ROHAIZAT
(2022736931)
2.THE PROCESS OF SELLING
STEP 1 STEP 2
SIGN UP AND FORM GROUP
Provide details and price
update the sale everyday
promote via instagram,
facebook and whatsapp
group link
Acquire stocks from
Samudera Factory STEP 3
collect CUSTOMERS; ORDERS THRU
STEP 4 CHAT
receiving PAYMENT BY QRPAY
BANK TRANSFER AND CASH ON
DELIVERY (COD)
Happy New Year special promotion
for customers at all social media
STEP 5
making delivery and
receiving feedbacks
" We are regular customers of
Heavenly Bites because the price
of the cake sold is very
reasonable for the serving size "
" Student at
UiTM Puncak Alam "
" Cheap price with big cake size
and delicious taste is the main
attraction of customers!! "
3. REASON FOR SELECTING
A SPECIFIC CONSUMER
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Instagram is the best Facebook is the world's WhatsApp is already used
social media platform for largest and most well- by over two billion people,
engagement and to known social media making it the most popular
connect with consumers. network, making it an instant messaging service.
. ideal starting point for
It's visually appealing, businesses looking to WhatsApp Business offers
simple and more
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develop our social media tools to automate, sort and
appealing to younger strategy. quickly respond to
generation. messages, which makes
Sponsored stories, video easy communicating with
Instagram for business ads, and carousel ads on customers.
users have access to Facebook are excellent
analytics, which means we ways to pique someone's Direct messaging is ideal
can see statistics and interest without being too for personalized offers
demographics on direct. and personalized
followers and likes. customer service. In a
Facebook's business tools secure, one-on-one chat,
We can target specific assist us in developing our we can send personal
demographics
blablabla tulisand
guna font ni online brand, connecting account credentials, order
locations, link directly to with customers and updates, and offer
our website or landing potential employees, and assistance.
page, and gather data. increasing overall
productivity.
4. 4PS INFORMATION
PRODUCT
Premium and freshly baked cakes
Made of high quality ingredients
Packed in plastic and aluminium
containers
Chocolate moist and red velvet as
best seller
PRICE
Varies based on flavour type and
size
Ranges from RM4-12
PLACE
Provides deliveries within
Klang Valley:
Shah Alam
Meru
klang
PROMOTION
Promotion buy 2 CAKES free 1 CHEESE TART
(only valid for specific time event)
products can be accessed in the fACEBOOK GROUPapps . 10% offer
for chocolate moist and red velvet moist in new year EVENT.
products are advertised on FACEBOOK,instagram and WHATAPPS
ALSO can be purchased online and cash on delivery.
5. PAYMENT INFORMATION
6.TARGET MARKET
It offers affordable prices, making
Male and female students who will
it suitable for everyone
most likely to nibble on desserts
regardless of different income
while studying to get a boost of
levels. Families from differing
energy. Working adults will also be
social class can enjoy sweet
interested in our product as a treat
treats and spend time together in
for them after a long hard day at
front of the TV.
work
Heavenly Bites offers simple but varied
cakes to entice their taste buds. People
from all walks of life from children to the
elderly can indulge in the delights
offered
7. competitors
Competition is at an all-time high from local bakery
independent operators, big brand bakery shops and chains. Easy
ways to make your bakery more enticing to customers and
differentiate yourself from the competition. There are two
categories of competitors which is direct and indirect. A direct
competitor will offer the same product to the same target
market as you. An indirect competitor will sell something
different but targets the same market. When you are ready to
conduct a competitive analysis, you will have to evaluate the
bakeries that pose an immediate threat. Examples of competitor
are Mamasab, Paul Bakery, Jaslyn Cakes, Secret Recipe and so
on.
PROS of buying our
product
Affordable price for customers.
Have many types of flavor.
Can ensure the cake quality.
Can deliver it by cash on delivery (COD).
Make it easier for customers to buy online.
No crowd no pressure.
8. experience selling the product
at consumer based online platform
We had a very exciting journey of making this product
happened. Based on this Digital Marketing subject we
learned on how to utilize various marketing technique
such as creating detailed product listings, utilizing
keywords, and offering promotions to drive sales. We
also actively engaged with customer feedback and
used it to improve my product and listings. Through
these efforts, We are able to consistently maintain a
high rating for our product and attract a steady
stream of repeat customers. Overall, it was a great
experience as we were able to learn about e-
commerce and how to effectively sell a product
online.
