BACHELOR OF MANAGEMENT (HONOURS)

SCHOOL OF MANAGEMENT
BACHELOR OF MANAGEMENT (HONOURS)

2022/2023

Transforming Higher Education

2022/2023
for a Sustainable Tomorrow www.usm.my
 

Bachelor of
MANAGEMENT
Academic Session 2022/2023
 
 USM Vision
"Transforming Higher Education for a Sustainable Tomorrow"

USM Mission
USM is a pioneering, transdisciplinary research intensive
university that empowers future talents and enables the bottom
billions to transform their socio-economic well-being.

i
CONTENT PAGE

I. KEY ADMINISTRATORS iv
II. LIST OF ADMINISTRATIVE STAFF viii
III. LIST OF ACADEMIC STAFF ix

1.0 BACHELOR OF MANAGEMENT 1

1.1 School of Management 1
1.2 Mission of the School of Management 2
1.3 Bachelor of Management Programme 2
1.4 Programme Objectives 3
1.5 Programme Outcomes 3
1.6 Areas of Specialisation (Major) 4
1.7 Graduation Requirements 9
1.8 Curriculum and Graduation Structure 9
1.9 Classification of Year Equivalent 11
1.10 Course Code 11
1.11 List of Courses 12
1.12 Course Registration Planning Schedule 18
1.13 Student Exchange Guide 25

2.0 ACADEMIC SYSTEM AND GENERAL INFORMATION 26

2.1 Course Registration Activity 26
2.2 Interpretation of Unit/Credit/Course 32
2.3 Examination System 33
2.4 Unit Exemption 38
2.5 Credit Transfer 40
2.6 Academic Integrity 42
2.7 USM Mentor Programme 47
2.8 Student Exchange Programme 48
2.9 Ownership of Students’ Dissertation/Research 49
Project/Theses and University’s Intellectual Property

3.0 UNIVERSITY COURSE REQUIREMENTS 50

3.1 Summary of University Course Requirements 50
3.2 General Studies Components (MPU) (14 Credits) 51
3.3 Options 60

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4.0 MINOR PROGRAMMES 63
4.1 School of Social Sciences 63
4.2 School of Computer Sciences 65
4.3 School of Communication 66
4.4 School of Humanities 67
4.5 School of Languages, Literacies and Translation 68

5.0 GENERAL INFORMATION 69

5.1 Programme Assessment 69
5.2 Facilities 69
5.3 Graduate Employability 69
5.4 Alumni 70
5.5 Prizes and Dean’s Award 71
5.6 The Management Society 71
5.7 Postgraduate Studies Programmes 73

6.0 LIST AND DESCRIPTION OF COURSES 74

CLEARING HOUSE FORM 103

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I. KEY ADMINISTRATORS

DEAN

Professor Dr. Noor Hazlina Ahmad

Email : hazlina@usm.my Ext : 3370/3837

DEPUTY DEANS

Assoc. Prof. Dr. Siti Rohaida Mohamed Zainal Professor Dr. Hasliza Abdul Halim
(Academic, Career & International) (Research, Innovation & Industry-
Community Network)
Email : siti_rohaida@usm.my Ext : 5898/5155 Email : haslizahalim@usm.my Ext : 2523/5162

iv
 CHIEF ASSISTANT REGISTRAR ASSISTANT REGISTRAR

Mrs. Nooraida Mad Naser Mrs. Norwahida Azwa Abdul Halim

Email : mnnooraida@usm.my Ext : 3878 Email : wahida_halim@usm.my Ext : 2522

PROGRAMME CHAIRPERSON

Dr. Khairul Anuar Mohammad Shah Dr. Abdul Hadi Zulkafli

(Strategy and Organisational Management & (Finance & Islamic Finance)
International Business)
Email : khairulms@usm.my Ext : 2524 Email : hadi_zml@usm.my Ext : 2889

Ts. Dr. Khaw Khai Wah Dr. Zubir Azhar

(Operations Management, Business Analytics (Accounting)
& Marketing)
Email : khaiwah@usm.my Ext : 3354 Email : zubirazhar@usm.my Ext : 2332

v
 MANAGER / COORDINATOR

Professor Dr. Hooy Chee Wooi Dr. Anwar Allah Pitchay

Strategic Performance, Internationalisation Strategic Management, Advanced Research
& Collaborative Excellence (SPICE) and Training (SMART)
Email : cwhooy@usm.my Ext : 3889 Email : anwarap@usm.my Ext : 5164

Dr. Nor Hasliza Saad Dr. Nik Hadiyan Nik Azman

Strategic Engagement, Quality and Alumni
Micro-Credentials Unit
(SEQUAL)
Email : norhasliza@usm.my Ext : 5920 Email : nikhadiyan@usm.my Ext : 5951

Dr. Rosmelisa Yusof Dr. Kishan A/L Krishen @ Ragavan

(Strategy and Organisational Management &
(Accounting)
International Business)
Email : rosmelisa@usm.my Ext : 3880 Email : kishan@usm.my Ext : 2893

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 MANAGER / COORDINATOR

Dr. Haslindar Ibrahim Dr. Muhammad Shabir Shahrudin

(Operations Management, Business
(Finance & Islamic Finance)
Analytics & Marketing)
Email : haslindar@usm.my Ext : 3379 Email : shabir@usm.my Ext : 2786

Dr. Nurhafiza Abdul Kader Malim

(Postgraduate)
Email : fizanur@usm.my Ext : 5287

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II. LIST OF ADMINISTRATIVE STAFF

Chief Assistant Registrar

Mrs. Nooraida Mad Naser 3878 mnnooraida@usm.my

Assistant Registrar
Mrs. Norwahida Azwa Abdul Halim 2522 wahida_halim@usm.my

Administrative Assistant (Secretarial)

Mrs. Nursyafinatuljannah Anuar 3370 syafina@usm.my
Ms. Nur Ainatul Shahidah Azman 5898 nurainatulshahidah@usm.my

Administrative Assistant (Clerical/Operations)

Mr. Ahmad Hafiz Rasidi 3984 amdhafiz@usm.my
Mr. Mohd Faizal Md Fazil 3363 mfmf@usm.my
Mrs. Maziah Adam 3363 maziah_adam@usm.my
Mrs. Robitah Spian 2398 robitah@usm.my
Mrs. Rohaida Osman 5479 orohaida@usm.my
Mrs. Rosnah Mohamad Saleh 2533 rosesaleh@usm.my
Ms. Norhaida Abd Hamid 4979 norhaidaah@usm.my
Ms. Syarifah Norsyamsuhaida Said Samsuddin 2520 syarifahsamsuddin@usm.my

Technician
Mr. Muhamad Rizal Mohamed Radi 4186 rizal@usm.my
Mrs. Norliza Mohamad Ibarahim 4186 iliza@usm.my

Office Assistant
Mr. Kamarul Hisham Kamaruz’Zaman 2533 kamarul_hisham@usm.my
Mr. Muhamad Syafiq Mohd Hasim 5479 muhamad_syafiq@usm.my

viii
III. LIST OF ACADEMIC STAFF

ACCOUNTING

1. Professor Dr. Fauziah Md. Taib 6409 mfauziah@usm.my

2. Dr. Amirul Shah Md. Shahbudin 2757 amirulshah@usm.my
3. Dr. Kishan a/l Krishnen @ Ragavan 2893 kishan@usm.my
4. Dr. Lok Char Lee 2756 lokcl@usm.my
5. Dr. Md. Harashid Haron 2900 harashid@usm.my
6. Dr. Phua Lian Kee 2758 phualk@usm.my
7. Dr. Zubir Azhar 2332 zubirazhar@usm.my
8. Dr. Afzal Izzaz Zahari 2527 afzalizzaz@usm.my
9. Mr. Ali Nawari Hassan 2898 alinawari@usm.my
10. Ms. Dayana Mastura Baharudin 5931 dayana.mastura@usm.my
11. Mrs. Lim Tan Chin 2919 tclim@usm.my

BUSINESS ANALYTICS

1. Professor Dr. Hooy Chee Wooi 3889 cwhooy@usm.my

2. Assoc. Prof. Dr. Teh Sin Yin 2894 tehsyin@usm.my
3. Dr. Cheang Peck Yeng Sharon 6534 sharon@usm.my
4. Ts. Dr. Khaw Khai Wah 3354 khaiwah@usm.my
5. Dr. Md. Harashid Haron 2900 harashid@usm.my
6. Dr. Nor Hasliza Md. Saad 5920 norhasliza@usm.my
7. Dr. Normalini Md. Kassim 2532 normalini@usm.my
8. Dr. Nurhafiza Abdul Kader Malim 5289 fizanur@usm.my

FINANCE

1. Professor Dr. Hooy Chee Wooi 3889 cwhooy@usm.my

2. Assoc. Prof. Dr. Zamri Ahmad 2523 zahmad@usm.my
3. Dr. Abdul Hadi Zulkafli 3953 hadi_zml@usm.my
4. Dr. Eliza Nor 2530 eliza.nor@usm.my
5. Dr. Ema Izati Zull Kepili 5287 emazull@usm.my
6. Dr. Haslindar Ibrahim 3379 haslindar@usm.my
7. Dr. Md. Aslam Mia 5944 aslammia@usm.my
8. Mr. Ahmad Zainuddin Salleh 5281 zainuddin@usm.my

ISLAMIC FINANCE

1. Assoc. Prof. Dr. Tajul Ariffin Masron 5158 tams@usm.my

2. Dr. Anwar Allah Pitchay 5164 anwarap@usm.my
3. Dr. Nurhafiza Abdul Kader Malim 5289 fizanur@usm.my
4. Dr. Nik Hadiyan Nik Azman 5951 nikhadiyan@usm.my

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INTERNATIONAL BUSINESS

1. Assoc. Prof. Dr. Anees Janee Ali @ Hamid 5156 aneesali@usm.my

2. Assoc. Prof. Dr. Shankar a/l Chelliah 3426 shankar@usm.my
3. Dr. Ainul Mohsein Abdul Mohsin 2317 ainabdulmohsin@usm.my
4. Dr. Khairul Anuar Mohammad Shah 2524 khairulms@usm.my

MARKETING

1. Professor Dr. Azizah Omar 3952 aziemar@usm.my

2. Assoc. Prof. Dr. Siti Hasnah Hassan 5165 siti.hassan@usm.my
3. Dr. Jasmine Yeap Ai Leen 5283 jasmine@usm.my
4. Mr. Shahidan Shafie 2525 shahidan@usm.my

OPERATIONS MANAGEMENT

1. Professor Ramayah a/l Thurasamy 3416 ramayah@usm.my

2. Assoc. Prof. Dr. Teh Sin Yin 2894 tehsyin@usm.my
3. Assoc. Prof. Dr. Noorliza Karia 2528 noorliza@usm.my
4. Dr. Cheang Peck Yeng Sharon 6534 sharon@usm.my
5. Ts. Dr. Khaw Khai Wah 3354 khaiwah@usm.my
6. Dr. Muhammad Shabir Shahrudin 2786 shabir@usm.my
7. Dr. Nor Hasliza Md. Saad 5920 norhasliza@usm.my
8. Dr. Normalini Md. Kassim 2532 normalini@usm.my

STRATEGY AND ORGANISATIONAL MANAGEMENT

1. Professor Dr. Noor Hazlina Ahmad 3355 hazlina@usm.my

2. Professor Dr. Hasliza Abdul Halim 5162 haslizahalim@usm.my
3. Assoc. Prof. Dr. Siti Rohaida Mohamed 5155 siti_rohaida@usm.my
Zainal
4. Assoc. Prof. Dr. Daisy Kee Mui Hung 3435 daisy@usm.my
5. Assoc. Prof. Dr. Hazril Izwar Ibrahim 5159 hazrilizwar@usm.my
6. Assoc. Prof. Dr. Lilis Surienty Abd. Talib 3368 lilis@usm.my
7. Dr. Azura Abdullah Effendi 3343 azura_e@usm.my
8. Dr. Mastura Ab. Wahab 5343 mastura.ab.wahab@usm.my
9. Dr. Mohd Anuar Arshad 2753 anuar_arshad@usm.my
10. Dr. Rosmelisa Yusof 3880 rosmelisa@usm.my

x
 ACADEMIC CALENDAR ‐ ACADEMIC SESSION 2022/2023 
FOR ALL SCHOOLS (EXCEPT FOR SCHOOL OF MEDICAL SCIENCES AND SCHOOL OF DENTAL SCIENCES) 
Main Campus : Registration for New Student (07 - 09 October 2022) / **Orientation Week (10 - 14 October 2022)
Engineering Campus : Registration for New Student (08 October 2022) / **Orientation Week (08 - 14 October 2022)
Health Campus : Registration for New Student (09 October 2022) /**Orientation Week (09 - 13 October 2022)

SEM WEEK ACTIVITY DATE REMARKS

1 Monday, 17.10.2022 - Sunday, 23.10.2022
2 Monday, 24.10.2022 - Sunday, 30.10.2022 24.10.2022, Monday - Deepavali**
3 Monday, 31.10.2022 - Sunday, 06.11.2022
4 Teaching & Learning Monday, 07.11.2022 - Sunday, 13.11.2022 11, 12 & 13.11.2022, Friday, Saturday & Sunday - Sultan of Kelantan's Birthday
(T&L 7 Weeks) (Kelantan)
5 Monday, 14.11.2022 - Sunday, 20.11.2022
6 Monday, 21.11.2022 - Sunday, 27.11.2022
7 Monday, 28.11.2022 - Sunday, 04.12.2022
8 Mid Semester Break Monday, 05.12.2022 - Sunday, 11.12.2022
(1 Week)
9 Monday, 12.11.2022 - Sunday, 18.12.2022
10 Monday, 19.12.2022 - Sunday, 25.12.2022 25.12.2022, Sunday - Christmas
11 Monday, 26.12.2022 - Sunday, 01.01.2023 26.12.2022, Monday - Christmas
ONE

Teaching & Learning 01 & 02.01.2023, Sunday & Monday - New Year of 2023
12 (T&L 7 Weeks) Monday, 02.01.2023 - Sunday, 08.01.2023
13 Monday, 09.01.2023 - Sunday, 15.01.2023
14 Monday, 16.01.2023 - Sunday, 22.01.2023 22.01.2023, Sunday - Chinese New Year
15 Monday, 23.01.2023 - Sunday, 29.01.2023 23 & 24.01.2023, Monday & Tuesday - Chinese New Year
16 Revision Week Monday, 30.01.2023 - Sunday, 05.02.2023 04.02.2023, Saturday - Thaipusam**
(1 Week)
17 Monday, 06.02.2023 - Sunday, 12.02.2023
Examination
18 Monday, 13.02.2023 - Sunday, 19.02.2023
(3 Weeks)
19 Monday, 20.02.2023 - Sunday, 26.02.2023
20 Monday, 27.02.2023 - Sunday, 05.03.2023
21 Mid Semester Break / Industrial Training Monday, 06.03.2023 - Sunday, 12.03.2023
22 (4 Weeks) Monday, 13.03.2023 - Sunday, 19.03.2023
23 Monday, 20.03.2023 - Sunday, 26.03.2023 23.03.2023, Thursday - Ramadhan
24/1 Monday, 27.03.2023 - Sunday, 02.04.2023
25/2 Monday, 03.04.2023 - Sunday, 09.04.2023 08.04.2023, Saturday - Nuzul Al-Quran
26/3 Monday, 10.04.2023 - Sunday, 16.04.2023
27/4 Teaching & Learning Monday, 17.04.2023 - Sunday, 23.04.2023 22 & 23.04.2023, Saturday & Sunday - Eid-ul fitr**
28/5 (T&L 7 Weeks) Monday, 24.04.2023 - Sunday, 30.04.2023 24.04.2023, Monday - Eid-ul fitr**
29/6 Monday, 01.05.2023 - Sunday, 07.05.2023 01.05.2023, Monday - Labour Day
04.05.2023, Thursday - Wesak Day
30/7 Monday, 08.05.2023 - Sunday, 14.05.2023
31/8 Mid Semester Break Monday, 15.05.2023 - Sunday, 21.05.2023
(1 Week)
32/9 Monday, 22.05.2023 - Sunday, 28.05.2023
33/10 Monday, 29.05.2023 - Sunday, 04.06.2023 30 & 31.05.2023, Tuesday & Wednesday - Pesta Kaamatan (Sabah)
TWO

01 & 02.06.2023, Wednesday & Thursday - Hari Gawai (Sarawak)

34/11 Monday, 05.06.2023 - Sunday, 11.06.2023 05.06.2023, Monday - Agong's Birthday
Teaching & Learning
35/12 Monday, 12.06.2023 - Sunday, 18.06.2023
(T&L 7 Weeks)
36/13 Monday, 19.06.2023 - Sunday, 25.06.2023
37/14 Monday, 26.06.2023 - Sunday, 02.07.2023 28 & 29.06.2023, Wednesday & Thursday - Eid-ul adha**
38/15 Monday, 03.07.2023 - Sunday, 09.07.2023 07.07.2023, Friday - Penang Heritage
08.07.2023, Saturday - Penang Governer's Birthday
39/16 Revision Week Monday, 10.07.2023 - Sunday, 16.07.2023
(1 Week)
40/17 ***Examination Monday, 17.07.2023 - Sunday, 23.07.2023 19.07.2023, Wednesday - Awal Muharram
Examination
41/18 (2 Weeks) Monday, 24.07.2023 - Sunday, 30.07.2023
(3 Weeks)
42/19 Monday, 31.07.2023 - Sunday, 06.08.2023
43/20 Monday, 07.08.2023 - Sunday, 13.08.2023
44/21 Monday, 14.08.2023 - Sunday, 20.08.2023
*KSCP / LONG SEMESTER

Long Semester Break / Industrial Training

45/22 (10/11 Weeks) Monday, 21.08.2023 - Sunday, 27.08.2023
46/23 Monday, 28.08.2023 - Sunday, 03.09.2023 31.08.2023, Wednesday - National Day
BREAK

47/24 Monday, 04.09.2023 - Sunday, 10.09.2023

*T&L
48/25 Monday, 11.09.2023 - Sunday, 17.09.2023 16.09.2023, Friday - Malaysia Day
49/26 Examination Monday, 18.09.2023 - Sunday, 24.09.2023
50/27 Monday, 25.09.2023 - Sunday, 01.10.2023 27.09.2023, Wednesday - Prophet Muhammad's Birthday
51/28 Monday, 02.10.2023 - Sunday, 08.10.2023
52/29 Monday, 09.10.2023 - Sunday, 15.10.2023

**This Academic Calendar is subject to change

xi
1.0 BACHELOR OF MANAGEMENT

1.1 School of Management

The School of Management, Universiti Sains Malaysia (USM) was

established on the 1st of December 1989. Since its inception, School of
Management has embarked on offering undergraduate and postgraduate
programmes. Initially, the Bachelor of Management (Honours) degree
offered four (4) areas of specialisations namely: Finance, Marketing,
Operations and Organisational Behaviour. Subsequently, a growing need
for the Accounting Programme to meet the nation’s call for more qualified
accountants had persuaded School of Management to offer the Bachelor of
Accounting (Honours) degree effective from 1999/2000 academic session.
In addition, due to the continuous development surrounding the
management areas, International Business major was introduced in 2008,
followed by Islamic Finance in 2011. Business Analytics is the most recent
major approved by the Ministry of Higher Education Malaysia. Apart from
the undergraduate courses, School of Management also offers Master by
Research, Masters by Coursework and Master by Mixed-mode; and Doctor
of Philosophy (PhD) programmes to meet the need for more highly skilled
talents.

As quality education is School of Management's ultimate objective, various

professional bodies were invited to assess its curricula and instructional
strategies. These efforts culminated in the accreditation of the Bachelor
Accounting Programme by the Malaysian Institute of Accountants (MIA) in
October 2000. Later, other professional bodies (Malaysian Institute of
Certified Public Accountants (MICPA), Association of Certified Chartered
Accountants (ACCA), Chartered Institute of Management Accountants
(CIMA), Certified Practising Accountant (CPA Australia) and Institute of
Chartered Accountants in England and Wales (ICAEW) followed suit. In
2014, the Chartered Institute of Logistics and Transport (CILT) that is
based in the United Kingdom has also recognised and accredited the
Bachelor of Management (Operations). In addition, Bachelor of
Management (Finance) has been recognised by The Chartered Financial
Analyst (CFA), while Bachelor of Management (Islamic Finance) is
accredited by Islamic Banking and Finance Institute Malaysia (IBFIM)
since 2017.

