1. India is the eighth largest market for eCommerce with revenue of US$63 billion in 2021.
With
an increase of 26%, the Indian eCommerce market contributed to the worldwide growth rate of
15% in 2021. The Indian e-commerce industry has been on an upward growth trajectory. After a
surge in digital adoption during COVID-19, the Indian e-commerce market is estimated to be
worth over $55 Bn in Gross Merchandise Value in 2021. Using this method, the e-commerce
share of total retail sales was 11.8% in 2021, which increases 2021 e-commerce penetration to
13.2%. But ecommerce is still a small fraction of total retail sales in India. Online line shoppers
in India are projected to increase from 215 million in 2022 to 350 million by 2025 because of
internet usage drastically increased day by day and 5G is in the doorstep.
2. Marketing Strategy
Branding – Make it big Brand by promoting your products by giving advertisements within
ecommerce web portals like Amazon & Flipkart and other websites using digital marketing,
celebrity endorsement is very important to attract more customers and people easily identify
once it recognized by all.
Build Own Websites - Once buyers information collected from Amazon & Flipkart ask them to
buy the product in ZU website and offer them some discounts over the purchase of 3000, they
will get 500 discounts now and offer one more coupon of 500 for next purchase, for customer
retaining is very important, along with send some coupon codes to attract new customers. Easy
returns and replacement make it more reliable for consumers in the websites.
Wide Range of Products - variety of sections from casual wear, ethnic wear, party wear, formal
wear, and Indie wear collections for all type of people
Other categories like women’s clothing, fusion wear, lingerie, ethnic clothing, seasonal and
regional wears
Price - The prices are not too low or not too high it depends on the design and quality of the
products.
Customer Service –
By giving excellent customer service. Customers who buy the products from the online portals
have the facility to collect customer’s information and ask about the product & collect feedback
and any delivery issues they faced.
Respond faster if customer raised any query regarding quality or size issues. Apart from this, try
to answer all the queries of the customers.
Campaigning
Use various methods to promote ZU products like a massive promotion is done on various
social media platforms like Facebook, YouTube, Twitter, and from their official pages people
were made aware of the application and websites.
3. Looks very attractive - all products have same type of information and visibility
Please remove less rated, negative comments and reviews, make some true and value
comments ratings should visible to the viewers. If possible, use your customer service
team to add good rating and comments for all cloths. In online people see pictures first
but buying decisions are made by ratings and comments.
Logo should visible to all the viewers that are the cache of the product visibility and
brand identification. People should easily recognize the brand by seeing the cloths.
Keep an eye in the product related to this item box, here it should not show other
brands products only it should show other cloths of ZU brand only ask Amazon to show
your brands products only for example please see the Levi’s brand pic. If it shows other
brands people will move to other brand items instead of buying ZU.
4. Leadership
1. Shared my skills and experience to train new joiners
2. Up gradation of software to hassle free and made it faster operations or process
implementation
3. Found new things to minimize the effort of the employees
5. Professional:
1. Want to reach higher position so that I can take bold decisions and handle more risk for
company’s growth along with mine
2. Learning and using new techniques & skills as per the trend or market
Personal:
1. I want to start a new company like startup
2. Organic Farming for the betterment of human health
