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Investigation & Practice 1: Outline

This module aims to develop students' skills and knowledge in visual communication areas like posters, packaging, and illustration. Students will analyze design examples, understand how to design across different media, independently solve design problems, and identify design trends through research. They will complete a series of graphic design projects demonstrating brainstorming, design processes, research, and high quality final designs. Assessment will be based on sketchbooks documenting ideas and development, as well as final project materials. The module involves both class contact and independent study hours over two semesters. Students must keep an A3 sketchbook and submit required project materials including their sketchbook, project, and portfolio presentation for each assignment.

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57 views2 pages

Investigation & Practice 1: Outline

This module aims to develop students' skills and knowledge in visual communication areas like posters, packaging, and illustration. Students will analyze design examples, understand how to design across different media, independently solve design problems, and identify design trends through research. They will complete a series of graphic design projects demonstrating brainstorming, design processes, research, and high quality final designs. Assessment will be based on sketchbooks documenting ideas and development, as well as final project materials. The module involves both class contact and independent study hours over two semesters. Students must keep an A3 sketchbook and submit required project materials including their sketchbook, project, and portfolio presentation for each assignment.

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Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Investigation and Practice 1

instructor Katherine Szeto


term Summer / Fall 2006

aims of module The purpose of this module is to consolidate, reinforce and develop students’
knowledge, skills and understanding of their chosen specialist areas of Visual Com-
munication which may include: posters, packaging, editorial, illustration, typogra-
phy, identity systems, promotional graphics, display graphics, signage systems. It
provides the opportunity to investigate their chosen area of practice, intellectually
and creatively as a practical discipline and as an area of experimentation with
visual form in relation to a communication problem.

learning outcomes Upon successful completion of the module, students will be able to:

- Comprehend and analyse a range of examples of visual communication that reflect


a variety of sources and applications.

- Understand the issues involved in preparing a design concept for delivery across a
broad spectrum of graphic media.

- Apply a higher level of independence in resolving a design problem.

- Finding solutions to creative problems utilizing appropriate visual approaches.

- Identify and evaluate emerging design trends through visual research.

- Synthesise research finding sin order to help solve visual communications prob-
lems, wich relate to broader aspects of contemporary design practice.

Skills:

- Manage a series of graphic design projects using a systematic process.

- Resolve technical and structural constraints in relation to design process.

- Demonstrate a high level of competence in preparing digital artwork and pre-press


specification.

- Expand upon creative and production skills applicable to a variety of graphic and
communication media.

- Implement typographic and image generating strategies appropriate to solving a


visual communication problem.
assessment strategy A series of projects will be given based marks will be based on a demonstration of
the following:

- Documentation of brainstorming and ideas generation.

- Design processses involved in solving visual communication problems.

- Research files.

- Stages of visual development through sketchbook / screenshots.

- Final design outcome, which reflects a high standard of finish and functionality.

learning unit Total of 288 hour


hourss over 2 semesters (24 weeks).
contact duration
Total class contact: 3 hrs per week 36 hrs per semester
Total independent
study: 9 hrs per week 108 hrs per semester

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Total: 12 hrs per week 144 hrs per semester

other notes Sketchbook:

You will be required to keep an A3-sized sketchbook / workbook for each of your
projects. Bring it with you to every class!

Take notes in there, brainstorm, make drawings, cut and paste your photos and
worksheets, your research...be creative! Bring it with you everywhere to jot your
ideas whenever and wherever they come up.

What you put in your sketchbook documents brainstorming and the project
process + development, and is the only way we can see these aspects visually.
Remember that this is what counts for most of your final marks.

Hand-in requirements:

For each project, you will be required to hand in the following:


your project sketchbook (documentation of process)
- the project itself
- a portfolio presentation of the project in the form of one A3 ring-bound book that
- will contain a minimum of 4 pages and will include the following:

>Title page with name of project, student name and number.


>A few pages with images of the project (3-8 pages).
>One page with an image of the project in context.
>Concept / rationale.

Independent work:

Please follow up all classes with your own research in the library, in book stores,
galleries, the internet and by discussing the classes with your fellow students.

Self-driven learning will help you progress, help you develop your own ideas and
thinking, and achieve high marks.

Investigation and Practice 1

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