Efforts of the entire School of Management community were crowned with

success when in 2003; the Ministry of Higher Education bestowed the
honour of the best School of Business Management and Accounting in the
country. This recognition was based on an academic audit undertaken by a
few professors from a consortium of the Institutes of Higher Learning New
Zealand in collaboration with a local audit firm. For the past four years, the
School of Management has been accorded three (3) Palmes, as an
“Excellent Business School” by Eduniversal World Business School
Ranking.
1
 School of Management has built strategic alliances with both the public and
private enterprises. This is attained through the participation of its students
in compulsory practical training and the involvement of its faculty in
research and consultancy work with private agencies as well as public
service. In addition, the school has rendered it services to institutions such
as Siemens, Unico, Penang Development Corporation (PDC), Citigroup,
Malaysia Productivity Corporation (MPC), Permodalan Nasional Berhad
(PNB), Khazanah Nasional, Intel Penang Sdn. Bhd., Motorola, Dell Asia
Pacific, to name a few. In addition, the School has been chosen by several
foreign universities as host for their international and exchange programs
such as Copenhagen Business School, Universite Saint-Louis-Bruxelles,
Hiroshima City University, Yokohama City University, Universitet,
Hannam University, Universitas Gadjah Mada and Lahore University of
Management Science. Universiti Sains Malaysia (USM) through School of
Management is also in a strategic collaboration with the Institute of
Chartered Accountants in England and Wales (ICAEW), paving the way to
be recognised as ICAEW ACA Strategic Credit Partners.

1.2 Mission of the School of Management

To be the leading School of Management in Asia and among the best

globally by providing professional management education for holistic
excellence.

1.3 Bachelor of Management Programme

The Bachelor of Management degree programme, USM, was introduced in

the 1984/1985 Academic Session, as one of the degree programmes offered
by the School of Social Sciences. In December 1989, the management
section under the School of Social Sciences became an academic school on
its own, known as the School of Management. Since then the school has
enjoyed a huge success. As part of an Accelerated Programme for
Excellence (APEX) agenda, the School of Management’s business and
management studies has been placed in the 101-150 rank bracket of the 2017
Quacquarelli Symonds (QS) World University Ranking by Subject in the
same vein. USM itself is ranked 63 by 2018 QS World University Rankings
by Faculty for Social Sciences and Management. This automatically
acknowledges School of Management in the eye of the world.

Other measures of achievements are the employability of its graduates by

multi-national companies. The school also has closed networking
relationships with the industry through the appointment of Industrial
Advisory Panels and practitioners in the class where practitioners are invited
to contribute to teachings.

Changes in the business environment have given rise to many management

issues such as: globalisation; concentration on the manufacturing sector;

2
 sophisticated and innovative technology, which include automation and
computers; rapid expansion of the capital markets; enhancement of work
ethics, the fourth industrial revolution that affects the technology disruption,
and other issues deemed important in the future. The curriculum of the
School of Management provides training for the future leaders to cope with
the changing economic and social landscape accordingly.

Efforts to enrich and update the curriculum are constantly made to ensure
that the programme offered is relevant, dynamic and successful in fulfilling
the nation’s and industries’ needs effectively. As a result, a thorough review
of the programme is constantly updated so as to meet the demand of the
industry and to equip the students with learning abilities to cope with the
dynamics of the industries.

1.4 Programme Objectives

The objectives of the Bachelor of Management degree programme are:

(a) to provide the nation with future leaders who are equipped with
requisite knowledge, skills and abilities in management;

(b) to produce leaders who are efficient, effective, analytical and possess
excellent communication skills;

(c) to inculcate ethical values and to raise awareness towards social

responsibility among future leaders;

(d) to produce future leaders equipped with information technology skill

and capable of adapting to continuous changes in technology; and

(e) to produce future leaders who possess global and entrepreneurship

skills.

1.5 Programme Outcomes

Students who have completed their Bachelor of Management (Honours)

studies at the School of Management are expected:

(a) to gain knowledge in the fields of specialisations;

(b) to develop and sharpen their technical and practical skills;

(c) to use their scientific thinking skills in conducting research works;

(d) to possess excellent communication skills to manage, process,

analyse and apply information for decision making.

3
 (e) to develop teamwork skills and solve problems associated with group
work such as conflict, motivation and contribution;

(f) to exhibit characteristics of leadership with ethics and integrity

without compromising the norms and values of the Eastern societies;

(g) to utilise information technology in implementing the management

activities such as planning, organisation, leadership, control, and
decision making;

(h) to be sensitive and concentrate on the development of knowledge by

focusing on the need to be competitive and to be sustainable;

(i) to apply new practices in the field of business management and

entrepreneurship;

(j) to demonstrate the characteristics of leadership and be innovative in

creating opportunities through entrepreneurship.

1.6 Areas of Specialisation (Major)

Students undertaking the Bachelor of Management degree during the

2021/2022 Academic Session may elect to specialise in one of the following
seven [7] areas of specialisation:

(a) Business Analytics

(b) Finance

(c) International Business

(d) Islamic Finance

(e) Marketing

(f) Operations Management

(g) Strategy and Organisational Management

Students will be taking the above specialisations commencing in Year Two,

Semester 2 of their studies. Students are allowed to select their area of
specialisation, however, the School of Management reserves the right to
make the final decision on the matter as deemed appropriate in the best
interest of the students themselves.

4
1.6.1 Business Analytics

The rapid growth in industry 4.0 has made analysis becoming an

important strategic for all business fields. Business Analytics skill is
the main tool that focuses on evidence-based decision making. As the
demand of quality business data increasing, the demand on business
graduates with computer and analytical skills is very high. Hence, the
Business Analytics major is developed to train the students to
understand various industry 4.0 environments and methods to solve
the problems analytically.

Therefore, the main objectives of the Business Analytics major

include the following:

(a) to integrate analytics and management thinking in solving

business problems.
(b) to utilise data analytics tools in the translation, interpretation
and presentation of large data, providing better insights of the
business environment.
(c) to possess good management and communication skills in
working effectively as an individual and among team
members.
(d) to pursue lifelong learning and to contribute in the growth of
organisations and society at large through data driven
decisions.
(e) to exhibit strong entrepreneurial mind-set and business
analytics knowledge in economic development, citizen well-
being and innovation.

1.6.2 Finance

The aim of the Finance major is to provide students with quality

education and a holistic experience to prepare them to face the
challenges in the pursuit of their future career in finance, banking and
investment. The society has a high expectation of financial
management education in Malaysia, partly due to the rapid expansion
in the economic and financial markets both nationally and
internationally. It is envisaged that the strengthening of financial
market depends greatly on the competence and professionalism of its
human capital.

Therefore, the main objectives of the Finance major include the

following:

(a) to expose students to financial decision making processes.

(b) to enhance students understanding of investment processes,

instruments and analyses.
5
 (c) to equip students with the knowledge of the functions and
operations of financial market.

(d) to prepare students to face the challenges and dynamism in the

financial market.

1.6.3 International Business

The International Business major is designed to prepare students for

global marketplaces. It encompasses aspects such as globalisation
and the impacts of the global environment on organisations, trade
law, foreign direct investment, strategies of international firms, and
international management, including cross-cultural and international
human resource management. In addition, students are highly
encouraged to gain an international exposure through one semester
study exchange with international university partner or/and industrial
training with multinationals. Students are also encouraged to study a
foreign language to enhance their sensitivity to foreign culture,
language and international business acumen.

Therefore, the main objectives of the International Business major

include the following:

(a) to demonstrate the general knowledge of International

Business concepts, theories and practices.

(b) to develop critical and creative thinking relating to

International Business.

(c) To demonstrate knowledge of cultural traditions as they

influence business practices around the world.

(d) to develop and compare strategic alternatives in global

markets.

1.6.4 Islamic Finance

Islamic Finance major aims to expose students with the contemporary

knowledge of Islamic Finance, which is necessary to face the fast-
growing and ever-changing Islamic financial landscape. Various
aspects of Islamic Finance will be given equal priority to ensure that
this major can produce ethical, competitive, creative and
knowledgeable leaders in Islamic Finance, who are able to integrate,
strategize and strike a balance between performance of the Islamic
institutions and social welfare.

6
 Therefore, the main objectives of the Islamic Finance major include
the following:

(a) to equip students with the knowledge of the Islamic financial

system.

(b) to provide students with technical skills and practical expertise

guided by the principles of Shari’ah.

(c) to nurture Islamic ethical values and professional attitude in

dealing with business strategy and decision making,
particularly in Islamic Finance.

(d) to prepare students with leadership qualities, management

skills and creativity in innovating Shari’ah-compliant products
and business niche.

1.6.5 Marketing

The Marketing major is designed to equip students with business and

marketing knowledge. It aims to develop flexibility, adaptability and
independence to enable students to excel in the dynamic business
world. Marketing encompasses the planning and strategic
management of market supply that fulfils the needs of consumers and,
at the same time, creating profits for the organisation. As a discipline,
it contains principles that students can use to identify the target
market, understand customer needs, design the market supply (both
the product and the services), and plan the circulation, price, and
promotion strategies.

Therefore, the main objectives of the Marketing major include the

following:

(a) to encourage students to appreciate consumer and market

orientation in organisational management.

(b) to equip students with skills in marketing opportunity analysis

in line with the local and global business environment changes.

(c) to highlight relevant marketing concepts and strategies in

steering the organisation towards excellence.

(d) to encourage strategic and ethical practices in marketing

management which facilitate and support societal and national
aspirations.

7
1.6.6 Operations Management

Every aspect of business is affected by operations that create goods

or deliver services for the well-being of society and shape a safe and
green environment in addition to offer its economic function.
Operations managers are key players for making improvement in
productivity and creating a sustainable environment. Thus,
knowledge and skills in Operations is crucial for the dynamic and
global competition. In realising the efficient service or
manufacturing, Operations major offers several courses including
operations, logistics and supply chain, quality, e-business,
technology and decision making.

Therefore, the main objectives of the Operations Management major

include the following:

(a) to expose students to the field concerned with managing the

physical resources and technical aspect of an organisation in
production and services.

(b) to produce managers who are able to utilise limited resources

and capabilities with the purpose of creating superior value
proposition in achieving efficiency in an organisation.

(c) to provide students with knowledge and skills of

product/service, process, innovation, and green industry which
are necessary for making credible decisions.

(d) to cultivate socially responsible and ethical decision making in

various aspects of operations management that will affect
shareholders, management, employees, customers, the
community and the environment.

1.6.7 Strategy and Organisational Management

The Strategy and Organisational Management major exposes students

to the knowledge and skills of managing and leading organisations.
This major applies strategic thinking and people skills so that the
graduates could manage a wide variety of organisations effectively.
In this major, the students will learn the foundation of organisation
management – Strategic HRM, Strategic Leadership, Talent
Management, and Strategic Foresight and Decision Making. Strategy
and Organizational Management graduates become business leaders.
They are entrepreneurs, change leaders, internal organizational
consultants, human resource managers and management consultants.

8
 Therefore, the main objectives of the Strategy and Organisational
Management major includes the following:

(a) to create student’s interest in the field of strategy and

organisational management in a comprehensive manner.

(b) to broaden students' horizons pertaining to the close

relationship between management theories and practices.

(c) to provide students with continuous personal development of

knowledge and skills related to a management career.

(d) to equip students with the requisite competencies relevant to

the diverse workplace.

1.7 Graduation Requirements

Students must fulfil the following requirements to graduate:

(a) Fulfil all the credit requirements (Section 1.8) of the course and
required units for each component (Common Core, Major Core,
Elective, Minor and University Courses).
(b) Obtain a CGPA of 2.00 and above for core components.

(c) Obtain a CGPA of 2.00 and above for the programme.

(d) Achieve a minimum grade C or a grade point of 2.00 for University
Courses for Bahasa Malaysia, English Language, Philosophy and
Current Issues (HFF225/2) and Appreciation of Ethics and
Civilisations (HFE224/2) and Malaysian Studies (SEA205E/4*) -
*for international students

1.8 Curriculum and Graduation Structure

In order to qualify for the Bachelor of Management degree, students are

required to accumulate 126 units over a period of not less than 7 semesters.
The distribution of units is shown as below: -

Programme Requirement Course Code Classification No. of Units

Common Core T 52
Major Core T 33
Elective E 6
Minor M 20
University U 15
TOTAL : 126
*Students should pass all core courses with a minimum grade of D-.
9
 1.8.1 University Course

(a) For local (Malaysian) students

No. Course Credit

1.  HFF225/2 Philosophy and Current Issues (Students are 6
required to take HFF225/22 in Semester 1)
 HFE224/2 Appreciation of Ethics and Civilizations
(Students are required to take HFE224 in Semester 2)
 LKM400/2 Bahasa Malaysia IV
2. English Language Courses 4
3. Co-curricular Courses 2
4. Skill courses/Foreign Language Courses/ Other courses offered 3
by other schools. Students have to choose any of the following:
 Co-curricular courses
 Skill courses/Foreign Language Courses/ Other courses
offered by other schools
TOTAL : 15
*WUS101 Core Entrepreneurship is exempted for Bachelor of Management students

(b) For foreign (International) students

No. Course Credit

1.  HFF225/2 Philosophy and Current Issues (Students are 4
required to take HFF225/2 in Semester 1)
 LKM100/2 Bahasa Malaysia I
2.  SEA205E/4 Malaysian Studies 8
 English Language (4 credits)
3. Co-curricular Courses 2
4. Skill courses/Foreign Language Courses/ Other courses offered 1
by other schools. Students have to choose any of the following:
 Co-curricular courses
 Skill courses/Foreign Language Courses/ Other courses
offered by other schools
TOTAL : 15

10
1.9 Classification of Year Equivalent

Students are classified based on the number of credits accumulated as

follows: -
Year equivalent based on
Total credits total credits accumulated
for graduation
1 2 3 3.5
Bachelor of
0 - 38 39 - 75 76 - 114 ≥ 114
Management

1.10 Course Code

Each course has a course code which is made up of 3 alphabets and 3

numbers. Its explanation is as follows: -

A B Y x y z

Serial Number

Course Level:-
1 = Level 100 courses
2 = Level 200 courses
3 = Level 300 courses
4 = Level 400 courses

Type of Course:-
E/P = Elective/Option
W = Compulsory

Course Categories:-
A = Business Analytics
F = Finance
I = International Business
K = Minor
M = Marketing
O = Strategy and Organisational
Management
P = Operations Management
S = Islamic Finance
A = School of Management T = Core

11
1.11 List of Courses

1.11.1 Common Core (T)

- 52 Unitss / 17 Courses
- COMPULSORY FOR ALL MAJORS

Code/Course
Course Title
Units
ATW103/3 Business Law
ATW107/3 Microeconomics
ATW108/3 Macroeconomics
ATW109/3 Principles of Management
ATW115/3 Introduction to Data Analytics
ATW116/3 Business Communication
ATW151/3 Operations Management
ATW153/3 Financial Accounting
ATW157/3 Business Statistics
ATW159/3 Principles of Marketing
ATW202/3 Business Research Method
ATW211/3 Management Accounting
ATW251/3 Organisational Behaviour
ATW263/3 Principles of Finance
ATW393/4 Strategic Management
ATW394/3 Business Ethics
ATW396/3 Entrepreneurship

12
 1.11.2 Major Core (T)

- According to the student’s major:

BUSINESS ANALYTICS FINANCE

- List of Major Courses - - List of Major Courses -
(33 Units) (33 Units)
Course Course
Course Title Course Title
Code/ Units Code/ Units
Programming for
AAW211/3 AFW270/3 Corporate Finance
Business Analytics
Financial Institutions,
Machine Learning for
AAW316/3 AFW272/3 Market & Digital
Business Applications
Innovation
Accounting and Finance Analysis of Financial
AAW317/3 AFW274/3
Analytics Statements
Applied Business Financial and Wealth
AAW318/3 AFW313/3
Analytics Project Planning
Data Preparation and
APP385/3 AFW365/3 International Finance
Data Visualization
Management Information
APW270/3 AFW367/3 Financial Derivatives
System
Security Investment &
APW274/3 Management Science AFW369/3
Portfolio Management
ATW416/12 Industrial Training ATW416/12 Industrial Training
- List of Elective Courses - - List of Elective Courses -
(6 Units Only) (6 Units Only)

AAP311/3 Customer Analytics AFP315/3 Behavioural Finance

Entrepreneurial Finance
AAP312/3 Applied Analytics AFP316/3
& Venture Capital
Web and Social Media
AMP355/3 AFP369/3 Islamic Finance
Analytics
Strategic Foresight and
AOW364/3 AUP397/3 Management Studies
Decision Making
Global Business Services Global Business Services
ACE466/4 ACE466/4
Case Study Case Study

13
 INTERNATIONAL BUSINESS ISLAMIC FINANCE
- List of Major Courses - - List of Major Courses -
(33 Units) (33 Units)
Course Course
Course Title Course Title
Code/ Credits Code/ Credits
Fiqh Muamalat For
AIW270/3 International Trade Law ASW270/3
Managers

AIW272/3 International Business ASW272/3 Islamic Banking

Internationalization of Islamic Financial

AIW314/3 ASW274/3
New Venture Management
International Business
AIW362/3 ASW389/3 Islamic Capital Market
Strategy
Cross Cultural Islamic Accounting And
AIW363/3 ASW391/3
Management Auditing
International Trade
AIW364/3 ASW396/3 Takaful Operations
Framework

AMW358/3 International Marketing ASW398/3 Islamic Social Finance

ATW416/12 Industrial Training ATW416/12 Industrial Training

- List of Elective Courses - - List of Elective Courses -

(6 Units Only) (6 Units Only)
Contemporary Issues in Islamic Financial
AIP365/3 ASP384/3
International Business Institutions
Technology Management Management From
APP383/3 ASP391/3
And Innovation Islamic Perspective
Islamic Financial
Global Supply Chain
APW382/3 ASP393/3 Planning and Wealth
Management
Management

AUP397/3 Management Studies AUP397/3 Management Studies

Global Business Services Global Business Services

ACE466/4 ACE466/4
Case Study Case Study

14
 MARKETING OPERATIONS MANAGEMENT
- List of Major Courses - - List of Major Courses -
(33 Units) (33 Units)
Course Course
Course Title Course Title
Code/ Units Code/ Units
Integrated Marketing Management Information
AMW275/3 APW270/3
Communication System

AMW276/3 Services Marketing APW272/3 Quality Management

AMW277/3 Consumer Behaviour APW274/3 Management Science

Strategic Marketing
AMW349/3 APW375/3 Logistics Management
Management
Project Management and
AMW356/3 Digital Marketing APW381/3
Facilities Location
Marketing Research Global Supply Chain
AMW357/3 APW382/3
Analytics Management
AMW358/3 International Marketing APW397/3 Electronic Commerce

ATW416/12 Industrial Training ATW416/12 Industrial Training

- List of Elective Courses - - List of Elective Courses -
(6 Units Only) (6 Units Only)
Web and Social Media Technology Management
AMP355/3 APP383/3
Analytics and Innovation
Entrepreneurial Service Operations
AMP356/3 APP384/3
Marketing Management
Data Preparation and Data
AMP357/3 Brand Management APP385/3
Visualization

AUP397/3 Management Studies AUP397/3 Management Studies

Global Business Services Global Business Services

ACE466/4 ACE466/4
Case Study Case Study

15
STRATEGY AND ORGANISATIONAL
MANAGEMENT
- List of Major Courses -
(33 Units)
Course
Course Title
Code/ Units
Strategic Human
AOW270/3
Resource Management

AOW272/3 Talent Management

AOW274/3 Industrial Relations

AOW362/3 Strategic Leadership

Organisational
AOW363/3 Development and
Change
Strategic Foresight and
AOW364/3
Decision Making
Industrial and
AOW367/3 Organisational
Psychology
ATW416/12 Industrial Training
- List of Elective Courses -
(6 Units Only)
Corporate
AOP361/3 Communication
Management
Safety and Health
AOP365/3
Practices
Technology
APP383/3 Management and
Innovation

AUP397/3 Management Studies

Global Business
ACE466/4
Services Case Study

16
1.11.3 Minor

- It is COMPULSORY for students of Islamic Finance major to

register for minor in Islamic Studies at School of Humanities.
- Students of International Business major are encouraged to
register minor in Japanese Language or Chinese Language.

- Students of Business Analytics major are encouraged to

register minor in Computer Sciences at School of Computer
Sciences.

