Vijaya Dairy Industry Analysis
Vijaya Dairy Industry Analysis
ABSTRACT :-
Now a days the usage of dairy products has increasing day by day. As dairy products like Milk, Ghee,
curd, etc; are used by both children’s and adults. This project is based on production of ‘ VIJAYA
DAIRY INDUSTY ’ (Vijayawada). This project includes production process, growth of the industry,
number of employees in the industry, market share, revenue profitability, supply to various villages and
towns, transport facility, state wise ranking in industry, and over the years 2016 to 2021. For this
statistics analysis of the industry the data is collected from the www.vijayadairy.com,
www.dairyindustry.com, official website for this analysis the statistics tools like sampling survey,
attributes, curve fitting.
COMPANY PROFILE
DAIRY INDUSTRY IN KRISHNA DISTRICT: Krishna District is on river an track of Krishna abutting Bay of
Bengal. It has a total area of 8727 sq kms. The major activity is agriculture. It has 17.39 lakhs acres of land
under crop cultivation of which 66% is irrigated. The human population is 39.54 lakhs. It has 972 inhabited
villages. The literacy in the district is 41.71%. The district is known for its quality cattle. In milk cattle
population it ranks second in the state. Buffalo is predominant milk animal. Organized dairy in Krishna
commenced in 1965 with integrated milk project assisted by the UNICEF. A milk conservation plant is
1.25LLPD (lakhsliters per day) was commenced in April, 1969 at Vijayawada. The dairy industry in the district
had its beginning under state government as part of animal husbandry activity. Integration of dairy industry into
the department of animal husbandry took place periodically in the name of different projects: ϖ Integrated
MILK project (1960) ϖ Dairy development department (1971) ϖ Andhra Pradesh Dairy Development
Corporation (1974) ϖ A.P Dairy Development Co-operative Federation (1981) Realizing the milk production
potentialities of the inversion track, the Government of Andhra Pradesh and Government of India with
“UNICEF” assistance has established “Integrated Milk project –Hyderabad-Vijayawada”, linking the
production and consumption centers. Thus Krishna district has the distinction of starting organized dairy
activities by commissioning milk chilling at “PAMARRU” in February, 1965 the first of the type in Andhra
Pradesh. Organization of co-operative structure on ANAND PATTERN was initiated in 1981. Krishna district
milk producer’s co-operative union limited got registered in 1983. It took complete management of Dairy
activities of the Krishna District from February 1985. At present, the district has 534 organized dairy co-
operative societies with over 92600 member producers. There are 300 milk producers’ association centers too
functioning besides co-operative societies. The union collects milk from about 2,13,896 milk producers
covering 815 villages organized through 35 milk routes. District union has 6 milk chilling centers one each
operating at pamarru, Hanuman Junction, Veerankilock, Gudlavallaru,Chilikalu and Tiruvuru with a total
processing capacity of 1.70 lakhs liters per day . It has milk products factory with the facilities to manufacture
different milk products. The milk products factory at Vijayawada handles surplus milk from all coastal districts.
