TECHNOPRE 323

Module 8:
EXECUTION AND BUSINESS PLAN
 OBJECTIVES
At the end of this module, the learner should be able to:

1. Utilize the execution and business plan.

2. Roadmap for research, development, and production.
3. Budget and timeline.
4. Sales and marketing plans; cost of customer acquisition,
customer lifetime value.
5. Plans for R&D, operations, sales and marketing, human
resources.
 INTRODUCTION
Execution
upheld enforced
observed applied

implemented
enacted
honored
 INTRODUCTION
Execution
Definitions:
• to carry out effectively
upheld enforced
• to carry out fully : put completely into effect
•observed
to do what is provided or required by applied

implemented
enacted
honored
 INTRODUCTION
EXECUTION PLAN

It is the “how-to” for your venture. It is a necessary input to your

financial plan, slide pitch deck and business plan. It should also be a
tool that you use with your team on a regular basis to manage the
business, to communicate your critical goals and timing of
deliverables, and to celebrate your successes.
 INTRODUCTION
BUSINESS PLAN

It is a document that explains the commercial potential of a

business. There are no rules for what it should include, but it
generally takes an essay format with structured sections that explain
what your company is going to do, how it will achieve its goals, what
the key risks are, and what the opportunity is. It often includes
projected cash flow and other financial predictions.
 INTRODUCTION
Difference between Execution Plan and Business Plan?

• When it comes to planning a new business or launching a new

endeavor, an execution plan is where the pedal hits the metal.
• While a business plan outlines your entire business, the execution
plan outlines what specifically needs to be done and when
 EXECUTION PLAN
A good execution plan covers milestones and tasks for your business to
achieve as well as what resources will be required to make them happen.

The major elements of a project execution plan are:

1. Scope Definition
2. Goal Statements
3. Quality and Technical Specifications
4. Resource Allocation
5. Project Scheduling
6. Organizational Considerations
 EXECUTION PLAN
1. SCOPE DEFINITION

• Scope definition entails defining what the project intends to achieve in

specific terms.
• For instance;
Goal: “upgrade the information technology infrastructure in the
organization”
Scope Definition: “to provide a new computer on every desk, with
all appropriate software installed and ready to operate, and each
computer linked through a network.”
 EXECUTION PLAN
2. GOAL STATEMENTS

• Statement of goals lists out specific project requirements such as key

project deliverables, milestones, and the project life cycle.
• The goal statement also explains:
a. Why the project is carried out, the purpose served by the project,
and the expected benefits from the project
b. The unique challenges that the project overcomes.
c. The risks associated with the project and how the project plan will
overcome such risks.
 EXECUTION PLAN
3. QUALITY AND TECHNICAL SPECIFICATIONS

• The achievement of such stipulated standards determine the successful

execution of the project.
• The parameters of quality and technical specifications include the use of:
a. Clear and precise definitions for concepts and terms
b. Measurable descriptions
c. Attainable standards
d. Time bound definitions
 EXECUTION PLAN
4. RESOURCE ALLOCATION