It is important to note that students are NOT ALLOWED to mix

their minor packages. Should there be any queries about minor
packages, students are required to refer to the respective schools
that offer the minor package. Please refer to Academic Handbook
of Minor Programme

17
1.12 Course Registration Planning Schedule
(a) Academic Plan for Finance Major

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7

# ATW109/3 ATW115/3 ATW202/3 ATW211/3
ATW394/3 # ATW393/4 # ATW416/12
Principles of Introduction to Data Business Research Management
Business Ethics Strategic Management Industrial Training
Management Analytics Method Accounting
# ATW251/3
ATW107/3 ATW108/3 AFW270/3 AFW365/3 # ATW396/3
Organisational
Microeconomics Macroeconomics Corporate Finance International Finance Entrepreneurship
Behaviour
AFW272/3
AFW313/3
ATW153/3 ATW103/3 # ATW263/3 Financial Institutions, AFW367/3
Financial and Wealth
Financial Accounting Business Law Principles of Finance Market & Digital Financial Derivatives
Planning
Innovation
ATW116/3 AFW274/3 AFW369/3 AFP315/3
ATW157/3
Business Minor Course Analysis of Financial Security Investment & Behavioural Finance
Business Statistics
Communication Statements Portfolio Management (Elective)
AFP316/3
HFF225/2 AFP369/3
ATW151/3 Operations ATW159/3 Entrepreneurial Finance
Philosophy and Current Minor Course Islamic Finance
Management Principles of Marketing & Venture Capital
Issues (Elective)
(Elective)
ACE466/4
HFE224/2 # AUP397/3
LMT100/2 Preparatory Global Business
Appreciation of Ethics University Course University Course Management Studies
English Services Case Study
and Civilisations (Elective)
(Elective)

#* SEA205E/4
University Course Minor Course Minor Course
Malaysian Studies

University Course University Course University Course

* For international students only

# Offered both Semester

18
 (b) Academic Plan for Islamic Finance Major

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7

# ATW109/3 ATW115/3 ATW202/3 ATW211/3 # ATW416/12
ATW394/3 # ATW393/4
Principles of Introduction to Data Business Research Management Industrial
Business Ethics Strategic Management
Management Analytics Method Accounting Training
# ATW251/3 ASW270/3
ATW107/3 ATW108/3 ASW389/3
Organisational Fiqh Muamalat For # ATW396/3 Entrepreneurship
Microeconomics Macroeconomics Islamic Capital Market
Behaviour Managers
ASW391/3
ATW153/3 ATW103/3 # ATW263/3 ASW272/3 ASW398/3
Islamic Accounting and
Financial Accounting Business Law Principles of Finance Islamic Banking Islamic Social Finance
Auditing
ASP391/3
ATW116/3 ASW274/3
ATW157/3 ASW396/3 Management from Islamic
Business Minor Course Islamic Financial
Business Statistics Takaful Operations Perspective
Communication Management
(Elective)
ASP384/3 ASP393/3
HFF225/2
ATW151/3 Operations ATW159/3 Islamic Financial Islamic Financial Planning and
Philosophy and Current Minor Course
Management Principles of Marketing Institutions Wealth Management
Issues
(Elective) (Elective)
HFE224/2 ACE466/4 # AUP397/3
LMT100/2 Preparatory
Appreciation of Ethics University Course University Course Global Business Services Management Studies
English
and Civilisations Case Study (Elective) (Elective)
#* SEA205E/4
University Course Minor Course Minor Course
Malaysian Studies

University Course University Course University Course

* For international students only

# Offered both Semester

19
 (c) Academic Plan for Marketing Major
SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7
# ATW109/3 ATW115/3 ATW202/3
ATW211/3 ATW394/3 # ATW393/4 # ATW416/12
Principles of Introduction to Data Business Research
Management Accounting Business Ethics Strategic Management Industrial Training
Management Analytics Method
# ATW251/3 AMW275/3
ATW107/3 ATW108/3 AMW356/3 # ATW396/3
Organisational Integrated Marketing
Microeconomics Macroeconomics Digital Marketing Entrepreneurship
Behaviour Communication
AMW357 AMW349/3
ATW153/3 ATW103/3 # ATW263/3 AMW276/3
Marketing Research Strategic Marketing
Financial Accounting Business Law Principles of Finance Services Marketing
Analytics Management
AMP356/3
ATW116/3 ATW157/3 AMW277/3 AMW358/3 Entrepreneurial
Minor Course
Business Communication Business Statistics Consumer Behaviour International Marketing Marketing
(Elective)
AMP355/3
HFF225/2 # AUP397/3
ATW151/3 Operations ATW159/3 Web and Social Media
Philosophy and Current Minor Course Management Studies
Management Principles of Marketing Analytics
Issues (Elective) (Elective)
HFE224/2 AMP357/3
LMT100/2 Preparatory
Appreciation of Ethics University Course University Course Brand Management Minor Course
English
and Civilisations (Elective)
ACE466/4
#* SEA205E/4
University Course Global Business Services University Course
Malaysian Studies
Case Study (Elective)

University Course Minor Course

University Course

* For international students only

# Offered both Semester

20
 (d) Academic Plan for Operations Management Major

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7

# ATW109/3 ATW115/3 ATW202/3
ATW211/3 ATW394/3 # ATW393/4 # ATW416/12
Principles of Introduction to Data Business Research
Management Accounting Business Ethics Strategic Management Industrial Training
Management Analytics Method
# ATW251/3 APW270/3
ATW107/3 ATW108/3 APW375/3 # ATW396/3
Organisational Management Information
Microeconomics Macroeconomics Logistics Management Entrepreneurship
Behaviour System
APW272/3 APW381/3
ATW153/3 ATW103/3 # ATW263/3 APW397/3
Productivity and Quality Project Management and
Financial Accounting Business Law Principles of Finance Electronic Commerce
Control Facilities Location
APP383/3
APW382/3
ATW116/3 ATW157/3 APW274/3 Technology Management
Minor Course Global Supply Chain
Business Communication Business Statistics Management Science and Innovation
Management
(Elective)
APP384/3
HFF225/2 # AUP397/3
ATW151/3 Operations ATW159/3 Service Operations
Philosophy and Current Minor Course Management Studies
Management Principles of Marketing Management
Issues (Elective) (Elective)
APP385/3
HFE224/2
LMT100/2 Preparatory Data Preparation and
Appreciation of Ethics University Course University Course Minor Course
English Data Visualization
and Civilisations (Elective)
ACE466/4
#* SEA205E/4
University Course Global Business Services University Course
Malaysian Studies
Case Study (Elective)

University Course Minor Course

University Course
* For international students only
# Offered both Semester

21
 (e) Academic Plan for Strategy and Organisational Management Major

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7

# ATW109/3 ATW115/3 ATW202/3
ATW211/3 ATW394/3 # ATW393/4 # ATW416/12
Principles of Introduction to Data Business Research
Management Accounting Business Ethics Strategic Management Industrial Training
Management Analytics Method
AOW270/3
# ATW251/3
ATW107/3 ATW108/3 AOW362/3 Strategic Human # ATW396/3
Organisational
Microeconomics Macroeconomics Strategic Leadership Resource Management Entrepreneurship
Behaviour

AOW363/3 AOW367/3
ATW153/3 ATW103/3 # ATW263/3 AOW272/3 Organisational Industrial and
Financial Accounting Business Law Principles of Finance Talent Management Development and Organisational
Change Psychology
AOP361/3
AOW364/3 Corporate
ATW116/3 ATW157/3 AOW274/3
Minor Course Strategic Foresight and Communication
Business Communication Business Statistics Industrial Relations
Decision Making Management
(Elective)
AOP365/3 APP383/3
HFF225/2 ACE466/4
ATW151/3 Operations ATW159/3 Safety and Health Technology Management
Philosophy and Current Global Business Services
Management Principles of Marketing Practices and Innovation
Issues Case Study (Elective)
(Elective) (Elective)
HFE224/2 # AUP397/3
LMT100/2 Preparatory
Appreciation of Ethics University Course Minor Course Minor Course Management Studies
English
and Civilisations (Elective)

#* SEA205E/4
University Course University Course University Course Minor Course
Malaysian Studies

University Course University Course

* For international students only

# Offered both Semester
22
 (f) Academic Plan for International Business Major

SEMESTER 1 SEMESTER 2 SEMESTER 3 #SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7

# ATW109/3 ATW115/3 ATW202/3
ATW211/3 ATW394/3 # ATW393/4 # ATW416/12
Principles of Introduction to Data Business Research
Management Accounting Business Ethics Strategic Management Industrial Training
Management Analytics Method
# ATW251/3 AIW362/3
ATW107/3 ATW108/3 AIW270/3 # ATW396/3
Organisational International Business
Microeconomics Macroeconomics International Trade Law Entrepreneurship
Behaviour Strategy
AIP365/3
AIW314/3
ATW153/3 ATW103/3 # ATW263/3 # AIW272/3 Contemporary Issues in
Internationalization of
Financial Accounting Business Law Principles of Finance International Business International Business
New Venture
(Elective)
APP383/3
AIW363/3
ATW116/3 ATW157/3 AMW358/3 Technology Management
Minor Course Cross Cultural
Business Communication Business Statistics International Marketing and Innovation
Management
(Elective)
APW382/3
HFF225/2 AIW364/3 # AUP397/3
ATW151/3 Operations ATW159/3 Global Supply Chain
Philosophy and Current International Trade Management Studies
Management Principles of Marketing Management
Issues Framework (Elective)
(Elective)
HFE224/2 AUP397/3
LMT100/2 Preparatory
Appreciation of Ethics University Course Minor Course Management Studies Minor Course
English
and Civilisations (Elective)
ACE466/4
#* SEA205E/4
University Course University Course Global Business Services University Course
Malaysian Studies
Case Study (Elective)
University Course Minor Course
University Course
* For international students only
# Offered both Semester

23
 (g) Academic Plan for Business Analytics Major

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7

# ATW109/3 ATW115/3 ATW202/3
ATW211/3 ATW394/3 # ATW393/4 # ATW416/12
Principles of Introduction to Data Business Research
Management Accounting Business Ethics Strategic Management Industrial Training
Management Analytics Method
# ATW251/3 AAW211/3 AAW316/3
ATW107/3 ATW108/3 # ATW396/3
Organisational Programming for Machine Learning for
Microeconomics Macroeconomics Entrepreneurship
Behaviour Business Analytics Business Applications
APW270/3 AAW317/3 AAW318/3
ATW153/3 ATW103/3 # ATW263/3
Management Information Accounting and Finance Applied Business
Financial Accounting Business Law Principles of Finance
System Analytics Analytics Project
APP385/3 AAP311/3
ATW116/3 ATW157/3 APW274/3
Minor Course Data Preparation and Customer Analytics
Business Communication Business Statistics Management Science
Data Visualization (Elective)
AOW364/3 AMP355/3
HFF225/2 AAP312/3
ATW151/3 Operations ATW159/3 Strategic Foresight and Web and Social Media
Philosophy and Current Applied Analytics
Management Principles of Marketing Decision Making Analytics
Issues (Elective)
(Elective) (Elective)
ACE466/4
HFE224/2
LMT100/2 Preparatory Global Business
Appreciation of Ethics University Course Minor Course Minor Course
English Services Case Study
and Civilisations
(Elective)
# * SEA205E/4
University Course University Course Minor Course University Course
Malaysian Studies

University Course University Course

* For international students only

**Note: Students who intend to minor in Computer Sciences must commence their minor studies in year I, Semester 2.
# Both Semester

24
 1.13 Student Exchange Guide

The students exchange program is open to all current undergraduate

students.

(a) Students will have to attend a briefing by the Deputy Dean

(Academic, Career and International). Upon consultation, students
are eligible to apply as early as in their 2nd semester, 2nd year of
study at USM.

(b) When choosing a country for an exchange program, kindly check

from the latest USM Partner University list that is available from the
International Mobility & Career Centre Office (IMCC).

(c) Student must have a minimum USM Cumulative Grade Point

Average (CGPA) of 2.75 in their current program of study.

(d) Students are required to enrol to an equivalent of a full time on-

campus load at the host institution with a minimum of nine (9) USM
credit units for credit transfer purposes.

(e) Student must consult their respective academic advisor to prepare a

study plan. The endorsement by the lecturer in charge of the subject
at School of Management is required to ensure that the credit units
and course content at the host university are in line with the course
offered at USM.

(f) The credit units for subjects in foreign universities should be

equivalent or more than USM's credit units. Students may be
required to take additional subjects, if the credit units are less than
USM’s credits. Each subject for credit transfer has to be approved
by the Deputy Dean (Academic, Career and International).

(g) Before leaving for an exchange program, students are required to

have all the necessary forms and documents (including course
outline of the host university, credit transfer form and study plan) to
be approved by the School, before submitting them to the IMCC
accordingly. Students should ensure sufficient time to process their
application primarily with visas and related matters.

IMPORTANT NOTICE:

It is the responsibility of the student to read, understand and adhere to the curriculum
structure stipulated in the student handbook. Should there be any discrepancies, please refer
to the authorities at the School of Management.

25
2.0 ACADEMIC SYSTEM AND GENERAL INFORMATION

2.1 Course Registration Activity

Registration of courses is an important activity during the period of study at the

university. It is the first step for the students to sit for the examination at the
end of each semester. Signing up for the right courses each semester will help
to facilitate the graduation process based on the stipulated duration of study.

2.1.1 Course Registration Secretariat for the Bachelor’s Degree and

Diploma Programmes

Student Data and Records Unit

Academic Management Division
Registry
Level 1, Chancellory Building

Tel. No. : 04-653 2925/2924/2923

Fax No. : 04-657 4641
E-Mail : sdrp@usm.my
Website : http://bpa.usm.my/index.php/ms/

2.1.2 Course Registration Platform

1. E-Registration

E-Registration is a platform for online course registration. The

registration is done directly through the Campus Online portal.
Course registration exercise for both semesters begins after the
release of Official examination results of every semester

The online registration for Long Vacation Semester (KSCP)

begins officially after the release of the 2nd semester examination
result.

The date of the E-Registration will be announced to the students

via email during the revision week of every semester and details
of the activity will be displayed in the USM’s official website.

All courses are allowed to be registered through E-Registration,

except for co-curriculum courses. The registration of co-
curriculum courses is managed by the Director of the Centre for
Co-Curriculum Programme at the Main Campus or the
Coordinator of the Co-Curriculum Programme at the Engineering
Campus and the Coordinator of the Co-Curriculum Programme at
the Health Campus.

26
 Students are required to preregister their co-curriculum courses
before the actual E-Registration activity. They are allowed to
follow the respective course once the preregistration is approved.
The list of the co-curriculum courses taken will be included in
their course registration data.

Access to E-Daftar System

a. E-Daftar System can be accessed through the Campus Online

portal (https://campusonline.usm.my).

b. Students need to use their USM E-mail ID and password to

access their profile page, which includes the E-Daftar menu.

c. Students need to print the course registration confirmation

slip upon completion of the registration process or after
updating the course registration list (add/ drop) within the E-
Daftar period.

2. Course Registration Activity at the School

Registration activities conducted at the Schools/Centres are

applicable to students who are academically active and under
Probation (P1/P2) status. Students who encounter difficulties in
registering their courses during the E-Registration period are
allowed to register the courses at their respective school/centre
during the official period of course registration.

The official period for registration begins on the first day of the
new semester until 3rd week. Registration during 4th - 6th week of
the official academic calendar is considered as late registration.
Hence, a penalty of RM50.00 per registration will be imposed
unless justifications for the late registration are provided by the
students. The Examination and Graduation Unit, Academic
Management Section (Registrar Department) will manage
students’ late registration.

2.1.3 Course Registration General Information

1. Several information that can be referred by the students pertaining

to the registration activity:

a. The website of the respective School, for the updated

information of the courses offered or course registration
procedure.

27
 b. List the courses to be registered and number of units (unit
value) for each course (refer to Students Handbook for Study
Programme).

Academic Status PNG Minimum Units Maximum Units

Active 2.00 & Above 9 25
P1 9 12
1.99 & Below
P2 9 10

c. Students with arrears are not allowed to register any courses.

You may only register courses after paying off your arrears.

2. Type of course codes during registration:

T = Core courses Grade and number of units

E = Elective courses obtained from these courses
M= Minor courses are considered for graduation
U = University courses

Two (2) other course codes are:

Y = audit courses Grade and number of units
Z = prerequisite courses obtained are not considered
for graduation

3. Academic Advisor’s advice and approval are necessary.

4. Students are not allowed to register or resit any course with grade
'C' and above.

5. Medical, Dentistry and Pharmacy students are not allowed to

register or resit any course with grade ’B-’ and above.

2.1.4 Information/Document Given to All Students through Campus

Online Portal (https://campusonline.usm.my)

1. The information of the Academic Advisor.

2. Academic information such as academic status, GPA value,

CGPA value and year of study.

3. Cangred and Course Registration Form.

4. List of courses offered by all Schools/Centres.

5. Teaching and Learning Timetable for all Schools/Centres/Units

from the three campuses.

28
 6. List of pre-registered courses which have been added into the
students’ course registration record (if any).

7. Reminders about the University course registration

policies/general requisites.

2.1.5 Registration of Language and Co-Curricular Courses

1. Registration of Language courses through E-Daftar is allowed.

a. However, if any problem arises, registration for language

courses can still be carried out/updated during the official
period of OCR at the office of the School of Languages,
Literacies and Translation.

b. All approval/registration/dropping/adding of language

courses is under the responsibility and administration of the
School of Languages, Literacies and Translation.

c. Any problems related to the registration of language courses

can be referred to the School of Languages, Literacies and
Translation. The contact details are as follows:

General Office : 04-653 4542

for Main
Malay Language Programme Chairperson : 04-653 3974 Campus
English Language Programme Chairperson : 04-653 3406 students
Foreign Language Programme Chairperson : 04-653 3396

Engineering Campus Programme Chairperson : 04-599 5400/5430

: 04-599 5402/5407
Health Campus Programme Chairperson : 09-767 1262

2. Registration of co-curricular courses through E-Daftar is not

allowed.

a. Registration for co-curricular courses is either done through

pre-registration before the semester begins or during the
first/second week of the semester. Co-curricular courses will
be included in the students’ course registration account prior
to the E-Daftar activity if their pre-registration application is
successful.

b. All approval/registration/dropping/adding of co-curricular

courses is under the responsibility and administration of:
Director of the Centre for Co-Curricular Programme, Main
Campus (04-653 5242/5248)

29
 Deputy Director of the Centre for Co-Curricular Programme,
Engineering Campus (04-599 5097/6308)

Deputy Director of the Centre for Co-Curricular Programme,

Health Campus (09-767 2371/6625)

3. Dropping of Language and Co-Curricular courses, if

necessary, must be made within the first week. After the first
week, a fine of RM50.00 will be imposed for each course.

2.1.6 Registration of ‘Audit’ Courses (Y code)

Registration for the ‘Audit’ course (Y code) is not allowed on the E-

Daftar. It can be done during the official period of OCR at the School
or Centre involved.

Students who are interested must complete the course registration

form which can be printed from the Campus Online Portal or obtained
directly from the School. Approval from the lecturers of the courses
and the Dean/ Deputy Dean (Academic) of the respective school is
required.

Registration of ‘Audit’ courses (Y code) is not included in the

calculation of the total registered workload units. Grades obtained
from ‘Audit’ courses are not considered in the calculation of CGPA
and total units for graduation.

2.1.7 Registration of Prerequisite Courses (Z code)

Registration of Prerequisite courses (Z code) is included in the total

registered workload (units). Grades obtained from the Prerequisite
courses are not considered in the calculation of CGPA and units for
graduation.

2.1.8 Late Course Registration and Late Course Addition

Late course registration and addition are only allowed during the first
and up to the third week with approval from the Dean. Application to
add a course after the third week will not be considered, except for
special cases approved by the University. A RM50.00 fine will be
imposed on students if reasons given for late registration are not
accepted by the University or School.

30
2.1.9 Dropping of Courses

Dropping of courses is allowed until the end of the sixth week.

For this purpose, students must meet the requirements set by the
University as follows:

1. Students who intend to drop any course are required to fill in the
dropping of course form. The form needs to be signed by the
lecturer of the course involved and the Dean/Deputy Dean
(Academic, Career International Affairs) of the School. The form
has to be submitted to the general office of the School/Centre
which offers that particular course.

2. Students who wish to drop language courses must obtain the

signature and stamp of the Dean/Deputy Dean (Academic, Career
and International Affairs) of the School of Languages, Literacies
and Translation.

3. Students who wish to drop the Co-Curricular courses must obtain

the approval of the Director/Coordinator of the Co-Curricular
Programme.

4. The option for dropping courses cannot be misused. Lecturers

have the right not to approve the course that the student wishes to
drop if the student is not serious, such as poor attendance record
at lectures, tutorials and practical, as well as poor performance in
coursework. The student will be barred from sitting for the
examination and will be given grade 'X' and is not allowed to
repeat the course during the Courses during the Long Vacation
(KSCP) period.

2.1.10 Course Registration Confirmation Slip

The course registration confirmation slip that has been

printed/obtained after registering the course should be checked
carefully to ensure there are no errors, especially the code type of the
registered courses.

Any data errors for course registration must be corrected immediately

whether during the period of E-Daftar (for students with active status
only) or during the registration period at the Schools.

31
 2.1.11 Revising and Updating Data/Information/ of Students’ Personal
and Academic Records

Students may check their personal and academic information through

the Campus Online portal.

Students are advised to regularly check the information displayed on

this website.

1. Student may update their correspondence address, telephone

number and personal email through the Campus Online portal.

2. The office of the Student Data and Records Unit must be notified
of any application for updating the personal data such as the
spelling of names, identification card number, passport number
and address (permanent address and correspondence address).

3. The office of the Student Data and Records Unit must be notified
of any application for correction of academic data such as
information on major, minor, MUET result and the course code
(besides data on the examination results).

2.1.12 Academic Advisor

Each School will appoint an Academic Advisor for every student.

