806 Tourism
806 Tourism
SALIENT FEATURES:
Tourism industry is a people-based industry and is commonly referred to as
Service Industry.
In the tourism industry service is far more important than the product.
Travel and tourism is the largest earner of foreign exchange around the world and
employs a large number of people directly or indirectly through corresponding
service industries
Hoteliers, Transporters, Travel Agents, Tour Guide and many more jointly play a
very key role in making the final product and delivering it to the customers.
Tourism is the fastest growing industry in the world, with career opportunities in
lodging, transportation, attraction, events, food services and many more.
Tourism is related to broader economic and social issues including
commoditization and globalization of culture, hospitality, friendship, pleasure, and
places as well as their attractions.
Travel business is an economic activity, which is related with continuous and
regular buying and selling of travel related services.
The list given below is suggestive and an exhaustive list should be prepared by the
vocational teacher. Only basic tools, equipment and accessories should be procured by
the Institution so that the routine tasks can be performed by the students regularly for
practice and acquiring adequate practical experience.
Material Required:
1. Globe
2. Maps
3. Charts
4. Atlases
5. Models
6. Clocks
7. Travel itinerary samples
8. Brochures
9. Pamphlets
10. News Paper
11. Tariff of hotels
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Tourism-Class XI-XII-2023-24
12. Travel guidebooks
13. Travel magazines
14. Travel catalogues
15. Visa application forms
16. Passport application forms
17. Advertising material
18. Basic art supplies for poster, pamphlets and brochure making.
Teaching/Training Aids:
1. Computer
2. Internet
3. LCD Projector
4. Projection Screen
5. White/Black Boards
6. Flip Charts
7. Video and audio recorders
CAREER OPPORTUNITIES:
Tourism sector provides huge career opportunities to all age group of people irrespective
of qualification, gender, race and religion. The following career opportunities are
available in the field of tourism. Students can choose any field based on their interest
and suitability.
Travel Blogger
Airline Staff
Hotelier
Tourism manager
Travel consultant
Travel executive
Tourist guide
Transport agent
Tour operator
CURRICULUM:
This course is a planned sequence of instructions consisting of Units meant for
developing employability and Skills competencies of students of Class XI and XII opting
for Skills subject along with other subjects.
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Tourism-Class XI-XII-2023-24
TOURISM (SUBJECT CODE 806)
CLASS – XI (SESSION 2023-2024)
Total Marks: 100 (Theory-60+Practical-40)
NO. OF MAX.
UNITS HOURS MARKS for
for Theory Theory and
and Practical Practical
Employability Skills
Unit 1: Communication Skills-III 10 2
Unit 2: Self-Management Skills-III 10 2
Part A
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Tourism-Class XI-XII-2023-24
Detailed Curriculum/Topics:
Skills-III
Total Duration 50
Industry
Industry
Total 120
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Tourism-Class XI-XII-2023-24
UNIT SUB-UNIT SESSION/ACTIVITY/PRACTICAL
1. Introduction to 1.1 Introduction Session: Understanding the Scope of
Tourism Tourism
1.2 Defining Tourism Session: Evolution history of the word
Tourism and the definition of Tourism.
1.3 Elements of Session: What are the basic fundamental
Tourism activities involved in tourism?
1.4 Identifying the Session: The evolution of the definition of a
Tourist tourist. Who is an excursionist?
1.5 Linkage between Session: Understanding the relationship
Leisure, Recreation between leisure time and tourism. Learning
and Tourism about the recreation activity continuum.
1.7 Characteristics of Session: What is service industry?
Tourism Industry Learning about the various
characteristics of tourism
Which characteristics are specific to
the tourism industry?
1.8 Components of Session: What are the various components
Tourism or A’s of the tourism industry?
1.9 Summary Session: Revisiting all the topics covered
in the unit
2. TOURISM: A 2.1 Introduction Session: A brief introduction about the
HISTORICAL ACCOUNT development of tourism activities over the
years.
2.2 Travel in Early Session: What were the primary reasons
Times for travel?
Which early empires promoted
tourism?
Silk Route
Dark Ages
2.3 Renaissance and Session: The age of new beginning.
the Grand Tour Grand Tour
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Tourism-Class XI-XII-2023-24
4.6 Summary Session: Revisiting all the topics covered
in the unit
5. Tourism Components-II 5.1 Introduction Session: The role of accommodation at a
destination.
5.2 Significance of Session: How accommodation is a basic
Accommodation component of tourism?
5.3 Types of Session: All categories of accommodation
accommodation Organised Sector
Unorganised Sector
5.4 Meal Plan of Session: What is a meal plan? Why is it
Booking important? What are its various types?
Accommodation What do they include?
5.5 Available Session: How the availability of a package
Packages tour impacts the choice of a tourist?
