Tunku Abdul Rahman University of Management and Technology

Academic Year 2022/2023

ABDT2043 FUNDAMENTALS OF MARKETING

Group Written Assignment

Students’ names Students’ ID Nos.

1. Samuel Yan Jun Wei 22WBD11776
2. Lim Kee Ern 22WBD11206
3. Tan Khai Lerk 22WBD11898
4. Lim You Jun 22WBD09522
5. Lim Kah Soon 22WBD09758
Programme: Diploma In Word Count:2830 Tutorial Class: 1
Marketing

Assessmen Excellent Good Average Poor Very poor

t Criteria
Product 8.0 6.0 4.0 2.0 0
(8.0) Excellent A good Sufficient Insufficient Minimal
6% application of application of application application of course application of
course course of course material/theories/ course
material/theories/ material/theories/ material/the concepts. Evidence material/theories/
concepts. concepts. Good ories/ of not understanding concepts. Strong
Comprehensive understanding concepts. A many areas in this evidence of not
and thorough of the topic. lack of topic. understanding
understanding of understandi the topic.
the topic. ng in some
areas.
Place (8.0) 8.0 6.0 4.0 2.0 0
5% Excellent A good Sufficient Insufficient Minimal
application of application of application application of course application of
course course of course material/theories/ course
material/theories/ material/theories/ material/the concepts. material/theories/
concepts. concepts. ories/ Evidence of not concepts.
Comprehensive Good concepts. understanding many Strong evidence
and thorough understanding A lack of areas in this topic. of not
understanding of of the topic. understandi understanding
the topic. ng in some the topic.
areas.
Price (8.0) 8.0 6.0 4.0 2.0 0
4% Excellent A good Sufficient Insufficient Minimal
application of application of application application of course application of
course course of course material/theories/ course
material/theories/ material/theories/ material/the concepts. material/theories/
concepts. concepts. ories/ Evidence of not concepts.
Comprehensive Good concepts. understanding many Strong evidence
and thorough understanding A lack of areas in this topic. of not
understanding of of the topic. understandi understanding
the topic. ng in some the topic.
areas.
Promotion 8.0 6.0 4.0 2.0 0
(8.0) Excellent A good Sufficient Insufficient Minimal
4% application of application of application application of course application of
course course of course material/theories/ course
concepts.

1
 material/theories/ material/theories/ material/the Evidence of not material/theories/
concepts. concepts. ories/ understanding many concepts.
Comprehensive Good concepts. areas in this topic. Strong evidence
and thorough understanding A lack of of not
understanding of of the topic. understandi understanding
the topic. ng in some the topic.
areas.
Introductio 8.0 6.0 4.0 2.0 0
n (2.0)1%
and An excellent A good An average A brief and poor A very poor
recommen introduction with introduction and introduction introduction that is introduction that
dations important brand sufficiently that lacks vague with little shows little
(6.0) overviews. Origi important brand important brand effort.
5% nal overviews. brand information. Recom Recommendation
recommendations Recommendation overviews. mendations are s are few and
that contribute to s that contribute Recommen generally irrelevant. out-of-point.
the product’s to the product’s dations are
future success. success though valid but
not very original. very
common in
the
marketplace
.
References 5.0 4.0 3.0 2.0 1.0
and Outstanding A good Generally Incorrect referencing Non-TARUMT
citations application of application of correct with many errors. Harvard
(5.0) TARUMT TARUMT referencing Referencing.
3% Harvard Harvard with some
Referencing Referencing. errors.
Minor errors
only.
Appendices 5.0 4.0 3.0 2.0 1.0
and Highly relevant Good appendices Generally Few and poorly Very few
academic appendices that that support and good chosen appendices appendices and
format (5.0 support and enhance the supporting have little relevance mostly irrelevant.
) strengthen writing. Neat appendices to the writing. Poor Non-academic
4% evidence-based academic format. but with academic format. format.
writing. some
Excellent poorly
academic format. chosen
ones.
Average
academic
format.
TOTAL 32 /50

2
 FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: ABDT2043 Fundamentals of Marketing

NAME OF STUDENT(S): ID No:
1)Samuel Yan Jun Wei 22WBD11776
2)Lim Kee Ern 22WBD11206
3)Tan Khai Lerk 22WBD11898
4)Lim You Jun 22WBD09522
5)Low Kah Soon 22WBD09758

PROGRAMME: DIPLOMA IN MARKETING

YEAR OF STUDY: 1 ACADEMIC YEAR: 2022/2023
SEMESTER: 1
GROUP NO: 1
COURSEWORK NO: 2 NATURE OF MARKS ALLOCATED:
COURSEWORK:
Group assignment 32 /50 = 64%/100

Overall Feedback: Refer to the rubric and content for the feedback.