Academic Advisors will advise their students under their
responsibility on academic matters.

2.2 Interpretation of Unit/Credit/Course

2.2.1 Unit

Each course is given a value, which is called a UNIT. The unit is

determined by the scope of its syllabus and the workload for the
students. In general, a unit is defined as follows:

Type of Course Definition of Unit

Theory 1 unit is equivalent to 1 contact hour per
week for 13 – 14 weeks in one semester
Practical/Laboratory/ 1 unit is equivalent to 1.5 contact hours per
Language Proficiency week for 13 – 14 hours in one semester
Industrial Training/ 1 unit is equivalent to 2 weeks of training
Teaching Practice

32
 Based on the requirements of Malaysian Qualifications
Framework (MQF):

One unit is equivalent to 40 hours of student learning time

[1 unit = 40 hours of Student Learning Time (SLT)]

2.2.2 Accumulated Credit Unit

Units registered and passed are known as credits. To graduate,

students must accumulate the total number of credits stipulated for the
programme concerned.

2.3 Examination System

Examinations are held at the end of every semester. Students have to sit for the
examination of the courses they have registered for except for courses with 100%
coursework. Students are required to settle all due fees and fulfil the standing
requirements for lectures/tutorials/practical and other requirements before being
allowed to sit for the examination of the courses they have registered for. Course
evaluation will be based on the two components of coursework and final
examinations. Coursework evaluation includes tests, essays, projects,
assignments and participation in tutorials.

2.3.1 Duration of Examination

Evaluated Courses Examination Duration

2 units 1 hour for coursework of more than 40%
2 units 2 hours for coursework of 40% and below
3 units or more 2 hours for coursework of more than 40%
3 units or more 3 hours for coursework of 40% and below

2.3.2 Barring from Examination

Students will be barred from sitting for the final examination if they do
not fulfil at least 70% of the course requirements, such as absence from
lectures and tutorials, and have not completed/fulfilled the required
components of coursework. A grade 'X' would be awarded for a course
for which a student is barred. Students will not be allowed to repeat the
course during the Courses During the Long Vacation (KSCP) period.

33
2.3.3 Grade Point Average System

Students’ academic achievement for registered courses will be graded

as follows:
Alphabetic
A A- B+ B B- C+ C C- D+ D D- F
Grade
Grade
4.00 3.67 3.33 3.00 2.67 2.33 2.00 1.67 1.33 1.00 0.67 0
Points

Students who obtained a grade 'C-' and below for particular course
would be given a chance to improve their grades by repeating the course
during the KSCP (see below) or normal semester. Students who
obtained a grade 'C' and above for a particular course are not allowed
to repeat the course whether during KSCP or normal semester.

The achievement of students in any semester is based on Grade Point

Average (GPA) achieved from all the registered courses in a particular
semester. GPA is the indicator to determine the academic performance
of students in any semester.

CGPA is the Cumulative Grade Point Average accumulated by a

student from one semester to another during the years of study.

The formula to compute GPA and CGPA is as follows:

n
∑ Ui Mi
Grade Point Average = i=1
__________
n
∑ Ui
i=1
where:

n = Number of courses taken

Ui = Course units for course i
Mi = Grade point for course i

Example of calculation for GPA and CGPA:

Course Unit Grade Point (GP) Grade (G ) Total GP

Semester I ABC XX1 4 3.00 B 12.00
ABC XX2 4 2.33 C+ 9.32

34
 BCD XX3 3 1.67 C- 5.01
CDE XX4 4 2.00 C 8.00
EFG XX5 3 1.33 D+ 3.99
EFG XX6 2 2.67 B- 5.34
20 43.66

GPA = 43.66 = 2.18

20

Course Unit Grade Point (GP) Grade (G ) Total GP

Semester II ABC XX7 3 1.00 D 3.00
ABB XX8 4 2.33 C+ 9.32
BBC XX9 4 2.00 C 8.00
BCB X10 4 2.67 B- 10.68
XYZ XX1 3 3.33 B+ 9.99
18 40.99

GPA = 40.99 = 2.28

18

CGPA = Total Accumulated GP = 43.66 + 40.99 = 84.65 = 2.23

Total Accumulated Unit 20 + 18 38

From the above examples, the CGPA is calculated as the total grade
point accumulated for all the registered courses and divided by the total
number of the registered units.

2.3.4 Courses During the Long Vacation (Kursus Semasa Cuti Panjang)
(KSCP)

KSCP is offered to students who have taken a course earlier and

obtained a grade of 'C-', 'D+', 'D', 'D-', 'F' and 'DK' only. Students who
obtained a grade 'X' or 'F*' are not allowed to take the course during
KSCP.

The purpose of KSCP is to:

1. Give an opportunity to students who are facing time constraints for

graduation.

2. Assist students who need to accumulate a few more credits for

graduation.

3. Assist probationary students to enhance their academic status.

35
 4. Assist students who need to repeat a prerequisite course, which is
not offered in the following semester.

However, this opportunity is only given to students who are taking

courses that they have attempted before and achieved a grade as
stipulated above, provided that the course is being offered. Priority is
given to final year students. Usually, formal lectures are not held, and
teaching is via tutorials.

The duration of KSCP is 3 weeks, i.e. 2 weeks of tutorial and 1 week

of examination, all held during the long vacation. The KSCP schedule
is available on the University's Academic Calendar.

The Implementation of KSCP

1. Students are allowed to register for a maximum of 3 courses and

the total number of units registered must not exceed 10.

2. Marks/grades for coursework are taken from the highest marks/the

best grades obtained in a particular course in the normal semester
before KSCP. The final overall grade is determined as follows:

Final Grade = The best coursework marks or grade +

Marks or grade for KSCP examination

3. GPA calculation involves the LATEST grades (obtained in

KSCP) and also involves courses taken in the second semester and
those repeated in KSCP. If the GPA during KSCP as calculated
above is 2.00 or better, the academic status will be active, even
though the academic status for the second semester was
probation status. However, if the GPA for KSCP (as calculated
above) is 1.99 or below, the academic status will remain as
probation status for the second semester.

4. Graduating students (those who have fulfilled the graduation

requirements) in the second semester are not allowed to register for
KSCP.

2.3.5 Academic Status

Active Status: Any student who achieves a GPA of 2.00 and above for
any examination in a semester will be recognised as ACTIVE and be
allowed to pursue his/her studies for the following semester.

Probation Status: A probation status is given to any student who

achieves a GPA of 1.99 and below. A student who is under probation
status for three consecutive semesters (P1, P2, FO) will not be allowed

36
 to pursue his/her studies at the university. On the other hand, if the
CGPA is 2.00 and above, the student concerned will be allowed to
pursue his/her studies and will remain at P2 status.

2.3.6 Penalty for not attending the examination

Students who do not attend the examination for any of the courses they
have registered for must provide their reasons in writing to the
Principal Assistant Registrar, Examination and Graduation Unit,
Academic Management Division within 48 hours (for full-time
students) and 48 hours (for Distance Learning Education programme
students) after the examination being held. The reasons provided will
be considered by the Examination Board of the School/Centre and
endorsed by the University Examination Board as below:

1. For reasons accepted by the University Examination Board,

students will be granted a DK grade (with permission). DK grade
will be granted to the students if they submit Medical Certificates
(from hospital/government clinic or panel clinic/USM clinic) or
submit any reason that can be accepted by the University
Examination Board. DK grade will be exempted from the
GPA/CGPA calculations of the student.

2. Candidates who fail to sit for the examination without any reason
will be granted an F* grade.

2.3.7 Termination of Candidature

Without any prejudice to the above regulations, the University

Examination Council has the absolute right to terminate any
student's studies if he/she does not fulfil the accumulated
minimum credits.

The University Examination Council has the right to terminate any

student's studies due to certain reasons (a student who has not
registered for the courses, has not attended the examination without
valid reasons), as well as medical reasons can be disqualified from
pursuing his/her studies.

2.3.8 Examination Results

Full results (with grade) will be announced by the University through

the Campus Online portal (campusonline.usm.my) after the School
Examination Council meeting which is approximately one month after
the final examination.

37
 Students can print their official semester results document namely
‘SEMGRED’ through the Campus Online portal
(campusonline.usm.my) on the same day/date of the results
announcement.

2.3.9 Re-checking of Examination Result

Students can apply for the rechecking of their examination result for
the course/s taken during the semester. The application form can be
obtained from USM official website or at the Academic Management
Division, Registry Department of each campus. The appeal form must
be submitted along with a copy of the official receipt / e-payment
statement amounting to RM25.00 for each examination paper. The
appeal period is two (2) weeks after the official result is announced.

The rechecking process is only to ensure that all answers in the scripts
have been marked and consistently graded and the calculation of
marks awarded are correct. The answer script of the course will not be
reevaluated.

The school will confirm any changes in the students' examination

results. If there are any changes in the grades or marks, students may
request a refund of RM25.00. The Examination and Graduation Unit
will make amendments to the results of the course and students can
check their updated status in the respective Campus Online portals.

2.4 Unit Exemption

2.4.1 Unit Exemption

Unit exemption is defined as the total number of units given to students

who are pursuing their studies in USM that are exempted from the
graduation requirements. Students only need to accumulate the
remaining units for graduation purposes. Only passes or course grades
accumulated or acquired in USM will be included in the calculation of
the Cumulative Grade Point Average (CGPA) for graduation
purposes.

2.4.2 Regulations and Implementation of Unit Exemption

1. Diploma holders from recognised Public and Private Institutions

of Higher Learning:

a. Unit exemption may only be granted for courses taken at

diploma level including courses under the General Studies

38
 Component (MPU) such as Philosophy and Current Issues
and Appreciation of Ethics and Civilisations.

However, unit exemptions are not permitted for Language

courses under the U1 Group of the General Studies
Component (MPU).

b. Courses for unit exemption may be combined (in two or more

combinations) in order to obtain exemption of one course at
degree level. However, if the School would like to approve
only one course at the diploma level for unit exemption of
one course at degree level, the course at diploma level must
be equivalent to the degree course and have the same number
of or more units.

c. Courses taken during employment (in-service) for diploma

holders cannot be considered for unit exemption.

d. The minimum achievement at the diploma level that can be

considered for unit exemption is a minimum grade 'C' or 2.0
or equivalent.

e. The total number of semesters exempted should not exceed

two semesters.

f. In order to obtain unit exemption for industrial training,

a student must have continuous work experience for at least
two years in the area. If a student has undergone industrial
training during the period of diploma-level study, the student
must have work experience for at least one year. The students
are also required to produce a report on the level and type of
work performed. Industrial training unit exemption cannot be
considered for semester exemption as the industrial training
is carried out during the long vacation in USM.

2. USM Supervised IPTS (Private Institutions of Higher Learning)

/External Diploma Graduates:

a. Students from USM supervised IPTS/External Diploma

graduates are given unit exemption as stipulated by the
specific programme of study. Normally, unit exemption in
this category is given as a block according to the
agreement between USM (through the School that offers the
programme) with the IPTS.

b. Students from recognised local or foreign IPTA (Public

Institutions of Higher Learning)/IPTS who are studying at the
Bachelor’s Degree level may apply to study in this university
39
 and if successful, may be considered for unit exemption,
subject to the following conditions:

[1] Courses taken in the previous IPT are equivalent (at least
80% of the course must be the same) to the courses
offered in USM.

[2] Students taking courses at the Advanced Diploma level

in IPT that are recognised to be equivalent to the
Bachelor’s Degree course in USM may be considered for
unit exemption as in Section 2.5.

[3] The total maximum unit exemption allowed should not

exceed 30% of the total unit requirement for graduation.

2.4.3 Total Number of Exempted Semesters

Semester exemption is based on the total units exempted as below:

Total Units Exempted Total Semesters Exempted

8 and below None
9 – 32 1
33 to 1/3 of the 2
total units for graduation

2.4.4 Application Procedure for Unit Exemption

Any student who would like to apply for unit exemption is required to
complete the Unit Exemption Application Form which can be obtained
from the Examination and Graduation Section or the respective
Schools.

The form must be approved by the Dean of the School prior to

submission to the Examination and Graduation Section for
consideration and approval.

2.5 Credit Transfer

Credit transfer is defined as the recognition of the total number of credits

obtained by USM students taking courses in other IPTAs (Public Institution of
Higher Learning) within the period of study at USM and is combined with
credits obtained at USM to fulfil the unit requirements for his/her programme
of study. The transferred examination results or grades obtained in courses
taken at other IPTAs will be taken into consideration in the Cumulative Grade
Point Average (CGPA) calculation.

40
1. Category of Students Who Can Be Considered for Credit Transfer

USM full-time Bachelor Degree level students who would like to attend
specific Bachelor Degree level courses at other IPTAs.

USM full-time diploma level students who would like to attend specific
diploma level courses at other IPTAs.

2. Specific Conditions

a. Basic and Core Courses

Credit transfer can only be considered for credits obtained from other
courses in other IPTAs that are equivalent (at least 80% of the content
is the same) with the courses offered by the programme.

Courses that can be transferred are only courses that have the same
number of units or more. For equivalent courses but with less number
of units, credit transfers can be approved by combining a few courses.
Credits transferred are the same as the course units offered in USM.
The average grade of the combined courses will be taken into account
in the CGPA calculation.

b. Elective or Option Courses

Students may take any appropriate courses in other IPTAs subject to

permission from the School as well as the approval of the IPTAs.

The transferred credits are credits obtained from courses at other

IPTAs. No course equivalence condition is required.

c. Minor Courses

For credit transfer of minor courses, the School should adhere to

either condition (i) or (ii), and take into account the programme
requirement.

3. General Conditions

a. The total maximum units transferred should not exceed one-third of

the total number of units for the programme.

b. Credit transfer from other IPTAs can be considered only once for
each IPTA.

41
 c. The examination results obtained by a student who has taken courses
at other IPTAs will be taken into account for graduation purposes.
Grades obtained for each course will be combined with the grades
obtained at USM for CGPA calculation.

d. Students who have applied and are approved for credit transfer are
not allowed to cancel the approval after the examination result is
obtained.

e. Students are required to register for courses at other IPTAs with not
less than the total minimum units as well as not exceeding the
maximum units as stipulated in their programme of study. However,
for specific cases (e.g. students on an extended semester and only
require a few units for graduation), the Dean may allow such students
to register less than the minimum units and the semester will not be
considered for the residential requirement. In this case, the CGPA
calculation will be similar to that requirement of the KSCP.

f. USM students attending courses at other IPTAs who have failed in

any courses will be allowed to re-sit the examinations of the courses
if there is such a provision in that IPTA.

g. If the method of calculation of examination marks in the other IPTAs

is not the same as in USM, grade conversions will be carried out
according to the existing scales.

h. USM students who have registered for courses at other IPTAs but
have decided to return to study in USM must adhere to the existing
course registration conditions of USM.

2.5.1 Application Procedure for Attending Courses/Credit Transfer

USM students who would like to apply to attend courses/credit transfer

at other IPTAs should apply using the Credit Transfer Application
Form.

The application form should be submitted for the Dean's approval for
the programme of study at least three months before the application is
submitted to other IPTAs for consideration.

2.6 Academic Integrity

“Integrity without knowledge is weak and useless. Knowledge without integrity

is dangerous and dreadful.” - Samuel Johnson

42
Academic honesty in academic is important because it is the main pillar in
ensuring that manners and ethics with regards to higher education integrity are
preserved.

Universiti Sains Malaysia encourages its students to respect and ensure that any
matter relating to academic integrity are well-preserved. Universiti Sains
Malaysia always encourages its students to ensure that manners, ethics and
integrity would be essential in academics while focusing on their studies in
Universiti Sains Malaysia.

The following are practices or acts that are considered as conducts of lack of
integrity in academics:

1. Cheating

Cheating in the context of academic include copying during examination,

usage of information without authorization or in a dishonest manner. There
are numerous ways and methods of cheating which include among others:

a. Copying answers from others during tests or exams.

b. Any suspicious action that can be described as cheating or an attempt
to cheat in an exam.
c. Using unauthorized materials or devices without authorization such as
hand-written notes or any smart electronic device during test or exam.
d. Asking or allowing another student to take a test or exam on behalf
and vice-versa.
e. Sharing answers in assignments or projects.
f. Purposely tampering with the marks/grade given in any course work,
and then re-submit it for remarking/regrading.

g. Give the command, to force, persuade, deceive or threaten others to

conduct research, writing, programming or any task for a student’s
personal gain.

h. Submitting any identical or similar work in more than one course

without consulting or prior permission from the lecturers concerned.

2. Plagiarism

The reputation of an academic institution depends on the ability to achieve

and sustain academic excellence through the exercise of academic
integrity. Academic integrity is based on honesty, trust, fairness, respect,
and responsibility, which form the basis of academic work.

43
One aspect of the loss of academic integrity is due to plagiarism, which is
the act of presenting published and unpublished ideas, writings, works or
inventions of others in written or other medium, as one’s own original
intellectual endeavours without any clear acknowledgement of or reference
to the author of the source.
POLICY ON PLAGIARISM OF UNIVERSITI SAINS MALAYSIA

University Sains Malaysia Policy on Plagiarism describes the University’s

strong commitment to uphold academic integrity in relation to plagiarism.
It will come into effect when there is an infringement of academic conduct
relating to plagiarism.

This policy acts as a guideline to educate and prevent plagiarism and can
be used as the guideline if the University’s staff and students violate any
rules and regulations of the University.

The policy applies to all students, former students, staff and former staff
which include fellows, post-doctorates, visiting scholars, as well as
academic, non-academic, research, contract and temporary staff who study,
serve or have served, or have graduated from the University.

Plagiarism is defined as the act of presenting, quoting, copying,

paraphrasing or passing off of ideas, images, processes, works, data, own
words or those of other people or sources without proper
acknowledgement, reference or quotation of the original source(s). The
acts of plagiarism include, but are not limited to, the following:

a. Quoting verbatim (word-for-word replication of) works of other

people.

b. Paraphrasing another person’s work by changing some of the words,

or the order of the words, without due acknowledgement of the
source(s).

c. Submitting another person’s work in whole or part as one’s own.

d. Auto-plagiarising or self-plagiarising (one’s own work or previous

work) that has already been submitted for assessment or for any other
academic award and pass it as a new creation without citing the
original content.

e. Insufficient or misleading referencing of the source(s) that would

enable the reader to check whether any particular work has indeed
been cited accurately and/or fairly and thus to identify the original
writer’s particular contribution in the work submitted.

44
 The University will take action on every report and offence relating to
plagiarism and if the student is found guilty, the student can be charged by
the university according to the Students Disciplinary Rules.

3. Fabrication

Fabrication refers to a process of invention, adaptation or copying with the

intention of cheating. This is an act of deceiving other people. Fabrication
is somewhat related to matters which have been ‘created’ or altered.

Invention or task outcome or academic work without acknowledgement,

alteration, falsification or misleading use of data, information or citation in
any academic work constitutes fabrication. Fabricated information neither
represents the student's own effort nor the truth concerning a particular
investigation or study and thus violates the principle of truth in knowledge.
Some examples are:

a. Creating or exchanging data or results, or using someone else’s results,

in an experiment, assignment or research.

b. Citing sources that are not actually used or referred to.

c. Listing with intent, incorrect or fictitious references.

d. Forging signatures of authorization in any academic record or other

university documents.

e. Developing a set of false data.

4. Collusion

Collusion refers to the cooperation in committing or to commit or to do

work with negative intentions. Some examples of collusion include:

a. Paying, bribing or allowing someone else to do an assignment,

test/exam, project or research for you.

b. Doing or assisting others in an assignment, test/exam, project or

research for something in return.

c. Permitting your work to be submitted as the work of others.

d. Providing material, information or sources to others knowing that such

aids could be used in any dishonest act.

45
5. Other violations relating to academic integrity

a. Late to lecture, tutorial, class or other forms of teaching modes relating

to their courses.

b. Sending or submitting late any assignment relating to their courses.

c. Hire someone else to do the assignment or thesis.

d. Carrying out business by providing service to write assignment or

thesis of the students.

e. Any other violations that USM deemed as violating academic

integrity.

2.6.1 Consequences of Violating Academic Integrity

Students are responsible in protecting and upholding academic

integrity in USM.

If in any specific event a student or students would encounter any

incident that denotes academic dishonesty, the student(s) need to
submit a report to the relevant lecturer. The lecturer is then responsible
to investigate and substantiate the violation and report the matter to the
Dean of the School.

1. If any violation of academic integrity is considered as not of a

serious nature, the Dean of the School may take administrative
action on the students.

