14 B2B
Marketing
Tactics that
Drive Revenue
Pierre Herubel
Reddot Growth
I analyzed the
current state of B2B
Marketing.
I found 14 tactics
that are driving
revenue in 2023.
Here's an overview:
1.Communities
Develop a community around your
brand to get feedback, insights, sell
your offer, and develop new
business opportunities.
your community
feedback
current
offer
New business
insights opportunities
2. Build Authority
with Podcasts
Develop a strong brand point of view
and create recurring audio/video
content to trigger your audience's
interest.
Concrete applications:
In-depth niche content
Industry experts interviews
Sharing company values
3.Get high intent
traffic with Google ads
Leverage targeted, search
advertising to increase visibility,
drive website traffic, and boost
conversions on your landing pages.
Intent Demand Sales or
Search Capture Retargeting
4. Organize
Reccuring Events
Regular live sessions engage
audiences in real-time, providing an
interactive platform for Q&As,
product demos, or tips.
Concrete applications:
Weekly Linkedin live
Monthly workshops or webinars
Quarterly events or challenges
5.Cross-social
Short Videos
Publish bite-sized, engaging videos
across platforms to engage
audiences, boost brand awareness
and generate leads.
repurpose
Long Form
Videos
6.Linkedin Organic
Content
Ask 3-4 team members to publish
2-5 Linkedin posts a week with a
team content strategy.
Broad engaging content
Industry
Content
Niche
Content
7.Account Based
Marketing
Focus on specific high-value
accounts with personalized actions.
Target accounts with intent to
maximize results.
Develop
Find accounts Personalized
tailored
with intent outreach
content
8.Linkedin
Lead-Gen Ads
Leverage the precise targeting of
LinkedIn ads to provide value to your
audience and generate leads.
Concrete applications:
Book demo ads
Gated content (ebook, case study)
Retargeting layers
9.Email Marketing
(Nurturing)
Build a database of potential
customers, send relevant content,
and install a lead scoring system.
Email Marketing Steps
Onboard email subscribers
Send relevant content
Invite to events and programs
Score each subscribers actions
Business opportunities
10.Referral
Programs
Motivate satisfied customers and
partners to advocate for your brand
in exchange of rewards or cash.
Prospects Clients
Refferal
Champions
11.Direct
Cold Email
Spark conversations with potential
clients thanks to personalized cold
emails.
Direct cold emailing steps
Define audiences x messages
Build the email database
Write the email sequences
Outreach with cold email software
Analyze and iterate
12.B2B
Influencers
Hire industry thought-leaders to
enhance credibility, visibility, and
trust among new audiences.
Influencer
Untapped
Your brand Influencer
Audience
Influencer
13.Content Hubs
Centralize valuable resources to
educate audiences, drive traffic, and
improve SEO while establishing
industry expertise.
What to create:
Top of funnel industry content
Case study and tutorials
Gated high-value content
14.Partnerships
Collaborate with complementary
businesses to pool resources, reach
new audiences, and create mutually
beneficial growth opportunities.
your offer
partner partner
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Pierre Herubel
Reddot Growth