About 2.10 lakhs kgs/day with peak touching 3.18 lakhs kgs/day. The factory conserves fat in the shape of
white butter usually to the extent of 1000 M.Ts per year. Union markets about 2, 00,000 liters/day market milk
to 1 lakh families in the district. It manufactures products like Ghee, Butter Malailaddu,datesKhova, Butter
Burfi,Chocolate Burfi, and Doodhpeda, Ghee products, skim milk powder, UHT Milk (TetraBrik). These
products are manufactured in this dairy with the brand name of “VIJAYA” are popular for its quality
throughout the nation. UHT milk has market at Bombay, Goa, Pune, Calcutta and Hyderabad. New UHT
products such as sterilized cream, slim milk, Traders from counties like Singapore and Brunei paling orders
with the dairy for milk powder. Union manufactures and market about 35 tons/day of cattle feed besides
400MTS mineral mixture per annum. Dairy co-operatives in villages have gradually development trading
surplus and this aspect coupled with government schemes resulting in establishing their own buildings in 345
villages valued at Rs/- 2.2 crores. An Aspetic packing station was set up in the milk products factory to pack
50,000 liters of long the milk (UHT MILK) per day. Union has also 2 cattle feed mixing plants with a total
capacity of 50M.T /day. Plant to increase procurement to two lakh liters a day. Vijaya dairy is the only unit
exporting products to countries like Malaysia. Krishna milk union is a district milk producer co-operative came
into exiting in July 1983, registered “KRISHNA DISTRICT MILK PRODUCERS CO-OPERATIVE UNION
LIMITED”. It took over the management going dairy activities Krishna district of Andhra Pradesh during
February 1985. Krishna milk union currently 815 functional dairy cooperations in villages and introduced from
various chilling centers and district routes
1) Milk production..............2nd
2) Processing.....................3rd
3) Marketing......................2nd
Krishna district has milk procurement ranging from 45,000 kgs to 2,00,000kgs.Per
day from 1969 to 2014. The district being buffalos concentrated has wide
procurement fluctuations. It was considered imminent to reduce the seasonal
imbalance in milk production. New programmers were drawn up. Induction of “X”
bred cows has been taken up since 1990 to increase milk production potentially.
District has very close animal health coverage by the animal husbandry department.
The district co-operatives milk union provides the following inputs to farmers
for increased milk production.
A.I.Facilities.
Breading bulls
Extension services.
PROCESSING:
Milk processing of milks it done by pasturing and chilling the milk at certain
temperatures. The fat % and chilling the milk at certain temperatures, the fat% and
SNF % is standardized accordingly for various types of milk is sent to by products
section to produce various products.
PRODUCTION:
In the production section the milk and milk products are produced the excess
milk is converted into skim milk powder (SMP), Butter to meet the demand to learn
seasons.
SALES:
Indents received from various boots and parlors. Depending on the indents the
consolidated reports are raised. These reports are sent to various sections.
Reconciliation statements are prepaid according to the indents and the details of
stock delivery are maintained for various parlors, boots and institution. Andhra
Pradesh has prominent place in the dairy of India. Dairy and milk supply has been
given importance in the five year plans of the state. Not only with a view has help
had the farmer to improve their income had it enabled.
CHILLING CENTERS:
The VIAJAYAWADA milk products factory has set up six chilling centers,
which are given under center, have been producing chilled milk for the composition
of the various segments of the consumers. Chilling centers use very successfully to
milk products factory. Following are centers in Krishna district under the control of
VIAJAYAWADA milk products factory:
Pamarru
Hanuman Junction
Veeranki lock
Gudlavalleru
Chillakallu
Tiruvuru
Godavari 90 4,383
Chillakallu 86 6,894
SALES CENTERS:
VIJAYAWADA: RTC Bus stand super bazaar, Railway station milk products factory,
vastralatha, Vijaya dairy parlour (near Alankar theatre) Benz circle,
Sathyanarayanapuram, machavaram, patamata etc.
CAPACITIES:
TRANSPORT:
Road tankers
6 inspection vehicles
In addition to these 25 vehicles are taken hire from private transporters for
distribution of milk. The milk feed to chilling centers and far off places like
Visakhapatnam Nellore and Chittor is being transported by the road tankers. It is also
transported to all metro Politian cities of Delhi Mumbai, Calcutta and Chennai
through the insulated tankers.
The India council of agricultural research has started a research scheme during
the period 1970-71 to undertake research on milk products. Under this scheme soft
cheese, butter milk powder curd, DoodhPeda, ice-cream mix, butter etc. are,
manufactured.
