&.é & ON ee ee Si Tbk SD 6 @ & 6 6.6.6 6. € Report On Summer Placement Conducted at £9 HYUNDAI "Alcon Hyundai", Survey No. 20/1) NH17, Socorro, Porvorim, Bardez, Goa - INDIA Phone: +91-832 2415123/4, 241086 BY Rajat Ajay Bose C-16-04 Fy BBADECLARATION I Rajat Ajay Bose hereby declare that the project report has been prepared by me and is entitle to HYUNDAI ALCON under the supervision of Vaibhav D. Kadkade. This report has not previously formed the basis of any diploma or degree. The report is to be submitted to the SARASWAT VIDYALAYA’SRIDORA CALUL COLLEGE OF COMMERECE AND MANAGEMENT STUDIES ‘KHORLIM MAPUSA- GOA as 4 term of the BACHELORS partial fulfilment of inteemebsP paper ATIOCERTIFICATE This is to certify that this project report is a record of work under my done by Rajat Ajay Bose during the period of study; it has not guidance to the best of my knowledge and that i Previously formed the basis of an award of any degree or fo diploma at the Goa University or elsewhere. GenHYunDA} » S S S TO WHOMSOEVER IT may CONCERN Ss es SS & ‘oo GS trod of Eight weeks from 03/04/2017 to 31/05/2017 at Pee Ss Alcon Hyundai Showroom, Porvorim— Goa. “3 >) ‘3 3 S I Manager HR Place: Porvorim = Goa. Date: 19/06/2017pe | have successfully fulfilled the internship program which would not have been possible without the kind support and individuals and organization. 1 would like to extend my toall of them. help of many sincere thanks am highly indebted to Alcon Hyundai for their guldance and constant supervision 2s well as for providing necessary information and support to complete the internship program. | am truly grateful to Mr. Vaibhav D. Kadkade for granting me permission to undergo this internship. A ie) Eee sincere thank you to all the department managers for their patience and sharing of knowledge. | would like to thank all the faculty members fo! and their efforts in building my confi world. | express deep gratitude tow: Mrs Pooja Lawande Karmali and institution for being 2 constant supp ® TT lt stage.~ » Ss \ y » » » > , , Contents Executive Summary. Industry Profile Company Profile. ‘ims and Objective of study Methodology of the study. Findings & Analysis n-The-1o® Training (week wise) My Learnings nnn a Conclusion.. Appendix. Bibliography... Table of ContentsExecutive Summary Hyun Motor tis is a wholly owned subordinate of Hytndal) Mater Company (HM), Hyundai Motor India is the largest passenger ear exporter andthe at exporter and. the second iret ca ‘manufacturer in Indi ge ij Thave Undengone my intemship at Alcon Hyundai showroom Psivorim ~ Goa, whieh ‘one of the largest Hyundai showroom outlets in the North Gos It isa fnly lange showrdoin which ‘exeslites @ 3-S Service, i.e. Sales, Seryiee and Spares. ‘The report is based on various departments of Alcon Hyundai which eludes the overall study of functioting and operations of these departments and the duties of various people Working in these departments. The report also includes my observation and problem identification in certain departments. The following are the departments I studied over the 8 weeks course of my intemship Parts department, Workshop department, ‘management department. H.R. Department — The main tasks which includes appraisal the car Marketing Department ~ The different ways Alegn Hi showroom and repairing the accidental cars Parts Department — The working of the parts dep storage of partsWorkshop Depart faced by the tech CRM Departiient — Ths tort Uarenn M ee i i “ Training opporti 1 the superiors iy their best to golve these sus faced PY the technicians for ning of the department. “The supervisor the smooth function 70.eta wae a A O/T ae CCC CSS WSS customer Relationship Management (CRM) Department vustomer relationship management customer relationship management (CRM) Department is a department which ainsi» the data base of customers from the day 1 to when omers from the day 1 to, when get their cars fr servicing throughout the ——— ae customer lifecycle. EXECUTIVES s. Tejas Solank ‘the CRM department is headed by its Manse M follows: > Maintain the data base of customers > Takes care of reminder calls -the one capturing complaints from customers Does thie root cause analysis Attends and makes extraordinary calls& . CO - ) Wal tea, we UU Tete: The CRM is the customer face for the company and the comp: ry crucial role in maintaining the customer relaion with CRM department plays @ company. The CRM department keeps the customer updated about the necessary details that i customer needs to know with regards to their car. From the arival of the car to the delivery date hing. ‘ong with car servicing reminders, CRM department takes care of every ”Qartre}od ‘Training Qweek wise) ak poset to te bead of Homan SS oe resource department where 1 Learnt abot HOW NEW people ure Sa wre : _ eel ennployes as wel lt employees: We nso Tem AbOMt Bis: serenance appraisal tone forthe deserving employees tn the companys \ (ae ———— el Tea a i then L met aE is i ani ee got the necessary information from him and : : =e = sane Leys Fearn about the whole sales procedre eee car deliveries and the standard procedure forthe same Twas: ico given a practical task to Visit different car showrooms in Goa and find out the different sales gegics which they use to attract their customers: Weeks [ west to the head of Marketing depatm= and found works. He then introduced me to 2 marketing executive marketing is done and needed. He sho Weeks went to the assistant manager of vi essary about the Body shop. . 1 saw several = daily ‘They sad onan average about 10-15 218 ntal ears come daily Week 5: 1 met the read of Parts Department who gave satroduced me t0 af Exe of the department & Department. He then i iv eihole process and workWeek 5: went to the Manager of Workshop Department who gave me all the necessary dels of the ee es workshop department. Then T met a coupl cians of w sho shared | woskshon den Tt a couple of technicians of workshop department who sh = | tneir experience working inthe department. They also talked abou few incointinences faced by Rte | them while working at the workshop department. | -—— Week 7: t 1 met the manager of CRM department, She explaited us how CRM really works and #l8° talked a spout all her duties. T saw the whole procedure of calling and texting people and reminding and —— updating them about their car [also met the serviee advisor ofthe CRM department who further tC |seve some more information about the department. —2ect [ Week: | ——— 1 reviewed all my work which I did for the past 7 weeks. Made @ report and # POWSt point presentation on the departments which I studied. The report and the ater revi by my supervisor Mr. Vaibhav D. Kadkade. ; 76My Learnings Through the course of eight weeks intemship program we the stadenls of BBA were exposed to the actual working of a company in the world of business. After finishing the internship program We are experienced with lot of knowledge and skills, ‘Through the: course 6F8, weeks I Rave actually learned ‘how the theoretical concepts are implemented in real life in the business filed. 1 lam how important every department is in @ particular company for the smooth running of the same. No department is superior, Every ‘department has a crucial role to play. ‘Through the Marketing and sales department I leamt how to understand the need of customers and provide them with a product so as to maximize the company profit. Talso understood how the HR department and the manager have to understand the changing needs and demand of their employee. Any company to be successful has to understand what its employees and customer need rather than justConclusion siting ina closed office room for 8 long hours a day and 6 days a week wasn't Fun initially. But ee { got used to the work culture and the working hours, The summer placement PrOB see i worthy experience as I learned quite a lot of new things and met ‘alot of new corporate people. ! the main things what I leamt during the 8 weeks course is discipline