2. However, if the violation is deemed serious by the School, this

matter shall be brought to the attention of the Secretariat of
University Student Disciplinary Committee (Academic Cases) at
Legal Office, Level 2, Building E42, Chancellory II, Universiti
Sains Malaysia for further disciplinary action as specified in the
disciplinary procedures

3. If a student is caught copying or cheating during examination, the

Investigation Committee of Copying/Cheating in Examination
will pursue the matter according to the University’s procedures.
If the investigation found that there is a case, the student(s) will
be brought to the Student’s Disciplinary Committee of the

46
 University. In this matter, the rule on conduct during the
examination shall be applied.

4. Rule 48 of Universiti Sains Malaysia (Discipline of Students)

provides that a student who commits a disciplinary offence and is
found guilty of the offence shall be liable to any one or any
appropriate combination of two or more of the following
punishments as follows:

a. a warning;

b. a fine not exceeding Ringgit Malaysia Two Hundred

(RM200.00);

c. exclusion from any specific part or parts of the University for

a specified period;

d. suspension from being a student of the University for a

specified period;

e. expulsion from the University.

2.7 USM Mentor Programme

The Mentor Programme acts as a support aid that involves staff undergoing
special training as consultants and guides to the USM community who would
like to share their feelings and any psychosocial issues that could affect their
social activities. This programme helps individuals to manage psychosocial
issues in a more effective manner, which will eventually improve their well-
being in order to achieve a better quality of life.
Objectives

1. To serve as a co-operation and mutual assistance mechanism for dealing

with stress, psychosocial problems and many more in order to ensure the
well-being of the USM community.

2. To inculcate the spirit of unity and the concept of helping one another by
appointing a well-trained mentor as a social agent who promotes a caring
society for USM.

3. To produce more volunteers to assist those who need help.

4. To prevent damage in any psychosocial aspect before they reach a critical

stage.

47
2.8 Student Exchange Programme

2.8.1 Study Abroad Scheme

The student exchange programme is an opportunity for USM students
to study for one or two semesters abroad at any USM partner
institutions. Ideally, students are encouraged to participate in the
exchange programme within their third to fifth semester (3 year degree
programme) and within the third to seventh semester (4 year degree
programme).

USM students who wish to follow the SBLN programme must

discuss their academic plans with the Dean or Deputy Dean of their
respective Schools and also with the International Mobility &
Collaboration Centre (IMCC) (to ensure that credits obtained from
the external higher education institution can be transferred as part of
the credit accumulation for graduation).

Any student who follows the SBLN programme and violates any
disciplinary act in the external higher education institution, can be
penalised in accordance with the University (Discipline of Students)
Rules if the matter is referred to USM.

For further information, please visit www.imcc.usm.my or contact the

International Mobility and Collaboration Centre (IMCC) at +604 –
653 2777/2774.

2.8.2 Student Exchange Programme in Local Higher Education

Institutions (RPPIPT)

This is a programme that allows students of Higher Learning

Institutions to do an exchange programme for a semester among the
higher institutions themselves. Students can choose any relevant
courses and apply for credit transfers.

USM students who want to participate in RPPIPT have to discuss

their academic plans with the Dean or Deputy Dean of their respective
Schools and the Division of Academic and International (to ensure
that credits obtained from the higher education institution in Malaysia
can be transferred as part of the credit accumulation for graduation).

Any student who participates in RPPIPT and violates any of the

institution’s disciplinary rules can be penalised according to the
University (Discipline of Students) Rules if the matter is referred to
USM.

48
 For further information, please contact the Academic & International
Division at +604 – 653 2430.

2.9 Ownership of Students’ Dissertation/Research Project/Thesis and

University’s Intellectual Property

The copyright of a dissertation/research project/thesis belongs to the student.

However, as a condition for the conferment of a degree, the student gives this
right unconditionally, directly but not exclusively, and free of royalties to the
university to use the contents of the work/thesis for teaching, research and
promotion purposes. In addition, the student gives non-exclusive rights to the
University to keep, use, reproduce, display and distribute copies of the original
thesis with the rights to publish for future research and the archives.

49
 3.0 UNIVERSITY COURSE REQUIREMENTS

3.1 Summary of University Course Requirements

Students are required to take 15-22 credits for the following University
courses/options for University needs:
UNIVERSITY COURSE REQUIREMENTS CREDIT TOTAL
Local International
Students Students
General Studies (MPU)
U1 Local Students
 HFF225 (Philosophy and Current Issues) (2 credits)
 HFE224 (Appreciation of Ethics and Civilisations) (2 credits) 6
 LKM400 (Bahasa Malaysia IV) (2 credits)
International Students of Science and Technology
 HFF225 (Philosophy and Current Issues) (2 credits)
 LKM100 (Bahasa Malaysia I) (2 credits)
International Students of Arts International Students of Arts
(program with Malay Language as the (program with English Language as the
medium of instruction) medium of instruction)
 HFF225 (Philosophy and  HFF225 (Philosophy and 4
Current Issues) (2 credits) Current Issues) (2 credits)
 LKM100 (Bahasa Malaysia  LKM100 (Bahasa Malaysia
I) (Z) I) (U) (2 credits)
 LKM200 (Bahasa Malaysia
2) (U) (2 credits)
U2 (Local Local Students
students)  WUS101 (Core Entrepreneurship) (2 credits) 6
AND  English Language Courses (4 credits)
U3 (International International Students
students)
 SEA205E (Malaysian Studies) (4 credits) 8
 English Language Courses (4 credits)

U4 Co-curricular courses* 2 2
Options Skill courses/Foreign Language Courses/ Other courses offered by other 1-8 1-8
schools. Students have to choose any of the following:
 Co-curricular courses
 Skill courses/Foreign Language Courses/ Other courses offered by
other schools
CREDIT TOTAL 15-22 15-22

* Students from the School of Educational Studies are required to

choose a uniform body co-curricular package.
* Students from the School of Dental Sciences are required to take co-
curricular courses that consist of three (3) credits. Further information
can be obtained from the Academic Office, School of Dental
Sciences.

50
3.2 General Studies Components (MPU) (14 credits)
General studies is one of the strategies and initiatives planned for the purpose of
Shift 1, which is Holistic, Entrepreneurial and Balanced Graduates. Malaysia
Education Blueprint 2015-2025 (Higher Education) or PPPM (PT) outlines 10
shifts to achieve the aspirations of the nation's higher education system and
student aspirations.

General studies are divided into four groups as follows:

1. U1: appreciation of philosophy, values and history;

2. U2: the mastery of soft skills;
3. U3: expansion of the knowledge of Malaysia and its history; and
4. U4: practical community management skills such as community service
and co-curriculum.

A. U1 Group
Local Students
All Malaysian students are required to take and pass the following courses.
In order to graduate, the minimum passing grade required is Grade C.
(i) HFF225 (Philosophy and Current Issues) (2 credits)
The course synopsis is as follows:
This course covers the relation between philosophy and the National
Education Philosophy and Rukun Negara. Philosophy is used as a
tool to refine the culture of thought in life through the art and
methods of thinking as well as through our understanding of the
concept of the human person. Key topics in philosophy, namely
epistemology, metaphysics, and ethics, are discussed in the context
of current issues. Emphasis is given to philosophy as the basis for
intercultural dialogue and fostering common values. At the end of
this course, students will be able to see the disciplines of knowledge
as a comprehensive and integrated body of knowledge.

(ii) HFE224 (Appreciation of Ethics and Civilisations) (2 credits)

The course synopsis is as follows:
This course prepares students to appreciate the ethics and
civilisation that existed in the multiple ethnic society in Malaysia to
strengthen their critical and analytical thinking in handling a more
challenging life. The content of this course focuses on appreciating
ethics and civilisation according to the Malaysian mould. Students
will be exposed to the dynamics of the concept of ethics and
civilisation that gave strength to the formation of a Malaysian
nation based on the timeline of its historical evolution from the
51
 precolonial to the postcolonial era. Understanding the formation of
the ethical and civilisation is discussed to increase their civil ethical
appreciation towards strengthening the concept of national and
Malaysian nation. Civilisation in the Malaysian mould needs to be
analysed and debated in academic activity with reference to the
Federal Constitution as the base for integration and a vehicle for
ethics and civilisation. The development of national unity is too
much influenced by globalisation and the development of
information technology and complex communication. Therefore, the
appreciation of ethics and civilisation has given rise to socially
responsible behaviour and moved at the level of individual,
community, society and nation. Therefore, the change that is
happening in the society and direct economic development has
brought new challenges to the strengthening of ethics and
civilisation in Malaysia. Finally, High Impact Educational
Practices is carried out during teaching and learning to learn the
course in-depth.

(iii) LKM400/2 (Bahasa Malaysia IV)

In order to graduate, the minimum passing grade required is Grade
C. Entry requirements for Bahasa Malaysia are as follows:

No Qualification Grade Entry Level Type Credit Status

(a) SPM/MCE/SC
(or equivalent qualification) 1-6
Graduation
1 LKM400 U 2
Requirement
(b) STPM/HSC P/S
(or equivalent qualification)

Note:
To obtain credits for Bahasa Malaysia courses, a minimum of
grade C is required. Students may seek advice from the School
of Languages, Literacies and Translation if they have a different
Bahasa Malaysia qualification from the above.

International Students

All international students are required to take and pass the following
courses. In order to graduate, the minimum passing grade required is Grade
C.

52
(i) HFF225 (Philosophy and Current Issues) (2 credits)
The course synopsis is as follows:
This course covers the relation between philosophy and the National
Education Philosophy and Rukun Negara. Philosophy is used as a
tool to refine the culture of thought in life through the art and
methods of thinking as well as through our understanding of the
concept of the human person. Key topics in philosophy, namely
epistemology, metaphysics, and ethics, are discussed in the context
of current issues. Emphasis is given to philosophy as the basis for
intercultural dialogue and fostering common values. At the end of
this course, students will be able to see the disciplines of knowledge
as a comprehensive and integrated body of knowledge.

(ii) Malay Language Course (2 credits)

All international students are required to take and pass the Malay
Language course. In order to graduate, the minimum passing grade
required is Grade C. Malay Language course requirements by
academic programme are as follows:
a) International students pursuing a Bachelor’s Degree in Arts
(program with Malay Language as the medium of instruction) are
required to take the following courses:
Code Type Credit
LKM100 Z 2
LKM200 U 2

b) International students pursuing a Bachelor’s Degree in Arts

(program with English Language as the medium of instruction)
are required to take the following course:
Code Type Credit
LKM100 U 2

c) International students pursuing Bachelor’s Degrees in Science and

Technology are required to take the following course:
Code Type Credit
LKM100 U 2

53
B. U2 or U3 Group
Local Students
WUS101 (Core Entrepreneurship) (2 credits)
All students are required to take and pass the WUS101/2 (Core
Entrepreneurship) course. In order to graduate, the minimum passing grade
required is Grade C. The following is the synopsis of the course:

This course provides basic exposure to students on entrepreneurship and

business fields, with emphasis on the implementation of the learning
aspects while experiencing the process of executing business projects on
campus. The main learning outcome is the assimilation of culture and
entrepreneurship work ethics in their everyday life. This initiative is made
to open the minds and arouse the spirit of entrepreneurship among target
groups that possess the potential to become successful entrepreneurs.

For more information, please refer to the Centre for Co-Curricular

Programme website.

International Students
SEA205E (Malaysian Studies) (4 credits)
All international students are required to take and pass the SEA205E/4
(Malaysian Studies) course. In order to graduate, the minimum passing
grade required is Grade C. The following is the synopsis of the course:
This course discusses Malaysia from the perspectives of history, politics,
social, culture and economics. It looks at the relations between the
country’s history and its politics, the formation of a plural society that has
since become its important characteristics, as well as issues related to
development in Malaysia. Students will also be exposed to contemporary
issues in Malaysia such as the marginalized groups, popular culture, issues
related to health and wellbeing, as well as looking at Malaysia from the
global context.

Local and International Students

All Bachelor’s degree students must take four (4) units from the English
Language courses to fulfil the University requirement for graduation.

(i) Entry Requirements for English Language Courses (for students

with MUET)
The following table shows the entry requirements for the English
language courses offered by the School of Languages, Literacies and
Translation.

54
 MUET qualification/
No. Grade English Language Course Course Type
Pre-requisite course
1. MUET or; Bands LMT100 Pre-requisite/
2, 2.5, 3 (2 credits) Type Z
/ 3.5
Discretion of the Dean of PPBLT

2. MUET or; Bands LSP300 Compulsory/

4 / 4.5 (2 credits) Type U
LMT100 or; A-C
Discretion of the Dean of PPBLT
3. MUET or; Band 5 LSP Compulsory/
401/402/403/404 Type U
LSP300 or; A-C
(2 credits)
Discretion of the Dean of PPBLT
4. MUET or; Bands LHP 451/452/453/454/455/ Compulsory/Option
5+ / 6 456/457/458/459 / Type U
LSP401/402/403/404 or; A-C * all LHP courses are 2 credits
except for LHP457 which is 4
Discretion of the Dean of PPBLT credits

(ii) Entry Requirements for English Language Courses (for students

with TOEFL or IELTS)

The following table shows the entry requirements for the English
language courses offered by the School of Languages, Literacies and
Translation.
TOEFL
No. (Internet IELTS English Language Course Course Type
Based Test)
LMT100 Pre-requisite /
1. 35 - 59 5.0 – 5.5 Type Z
(2 credits)
LSP 300 Compulsory/
2. 60 – 93 6.0 – 6.5
(2 credits) Type U
LSP 401/402/403/404 Compulsory/
3. 94 - 109 7.0 – 7.5
(2 credits) Type U
LHP Series Compulsory/
4. 110 - 120 8.0 – 9.0 * all LHP courses are 2 credits except Option/
for LHP457 which is 4 credits Type U

Note:

• Students are required to refer to the list of English language

courses required by their respective schools.

55
 • Students may seek advice from the School of Languages,
Literacies and Translation if they have a different English
language qualification from the above.

• In order to obtain units in English Language courses, students

have to pass with a minimum grade ‘C’.

• Students with Bands 5+ / 6 in MUET must accumulate the 4

credits of English from the courses in the advanced level
(LHP451/452/453/454/455/456/457/458/459). They can also
take foreign language courses to replace their English language
credits but students must first obtain written consent from the
Dean of the School of Languages, Literacies and Translation.
(Please use the form that can be obtained from the School of
Languages, Literacies and Translation).

• Students with Bands 2/2.5/3/3.5 in MUET MAY re-sit MUET

to improve their score to Band 4 OR take the LMT100 course
and pass with a minimum grade C before they can register for
the LSP300 course.

(iii) English Language Course

English courses offered as university courses are as follows:
No Code/Unit Course Title School (If Applicable)
1 LMT100/2 Preparatory English Students from all schools

2 LSP300/2 Academic English Students from all schools

School of Language, Literacies and Translation

School of Educational Studies (Arts)
3 LSP401/2 General English School of the Arts
School of Humanities
School of Social Sciences
School of Biological Sciences
School of Physics
School of Chemical Science
School of Mathematical Sciences
Scientific and Medical
4 LSP402/2 School of Industrial Technology
English
School of Educational Studies (Science)
School of Medical Sciences
School of Health Science and Dentistry
School of Pharmaceutical Sciences
Business and School of Management
5 LSP403/2
Communication English School of Communication
School of Computer Sciences
Technical and Engineering
6 LSP404/2 School of Housing, Building and Planning
English
School of Engineering

56
C. U4 Group

All students are required to register for a co-curricular course in order to

complete the minimum requirement of two (2) credit hours in the MPU
structure. Students who choose to take packaged co-curricular courses are
required to complete all levels of the package. Students can choose the
courses offered by the Core group as follows:

(i) Core of Volunteerism (6 - 10 credits)

All courses offered under this core are the uniformed courses offered
in the following packages:
SUKSIS
PALAPES PALAPES PALAPES
(Students’ Police
Army Navy Air Force
Volunteers)
WTD103/3 WTL103/3 WTU103/3 WPD101/2
WTD203/3 WTL203/3 WTU203/3 WPD201/2
WTD304/4 WTL304/4 WTU304/4 WPD301/2

SISPA
Red Crescent
(Siswa Siswi Pertahanan St John Ambulance
Emergency Aid Team
Awam Malaysia)
WPA103/2 WJA102/2 WBM102/2
WPA203/2 WJA202/2 WBM202/2
WPA303/2 WJA302/2 WBM302/2

For more information, please refer to the Centre for Co-Curricular

Programme website.

(ii) Core of Sports (1 - 3 credits)

The courses offered are as follows:
Packaged Courses (3 Credits, 3 Semesters)
(Students are required to complete all levels)
Karate Taekwondo
WSC108/1 WSC115/1
WSC208/1 WSC215/1
WSC308/1 WSC315/1
Non Packaged Courses (1 Credit)
WSC105/1 –Volley Ball WSC124/1 - Sepak Takraw
WSC106/1 - Golf WSC 125/1- Futsal

57
 WSC110/1 - Archery WSC 126/1 - Netball
WSC111/1 - Table Tennis WSC127/1 - Event Management 1
WSC112/1 - Swimming WSC227/1 - Event Management 2
WSC113/1 - Aerobics WSC128/1 - Petanque
WSC114/1 - Squash WSC130/1 - Orienteering
WSC116/1 - Tennis WSC131/1 - Woodball
WSC119/1 - Badminton

For more information, please refer to the Centre for Co-Curricular

Programme website.

(iii) Core of Culture (1 – 6 credits)

The courses offered are as follows:
Packaged Courses (6 Credits, 3 Academic Sessions)
(Students are required to complete all levels)
Jazz Band Seni Silat Cekak Malaysia
WCC108/2 WCC123/2
WCC208/2 WCC223/2
WCC308/2 WCC323/2
Non-Packaged Courses (1 Credit)
WCC105/1 - Gamelan WCC117/1 - Modern Theatre
WCC107/1 - Guitar WCC118/1 - Malay Shadow Play
WCC109/1 - Choir WCC119/1 - Qigong Exercises
WCC115/1 - Modern Dance WCC124/1 - Musical Kompang
WCC116/1 - Traditional Dance WCC129/1 - Latin Dance

For more information, please refer to the Centre for Co-Curricular

Programme website.
(iv) Core of Innovation and Initiative (1 - 2 credits)
The courses offered are as follows:

Non-Packaged Courses (1 Credit)

WCC103/1 - Painting WCC128/1 - Embroidery and Beads Sequin Art
WCC110/1 - Handcrafting WCC130/1 - Digital SLR Photography Art
WCC120/1 - Canting Batik WCC 131/1 - Editing Digital Photography Art
WCC121/1 - Calligraphic Art WCC132/1 - The Art of Ceramic
WCC122/1 - Cullinary Arts WCC133/1 - Decoupage Arts
WCC125/1 - Traditional of Kite Art
58
 Non-Packaged Courses (2 Credits)
WMU102/2 - Makers@USM Level 1 WMU112/2 – Artificial Intelligence Literacy
WMU122/2 - Data Science Literacy

For more information, please refer to the Centre for Co-Curricular

Programme website.

(v) Core of Community Service (4 credits)

The courses offered are as follows:
Packaged Courses (4 Credits)
(Students are required to complete all levels)
WKM102/2 - Community Service 1 WKM202/2 - Community Service 2
Non-Packaged Courses (2 Credits)
WSK102/2 - Volunteerism Science

For more information, please refer to the Centre for Co-Curricular

Programme website.
(vi) Core of Public Speaking (2 credits)
The courses offered are as follows:

Non-Packaged Courses (2 Credits)

WEC102/2 - Public Speaking in Malay Language

WEC103E/2 - Public Speaking in English Language

For more information, please refer to the Centre for Co-Curricular

Programme website.

(vii) Core of Sustainability (2 credits)

The courses offered are as follows:

Non-Packaged Courses (2 Credits)

WSU101/2 - Sustainability of Issues, Challenges and Prospects

For more information, please refer to the Centre for Co-Curricular

Programme website.

59
3.3 Options (1 – 8 credits)
A. Co-curricular course
Students who have enrolled in co-curricular courses in excess of two (2)
credits under the U4 General Subjects requirement are not required to
attend the co-curriculum course under the Option courses. Students only
need to register for skill courses or Foreign Language courses subject to
the graduation requirements of their respective program of study.

The details of the list of co-curricular courses offered are in the U4

General Subjects section as stated above.

B. Skill / Foreign Language Courses / Courses offered by other schools

Students can choose the following courses as an option:

(i) WSU 101 (Sustainability: Issues, Challenges & Prospects) (2
credits)
The following is the synopsis of the course:
This course introduces and exposes the concept of sustainable
development to students. The course aims to ensure future generation
capabilities to meet their needs in the future are not affected,
especially in the era of challenging globalization and the rapid
development of information technology at present. Sustainable
development models and case studies are also discussed.
For more information, please refer to the Centre for Co-Curricular
Programme website.

(ii) HTV201 (Thinking Techniques) (2 credits)

The following is the synopsis of the course:
This course introduces students to various creative thinking such as
styles and thinking tools that can broaden their understanding of
creativity and improve problem-solving skills. Students are trained to
select and apply the best techniques to solve specific problems. So
this course helps students to learn to think effectively in order to make
the most effective decisions in both their studies and daily life.