With the introduction of the baby food, the milk handling capacity has been
reduced to about 80-85 thousand liters of milk in view of the sugar content added
in manufacture of the baby good. Therefore it is proposed to expand the present plant
by adding additional buildings in the existing vacant area adjacent to the transport
section. This will enable the factory to handle 1.5 lakh liters per day
MANAGEMENT:
ORGANISATION CHART:
General Body
Board of Mgt
Managing Directors
He shall general control loan the administrations and business of the federation.
He shall power for and on behalf of the federation to enclose sign negotiates
checks other negotiates on behalf of the federation. He shall also sign all
deposits, receipts and operate as accounts of the federation with any bank.
He shall allow credit to buyer within limits fixed by the board from time to time.
He shall make necessary arrangements for transport and storage of dairy and
allied produce.
BOARD OF DIRECTORS:
The Government shall nominate the chairman of that board time to time. The
secretary of the Government dealing with dairy development shall be the vice-
chairman of the board. All the members of board expect managing director and
chairman of the federation shall be honorary.
MANAGING DIRECTOR:
Department No of Persons
Managing Director 1
Dairy Directors 2
Dairy Managers 8
Junior Engineers 8
Transport 31
Finance 39
Administration 117
Field staff 88
Total 803
KDMPMACUL OBJECTIVES:
Evolving long term policies to encourage and develop milk production and
productivity in the district. Achieving co-ordination among various programmers in
the district to optimize resource utilization. Providing remunerative and assured
market for the milk produced by the farmers round the year.
Milk produced twice a day from 600 villages in the among these 600
centers about 195 registered societies under ANAND PATTERN. A good milk
procurement infrastructure has been developed for the last several years in the
district. It is envisaged to open certain centers to boost up milk production with ore
and more active participation of milk producers under operation flood II program and
substantial improvement in milk production is envisaged in near future.
MILK SUPPLY:
Milk products factory Vijayawada supplies milk in Vijayawada and to near towns in
½ liter and 1 liter sachets. Bulk supplies to hospitals, hostels and other institutions
besides regular market milk supplies. Milk products factory, Vijayawada dispatches
milk supplies Milk products factory, Vijayawada dispatches milk to madras,
Hyderabad and Calcutta.
ORGANIZATIONAL STRUCTURE:
1) Identification of activates
2) Group activities
3) Delegating of authority.
DETAILS AT A GLANCE:
PACKING:
Milk is collected from collection point and is pasteurized and converted into
milk powder. As per the demand of the requirement the powder is mixed with water
and converted back to milk , churned and the quality controllers check quality, and
then approve the milk for packing quality controllers check the quality , and then
approve the milk for packing.
The Dairy is equipped with the ISO 9001:2000 certification and recently ISO
14001:2004 certification.
GHEE:
Pleasant flavor.
GHEE PACKET
Pleasant flavour
COOKING BUTTER:
Needs refrigeration.
Pleasant taste.
U.H.T MILK:
Needs no refrigeration.
Hygienically packed.
Homogenized.
SLIM MILK
Needs no refrigeration.
Solubility of 99.5%
BIS marked.
MERRI MILK
Needs no refrigeration.
Safe-life of 3 months.
STERLIZED CRAM
Need no refrigeration.
Shelf-life of 3 months.
Homogenized.
DOODH PEDA
CURD:
Pleasant flavor.
PANNER
Rich in protein.
Needs no refrigeration.
Vijaya Premium (fat 4.5% SNF 8.5% standard milk fortified with Vitamin ‘A’.
UHT processed standardized milk in 200ml and 1000ml Tetra Brick pack.
Vijaya Ghee consumer tin packs of ½ Kg, 1Kg, 2Kg, 5Kg, 15Kg, and in poly
pack of 200ml and 500ml.
Ability to meet any consumer demand for milk and milk products.
WEAKNESS:
Milk and milk products are high priced loosing competitive edge.
Work culture and compatible with growing demand for customer service.
System moves very slowly; due to lack of proper delegation all things seem
to wait for the chief executive.
OPPORTUNITIES:
Rapid utilization.