at whe workplace and —_—_ stomer management skills. The H.R. Department mainly keeps busy in maintaining —— ployee’s everyday attendance and leaves taken while the problems like conflicts between the ee ployees and misunderstanding are solved by the supervisor OF hhead of that particular artment. Sales department was fun to work in and they also gave am ‘outdoor task to visit | ae the Pull and tethe cars as are the methods of sales. I learnt about rent car showrooms in Goa and comp: ch strategies used by the Marketing depa 11 as the showroom. I saw how effectivel «the vehicle's body as good as new. I leamt how pats 5G BS 9% Parts Department. Experienced the seshop Department. CRM department | observed how the et ‘cars and how the feedback is registered. riment to attract customers and to promot y the workers at the Body shop Depariment work to vorking conditionsAppendix ‘The following are some of the forms and docaments of the company which is the sevondary } source of data | used to complete my report,i : ‘ 1 5.0: customer Name! address: —— occupation: Mobile Ro. Test Drive Car: 70 BE FILLED BY CUSTOMER Kindly rate your Test Drive Experience on the following parameter: _ Sales Corsultant Name: — Variant. ALCON HYUNDAI ‘COUNTO AUTOMOBILES PVT, LTD, Test Drive Feedback Form p9e riL.ED BY SALES CONSULTANT/TEST DRIVE ExECUTIVE Test Orive Date Gender: “ expelence Hugaidal _ Registration No: ‘Test Drive Duration | 1. | Dication of test ore =z == | Fest Brive Route | 2, | Exlonaton of oite etre test ve - re 3, | Ease of taking test det : bo SATISFACTION] Dealer Treatment | — ste ae “A. | Courtesy, Knowiedge ft aie rect | i ‘Glenniness of Vehicle | 5. | Vehicle Clsnliness nee Ederion | Exterior ks tt and ais | E 7 | nero estan f [ i vesronve | er" 5 | seeded ay VERELE [a acettectvenes = ee 10. | Pick wo 5 = Be mn. fide vty e E a i . Safety ny other comments ign of Customer Sebel sign of Sales ConsultantCouhio Automobitos Put. Lia ’ Aas, Survov NO. 20/1, NH-17, Porvork - Gon 409 801, ar sige aa 2an08t Falnano, ww conihyundicim ie HYUNDAI | possianries: » Eeeiea = Engulty Tracking Card i > = ine [waren Contact Detalls p ea Gecupation Details ; = eaten Seria neon mal iedsideoter 2 [esr tone . FH [tenance ae fe nin » 13 [one craiie iy , & 2 > St eee fortice acdress. oO ty, , —— Pancode lew Pacw eats ectene | One non es 2, || reestanene | erpenenatas [one pam | mencwne | owe |e | PO |e [ee [-——— Natural (Customer Contacted Us Fit ‘Gorerated |We contacted The Customer FA) foam IncmieTamnene Ragan teenT | Ann | ate te a 5 1G | 27 wte yours otra? = BE Later pera aoa sth cone) [BG | Steermnnmennonten nama EB | Swtsti onmon port enecaton toniha a 23] SS | 7 elithenatevou exiecine wo trolieyourneweor? ei) _[earvarieacyoutme mina fd Tage Fak Tie /haeoa piconet [becca secon] “27 ComPetin Hom ae pay Expected Price Rs.(Al ce ‘Gdims Test Drive No. peels, fe ‘esleriip/curtomer Pace Booked /opped Lost Model variant Ene 6¢sero sin 8 Tere havior rotons wo SP FON Pan lobe AROVD. Bost paint samiges age So Mobile Nox ‘C-ORACK, D-DENT | DAMAGE ‘S-SCRATCH) SPOTP-PEELNG WE ADVISE / Remarks for Customer:lnvenvet PART NAME [cocary SSS weer eETTING COBLANT INET a9 FITTING: WATER OGTLET 1268) FIT TING-COOLANT INLE 510766, RIrING-WaTeR OUTLET 6210308 J FTING COOLANT INLET S800 EONTROK ASS¥-cOOLA TENE [CONTROL RSSY:COOVANT TEMPERATU Icontron 3103010 [sesi0s000 iu_ [2561102582 JEPTTING WATER OUTLET | [220107 JAITHING-WATER OUTLET 5513207 JCOVERCTHERHOSTAT AGI | ROUSING THERMOSTAT GUSING-WERWOSTAT TVTING ASSY- COOLANT INLET HOUSING-THERMOSTAT FITTING ASSY-COOLANTINUET FETTING WATER INLET OUSING THERMOSTAT 752702466 HOUSING THFRHOSTAT 2a FILLER NECK ASSY RADY 532910200) 9747005300. {2 LIADIO306L 17040:) , > p | : , I | Bibliography collected the databy meeting the department head and workers of the various department + brochures and other company documents, company website www aleonhyundai.com + other websites ‘www hyundai.co.in https://en. wikipedia org/wiki/Automotive industry in India