Reference Reviews
The Sage Encyclopedia of corporate reputation
Val Hamilton,
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To cite this document:
Val Hamilton, (2017) "The Sage Encyclopedia of corporate reputation", Reference Reviews, Vol. 31 Issue: 7, pp.7-8, https://
doi.org/10.1108/RR-05-2017-0111
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not included in the Entries A-Z and although it
Business, management occurs as a heading in the subject index, when I
tried to access it, the links were broken.
“Chronology” does not even appear in the
subject index and using the Search within
RR 2017/186 Encyclopedia box brought no results. The Back
The SAGE Encyclopedia of Corporate Matter also contains a resource guide listing
books, journals, research centers, degree
Reputation
programs and associations, in a long list which is
Edited by Craig E. Carroll unwieldy in the online version. There is also a
SAGE Publications section on Most Cited Articles on Corporate
Thousand Oaks, CA Reputation by Academic Discipline and one on
Mapping the Phenomenon of Reputation, all
2016
interesting overviews rather hidden away and
ISBN 978 1 4833 7649 3 which might have been more evident if under
URL: http://sk.sagepub.com/reference/ the Readers Guide tab.
the-sage-encyclopedia-of-corporate-reputation The Readers Guide in fact consists of seven
Last visited May 2017 broadly titled sections which are designed “to
Downloaded by United Arab Emirates University At 00:07 27 October 2017 (PT)
Contact publisher for pricing information help users navigate the subject”. These cover:
theories; reputation contents and dimensions;
Also available as a two-volume print set (ISBN 9781 4833
reputation and the environment; strategy and
7651 6 £280 $375) engagement; global and international aspects;
Keywords Corporate reputation, Encyclopedias, legal, moral, ethical and social issues; and
Corporate image research, measurement and evaluation. These
Review DOI 10.1108/RR-05-2017-0111 sections consist of lists of links to relevant
entries in the encyclopedia: there is no
Corporate reputation is currently a growing additional material providing a broad overview
academic field within business studies and related relating to the heading.
subjects. The introduction to this encyclopedia, The main concern with this work is the
reviewed here in its online version, sets out the management of the vast overlap between topics.
significance of corporate reputation as an Almost any entry could be used to illustrate this, but
identifiable field of study and the scale of its as an example, there is an entry for Brand but also
growth across 40 academic disciplines. It is this for Brand Bully, Brand Co-creation Model, Brand
interdisciplinary nature which has driven the Communities, Brand Journalism and Brandjacking.
creation of this encyclopedia. The content was The Brand entry has see also references to
developed after consultation with researchers in the Advertising, Brand Orientation, Corporate Identity,
field, together with a keyword search of abstracts Organizational Trust and Stakeholders but not to the
in top journals in business studies, management terms above or many other possibly related entries.
and related areas. The 300 entries consist of essays The problem is to some extent inherent in the fact
of about 1,000 to 2,000 words, written by a range that this is a new field of study and terminology is
of experts on the topics identified. They are clearly not yet fixed. This is an encyclopedia of concepts
written and easy to read and each has a list of rather than of entities and these are intrinsically
references, providing further reading. linked. Librarians introducing this work to their users
The home page has five tabs: Readers Guide, should therefore caution against relying on any single
Entries A-Z, Subject Index, Front Matter and entry for information but encourage wide exploration.
Back Matter. The choice of these terms is not There is a Subject Index but in the online
particularly helpful. The introduction appears in version, this is largely superseded by the search
the Front Matter, which also contains facility which returns more entries and is more
information on the contributors. The Back reliable. For example, BP (the company) has
Matter is a strange and opaque heading for some one entry in the subject index which takes you
useful content. It includes a History of to the wrong page, but 15 entries if you use the
Corporate Reputation section dating the real Search within Encyclopedia box.
growth in the field to the work of Charles
Overall, I found the navigation not
Fombrun in the 1990s but includes a chronology
completely intuitive and did not see any help
dating back to 1902. An attempt to identify this
screens. It was not obvious how to get back to
information by other means was only partially
the home page and to access the search box, you
successful. “History of Corporate Reputation” is
have to be in an Entry A-Z or Subject Index
screen; it does not appear when you are within
Reference Reviews an entry. A simple back button would be helpful
Volume 31 · Number 7 · 2017 · pp. 7–8 (using the browser back button produced
© Emerald Publishing Limited · ISSN 0950-4125 varying results). Having said this, there are a
7
Business, management Reference Reviews
Volume 31 · Number 7 · 2017 · 7-8
variety of ways of accessing the information held examples occur, it is not a primary source for
here, and these can provide a substitute for the finding information on the corporate reputation
serendipity of flicking through a printed book. of individual companies or products but a guide
This work could certainly be of value for to a growing academic area.
business school students. It has less relevance to Val Hamilton
more general libraries: although real-life Freelance Reviewer, Nethy Bridge, UK
Downloaded by United Arab Emirates University At 00:07 27 October 2017 (PT)