(iii) SHE101 (Ethnic Relations) (2 credits)

The following is the synopsis of the course:

This course is an introduction to ethnic relations in Malaysia. This

course is designed with 3 main objectives: (1) to introduce students
to the basic concepts and the practices of social accord in Malaysia,
(2) to reinforce basic understanding of challenges and problems in a
60
 multi-ethnic society, and (3) to provide an understanding and
awareness in managing the complexity of ethnic relations in
Malaysia. At the end of this course, it is hoped that students will be
able to identify and apply the skills to issues associated with ethnic
relations in Malaysia.

(iv) Other options/skill courses as recommended or required by the

respective schools (if any)

(v) English language course

The following courses may be taken as a university course to fulfil

the compulsory English language requirements (for students with
Band 6 in MUET) or as a skill/option course:

No Code/Kredit Course Title

1. LHP451/2 Effective Reading
2. LHP452/2 Business Writing
3. LHP453/2 Creative Writing
4. LHP454/2 Academic Writing
5. LHP455/2 English Pronunciation Skills
6. LHP456/2 Spoken English
7. LHP457/4 Public Speaking and Speech Writing
8. LHP458/2 English for Translation
(Offered during Semester II only)
9. LHP459/2 English for Interpretation
(Offered during Semester I only)

(vi) Foreign Language Courses

The foreign language courses offered by the School of Languages,

Literacies and Translation can be taken by students as option or
compulsory courses to fulfil the number of units required for
graduation. Students are not allowed to register for more than one
foreign language course per semester. They must complete at least
two levels of a foreign language course before they are allowed to
register for another foreign language course. However, students are
not required to complete all four levels of one particular foreign
language course. The foreign language courses offered are as follows:

61
 Arabic Chinese Japanese German Spanish
LAA100/2 LAC100/2 LAJ100/2 LAG100/2 LAE100/2
LAA200/2 LAC200/2 LAJ200/2 LAG200/2 LAE200/2
LAA300/2 LAC300/2 LAJ300/2 LAG300/2 LAE300/2
LAA400/2 LAC400/2 LAJ400/2 LAG400/2 LAE400/2

French Thai Tamil Korean

LAP100/2 LAS100/2 LAT100/2 LAK100/2
LAP200/2 LAS200/2 LAT200/2 LAK200/2
LAP300/2 LAS300/2 LAT300/2 LAK300/2
LAP400/2 LAS400/2

62
4.0 MINOR PROGRAMMES
Students from the School of Management, majoring in Business Analytics, Finance,
Marketing, Strategy and Organisational Management, Operations Management,
International Business and Islamic Finance must minor in a Minor programme
offered by another school. The total number of credits require to be taken is 20. It is
important to note that mixing minor packages is NOT ALLOWED. The
recommended minor programmes are as follows:

(a) Psychology, Southeast Asian Studies and Economics (School of Social

Sciences)
(b) Computer Sciences (School of Computer Sciences)
(c) Communication Studies (School of Communication)
(d) Islamic Studies and English Language Studies (School of Humanities)
(e) Japanese Language and Chinese Language (School of Languages, Literacies
and Translation)

For Islamic Finance major, it is COMPULSORY for the students to register for a
minor in Islamic Studies.
Students of International Business major are encouraged to register for a minor in
Japanese Language or Chinese Language.
Students of Business Analytics major are encouraged to register for a minor in
Computer Sciences.

For each minor programme recommended, the package of courses is as follows:

4.1 School of Social Sciences

4.1.1 Psychology
Compulsory - 4 Credits
Course
Course Title
Code/Credits
STU231/4 Introduction to Psychology
Optional - 16 Credits Only
STU241/4 Health Psychology
STU242/4 Social Psychology
STU243/4 Developmental Psychology
STU244/4 Abnormal Psychology
STU245/4 Positive Psychology
STU338/4 Counselling

63
4.1.2 Southeast Asian Studies

Compulsory - 16 Credits
Course
Course Title
Code/Credits
SEA301/4 Politics and Regionalism in ASEAN
SEA302/4 Economic Transformation in Southeast Asia
SEA303/4 Societies and Culture of the Nusantara
SEA306/4 Independent Studies/Directed Readings
Optional - 4 Credits Only
Apart from above courses, students can take the courses offered in English by
the School Social Sciences. Example: SPU314E/3 International Politics and
Regional Cooperation

4.1.3 Economics

Compulsory - 6 Credits
Course
Course Title
Code/Credits
SEW101/3
Microeconomics
(Semester I)
SEW103/3
Macroeconomics
(Semester II)
Optional - 14 Credits Only
SEP206/3 Malaysian Economy
Economic of Agricultural Marketing and
SEU224/3
Cooperatives
SEU227/3 Development Economics
SEU230/3 Labour Economics
SEU231/3 Islamic Economics
SEU332/3 Behavioural Economics
SEU334/3 Money, Banking and Financial Markets
Environmental and Natural Resources
SEU336E/3
Economics
SEU339E/3 Economic Planning and Project Analysis

Note:
Students who intend to minor in Economics must complete the following courses:
 ATW107/3 - Microeconomics
 ATW108/3 – Macroeconomics

64
4.2 School of Computer Sciences

4.2.1 Computer Sciences

Compulsory - 14 Credits
Semester Course
Offered Course Title
Code/Credits
Year I/ Principles of Programming
Semester 2 CPM111/3 (Minimum passing grade required is
Grade C)
Year II/ Programming Methodology and Data
CPM213/3
Semester 1 Structure
Year II/
CMM222/4 Database Organisation and Design
Semester 2
Year III/ Principles of Computer Networks
CSM335/4
Semester 2 and Information Security
Optional - 6 Credits Only
Year III/ Information Systems Theory and
CMM322/3
Semester 1 Management
Year III/IV
CMM341/4 Foundations of Software Engineering
Semester 1
Year III/IV
CMM426/3 Business Intelligence and Analytics
Semester 2

Note:
Students who intend to minor in Computer Sciences must
commence their minor studies in Year I Semester 2.

65
4.3 School of Communication

4.3.1 Communication Studies

Compulsory - 3 Credits Only [Choose 1 Course]

Semester Course
Offered Course Title
Code/Credits
Semester 1 Introduction to Human
YKT101/3
Communication
Semester 2 Introduction to Mass
YKT102/3
Communication
Semester 1 Introduction to Communication
YKT104/3
Studies
Compulsory – 3 Credits
Semester 1 YKT218/3 Communication Theory 1
Common Core - 3 Credits Only [Choose 1
Course]
Semester 1 YKT216/3 Communication and Community
Semester 2 Communication Theory 2
YKT220/3 * Pre-requisite YKT218 - Communication
Theory 1
Semester 2 Communication for Sustainable
YBP201/3
Development
Major Core - 11 Credits Only [Choose 4 Courses]
Semester 2 Cinematic Studies
YFP324/3 * Pre-requisite YFP207 -
Cinematography
Semester 1 Screen Appreciation and
YFP407/3
Criticism
Semester 2 YFP321/3 Television Studies
Semester 2 YBP223/3 Advertising
Semester 1 YBP326/3 Corporate Communication
Semester 2 Integrated Marketing
YBP300/3
Communication
Semester 2 YKT221/3 Media Laws and Ethics
Semester 1 YWP223/3 Feature Writing
Semester 1 YWP315/3 Media and Gender
Semester 1 YWP402/3 International Communication

66
4.4 School of Humanities

4.4.1 Islamic Studies

Compulsory - 12 Credits
Course
Course Title
Code/Credits
HIA101/4 Introduction to Islamic Studies
HIU123/4 The Islamic Creed: Concept and Realization
Source and Principles of Islamic
HIS213/4
Jurisprudence
8 Credits Only [Choose 2 Courses]
HIS224/4 Islamic Family Institution
HIU226/4 Akhlaq and the Spirituality of Islam
HIS315/4 Mu’amalat: Concept and Application
HIU321/4 Al-Qur’an, Tawhid and Science

4.4.2 English Language Studies

Compulsory - 20 Credits
Course
Course Title
Code/Credits
Introduction to English Language Studies
HEA101/4
(Minimum passing grade required is Grade C)
HEK216/3 Written Business Communication
HET211/3 An Introduction to Linguistics
HET217/3 Children’s Literature
HET325/3 Sociolinguistics
HXE321/4 Contemporary Drama

67
4.5 School of Languages, Literacies and Translation

4.5.1 Japanese Language

Compulsory - 20 Credits
Course
Course Title
Code/Credits
LLJ100/4 Elementary Japanese
LLJ200/4 Intermediate Japanese
LLJ300/4 Advanced Japanese I
LLJ400/4 Advanced Japanese II
LLJ401/4 Business Japanese

4.5.2 Chinese Language

Compulsory - 20 Credits
Course
Course Title
Code/Credits
LLC100/4 Elementary Chinese
LLC200/4 Intermediate Chinese
LLC300/4 Advanced Chinese I
LLC400/4 Advanced Chinese II
LLC401/4 Business Chinese

68
5.0 GENERAL INFORMATION

5.1 Programme Assessment

In order to ensure standard and quality are met, external examiners are
appointed every year for the two degree programmes, namely the Bachelor
of Management and the Bachelor of Accounting. The role of external
examiners includes an evaluation of the overall structure and running of the
programmes, conducting discussions on related research projects, as well as
inspecting the facilities/equipment at the School. The external examiners that
have been appointed include Professor Ram Vemuri Sivaram (Charles
Darwin University), Professor Chris Patel (Marquarie University, Sydney),
Professor Peter W. Wolnizer (University of Sydney), Professor Mohd Ismail
bin Sayyed Ahmad (Universiti Putra Malaysia) and Professor Zafar Uddin
Ahmed (Nanyang Technology University).

5.2 Facilities

The School of Management offers the facilities/equipment required to

support its teaching and learning activities. Availability and provision of
laptops, LCD projectors, a variety of software which enhance the
presentation of lectures and seminars by the lecturers make this learning and
teaching programmes more effective, interesting and impressive.

There are three (3) computer laboratories for teaching purposes and student
lounge for both undergraduate and postgraduate students to use for
discussion and revision sessions.

5.3 Graduate Employability

Students who pursue their degree in Bachelor of Management have many

job opportunities in various functions or departments in the different types
of industries. In the current working environment, the boundaries within
functions are disappearing, and employers are seeking candidates with all-
rounded management knowledge in general.

Nevertheless, there are potential employers who are seeking specific

knowledge for a specific job. Hence, the seven major disciplines will give
advantage for the undergraduates who have acquired the knowledge from
the respective major programs, for instance in the following areas - human
psychology, Islamic financial principles, industrial relations, supply chain
and financial analysis.

It is proven that the robustness of the curriculum of School of Management

prepares employable graduates to the job market. Besides that, School of
Management also relentlessly equips its undergraduates with additional
skills that are important in securing jobs upon application such as preparing
a vibrant resume, interview questions answering techniques, handling
behavioral interviews and awareness of availability of on-line portals to
outreach potential employers.
69
 In a nutshell, graduates from School of Management are well sought after
by the employers in Penang and throughout the nation, including Bayan
Lepas ‘Silicon Valley’ and Kulim Hi-Tech Park. Some of the key
employers who have hired our undergraduates consistently are Genting
Berhad, Dell, Panasonic, Intel, Motorola, Johnson & Johnson, Nestle, etc.

5.4 Alumni

Graduates of School of Management are members of USM Alumni. The

graduates produced by the School of Management are highly professional
and effective in fulfilling the needs of the country. Realising the need for the
sense of belonging among management graduates, the Management and
Accounting Alumni, which is an affiliate of USM Alumni, is created. Its
objectives are:

(a) to establish a close relationship with other members of USM Alumni

that can strengthen the spirit of cooperation through activities and
programmes.

(b) to showcase the developments and success of the Management and

Accounting Alumni.

(c) to provide feedbacks and suggestions to USM Alumni Office in

regards to its operation.

(d) to establish a close relationship between the Management and

Accounting Alumni and the School of Management through a smart
partnership for the advancement of the school and its undergraduates
as well as for research and development activities.

(e) to organise alumni gathering and other activities from time to time.

The increase in the Management and Accounting Alumni membership

indicates that it has benefited the alumni as well as graduates of the
Management and Accounting. The School of Management hopes that all
alumni members are proud of themselves and use it as a platform for the
members to establish closer ties.

70
5.5 Prizes and Dean’s Awards

The following awards are given to students:

(a) Chancellor's Gold Medal Award

- For the best final year student in all fields.

(b) Royal Education Award

- Awarded by Majlis Raja-Raja Malaysia.
- For the best student in all fields.

(c) USM Gold Medal Award

- Awarded by Persatuan Wanita USM.
- For the best female final year student in all fields.

(d) USM Gold Medal Award - Bachelor of Management (Honours)

- For the best Bachelor of Management (Honours) degree final year
student.

(e) USM Book Prize

- Awarded by Professor Osman Mohamad.
- For the best final year student in the field of Marketing.

(f) Dean’s List

- The Dean’s Certificate is awarded to students who obtain a GPA of
3.50 and above every semester.

5.6 The Management Society

The Management Society was officially launched in 1991, two years after
the establishment of the School of Management. Combining unparalleled
experience, business projects with unlimited new exposure, Management
Society is capable of helping students to create the value they are looking
for. The Society also provides the platform to unite the students' welfare with
the School's other activities.

The objectives of establishing the School Society are as follows:

(a) to demonstrate the ability of the School of Management, USM as a

school that is capable of producing Management graduates of high
quality and calibre.

(b) to provide students, especially those in the final year, with the
opportunity to interact with corporate figures in career counselling
and recruitment activities.

(c) to establish close ties among students, members of the Management

Society, USM Alumni and the university.

71
(d) to prepare students with the opportunity to interact with international
management students of other universities.

In line with this philosophy, the Committee has planned the following
activities:

(a) The School of Management Interaction Day (in collaboration with the
Accounting Society).

(b) Career Exposure which focuses on the 7 majors offered by the School of
Management.

(c) Industrial Visit to companies around Penang and Kuala Lumpur.

(d) First Year Training Program (FYTP).

(e) The School of Management annual event (in collaboration with the
Accounting Society).

(f) Annual motivational talk from distinguished speakers.

To respond to the country’s call for local universities to produce graduates

who are not only experts in their fields of study but also possess other skills,
the Management Society provides a platform for students to achieve these
objectives.

Besides getting the opportunity to participate in activities such as career

talks, career exhibitions and corporate image demonstrations that will
increase their knowledge, members of the Society will also get hands-on
experiences on planning, managing and implementing those activities on
their own without depending on the university administration.

The Society may be contacted via:

 Facebook: USM SOM Management Society

 Email: somusmms@gmail.com

72
5.7 Postgraduate Studies Programmes

The School of Management offers two programmes at the postgraduate level,

namely Master of Arts (MA) (Accounting); MA (Finance) & MA
(Management) and Doctor of Philosophy (PhD). Both are research-mode
programmes. The number of candidates registered for the programmes has
been increasing impressively since their introduction. The School is in fact
one of the bigger schools in USM with the most number of (research-mode)
postgraduate students.

Masters and PhD Programmes by Research

The MA and PhD by research programmes are offered on a full-time and

part-time basis. Students will conduct their research in one of the following
research clusters that have been identified by the School:

(a) Enterprise Management Control.

(b) Operations Management.
(c) Human Capital Development.
(d) Technology Management.
(e) Financial Market Based Research.
(f) Consumer Market Based Research.
(g) International Finance.
(h) Inclusive Entrepreneurship.
(i) Business Analytics.
(j) Islamic Social Finance.

These postgraduate research programmes offered by the School of

Management has managed to attract not only the local students, but also
students from many countries around the world.

Masters Programmes by Coursework and Mixed Mode

The School of Management has also played a significant role in developing
key expertise through the introduction of the Master of Business Analytics
(by coursework) and Master in Global Islamic Finance (by coursework) and
Master of Management (Global Islamic Finance) (by mixed mode).

73
6.0 LIST AND DESCRIPTION OF COURSES

ATW103/3 - BUSINESS LAW

The purpose of this course is to expose students to principles of business law as

derived from case law and statute law. It is hoped that students will have a general
understanding of those laws applicable to them in a business relationship be it as an
individual/ partner or in the context of the management and running of a business
entity in the Malaysian business environment.

ATW107/3 - MICROECONOMICS

A study on how market operates is the basis to microeconomics theory and

understanding how market operation is important in order to understand how our
economy system is functioning. While forming a coherent view on the economic
reality, microeconomics provides techniques that may increase the role in
developing public policy and individual decision-making. Other than the
fundamental topics in understanding the operation systems of Malaysian economy
and its relationship with the development of public policy, other topics that will also
be discussed are the elasticity of demand, system of economy, theory and cost of
production, and advantage and disadvantages of a market structure.

ATW108/3 - MACROECONOMICS

This course exposes the students to understand the macroeconomic environment in

which businesses, households and governments operate. Consequently, students
need to understand macroeconomic theory and be able to apply that theory in
interpreting and analysing macroeconomic information, events and policy.

ATW109/3 - PRINCIPLES OF MANAGEMENT

The course aims to provide students with the theories, concepts, techniques and
practices of modern management which are important in the context of business
world. It has four essential management functions: planning, organizing, leading
and controlling. Students are exposed to the most contemporary and up-to-date
account of the changing environment of management and management practices in
the real-life management context.

ATW115/3 - INTRODUCTION TO DATA ANALYTICS

This course introduces the knowledge and techniques in data analytics process with
some theoretical foundations which include useful statistical and machine learning
concepts so that the process can transform hypotheses and data into actionable
predictions. The course provides basic principles on important steps of the process
which include data collecting, organising, analysing, building predictive models and
presenting results. SAS programming language and statistical analysis techniques are
introduced based on examples from operations, marketing, business intelligence and
decision support alongside sustainability, ethical and entrepreneurship elements.

74
ATW116/3 - BUSINESS COMMUNICATION

This course is designed to increase students’ awareness of the functions and

importance of effective communication in the business. This course focuses on the
application of communication principles in achieving organizational goals. Special
emphasis is placed on developing writing and speaking proficiency in English.

ATW151/3 - OPERATIONS MANAGEMENT

This course is designed to expose students to the theories and applications of

operations management in the service and manufacturing industries. It comprises
strategies, tactics and operations in the management of the transformation process
and the delivery of goods and services.

ATW153/3 - FINANCIAL ACCOUNTING

This course is an introductory course in financial accounting. It provides an avenue

for students to understand and use basic accounting concepts for making informed
business decisions. Financial accounting is also known as the language of business.
Through accounting, students shall be able to understand economic events that
affect businesses, record business transactions and prepare financial statements for
sole proprietor.

ATW157/3 - BUSINESS STATISTICS

This course is designed to give students exposure on the basics concept of statistics
that being used in business and management. Students will be introduced to
descriptive statistics, basic probability, probability distributions, estimation and
confidence intervals, hypothesis testing and correlation and regression analysis. This
course will enhance student’s capability to make analysis decisions and use them in
solving business and management problems. Statistics is also used to show the
importance of business and management sustainability; and to measure the
development of a sustainable or green economy.

ATW159/3 - PRINCIPLES OF MARKETING

The course aims to introduce and expose students primarily to the marketing mix
(4Ps) and other related marketing elements. It encompasses marketing theories and
concepts, including products, prices, places and promotions that form the basis of
marketing theory. Additionally, students will also be exposed to how environmental
factors such as technology development, consumer, marketing and the global
community can influence the current marketing forms and concepts.

75
ATW202/3 - BUSINESS RESEARCH METHODS

This course is designed to introduce students to the research methods that can
be used in most business research and other research related to the social
phenomenon. The areas that will be covered includes, introduction to the
scientific method, research process, ethics in research, research design,
measurement, sampling, data collection, analysis, interpretation and report
writing.

ATW211/3 - MANAGEMENT ACCOUNTING

This course provides students with the knowledge of cost behaviour, costing,
budgeting, cost-volume-profit analysis, variance analysis, and performance
measurement. It prepares them to appreciate and use financial and non-financial
information in assisting the management to plan, control and conduct decision
making. Specifically, it demonstrates how management accounting tools are
applied to provide information that would bring continuous improvement in the
organization.

ATW251/3 - ORGANISATIONAL BEHAVIOUR

This course is designed to provide students with the knowledge of the complex
interplay between people and the organizations in which they work. It prepares them
to appreciate how the findings of behavioral sciences can be applied to the solutions
of problems involving human behavior in the workplace.
Pre-requisite: ATW109/3 - Principles of Management

ATW263/3 - PRINCIPLES OF FINANCE

The main objective of financial management is to maximize owner’s wealth or to

maximize the value of the firm, through the maximization of returns at the lowest
possible risk. Based on this objective, the students will be introduced to some basic
concepts of finance, such as time value of money, risk and returns. These concepts
are then applied to topics such as capital budgeting and securities (stocks and bonds)
valuation. Besides, policies on capital structure and dividends, and management of
working capital will also be looked at in the course.