THREATS:
The main need of the study is to study the sources and applications of funds
The scope of study is confined only five year i.e. from 2016-2021. Funds flow
statement is useful for long term analysis .The ‘Funds Flow Statement’ shows the
an extensive study is done on the investment made by KDMPMACUL.
KDMPMACUL sources from which they raised the funds.
The major objectives of study is to assess the inflow and out flow of the
funds in theK.D.M.P.C.U Limited
To study andanalyze the change that taken place in the working capital
position of the company.
To analyze the funds flow operation
SOURCES OF DATA
The secondary data from KDMPCU Ltd for the year 2016-2021 used in this
study. These have been taken from secondary sources like company reports,
balance sheets. Editing, classification, and tabulation of the financial data which
are collected from the above mentioned sources, have been as per requirement of
the study.
Though the project work has been completed successfully, a few limitations are
observed however, proper care has been taken to overcome to impact of
limitations on the study.
The main limitation of the study is that it is fully depends upon the secondary data.
The figures taken from the financial statement like profit and loss account and
balance sheet were historical in nature.
INCREASE DECREASE
PARTICULARS 2016( Rs.) 2017 (Rs.) (Rs.) (Rs.)
CURRENT ASSETS
CURRENT LIABILITIES
Interpretation :
It is evident from above table 3.1.1 that there in working capital in the year 2016-
2017.By Rs.66620556. This is mainly due to increase aIt is evident from above
table 3.1.1 that there in working capital in the year 2016-2017.By Rs.66620556. This
is mainly due to increase are Inventories &Receivables.
3.1 FUNDS FROM OPERATION FOR THE YEAR 2016-2017
Table 3.1.1
INTERPRETATION :
It is evident from the above table 3.1.2 that the funds from operation for the year
2016-17 is Rs.90646426.
AT 31STMARCH 2017
Table 3.1.3
INTERPRETATION:
It is from the above table 3.1.3 the major sources of funds are long term borrowings
.The major Applications of funds are Fixed Assets and long term borrowings .
(Rs.) (Rs.)
Table3.2.1
CURRENT ASSETS
Inventories 937641820 1235770340 298128520 ---
CUURENT LIABILITIES
Short Term Borrowings 200000000 400000000 --- 200000000
Trade Payables 666937941 6554559886 11478055 ---
Other Current Liabilities 31611366 32961173 ---- 1349807
Short Term Provisions 11572999 3817079 7755920 ---
It is evident from above table 3.2.1 that there is increase in working capital in the
year 2017- 2018.By Rs. 74891467. This is mainly due to increase are Inventories
&Cash & cash equivalents.
FUNDS FROM OPERATION FOR THE YEAR OF 2017-1018
Table 3.2.2
Interpretation:
It is evident from the above table No.3.2.2 that the funds from operation for the year 2017-
18 is Rs.134935389
Table 3.2.3
140506538 140506538
INTERPRETATION:
It is from the above table no 3.2.3The major sources of funds are long term
borrowings .The major Applications of funds are Fixed Assets in this funds flow
statement.
CURRENT LIABILIIES
Short term Borrowings 400000000 3400400000 99600000
INTERPRETATION :
Table 3.3.2
INTERPRETATION :
It is evident from the above table no 3.3.2 that the funds from operation for the year
2018-19 is Rs. 167598039.
STATEMENT OF SOURCES AND APPLICATIONS OF FUNDS FOR THE
YEAR ENDING AT 31ST MARCH 2019
Table 3.3.3
INTERPRETATION:
It is from the above table no 3.3.3.The major sources of funds are long term
borrowings .The major Applications of funds are Fixed Assets.
STATEMENT SHOWS THE CHANGES IN WORKING
CAPITALIN THE YEAR 2019-2020
Table 3.4.1
CURRENT ASSETS
CURRENTLIABILITIES
INTERPRETATION:
It is evident from above table that there is Decrease in working capital in the year
2019-2020 by Rs.178246083.This is mainly due to increase are Inventories & Cash &
cash equivalents.