Students’ Acknowledgement: Date: Lecturer’s /Tutor’s Name and Signature: Date:

Dr Khor 24/12/2022

3
 FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
Academic Year 2022/2023
Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work.

We confirm that the submitted work is all our own work and is in our own words.

Programme: Diploma In Marketing

Tutorial Class: 1

Date: 15/12/2022

Name (Block Capitals) Reg. No. Signature

1. Samuel Yan Jun Wei 22WBD11776 Samuel

2. Lim Kee Ern 22WBD11206

3. Tan Khai Lerk 22WBD11898

4. Lim You Jun 22WBD09522

5. Low Kah Soon 22WBD09758

4
 FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
Academic Year 2022/2023
ABDT2043 FUNDAMENTALS OF MARKETING

COURSEWORK ASSIGNMENT – TEAM MEMBER CONTRIBUTIONS

Programme: Diploma In Marketing
Group leader: Lim Kee Ern Handphone no.:0108261386

Assignment Name: Name: Name: Name: Name:

sections Samuel Yan Lim Kee Tan Khai Lim You Low Kah
Jun Wei Ern Lerk Jun Soon
% % % % %
contribution contribution contribution contribution contribution
Eg: Lim 50% Chan 25% Quek 25% Tan 0% Anne 0%
Product 100%
Product Samuel 0% Lim 0% Tan 0% Lim 100% Low 0%
(100%)

Place Samuel 0% Lim 0% Tan 100% Lim 0% Low 0%

(100%)

Price Samuel 0% Lim 100% Tan 0% Lim 0% Low 0%

(100%)

Promotion Samuel 0% Lim 0% Tan 0% Lim 0% Low 100%

(100%)

Introduction and Samuel Lim 0% Tan 0% Lim 0% Low 0%

recommendations 100%
(100%)
100% 100% 100% 100% 100%
TOTAL %

Team Member Contribution:

Name of student Total team member % contributions * Signature

Samuel Yan Jun Wei samuel

?
Lim Kee Ern
? ?
Tan Khai Lerk
? ?
Lim You Jun
? ?
Lim Kah Soon
? ?

5
6
7
8
9
10
11
12
13
Table of contents
Introduction 15

Product 15-16

Place 16

Price 16-17

Promotion 17-18

Recommendations 18

14
 Remarks: Justify the page margin.

Introduction Advised to split into different paragraphs for easy reading.

The Anglo- Swiss Condensed Milk Company was established in 1866, marking the beginning of the
Nestle Company. In 1867, Henry Nestle creates a revolutionary baby food, and in 1905, his company
unites with Anglo-Swiss to become the Nestle group. In Malaysia, Nestle was founded in 1912.
Anglo-Swiss Condensed Milk Company was the name of the company that opened the first Nestle
office in Malaysia. In 1939, due to growth and expansion, the Nestle Company extended to Kuala
Lumpur. The first Nestle factory in Malaysia was built in Petaling Jaya in 1962. Currently, it
manufactures its goods at seven factories located in Petaling Jaya, Shah Alam, Chembong, and
Kuching in Sarawak as well as its head office in Mutiara Damansara. The Maggi is a product of Nestle
that produces and distributes a wide range of products and food solutions including special sauces,
seasoning packs, instant noodle mixes, ketchup and other product. Founded in 1884, the Maggi
brand is originated in Switzerland. A young people that have visionary named Julius Maggi had an
idea to make good-tasting food and nutritious food accessible to busy working families with no much
time to cook. So, he invented a powdered pea and bean soup, to provide nutritious and easy to cook
food usually for women that work in factories and spending less time at home. It is an inexpensive
meals that people can cook in a short time and easy to prepare. In 1886, the first powdered soups
are create after several years of intensive research: Maggi Pea and Bean Soup. However, he did not
stop there. After the soup is a huge success, he go on to create the renowned Maggi Liquid
Seasoning sauce, which we all still adore, as well as the well-known Maggi Bouillon cubes, which are
mainstay in millions of households. His innovations swiftly reached every country in the world, from
his native Switzerland to Nigeria, Sri Lanka, and Malaysia. It is only natural for the goals of both
brands to coincide when Nestle purchased the Maggi trademark in 1947 and aimed to provide
wholesome, reasonably priced meals for everyone. This still holds true today as the brand continues
to provide customers with the flavours they enjoy, the high-quality nourishment they need, and the
accesbility they require. In this paper, we will identify and explain the marketing mix strategies on
the product instant noodle. Other than that, we will also give some recommendations about instant
noodle that can influence the company’s future growth and increase sales. Facts & evidence?
Product

