TARUN KHANNA
Email Phone Address
tarun25khanna@gmail.com +91-9818128308 347A, IInd Floor, G Block Sushant
Lok – II, Gurugram - 122003
SUMMARY
Excellent in ideation and content strategy
Expertise in SFV apps and news websites dynamics
Excellent in machine learning & data analysis.
Excellent in team management
Excellent in researching, writing on a wide range of topics.
Excellent in editing and proofreading the content.
Excellent in covering real-time trends & news.
WORK EXPERIENCE
Meta – Instagram/Facebook (Apr 2021 – Till Date)
Senior Content Specialist
Manage both Instagram & Facebook reels curation operations
Work in tandem with global teams to identify in-app trends across all verticals – pop
culture, music, entertainment, food, lifestyle & sports
Make strategies and ideate promotional campaigns for events and entertainment/music
releases
Identify potential creators and assist them to pull off a new trend on new audio or
situation
Analyse data to gather insights on weekly in-app trends, trending audios and AR effects
Write deep-dives and insightful pieces on ongoing trends/content in SFV space
Coordinate with partnership and moderation team for better product experience
Curate quality and hardcore news content for the US region
Regular submission of competitive analysis of rival apps
Translate content from Hindi to English or vice versa for the platform
Bytedance- Helo App (June 2020- Jan 2021)
Community Manager
Worked on Trending Homepage and UGC Campaign Operations for Helo India &
Indonesia
Ideated and designed campaigns around special events and cultural moments
Responsible for sending accurate push notifications
Responsible for creator onboarding, in-app contests, and LIVE operations
Analysed daily, weekly, bi-monthly, and half-yearly reports
Coordinated with other verticals like business development, marketing & sales
Alibaba Group- UC Browser & App (June 2017- May 2020)
Senior Operations Analyst
Managed Homepage team of UC News Browser & App
Ran campaigns to increase DAU and formulate plans to keep it constant
Responsible for onboarding eminent personalities like noble laureate Kailash Satyarthi
on UC’s platform.
Coordinated with source partners/vendors for quality content creation
Analysed data on daily & weekly basis
Hosted LIVE chats with big celebrities like Kangana Ranaut, Gul Panag, Kailash Satyarthi,
Chetan Bhagat, and others.
Assisted in launching of new features & products
Inshorts (June 2016 – May 22, 2017)
Assistant News Editor
Managed national and political news content on the app.
Presented short and crisp news content in 60 words.
Reported bugs and suggested newer product features
Proofread content of other writers.
Managed notifications
Zee News Pvt Ltd (Aug 2013 – June 2016)
Correspondent
Managed the content on the homepage of Zee Media portal.
Wrote insightful analysis around elections, thoughtful pieces on varied topics and
breaking news stories
Developed ideas, write-ups, and sub-edited stories on trending news.
Covered both National and International affairs.
Wrote exclusive stories, blogs, and interviews on topical issues.
Covered real-time blogging during important events.
Freelance Assignments
Freelance Consultant (MIA — Embassy of Switzerland)
Freelance Reporter (Friday Gurgaon)
Cityplus- English weekly (Jagran Group)(Feb 2009 – Jun 2013)
Senior Reporter
Sought out and investigated crime and civic stories via contacts, press releases and
through other media for Delhi/NCR.
Interviewed people and built contacts to maintain a flow of news through police and
emergency services, local council, community groups, health trusts, press officers from
a variety of organisations, the public, etc.
Worked closely with the news team, photographers, and editors.
Produced concise and accurate copy according to the newspaper's style sheet and to
strict deadlines.
Wrote short fillers, in-depth feature articles and restaurant reviews.
Neighbourhood Flash, a Tej Group Publication (Jun 2008 – Jan 2009)
Trainee Reporter
Reported on civic issues of Delhi.
KAS Movie Makers Production House
Research Analyst and Production Assistant
PROFESSIONAL SKILLS EDUCATION HISTORY
Graphic Designing
Masters In English, IGNOU
Video Editing
May 2015
Photoshop
Social Media expertise
Post Grad. (Diploma) in Journalism, YMCA
July 2007
AREAS OF INTEREST
Writing fiction and
Bachelor of Commerce, PGDAV College (DU)
conceptualising content
Keen reader of history and
June 2006
political writings
Acquiring knowledge about
Senior Secondary, ASVJ Sr. Sec. School
cosmic mysteries & astronomy May 2003
Traveling – Exploring newer
places.
Athletics and adventure sports.
High School, East Point School
Watching and doing theatre. May 2001