5.6 Activities Session: Why is it important for a
destination to incorporate various activities
for the tourists?
5.7 Ancillary Session: The role of support services for a
Services tourist?
Documentation
5.8 Summary Session: Revisiting all the topics covered
in the unit
6. INTER LINKAGE 6.1 Introduction Session: What is the spatial characteristic
BETWEEN GEOGRAPHY of geography?
AND TOURISM 6.2 Significance of Session: Types of geography.
INDUSTRY Geography in Physical geography
Tourism Human Geography
6.3 Defining Latitude Session: The fundamental concepts of
and Longitude geography.
6.3.1 Identification of Session: The importance identifying the
Location location of a destination.
6.3.2 Calculation of Session: Understanding time calculation
Local Time GMT
6.4 Physical Session: Physical geography and Cultural
Geography and geography
Cultural Geography
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Tourism-Class XI-XII-2023-24
8.6.4 Indian Session: What is I.A.T.O?
Association of Tour Objectives
Operators (IATO) Functions
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Tourism-Class XI-XII-2023-24
TOURISM (SUBJECT CODE 806)
CLASS – XII (SESSION 2023-2024)
Total Marks: 100 (Theory-60 + Practical-40)
presentation
Demonstration of Skill competency via 05
Lab Activities
Total 90 40
GRAND 260 100
TOTAL
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DETAILED CURRICULUM/TOPICS:
The detailed Curriculum/ Topics to be covered under Part A: Employability Skills can
be downloaded from CBSE website.
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SESSION/ ACTIVITY/ PRACTICAL
UNIT SUB-UNIT
1. 1.1 Evolution of Travel Session: History of Travel
Introductio Business Session: Travel Trade in India
n to Travel ● Understanding the development of Travel
& Tour
Trade in India through the development
Operations
Business of various organizations.
Session: Meaning & concepts of Travel Business
1.2 Type and Organizational Session: What is the Travel Agency?
Structure of TA & TO: ● Understanding the working of a Travel
Agency
● Learning about the different types of
Travel Agencies
Session: Who is a Tour Operator?
● Understanding the working of a Tour
Operator
Learning about the different types of
Travel Agencies
Session: Organizations Structure of
Travel/Tour Company
Understanding the design of
Organization Structure within a travel/
Tour Company
1.3 Difference between Travel Session: A comparative Analysis between
Agencies and Tour Operators Roles, Functions & Working of a TA &TO
1.4 Market Trends & Travel Session: Understanding the reasons that led
Agency Business scenario to changes in the Business Handling in the
Travel Agencies
Change in commission system
Introduction of Internet
1.5 Business Integration Session: Understanding the chain of
distributions within the Travel and Tourism
Business
Horizontal Integration
Vertical Integration
2.Operations 2.1 Agent Session: Who is an Agent? How does an Agent
of Travel Operate?
Agency 2.2 Origins of Travel Agency Session: Learning about the Origin of
Travel Agencies
Cox & Kings
Thomas Cook
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2.3 Operations of Travel Session: How do Travel Agencies make Profits
Agency and ensure safety against possible commercial
failures?
2.4 Organization of Travel Session: Understanding the Principles,
Agency Characteristics and range of tasks undertaken by
a travel agent
2.5 Commissions Session: What is commission? How does it work?
2.6 Travel Agencies in the 21st Session: Understanding the development of G.D.S
Century
3. Transport 3.1 Transportation Session: Understanding the Importance of
Network Transportations in Tourism Industry
3.2 Tourism & Transport Session: Learning about the relationship between
Tourism & Transport
3.3 Air Transport Session: Understanding the Evolution & Categories
of Air Transport
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5.3 Customized or Tailor- Session: Learning about the methods of
Made Package and development customize and tailor-made packages
Group Inclusive Tours
5.4 Tour Formulation Session: Learning about the process through
& Designing Process which package Tour may be designed
5.5 Tour Brochure Designing Activity: Learning how to promote Tour Package
through Tour Brochures(Create a Brochure)
5.6 Tour Programming and Session: Understanding the role of Programming
Its Importance to add more value to the package
6. Package Tour 6.1 Meaning of type of cost Session: Understanding the definition of cost
Costing
6.2 Concept of Tour Costing Session: Learning about the different type of cost
used in a package Tour
6.3 Components of Tour Cost Session: Learning about the various components
that are incorporated to create a cost sheet
6.4 Pricing Package Tour Session: Understanding how to price for package
Tour
6.5 Pricing Strategies Session: Formulation of pricing strategies for
greater sale
Traditional pricing strategies
Recent pricing strategies
7.2 Rules for setting up Session: Understanding the approval procedure for
Travel setting up TA &TO
Agency and Tour Operators
7.3 Department of Tourism Session: What are the different Government
(DoT) Different Schemes scheme and policy for establishing Travel Business
and
Policies
7.4 Professional Bodies Session: Learning about the various national
and their Activities and international professional bodies
Roles
Functions
Objectives
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8.3 Amadeus and GDS Session: Understanding display fares, display
airlines schedules and availability and display of
online portals
Amadeus
Galileo International
SABRE
World span
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PRACTICAL GUIDELINES FOR CLASS XI
Assessment of performance:
In class XI: The two internal examiners, assigned for the conduct and assessment of Practical
Examinations each in Senior Secondary School Curriculum (Under NSQF). Question for the viva
examinations should be conducted by both the examiners. Question to be more of General
nature, project work or the curriculum. Investigatory Project especially those that show
considerable amount of effort and originality, on the part of the student, should get suitable high
marks, while project of a routine or stereotyped nature should only receive mediocre marks.