Table 3.4.2
Particulars Amount (Rs.) Particulars Amount (Rs.)
INTERPRETATION :
It is evident from the above table no 3.4.2 that the funds from operation for the year
2019- 20is Rs. 90192040.
Table 3.4.3
Decrease in
working capital 178246083
292753616 292753616
INTERPRETATION:
It is from the table no 3.4.3 .The major sources of funds are funds from operation
.The major Applications of funds are Fixed Assets.
STATEMENT SHOWS THE CHANGES IN WORKING CAPITALIN THE
YEAR 2020-2021
Table 3.5.1
INCREASE DECREASE
(Rs.) (Rs.)
PARTICULARS
2020 (Rs.) 2021 (Rs.)
CURRENT ASSETS
CURRENT LIABILITIES
Table 3.5.2
1171448375 1171448375
INTERPRETATION :
It is evident from the above table no 3.5.2that the funds from operation for the year
2020- 2021 is Rs. 176081580.
STATEMENT OF SOURCES AND APPLICATIONS OF FUNDS FOR THE
YEAR ENDING AT 31ST MARCH 2021
Table 3.5.3
Increase in 86969989
191788207 working capital 191788207
INTERPRETATION:
It is from he above table no 3.5.3The major sources of funds are funds from
operation .The major Applications of funds are Fixed Assets.
GRAPHICAL REPRESENTATION OF SCHEDULE OF CHANGES IN
WORKING CAPITAL DURING THE YEAR 2016-2017 TO 2020-2021
2017-2018 74891467
2018-2019 63563988
2019-2020 (178246083)
2020-2021 86969976
15000000
10000000
50000000
Schedule of changes
in working capital
0 INCREASE
9-20
-5000000 2016-20172017-20182018-2019201202020-2021
Schedule of changes
in working capital
-1E+08 DECREASE
-1.5E+08
-2E+08
GRAPHICAL REPRESENTATION OF SCHEDULE OF CHANGES IN FUNDS
FROM OPERATION AND LOSS FROM OPERATION DURING THE YEAR 2016-
2017 TO 2020-2021
2016-2017 90649426
2017-2018 134935389
2018-2019 167598039
2019-2020 90192040
2020-2021 176081580
20000000
15000000
10000000
50000000
0
019-
Year 2016-20172017-20182018-20192 2 0202020-2021
-5000000
-1E+08
-1.5E+08
4.1 Findings
It has been observed the share capital of company is not increasing from 2016
to 2021.
The company is having good reserves and surplus position. These are
increasing year to year from 2019 to 2021. It has been observed that some
reserves and surplus are decrease from 2016-17.
The company is taking loans from other sources like banks, financial institutes
etc. it observed from 2016to 2017 the loan amount has decreased.
There is no change in the non-current investments of the company during the
study period.
The total increase in current assets of the company has overcome the total
increase in current liabilities in 2016 to 2021. Current assets are increasing year
to year.
There is increase in working capital in all five years except 2019-2020.
It is observed from the study that is loss from operation during 2019-2020. In
other years are funds from operation.
4.2 Suggestions
The profits of the company are increasing year by year. It is good for the
company and it is better to keep adequate the working capital concept to protect
the present profits.
Maintain excess reserves and surplus for operation activities. Purchase of plant
& machinery for fixed asset growth.
The company is raising funds from secured and unsecured loans, sale of fixed
assets and funds from operations and it is spending to purchase fixed asset,
redemption of loans and other payments.
The analysis of reports covering 2016-21 shows that the K.D.M.P.M.A.C.U.
Ltd. is in a comfortable position with regard to working capital that create more
goodwill to the firm in the market.
When compared to the previous years the working capital position of the
K.D.M.P.M.A.C.U. Ltd. has been raised. The production capacity has been
increase.
4.3 Conclusion