ATW393/4 - STRATEGIC MANAGEMENT

This course concentrates on ways in formulating, implementing, and evaluating

strategies. Strategic-management concepts and techniques are studied. Students will
use the knowledge acquired from previous business courses, coupled with new
strategic-management techniques learned, to chart the future direction of different
organizations.
Note: Final Year Students Only

76
ATW394/3 - BUSINESS ETHICS

This business ethics course offers an introduction into the concept of values,
morality, as well as cultural beliefs and upbringing in all areas of business, from
consumer rights to corporate social responsibility. Decisions made by shift
managers or corporate presidents may affect thousands of individuals or entire
communities. Consumers today expect and demand integrity, honesty, and
transparency in all levels of their environment. Understanding those expectations is
the key to communicating core values and behaviour not only to employees, but
society in general.
Pre-requisite: ATW109/3 - Principles of Management

ATW396/3 - ENTREPRENEURSHIP

This course introduces the concept of entrepreneurship and guide students through
the process of creating a successful new venture. This course also includes a clear
explanation on the process of entrepreneurship as well as the purpose of
entrepreneurship.
Pre-requisite: ATW251/3 - Organisational Behaviour

77
BUSINESS ANALYTICS

AAW211/3 – PROGRAMMING FOR BUSINESS ANALYTICS

This course introduces programming to students with little or no background in

computer programming. Students will learn how to design and write programs using
high-level programming language, Python, and to solve problems using these skills.
Basic programming concepts of data structures (such as arrays and lists) and
programming constructs (such as loops and program flow) as well as debugging and
good programming practises will be covered.

AAW316/3 – MACHINE LEARNING FOR BUSINESS APPLICATIONS

This course explains the concepts of machine learning techniques. Students will
learn to identify the characteristics of business datasets, apply the machine learning
techniques to solve business problems, construct machine learning models by
integrating machine learning libraries and tools, and evaluate the performance of the
machine learning models. Python programming language and statistical analysis
techniques are introduced based on case studies of business applications. Various
case studies that are relevant to machine learning are discussed.
Pre-requisite: AAW211/3 - Programming for Business Analytics

AAW317/3 - ACCOUNTING AND FINANCE ANALYTICS

The fourth industrial revolution requires integration of interdisciplinary knowledge.

This course fulfills the needs of businesses to analyze ready data from accounting
and finance. Future company needs to generate essential information from
accounting and financial data and linked up this information with company’s
external information like those from social media, demographic and macro
economy. For this purpose, besides solid knowledge in accounting and finance,
practical knowledge to handle data with sophisticated tools and software is also
needed to ensure that students are able to understand the relationships in the
unprecedented amount of data flowing into the organizations.

AAW318/3 – APPLIED BUSINESS ANALYTICS PROJECT

This course aims to expose students to writing applied business analytics project
paper. The course will provide opportunities to students to be innovative in solving
business problems by applying research and analytical skills. Students will learn on
how to plan and to conduct an independent (applied) project that will be useful for
decision making in the competitive business environment.

78
APP385/3 - DATA PREPARATION AND DATA VISUALIZATION

The objective of this course is to equip the students with current approach of making
decision, that is by integrating the human cognitive skill by leveraging technology.
In the Industrial Revolution 4.0, Data Visualization provides the visual method for
effective big data analysis. While it is previously impossible for human to capture
much information from figures, this course enables students to extract information
and understand more insights through the informative method.

APW270/3 – MANAGEMENT INFORMATION SYSTEM

This course exposes students to Management Information Systems (MIS) by

describing what it entails, how it affects organizations and their employees and how
it can make business more competitive and efficient. Therefore, the primary aim of
this course is to provide the students with the relevant skills, knowledge, and sound
understanding of the following areas like strategic importance of information and
knowledge; basic concepts, scope, and characteristics of information systems; basic
technological issues of information systems; management and organizational
support systems; Internet and security issues; building information systems and the
importance of information systems in creating competitive firms; managing global
corporations; and providing useful products and services to customers while also
achieving the sustainability development goals at the same time.
Pre-requisite: ATW151/3 - Operations Management

APW274/3 – MANAGEMENT SCIENCE

Management science uses analytical methods to aid managerial decision-making.

This course is concerned with modelling, problem solving, and applications of
management science techniques in fields like finance, economics, operations
management, logistics and engineering as well as sustainability. As an introductory
module, this course strives for breadth, giving an overview of several practical
approaches, to provide substantial knowledge for this discipline and a good
foundation for further self-learning.
Pre-requisite: ATW151/3 - Operations Management

79
AAP311/3 – CUSTOMER ANALYTICS

Today, companies heavily rely on data-driven marketing to better understand the

needs and expectation of their customers. In the time of individualization,
digitalization, networking along with the emergence of enlightened consumer has
posing new challenges as well as opportunities for marketing. Through various data
collection methods and from various data resources, companies gather data on
purchase behaviour, social relationships, or attitudes. By analyzing such data,
companies gain market insights and can enhance marketing decisions such as
segmentation and targeting of customers, the positioning of products based on
customer preferences, or developing the right marketing mix in the competitive
market environment. The course is practical and data-driven, with students exposed
to specific tools and techniques using the computer-based software. Major emphasis
is placed on developing an understanding of the data available to marketers, its uses
and limitations, and the tools and techniques for predicting and measuring the
effectiveness of a company’s marketing efforts. Analytical, critical thinking and
technology skills will be enhanced throughout the course.

AAP312/3 – APPLIED ANALYTICS

This course aims to develop within students, the fundamental business information
knowledge, and its application towards creating, enabling, and preserving business
value. Specifically, it aims to develop an understanding of the primary enabler for
better business analytics processes, which includes an in-depth awareness of
information type and accessibility within a business environment. Areas of study
include an introduction to ERP systems, business process mapping, ERP
implementation case studies, ERP modules (SCM and CRM) and ERP systems and
business analytics linkages (four analytical insights).

AMP355/3 – WEB AND SOCIAL MEDIA ANALYTICS

The digital technologies of web and social media application have fundamentally
reshaped marketing theory and practice over the last decade and have led to a drastic
shift in quality and quantity of information we are able to capture, store and analyse.
With this proliferation of data has come an increasing need for many businesses to
better understand and react to various customer characteristics. This course is
designed to provide the skills and tools needed for students to recognise the role of
web and social media analytics within the digital marketing landscape.

The web analytics component aims to help students recognise the role of web
analytics within the digital marketing landscape, and practically apply web analytics
tools and technologies to monitor performance of web-based marketing activities.
Topics to be covered are likely to include: Introduction to web analytics and web
data-driven marketing; Web metrics; Web monitoring and trends analysis;
Dashboard design; Navigation analysis; Online advertising; Future trends of web
analytics. The social media component helps students to explore multiple social
media platforms for data collection and apply analytical methods to convert social
media data to digital marketing insights. Topics to be covered are likely to include:
80
Basics of social media and the role and structures of social media conversations;
Collecting and extracting social media data; sentiment analysis, Social media data
analysis and key metrics used for analysing social media.

AOW364/3 - STRATEGIC FORESIGHT AND DECISION MAKING

The complexity of the future can be overwhelming and adapting to change is

inevitable. It is therefore important for companies to prepare for the future in order
to remain competitive in today’s rapidly changing business environment. Strategic
foresight is critical to acknowledge the possibility of the multiple futures to accelerate
organisational development. Students will be exposed to a wider perspective on
today’s drivers of change for organizations to prepare and make appropriate
decisions, in order to harness the potential of new possibilities of the future. Students
will learn various strategic tools and techniques such as SWOT Analysis, PESTLE,
Porter’s Five Forces Model, TOWS Matrix, Competitors Analysis, Business
Portfolio Matrices, SPACE Matrix and most importantly Scenario Planning.
Scenario Planning would be the most important as a foresight methodology that is
used for strategic analysis of medium and long-term planning. In this case, students
will learn the steps to generate future scenarios, assess the impacts of those futures
and craft suitable strategies which are resilient to different future outcomes
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour

ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

81
FINANCE

AFW270/3 - CORPORATE FINANCE

This course will give further exposure to the concepts of finance. The concepts of
time value of money, valuation, and risk and return will be reviewed and discussed
in more details. It will be continued with in-depth discussions on capital budgeting,
dividend policy and capital structure. The students will learn how financial
managers use finance concepts in making investment, financing and payout
decisions to maximize firm’s value. Special topics in finance such as mergers and
acquisitions, and international finance, will also be covered.
Pre-requisite: ATW263/3 - Principles of Finance

AFW272/3 - FINANCIAL INSTITUTIONS, MARKET & DIGITAL

INNOVATION

Preparing finance students to dwell in future finance makerspace, this subject

combines the knowledge on foundation of finance framework and edgy finance
intelligence technology. Acknowledging the changes, this course provides a strong
knowledge on the financial framework, market and institutions. By recognizing how
the domestic and foreign financial markets are integrated, this subject walks the
student through evolving cases in the industry. Comprehensive discussions on the
financial instruments like money market instruments, stocks, bonds will balance
students understanding with the analytical skill. By engaging in flipped classroom
and video learning approach, this course exposes students on the financial technology
knowledge that is now the game changer in the financial landscape.
Pre-requisite: ATW263/3 - Principles of Finance

AFW274/3 - ANALYSIS OF FINANCIAL STATEMENTS

This course emphasizes on how to manage and use the firm financial information
and the financial concepts. These concepts are important in analyzing the financial
data and making the decision from the economic perspective.
Pre-requisite: ATW263/3 - Principles of Finance

AFW313/3 - FINANCIAL AND WEALTH PLANNING

This course introduces the students to the concept, theory and methodology of
personal financial management. The course emphasizes on cash management,
income tax planning, consumer credit, investment, housing, insurance planning,
retirement and estate planning. At the end of the course, student will be able to
understand the interaction between environmental forces and personal finance
decisions in an ethical decision process. Applying persona fiancé valuation
techniques, students will be able to make systematic and effective personal finance
decisions.
Pre-requisite: ATW263/3 - Principles of Finance

82
AFW365/3 - INTERNATIONAL FINANCE

The course deals with financial management in an international context.

International financial management still concerns with the basic issues discussed
and learned in ‘domestic’ finance. However, the discussion of these issues will be
extended by taking into account the extra dimensions unique to international
finance. Three major dimensions distinguish international finance from domestic
finance. They are i) foreign exchange and political risks, ii) market imperfections,
and iii) expanded opportunity sets. Financial managers should learn how to manage
foreign exchange and political risk using proper tools and instruments, deal with
(and take advantage of) market imperfections, and benefit from the expanded
investment and financing opportunities. By doing so, financial managers can
contribute to shareholders wealth maximization, which is the ultimate goal of
international financial management.
Pre-requisite: ATW263/3 - Principles of Finance

AFW367/3 - FINANCIAL DERIVATIVES

In recent years, our derivatives market has gone through a tremendous evolution
that involves huge transactions in short period of time. To achieve the importance
of this financial derivatives market, this course is meant to give knowledge,
understanding and exposure to students about derivatives concepts. This will equip
students with risk management tools on hedging using the derivatives market
instruments that are very useful to the students as they are specializing in finance as
a major. This is to ensure that students are equipped with understanding of the
concepts and able to analysis derivatives in order for them to compete with the
outside world in term of managing risks. At the beginning of this course, students
will be introduced to the futures instruments and at a later part with a more
challenging, complex and innovative options instruments.
Pre-requisite: AFW270/3 - Corporate Finance

AFW369/3 - SECURITY INVESTMENT & PORTFOLIO MANAGEMENT

AFW369E is an introductory investment course. The course will expose students to

the investment alternatives available and to the theory and practice of investments
and portfolio management. The course covers the primary financial securities –
stocks, bonds, and derivatives, and methods for combining these underlying assets
into a portfolio.

Broadly, the class lectures will cover the modern developments in investments and
portfolio theory, the portfolio management process, asset pricing models,
implications of efficient capital markets for investments, various techniques for
valuing stocks and bonds, and various evaluation methods of portfolio performance.
Students will have an opportunity to apply the concepts learned in class through an
investment portfolio management project.
Pre-requisite: ATW263/3 - Principles of Finance

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AFP315/3 - BEHAVIOURAL FINANCE

Historically, investment and finance decisions have been made with the assumption
that financial markets are informationally efficient. This course will explore the
notion that market efficiency assumptions are idealistic by bringing in the concepts
of psychology, sociology, and behavioural economics and how the investor mind
works in a broader societal setting. This will allow for better understanding of the
investor’s mind, resulting in intelligent investment practices. This course is
interdisciplinary, encompassing areas such as financial economics and cognitive
sciences with both experimental and theoretical components.
Pre-requisite: ATW263/3 - Principles of Finance
AFW270/3 - Corporate Finance

AFP316/3 - ENTREPRENEURIAL FINANCE & VENTURE CAPITAL

This course emphasizes on financial management of small and medium enterprises.

It covers important components involving venture capital financing, financial
performance, financial planning and financial strategy.
Pre-requisite: ATW263/3 - Principles of Finance

AFP369/3 - ISLAMIC FINANCE

This course designed to provide students with the knowledge and understanding of
the conceptual framework of the sustainability of Islamic banking and financial
system. The focus will be on the introduction and the development of the Islamic
banking and financial instruments. Other important topics include the Islamic
accounting, Islamic corporate governance, Islamic asset and fund management,
sukuk, takaful, Islamic microfinance and finally Islamic risk management.
Pre-requisite: ATW263/3 - Principles of Finance

AUP397/3 - MANAGEMENT STUDIES

This course is an introductory course for students interested in extending knowledge

to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.

ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

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ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

85
INTERNATIONAL BUSINESS

AIW270/3 - INTERNATIONAL TRADE LAW

This course introduces students to the aspects of international trade law that affects
the capabilities of a firm to transact globally. Students will also study the systems
and sources of international trade law, international organizations involved such as
the United Nations, World Trade Organization and relevant international
organizations as well as the links between the international legal system and
domestic legal system. In addition, this course will explore the existing legal
mechanisms to facilitate international dispute resolution methods for governments
and business entities. Emphasis will also be given on the impact of global trade
liberalization on developing countries and domestic legislation relating to human
rights and environmental protection. This course also discusses the implication of
international trade law towards multinational corporations, foreign investment, trade
in goods, services and labor, intellectual property and international sales.

AIW272/3 - INTERNATIONAL BUSINESS

The course aims to introduce the core knowledge of international business as a core
subject in the bachelor program. The students will be exposed to globalization,
international business theories, government intervention in international business,
emerging market, foreign market entry strategies and the existence of regional
economic integration that affect international business.

AIW314/3 – INTERNATIONALISATION OF NEW VENTURE

This course will provide a thoughtful and practical guide to the process of
successfully launching a business and then growing at international level. This
course will focus on a thorough analysis of the opportunity recognition and
feasibility analysis of a new venture and progressively internationalize that new
venture to achieve global recognition.

AIW362/3 - INTERNATIONAL BUSINESS STRATEGY

As economic turbulence continues to have a significant impact on organizations

around the world, decision makers at all levels face strategic, organizational, and
environmental factors that challenge the overall success of their respective firms.
Despite the unsettled business environment, this course will introduce students to
gain a worldwide perspective in understanding the key factors that can make or
break a company’s ability to maintain or improve its position in the global market
place.

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AIW363/3 - CROSS CULTURAL MANAGEMENT

This course exposes students to the international business culture environment.

Students will understand how the basic elements of culture shape decision-making
in international business. Students are also exposed to conducting successful
multiculturalism. Furthermore, the course will link cross-cultural communication
with communication skills and conduct consultations.

AIW364/3 - INTERNATIONAL TRADE FRAMEWORK

This course provides exposure on the various types of policies established and
applied in the international trade world. Students will be exposed to international
economic concepts that must be complied with by the organization in conducting
international trade. Students will also learn the various economic concepts and
procedures. In addition, students will be trained with various types of policy
frameworks in conducting international trade.

AMW358/3 - INTERNATIONAL MARKETING

This course introduces students to international marketing theory and activities.

Understanding environmental factors will also be addressed and how this will affect
marketing, work culture and company decisions. In addition, students will learn how
to expand a business into a foreign country.
Pre-requisite: ATW159/3 - Principles of Marketing

AIP365/3 - CONTEMPORARY ISSUES IN INTERNATIONAL BUSINESS

The course is designed to introduce the dynamic of International Business (IB) to the
students. Students will understand the challenges and complexities of the
contemporary in international business environment in the classroom. Students will
be engaged with the economic, social, politics and intercultural factors that impact
on IB and understand how these factors are address in the real world. Students need
to discuss and apply IB theory in the context of realistic scenarios. It provides a
platform for students to maximise the exposure to the solutions and the challenges in
both managing and being managed in a complex value chain. This is an exciting
course because it covers the micro and macro management aspects to address the
fast-changing domestic and global business environment. The students understanding
will be clarified through group project and reports, class engagement activities, a
midterm and a final exam.

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APP383/3 - TECHNOLOGY MANAGEMENT AND INNOVATION

This course will expose students to the various concepts and issues related to
technology and innovation management. At the end of this course, students will be
aware of the various factors and issues relevant to managing technology and
innovation successfully to support business and organisational functions. In
particular, this course will address the critical strategic challenges involved in the
management of technology and innovation at the firm level. Discussions will cover
issues such as technology innovation and diffusion, sources of innovation and
capturing value from innovation.

APW382/3 - GLOBAL SUPPLY CHAIN MANAGEMENT

This course will expose students to the various concepts and issues related to supply
chain management. At the end of this course, students will be aware of the various
factors and issues relevant to managing the supply chain successfully to support
business and organisational functions. In particular, this course will address the
critical strategic challenges involved in the management of the supply chain at the
firm level. Discussions will cover issues such as the building blocks of supply chain
strategy, designing the global supply chain, collaborating across the supply chain and
international trade logistics.
Pre-requisite: ATW151/3 - Operations Management

AUP397/3 - MANAGEMENT STUDIES

This course is an introductory course for students interested in extending knowledge

to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.

ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

88
ISLAMIC FINANCE

ASW270/3 - FIQH MUAMALAT FOR MANAGERS

This course will explain the basic principles of Muamalat within the prescribed
framework of Islam. It will help in determining the validity and understanding of
the Shari’ah process in developing Islamic financial products. Lastly, students will
be exposed to the contemporary Fiqh Muamalat-related issues in the Islamic finance
industry.
Pre-requisite: ATW263/3 - Principles of Finance

ASW272/3 - ISLAMIC BANKING

This course introduces students to the concept of Islamic banking and emphasizes
the difference between Islamic and conventional banking. Students are also exposed
to products and services in Islamic banking. Other topics such as deposit
arrangements, corporate governance of Bank Negara's functions are also discussed
in this course.
Pre-requisite: ATW263/3 - Principles of Finance

ASW274/3 - ISLAMIC FINANCIAL MANAGEMENT

This course focuses on the financial management of the firm from an Islamic
perspective. Students will be exposed to concepts and techniques of financial
decision making based on the principles of muamalat particularly involving
investment and financing aspects.
Pre-requisite: ATW263/3 - Principles of Finance

ASW389/3 - ISLAMIC CAPITAL MARKET

This course aims to introduce students to the concepts, operations and issues in the
Islamic capital market. In addition, the course focuses on the theories and practices
of the Islamic capital market on a global level. Students are exposed to appreciate
the unique characteristics of the Islamic capital market as compared to the
conventional capital market.
Pre-requisite: ASW270/3 - Fiqh Muamalat for Managers

ASW391/3 - ISLAMIC ACCOUNTING AND AUDITING

This course introduces Islamic records for Shari’ah-compliant financial

transactions. The main purpose of this course is to clarify the application of MASB's
accounting standards for Shari’ah-compliant financial transactions. Discussions will
cover the similarities and differences of the concepts of Shari’ah-based and Shari’ah
compliant perspective. This course also describes the accounting and presentation
rules for business Zakat in the statement of income for entities paying Zakat.
Furthermore, this course provides exposure to students on the audit.
Pre-requisite: ATW153/3 - Financial Accounting
ASW270/3 – Fiqh Muamalat for Managers

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ASW396/3 - TAKAFUL OPERATIONS

This course introduces students to the concepts, Shari’ah principles and business
models in Takaful. The students are exposed to the Takaful products, operations and
current issues related to Takaful. It prepares them to appreciate the role of Takaful
in the context of risk management which will eventually support and promote
sustainable economic development.
Pre-requisite: ASW270/3 – Fiqh Muamalat for Managers

ASW398/3 - ISLAMIC SOCIAL FINANCE

This course exposes students to the management of Non-bank Islamic fund sources
which are not the mainstream such as zakat, waqf, pawnshops, baitumal and others.
Unprofitable sources of funds may help in eradicating poverty in the Islamic world
if some important issues can be solved.
Pre-requisite: ASW270/3 - Fiqh Muamalat for Managers

ASP384/3 - ISLAMIC FINANCIAL INSTITUTIONS

This course explains the fundamental principles of Islamic finance as an

increasingly important sector in the economy. The students are exposed to the
operational practices of Islamic financial institutions. The course also shows how
Islamic financial institutions and their products differ from the products of
conventional financial institutions.
Pre-requisite: ASW270/3 – Fiqh Muamalat for Managers

ASP391/3 - MANAGEMENT FROM ISLAMIC PERSPECTIVE

This course introduces concepts and aspects of management from an Islamic

perspective. It aims to provide understanding and shape management skills and
make decisions based on Shari’ah principles.