Procedure for Record of Marks in the Practical:
For the purpose of evaluation of marks the following heads must be kept in mind and each
student must be evaluated accordingly.
Project-20 marks
A ‘project’ can be an assessment task given to an individual student or a group of students on a
topic related to the subject. The project results in a ‘product’ that is assessed. The project may
involve both in-class and out-of class research and development. The project should be primarily
a learning experience, not solely an assessment task. Because a great deal of time and effort
goes into producing a quality product from a project assignment task, you should allow class time
to work on the project. Projects options for the final practical are given below.
Suggested list of Projects –
1. Students will prepare tourism brochures/ posters advertising any one of the UNESCO
World Heritage Sites in India. The report will highlight the main features, facilities, services
and uniqueness of the chosen destination. Students will also write an advertising script
promoting tourism of chosen the destination.
2. Students will create a report by investigating tourism marketing through linkages with
event tourism such as a cultural show or event in their region. It shall include information
collected from the show/event, photographs, advertising material used and highlights of
the show/event.
3. Student will organize school cultural shows as a form of delivering tourism information to
the communities and the province. The report shall include a detailed documentation of
the process, the final product and feedback from the audience.
4. Students will compare items of information such as brochures obtained at travel agencies,
pages downloaded from the internet, articles and advertisements in the general media.
They will create a report on the objectives of each piece of information? What are the
target audiences? And what are the various channels of distribution of information?
5. Students will demonstrate a broad knowledge and understanding of a range of issues
which impact tourism at the local, national and international level by creating a report on
any one tourism product in their region. The report shall include a detailed study of the
tourism product, its potential and suggestions on its development to encourage tourism
activity.
6. Students will enlist and explain the different types of career paths in tourism. Describe
various jobs found in the tourism industry, including tour guide, tourism information officer,
conference coordinator, tourism coordinator, inbound tourism coordinator, outbound
Tourism coordinator, etc. The report shall include evidence of the research done to find
jobs such as employment sections of newspapers and careers websites.
7. Students will document and explain skills and attributes of people who work in the tourism
industry. The report shall include personal presentation and required work ethics.
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8. Students will collect detailed information on other industries such as transport,
accommodation, and other services. The report shall highlight how these industries are
important and are linked to the tourism industry.
9. Students will write detailed information on the effects on infrastructural development,
policy and government due to increases in tourism activities at a destination.
10. Students will create a portfolio of newspaper reports on the economics or business of
tourism in the current environment. The report shall include evidence of the research done
such as newspapers headlines, newspaper articles and information from tourism websites.
Viva based on Project -05 marks
The teacher conducting the final practical examination may ask verbal questions related to the
project, if any, done by the student. Alternatively, if no project has been assigned to the students,
viva may be based on questions of practical nature from the field of subject as per the curriculum.
Practical File/ Portfolio/ Power Point presentation -10 Marks
Portfolios provide evidence for judgments of student achievement in a range of contexts. A
portfolio contains a specific collection of student work or evidence. This collection of work should
provide a fair, valid and informative picture of the student’s accomplishments. Instructor shall
assign students any outlet to study the elements in tourism.
Field trips-
Field trips are an essential part of the study of Tourism Studies. They facilitate the understanding
of the tourism and hospitality industry and provide opportunities for students to experience
firsthand the potential of their local areas for tourism. Field trips enable students to:
Acquire knowledge about local tourism by observing a variety of places.
Explore the tourism attraction centers or information offices that make tourism possible.
Identify various ways of promoting tourism, including promotion, information, and
communication to help in interpreting, leading and decision making about tourism
satisfaction • identify, select, organize and communicate tourism information.
Explore a variety of tourism information, including statistics, data and promotional materials
related to tourism.
Understand the importance of cultural sensitivity.
Participate in authentic learning experiences.
Develop and communicate knowledge of their local environment.
Demonstration of skill competency in Lab Activities -05 marks
Students should be asked to demonstrate acquired knowledge through in-lab activities such as
Maps, Charts, Role-play, etc.