• Refers to the allocation of resources to achieve the stated goals and quality
standards.
• Resources include staff with knowledge or skill sets, money to buy
equipment, and time considerations.
 EXECUTION PLAN
5. PROJECT SCHEDULING
• The best approach is to divide the project into small units or chunks and set
time bound milestones of achievements, mutually acceptable to all
stakeholders.
• Some of the scheduling techniques or methods:
a. Gantt Charts
b. Critical Path Method - it can also be referred to as critical path
analysis
c. Program Evaluation and Review Technique - whereby planning,
scheduling, organizing, coordinating and controlling are involved to
make sure that the projects are done within due time.
GANTT CHART
CRITICAL PATH METHOD (CPM)
PROGRAM EVALUATION AND
REVIEW TECHNIQUE (PERT)
 EXECUTION PLAN
5. PROJECT SCHEDULING
• Importance of PERT And CPM in Project Management
a. Enhances flexibility in having optimum utilization of resources
b. Helps management to pay attention to few activities that are critical,
instead of concentrating on all activities at all times with equal emphasis
c. PERT and CPM helps project managers to make timely decisions and take
discerning actions to reduce the probability of project delay
d. It is easy through PERT and CPM to accurately determine the correct
schedule for completion of the project based on the available resources
e. Through the techniques, it is simple to divide the activities and events
related to a project and make it possible to coordinate the works of
different departments involved in the completion of the project
 EXECUTION PLAN
6. ORGANIZATIONAL CONSIDERATIONS
• This entails:
a. Details of the project manager and other key personnel responsible
for different aspects of the project, with their duties and
responsibilities.
b. Decision making authority for specific components of the project.
c. The reporting relationships of the project team members.
d. The general approach of undertaking the project, whether the
project gets a dedicated team, whether a matrix type of
organizational structure is adopted, or any other model.
e. Method of coordination and reporting.
f. Method of project monitoring and status updates.
 EXECUTION PLAN
STEPS ON CREATING A PROJECT EXECUTION PLAN
1. Set goals and timelines
2. Set dependencies
3. Balance workloads
4. Manage communication
 BUSINESS PLAN
ADVANTAGES OF HAVING A BUSINESS PLAN
1. It demonstrates to investors, lenders, and other interested parties that
you've done the research necessary to build the business correctly.
2. It shows the financial viability of your company in detail.
3. It helps get everyone involved on the same page and aligned on the
direction of the company.
4. It might be required to get business loans or government grants. Some
traditional investors expect to see a lengthy business plan.
5. It can be reviewed quickly and constantly, enabling everyone to check if
they are on track.
6. When the product, market, or opportunity shifts, the roadmap can be
modified quickly.
 BUSINESS ROADMAP
• A business roadmap outlines the direction you will take to achieve your
business plan and successfully meet long-term strategic goals. It is useful
for communicating your vision and plans at every growth stage, from early-
stage startup to established enterprise company.
• The business roadmap is a one-page diagram that succinctly visualizes the
major objective of a business and the strategies for achieving business
growth.
• Unlike lengthy business plans, it does not show the individual items and
activities required in fine detail. Instead, it focuses on the big picture,
clearly showing your company’s major objectives and the high-level
strategies it will use to achieve these.
 BUSINESS ROADMAP
KEY DIFFERENCE BETWEEN BUSINESS ROADMAP AND BUSINESS PLAN
BUSINESS PLAN BUSINESS ROADMAP
A business plan is a document that A business roadmap is a visual timeline
describes how the business operates. It is a that displays strategic goals and initiatives
best practice to keep it as concise as in swim lanes. Anything that is shown on
possible. However, due to the sheer your business roadmap represents efforts
number of elements the document that the organization has prioritized and
FORMAT contains, it is common for a business plan agreed to complete.
to be upwards of 10 pages. You may also
keep it lightweight and create a short slide
deck instead. It all depends on the
complexity of the business and its
offerings.
 BUSINESS ROADMAP
KEY DIFFERENCE BETWEEN BUSINESS ROADMAP AND BUSINESS PLAN
BUSINESS PLAN BUSINESS ROADMAP
A business plan typically contains the A business roadmap typically contains the
following: following:
1. Executive summary 1. Goals
2. Products and services 2. Initiatives
COMPONENTS 3. Market 3. Milestones
4. Marketing strategy 4. Dependencies
5. Acquisition strategy
6. Financials
7. Budget
 BUSINESS ROADMAP
KEY DIFFERENCE BETWEEN BUSINESS ROADMAP AND BUSINESS PLAN
BUSINESS PLAN BUSINESS ROADMAP
A business plan is referenced most by A business roadmap is typically an internal
internal executives and senior leaders. planning tool created by senior leaders and
shared with functional teams to inform
There may be times when you need to their own planning efforts.
share your business plan with other
AUDIENCE stakeholders, including: However, you may create versions of a
• Banks business roadmap that you share with:
• Investors • Investors
• Suppliers • Partners
• Partners • Customers
 BUSINESS ROADMAP
STEPS ON CREATING A PROJECT EXECUTION PLAN

1. Set goals
2. Gather information
3. Organize into themes
4. Prioritize initiatives
5. Add time frames
6. Review and revise
 BUSINESS ROADMAP
SETTING GOALS

• Establish what you want to achieve, from revenue to hiring.

• Can be sub-divided into two:
a. Long-term Goals – requires time and planning, can be associated
with aspects; revenue, growth, service and reputation and social
b. Short-term Goals - are tasks, objectives, and outcomes that can
be completed within a relatively short time frame. Short-term
goals must be SMART (Specific, Measurable, Action-oriented,
Realistic and Time-specific).
 BUSINESS ROADMAP
HOW TO RATE GOALS ACCORDING TO PRIORITY

1. Determine choices
2. Pick and rate criteria
3. Calculate
 BUSINESS ROADMAP
HOW TO RATE GOALS ACCORDING TO PRIORITY

1. Determine choices
Write down all the possible things you could add to your roadmap right
now. For example, this could be a new sales initiative, a new marketing
campaign, or a recruitment cycle.
 BUSINESS ROADMAP
HOW TO RATE GOALS ACCORDING TO PRIORITY

2. Pick and rate criteria

Next, you need to figure out how you'll decide which item is more
important than the others. These will be unique to your organization but
could be current business goals like revenue increase, cost to implement, or
strategic fit. You can optionally assign these items a weight, showing how
important each of the criteria is to your business. On a simple 1-5 scale,
rate each of the rows in the columns. 5 is most desirable, and 1 is least
desirable — for example, for 5 could mean high revenue potential and
lowest cost.
how important each of the criteria is to your
business, on a scale of 1-5?
 BUSINESS ROADMAP
HOW TO RATE GOALS ACCORDING TO PRIORITY

3. Calculate
Multiply your scores by their weight. The highest scoring total rows are
your priorities. Now you understand how to use this matrix, you can plan
and explain your prioritization decisions to stakeholders.
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Thank you for listening.
Any questions?