ASP393/3 - ISLAMIC FINANCIAL PLANNING AND WEALTH

MANAGEMENT

This course aims to explain the Shari’ah principles of Islamic financial planning and
wealth management. The students are exposed to the concept and practices of
Islamic financial planning instruments of this highly demanded industry. The course
also highlights the issues and challenges and provides possible solutions to those
issues.
Pre-requisite: ATW263/3 - Principles of Finance

AUP397/3 - MANAGEMENT STUDIES

This course is an introductory course for students interested in extending knowledge

to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.

90
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

91
MARKETING

AMW275/3 - INTEGRATED MARKETING COMMUNICATION

This course focuses on the role and importance of Integrated Marketing

Communication (IMC), a part of the marketing mix component, which is a
promotion in the Marketing discipline. The course will familiarise students with the
technique of how IMC is planned and conducted. This includes media planning,
media buying, developing copy and artwork, advertising and promotion ethics, rules
and regulations of advertising and promotion.
Pre-requisites: ATW159/3 - Principles of Marketing

AMW276/3 – SERVICE MARKETING

This course offers to train students as marketing manager in understanding the

meaning and processes of marketing a service primarily by service product-based
organisations. Students will be introduced to concepts and models of services,
understanding the importance of planning, strategy, service recovery, and marketing
related to offering service products. This course emphasises the impact of
consumers’ values and behaviour, technological change, and the importance of
managing the interaction process with consumers throughout the service offerings.
Pre-requisites: ATW159/3 - Principles of Marketing

AMW277/3 – CONSUMER BEHAVIOUR

Consumer Behaviour introduces students to the study of consumers’ actions during

searching for, purchasing, using, evaluating, and disposing of products and services
that they expect will satisfy their needs. It is a dynamic interaction of affect and
cognition, behaviour, and the environment by which human beings conduct the
exchange aspects of their lives. Consumer behaviour explains how individuals
make decisions to spend their available resources of time, money, and effort in
consumption processes. It also encompasses all factors in the environment that
influence their thoughts, feelings, and actions in making their purchase decisions on
goods and/or services. These include feedback from other consumers,
advertisements, price information, packaging, product appearance, and many others.
It is essential to highlight that consumer behaviour is dynamic, involved interactions
and exchanges, and why consumers behave the way they do.
Pre-requisites: ATW159/3 - Principles of Marketing

AMW349/3 – STRATEGIC MARKETING MANAGEMENT

This marketing capstone course offers to strengthen the fundamental knowledge of

marketing management and application of marketing tools to analyze marketing
problems of business enterprises. Theoretical and practical understanding of
strategic marketing management will be developed, focusing on applying effective
tools and techniques for solving marketing problems. Decision-making skills which
include analyzing the environment, identifying the major problem, identifying
alternatives developing a plan to implement the best alternative, and evaluating the
92
effectiveness of the decision, will be the central focus of the course. Students are
expected to develop effective marketing plans for the business enterprise and oral
and written communication skills after completing the course.
Pre-requisites: ATW159/3 - Principles of Marketing

AMW356/3 - DIGITAL MARKETING

This course exposes students to digital marketing platform as one of the promotional
tools in the marketing field. They will uncover how marketing is handled effectively
by using big data and e-commerce for businesses. In the information age, big data
is changing the game. Digital marketing and big data are becoming a necessity to a
marketer, and the insights provided are profound and readily available to businesses
and customers. At the end of this course, the students are expected to
comprehensively understand the digital economy and the changing trend and its
impact on entrepreneurs, businesses, and communities. They are also expected to
master their skill at least in one of the e-commerce platforms. Overall, this course
enables students to understand and apply data analytic in digital marketing platforms
for e-commerce businesses.
Pre-requisites: ATW159/3 - Principles of Marketing

AMW357/3 - MARKETING RESEARCH ANALYTICS

This course will provide the students with the importance of marketing research and
big data in marketing. Marketing Analytics will introduce students to the technique
of marketing research and data analysis. The objective of this course is to assist them
in understanding better how marketing and big data can be used to improve
marketing decisions. The course will focus on developing marketing strategies and
resource allocation decisions driven by marketing research and data analytic. The
goal is not to produce experts in statistics; instead, students will gain the competency
to interact with and manage a marketing analytics team. The key part of learning is
how to take advantage of Big Data to generate marketing insights.
Pre-requisites: ATW159/3 - Principles of Marketing

AMW358/3 - INTERNATIONAL MARKETING

This course introduces students to international marketing theory and activities.

Understanding environmental factors, including foreign policies, cultural
differences, currency exchange, and regulations, will also address how these will
affect marketing, work culture, and company decisions. In addition, students will
learn how to expand a business into a foreign country by developing market
research, product development and effective marketing strategy.
Pre-requisites: ATW159/3 - Principles of Marketing

93
AMP355/3 - WEB AND SOCIAL MEDIA ANALYTICS

The digital technologies of web and social media application have fundamentally
reshaped marketing theory and practice over the last decade and have led to a drastic
shift in quality and quantity of information we are able to capture, store and analyse.
With this proliferation of data has come an increasing need for many businesses to
better understand and react to various customer characteristics. This course is
designed to provide the skills and tools needed for students to recognise the role of
web and social media analytics within the digital marketing landscape.

The web analytics component aims to help students recognise the role of web
analytics within the digital marketing landscape, and practically apply web analytics
tools and technologies to monitor performance of web-based marketing activities.
Topics to be covered are likely to include: Introduction to web analytics and web
data-driven marketing; Web metrics; Web monitoring and trends analysis;
Dashboard design; Navigation analysis; Online advertising; Future trends of web
analytics.The social media component helps students to explore multiple social
media platforms for data collection and apply analytical methods to convert social
media data to digital marketing insights. Topics to be covered are likely to include:
Basics of social media and the role and structures of social media conversations;
Collecting and extracting social media data; sentiment analysis, Social media data
analysis and key metrics used for analysing social media.

AMP356/3 - ENTREPRENEURIAL MARKETING

This course is designed to expose students to the unique challenges of marketing in

start-up organizations and provide tips and techniques for launching and promoting
a young company and new product. This course will provide students with a
knowledge base, a framework to understand the workings of a business, starting
from the inception of a business idea to its execution. The basic application of
theories and marketing principles to various entrepreneurial marketing situations
and build upon them with recent marketing theory and through application to
specific cases will be emphasized. A key component of this course is developing a
complete business plan for a local entrepreneur following a marketing trend in a new
era.
Pre-requisites: ATW159/3 - Principles of Marketing

AMP357/3 - BRAND MANAGEMENT

This course exposes students to the role of branding and integrated branding
methods in marketing and strategy planning. Students will focus on brand elements
– why they are important, what they represent to consumers, and what firms should
do to manage them properly. In essence, this course will introduce the concept of
brand equity, which can offer valuable perspectives and a common denominator to
interpret the potential effects and trade-offs of various brand strategies and tactics
and activities to build, measure, and manage brand equity. Current thinking and
developments in branding from both practitioners and academics will be
incorporated in the course, supported by a robust theoretical foundation with

94
relevant practical insights that can train students in making effective day-to-day or
long-term brand-related decisions. Also, since sustainability (and ethical, social, and
environmental awareness) has turned into a strategic and profitable aspect of
business and a brand-strengthening asset in recent years, this course will discuss
how leveraging sustainability can strengthen a brand’s identity create long-term
value.
Pre-requisites: ATW159/3 - Principles of Marketing

AUP397/3 - MANAGEMENT STUDIES

This course is an introductory course for students interested in extending knowledge

to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.

ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

95
OPERATIONS MANAGEMENT

APW270/3 - MANAGEMENT INFORMATION SYSTEM

This course exposes students to Management Information Systems (MIS) by

describing what it entails, how it affects organizations and their employees and how
it can make business more competitive and efficient. Therefore, the primary aim of
this course is to provide the students with the relevant skills, knowledge, and sound
understanding of the following areas like strategic importance of information and
knowledge; basic concepts, scope, and characteristics of information systems; basic
technological issues of information systems; management and organizational
support systems; Internet and security issues; building information systems and the
importance of information systems in creating competitive firms; managing global
corporations; and providing useful products and services to customers while also
achieving the sustainability development goals at the same time.
Pre-Requisite: ATW151/3 - Operations Management

APW272/3 – QUALITY MANAGEMENT

This course contains concepts, theories, knowledge and techniques of quality

control, quality assurance, total quality management, quality systems and standards.
The impact of quality improvement and its assurance upon enterprise productivity
will also be discussed alongside sustainability, ethical and entrepreneurship
elements. Appropriate operations management software will be introduced
wherever applicable.
Pre-Requisite: ATW151/3 - Operations Management

APW274/3 – MANAGEMENT SCIENCE

Management science uses analytical methods to aid managerial decision-making.

This course is concerned with modelling, problem solving, and applications of
management science techniques in fields like finance, economics, operations
management, logistics and engineering as well as sustainability. As an introductory
module, this course strives for breadth, giving an overview of several practical
approaches, so as to provide substantial knowledge for this discipline and a good
foundation for further self-learning.
Pre-Requisite: ATW151/3 - Operations Management

96
APW375/3 - LOGISTICS MANAGEMENT

This course is designed to provide students with the knowledge of logistics

management. This course focuses on the concepts, theories and applications of
logistics management in the green logistics business.
It exposes the students to logistics requirement, inventory, green procurement,
logistics distribution, green warehousing and packaging, and green transportation
for handling goods. The course will introduce the concept of halal logistics that
benefits people (society), planet (environment), profit (economy) e.g. green
business, less consumption of energy and resources, sustainability, ethical standard
and act.
Pre-Requisite: ATW151/3 - Operations Management

APW381/3 - PROJECT MANAGEMENT AND FACILITIES LOCATION

This course introduces project management (network analysis), selection of

facilities location and the use of project management software and operations
management software. It will focus on planning, implementation, control, and
termination of projects.
Pre-requisite: ATW151/3 - Operations Management

APW382/3 - GLOBAL SUPPLY CHAIN MANAGEMENT

This course will expose students to the various concepts and issues related to supply
chain management. At the end of this course, students will be aware of the various
factors and issues relevant to managing the supply chain successfully to support
business and organisational functions. In particular, this course will address the
critical strategic challenges involved in the management of the supply chain at the
firm level. Discussions will cover issues such as the building blocks of supply chain
strategy, designing the global supply chain, collaborating across the supply chain
and international trade logistics.
Pre-requisite: ATW151/3 - Operations Management

APW397/3 – ELECTRONIC COMMERCE

Electronic commerce, commonly known as e-commerce, emphasis on consists of

the buying and selling of products or services over electronic communication.
Electronic commerce has evolved over the years from consumers conducting basic
transactions on the website, to a complete transformation of the way business
partners, suppliers and customers transact. The use of e-commerce by business has
grown considerably around the world. Many organizations of all types and sizes
have become interested incorporating e-commerce into their business strategy as a
way in exploitation of new business opportunities. However, while many of the
businesses that were started are successful, some the vast majority of them have
problems and some have had to shut down. Therefore, it is important to explore and
develop an understanding of the nature and current trends attendant to an effective
e-commerce implementation.

97
This course focuses on principle of e-commerce from a business, technology and
society perspective. The course introduces students to a wide range of e-commerce
issues by analyzing how e-commence is being conducted and managed and how to
assess its major opportunities, limitations and risks. This course is designed to
familiarize students with current and emerging e-commerce technologies using the
Internet, social media and mobile application. Basically, the course includes
conceptual foundation, technological infrastructure, e-commerce business model,
social issues, revenue model, security issues, payment mechanisms, marketing,
advertising, ethics, law and real-world experience that surround the development of
e-commerce. Student will learn about the principal features of business-to-business
and business-to-customer e-commerce and compare them with traditional forms of
trading. The course also includes the chance to implement a simple e-commerce
application.
Pre-requisite: ATW151/3 - Operations Management

APP383/3 - TECHNOLOGY MANAGEMENT AND INNOVATION

This course will expose students to the various concepts and issues related to
technology and innovation management. At the end of this course, students will be
aware of the various factors and issues relevant to managing technology and
innovation successfully to support business and organisational functions. In
particular, this course will address the critical strategic challenges involved in the
management of technology and innovation at the firm level. Discussions will cover
issues such as technology innovation and diffusion, sources of innovation and
capturing value from innovation.

APP384/3 - SERVICE OPERATIONS MANAGEMENT

The course is design to provide students with specialized knowledge and skills
required for the effective management of service operations. Specifically, this
course will emphasize on the analysis, challenges, decision making and
implementation issues of managing the operational aspects of a service. The course
will address the strategic aspects of designing, assessing and improving the
effectiveness of service processes, while achieving operational excellence. Student
will explore the main component of service management related on service strategy,
services for individual and corporate customers, service technologies, process and
facility design, management of waiting lines, demand forecasting, demand and
supply management, service quality, staffing and scheduling.

This course is essential for any students wishing to join in a service or service-
related firm such as bank, hospital, airlines, tourism, restaurant, and consultant
agencies. The rapid and continuing growth in service sector is providing marked
opportunities for managers. Understanding the concepts of successfully managing
the service will provide a significant advantage to new graduates who, the odds are,
will find themselves employed by a service-oriented firm. Through the course
students will also learn how to craft a successful strategy for sustainable operations
by incorporating it into a company’s business strategy, improvement planning, and;
product and process design. The purpose of sustainable operation is to study how a

98
company can use its operations to improve environment as well as contribute to
human and business value at the same time.
Pre-requisite: ATW151/3 - Operations Management

APP385/3 - DATA PREPARATION AND DATA VISUALIZATION

Two fundamental facts constitute the everchanging surrounding of how business

makes decision: Human cognition and technology. In the digital age, decision
making depends on Big Data Analytics to serve business system operating
efficiently. Data visualization helps business to visualize large amount and complex
data, which is difficult to do using spreadsheet. This course, intend to assist students
to understand data visualization in theory and practice. In theory, Data Visualization
introduces the student the integration of human and computer, the matters and the
theory. Through practice, student is equipped with Data Visualization tools using
advance spreadsheet techniques and web-based tool. Reporting of data visualization
is taught to enable students to see the visualization results through the eyes of the
human and business function.

AUP397/3 - MANAGEMENT STUDIES

This course is an introductory course for students interested in extending knowledge

to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.

ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

99
STRATEGY AND ORGANISATIONAL MANAGEMENT

AOW270/3 - STRATEGIC HUMAN RESOURCE MANAGEMENT

The course aims to provide students with the concepts, theories, and current
techniques of strategic human resource management. Students will also be exposed
to The interaction of external environment, organisational factors and strategic
human resource management (SHRM) which is examined from multiple
perspectives. Topics may include strategic choices facing the organisation in the
areas of business planning, building SHRM capabilities, transforming the HR
function, and SHRM program evaluation. The implications of SHRM for
organisational performance are examined.
Pre-requisite: ATW251/3 - Organisational Behaviour

AOW272/3 - TALENT MANAGEMENT

This course gives students an opportunity to learn about talent management and
their interests. Students will also be exposed to the role of individuals and
organizations in ensuring optimum level of talent management processes in the
organization. For that reason, students will be given exposure on the appropriate
methods and different perspectives in the talent management process.
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour

AOW274/3 – INDUSTRIAL RELATIONS

The course aims to provide students an overall understanding and exposure of the
traditional and contemporary industrial relations. The course takes a detailed look
at the three main sets of industrial relations institutions: the trade unions, the
employers, and the Government. It builds on students' existing knowledge and
experience to make a detailed analysis of collective bargaining. Students are also
exposed to the processes of Malaysian industrial relation laws and practices.

AOW362 – STRATEGIC LEADERSHIP

The course aims to provide students with the understanding of the roles and function
of strategic leadership to support an organization to succeed. This includes the skills
of effective strategy and execution. Strategic leadership is both a skill and an art as
effective leaders manage, influence and align a constellation of elements.
Pre-requisite: ATW251/3 - Organisational Behaviour

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AOW363/3 – ORGANISATION DEVELOPMENT AND CHANGE

This course is offered to provide students with the knowledge on learning and
improving in ways that make individuals, groups, organizations, and ultimately the
world better off and more capable of managing change in the future. It prepares
them with the knowledge on the process of integrated theory and practice aimed at
increasing the effectiveness of organizations.
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour

AOW364/3 - STRATEGIC FORESIGHT AND DECISION MAKING

The complexity of the future can be overwhelming and adapting to change is

inevitable. It is therefore important for companies to prepare for the future in order
to remain competitive in today’s rapidly changing business environment. Strategic
foresight is critical to acknowledge the possibility of the multiple futures to
accelerate organisational development. Students will be exposed to a wider
perspective on today’s drivers of change for organizations to prepare and make
appropriate decisions, in order to harness the potential of new possibilities of the
future. Students will learn various strategic tools and techniques such as SWOT
Analysis, PESTLE, Porter’s Five Forces Model, TOWS Matrix, Competitors
Analysis, Business Portfolio Matrices, SPACE Matrix and most importantly
Scenario Planning. Scenario Planning would be the most important as a foresight
methodology that is used for strategic analysis of medium and long-term planning.
In this case, students will learn the steps to generate future scenarios, assess the
impacts of those futures and craft suitable strategies which are resilient to different
future outcomes
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour

AOW367/3 - INDUSTRIAL AND ORGANISATIONAL PSYCHOLOGY

This course is designed to provide students with the knowledge of people and their
behaviour at work, and of the organisations in which people work. The course will
focus on studying psychological theories to issues that are important to businesses
and organisations in order to promote and advance understanding of individual,
groups and organizational effectiveness at work, and the well-being and satisfaction
of people working in or served by organisations.
Pre-requisite: AOW270/3 - Strategic Human Resource Management

AOP361/3 - CORPORATE COMMUNICATION MANAGEMENT

This course is designed to increase students’ awareness of the functions and

importance of effective communication in the business. This course focuses on the
application of communication principles in achieving organizational goals. Special
emphasis is placed on developing writing and speaking proficiency in English.
Pre-requisite: ATW109/3 - Principles of Management
ATW116/3 - Business Communication

101
AOP365/3 - SAFETY, HEALTH AND WELLBEING

The course aims to introduce students to the concepts, theories, and ethical
techniques of safety and health management. Students will also be exposed to the
core functions of safety and health management towards global wellbeing.
Pre-requisite: ATW251/3 - Organisational Behaviour

APP383/3 - TECHNOLOGY MANAGEMENT AND INNOVATION

This course will expose students to the various concepts and issues related to
technology and innovation management. At the end of this course, students will be
aware of the various factors and issues relevant to managing technology and
innovation successfully to support business and organisational functions. In
particular, this course will address the critical strategic challenges involved in the
management of technology and innovation at the firm level. Discussions will cover
issues such as technology innovation and diffusion, sources of innovation and
capturing value from innovation.

AUP397/3 - MANAGEMENT STUDIES

This course is an introductory course for students interested in extending knowledge

to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.

ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY

This course exposes students to understand the business operations of Global

Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.

ATW416/12 - INDUSTRIAL TRAINING

Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)

102
  
 
CLEARING HOUSE FORM 
BACHELOR OF MANAGEMENT (HONOURS) 
 
Name  : ________________________ Matric No. : __________________ 
Year Intake  : ________________________ Minor : __________________ 
Major  : ________________________ Mobile No. : __________________ 
Academic 
: ________________________  Email   : __________________ 
Advisor 
 
SEMESTER (Please Tick √) 
COURSE CODE  GRADE 
SEM 1  SEM 2  SEM 3  SEM 4  SEM 5  SEM 6  SEM 7 
COMMON CORE (52 CREDITS) 
ATW103/3       
ATW107/3       
ATW108/3       
ATW109/3       
ATW115/3       
ATW116/3       
ATW151/3       
ATW153/3       
ATW157/3       
ATW159/3       
ATW202/3       
ATW211/3       
ATW251/3       
ATW263/3       
ATW393/4       
ATW394/3       
ATW396/3       
MAJOR CORE (33 CREDITS) 
       
       
       
       
       
       
       
       

103
 SEMESTER (Please Tick √) 
COURSE CODE  GRADE 
SEM 1  SEM 2  SEM 3  SEM 4  SEM 5  SEM 6  SEM 7 
ELECTIVE (6 CREDITS) 
                 
                 
MINOR (20 CREDITS) 
                 
                 
                 
                 
                 
UNIVERSITY (15 CREDITS) 
HFF225/2                 
HFE224/2                 
SEA205E/4 *                 
Bahasa Malaysia 
LKM100/2                  
LKM400/2                 
English Language 
LMT100/2 (Z)                 
LSP300/2                 
LSP403/2                 
Co‐Curriculum / Skills Course / Option (Combination of multiple courses) 
                 
                 
                 
                 
 
* For International students 

104