Guidelines for Project Preparation:
a) Introduction,
b) Identification of core and advance issues,
c) Learning and understanding and
d) Observation during the project period.
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PRACTICAL GUIDELINES FOR CLASS XII
Assessment of performance:
In class XII: One internal and one external examiner, assigned for the conduct and assessment
of Practical Examinations each in Senior Secondary School Curriculum (Under NSQF). Question
for the viva examinations should be conducted by both the examiners. Question to be more of
General nature, project work or the curriculum. Investigatory Project especially those that show
considerable amount of effort and originality, on the part of the student, should get suitable high
marks, while project of a routine or stereotyped nature should only receive mediocre marks.
Procedure for Record of Marks in the Practical:
For the purpose of evaluation of marks the following heads must be kept in mind and each
student must be evaluated accordingly.
Project -20 marks
A ‘project’ can be an assessment task given to an individual student or a group of students on a
topic related to the subject. The project results in a ‘product’ that is assessed. The project may
involve both in-class and out-of class research and development. The project should be primarily
a learning experience, not solely an assessment task. Because a great deal of time and effort
goes into producing a quality product from a project assignment task, you should allow class time
to work on the project. Projects for the final practical are given below.
Suggested list of Projects –
1. Students will visit, Study, research and analyze any government tourism service in their
region. The project shall include marketing strategy, strengths, scope for improvement and
comparison with private services, if any.
2. Students will create a development plan for a tourism product in their area. It shall include a
detailed study of the tourism product, its potential and suggestions on its development, to
encourage tourism activity.
3. Students will visit and collect information about a tourism agency/organization and create a report
on its working. It shall include information about its aims/objectives, services offered, marketing
strategies and vision.
4. Students will study a Global Distribution System based online travel agency in detail and create a
report on it. It shall highlight customer friendly features, easy navigation tips, distribution channels
used, target market, tips to optimize search and available offers.
5. Students will visit a Travel Agency/ Tour Operator and find out information about its functioning.
The report shall include target audience, tours offered, services offered promotional and marketing
strategy.
6. Students will study a local tourism product/ service and contrast tourism operations locally and
internationally. The report shall include a detailed study of both services offered locally as well
as internationally. The report will be a comparison of services offered and tourism mechanisms
used.
7. Students will research and collect data in relation to travel documents, travel insurance,
weather, currency, accommodation, attractions of any one destination within their country. It
shall include possible itineraries, information brochures and marketing strategies. It shall
highlight the strengths of the chosen destination.
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8. Students will interview tourism-related organizations including hotels, resorts, tour operators,
travel agencies to collect information on roles of employers and individual employees in the
industry. The report shall highlight the required skills and attributes of a person engaged in the
tourism industry.
9. Students will form a profile of any one destination from its past and present tourism statistics.
The report shall include what do these statistics tell us about how the destination has changed
over time? What implications does this have for the present state and future of the
destination?
10. Students will research the latest trends in the tourism industry both locally and internationally
and create a report on it. The report shall include new travel and tourism marketing strategies,
upcoming tourism markets, target customer base for the recent trends and recent changes in
promotion and marketing of tourism products.
Viva based on Project -05 marks
The teacher conducting the final practical examination may ask verbal questions related to the
project, if any, done by the student. Alternatively, if no project has been assigned to the students,
viva may be based on questions of practical nature from the field of subject as per the curriculum.
Practical File / Portfolio/ Power Point presentation -10 Marks
Portfolios provide evidence for judgments of student achievement in a range of contexts. A
portfolio contains a specific collection of student work or evidence. This collection of work should
provide a fair, valid and informative picture of the student’s accomplishments. Instructor shall
assign students any outlet to study the elements in tourism.
Field trips-
Field trips are an essential part of the study of Tourism Studies. They facilitate the understanding
of the tourism and hospitality industry and provide opportunities for students to experience
firsthand the potential of their local areas for tourism. Field trips enable students to:
Acquire knowledge about local tourism by observing a variety of places.
Explore the tourism attraction centers or information offices that make tourism possible.
Identify various ways of promoting tourism, including promotion, information, and
communication to help in interpreting, leading and decision making about tourism
satisfaction , identify, select, organize and communicate tourism information.
Explore a variety of tourism information, including statistics, data and promotional
materials related to tourism.
Understand the importance of cultural sensitivity.
Participate in authentic learning experiences.
Develop and communicate knowledge of their local environment.
Demonstration of skill competency in Lab Activities -05 marks
Students should be asked to demonstrate acquired knowledge through in-lab activities
such as Maps, Charts, Role-play, etc.
Guidelines for Project Preparation:
The final project work should encompass chapters on:
a) Introduction,
b) Identification of core and advance issues,
c) Learning and understanding, and
d) Observation during the project.
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