In 1971, Maggi had been introduced the most symbolic product instant noodles of their company in
Malaysia, branded as Maggi 2 Minute Noodle. It only takes two minutes in three simple steps with a
piece of noodles cake and a sachet of soup mix to taste the local flavour noodles. They launching
three flavours of Maggi instant noodles with curry soup, chicken soup and tom yam soup, which is
extremely popular in Malaysia. By preferred, the most popular flavour is Maggi 2-Minit Kari because
of the distinctive aromatic spicy taste. (Anon, n.d.) Its mixture with 12 different signature spices that
including cumin, chili, turmeric, cloves, fenugreek, nutmeg, white pepper, cardamom, ginger,
aniseed, coriander seed and paprika which give Maggi curry delicious taste. Some secret of creating
the unique curry taste is they will slowly cook the spices until the oil separates to release the flavour
and will let the curry dry naturally once cooked. Furthermore, Maggi 2-Minute Noodles Chicken
focuses on letting consumer enjoy the hearty goodness within the real taste of chicken. (Anon, n.d.)
It made with a blend of aromatic herbs and spices from red onions, garlic, celery seed, turmeric and
leek to make you feel satisfied when enjoying it. Along with that, Maggi 2-Minute Noodles for a truly
distinctive tom yam sensation, authentic herbs and spices are used in the preparation. (Anon, n.d.)
To assure a hot and sour soup, it is combined with kaffir lime leaves, black pepper, galangal, paprika,
red chillies, and lemongrass. Besides that, the Maggi noodle cake which provide protein and
carbohydrates is made from seventy percent of wheat flour, palm oil, salt, and mineral. The Maggi 2
Minute Noodle are packing in individual packed in their company representative yellow colour

15
wrapper with Maggi logo. Depending on the packaging and size, it can ensure that the food hygiene
quality but also convenient for consumers to carry. Moreover, the company is labelling the nutrition
information such as kilocalories, food energy, fat, protein, carbohydrate, total sugars and sodium on
the back for each package. It can make sure intended to guide the consumer in food selection to
understand the composition of their food. Additionally, the preparation of Maggi 2 Minute Noodles
makes it simple to store because of the long expiration date and can store at any given temperature.
Moreover, the most of consumer will take Maggi instant noodles as a balanced meal due of it
contain carbohydrate base by adding some fresh ingredient as vegetable or protein. Additionally, if a
customer is dissatisfied with the product, they can file a complaint on the Maggi website by
answering the questions and providing the necessary information. They will respond to the issue in
order to ensure that consumer are happy with their product and services. (Anon, n.d.)

Place All citations are quoted from Anon, n.d ??

Maggi is an international brand of seasonings, instant soups, and noodles that originated in
Switzerland in the late 19th century. The Maggi company was acquired by Nestlé in 1947.Maggi
headquarters address has located by Level 22, 1 Powerhouse, 1, Lebuh Bandar Utama, Bandar
Facts & evidence?
Utama, 47800 Petaling Jaya, Selangor.As a result of Nestle's significant market share, MAGGI goods
are widely accessible. Nestle uses a ---
producer to distributors to wholesalers to retailers to consumers
as their distribution strategy. This is due to the fact that it is frequently ingested in little amounts and
in large volumes. Its extensive reach, including into rural regions, has elevated it to the top spot.
Items for Maggi are transported straight from the plants, where they are separately controlled by
transport and forwarding companies. These companies then keep the products in their warehouses
and transfer them to the wholesalers. according to the quantity they requested. The stores and
other small enterprises receive these quantities after that. (Shastri, Aditya. sept 2021) Maggi instant
noodles were a staple food in Malaysian culture. so that Maggi instant noodles may be found
everywhere. There are about 9 companies and 13 country that request that Maggi supply Maggi
instant noodles for them, such as 99 Speed Mart, 7-11, KK Mart, Mr. DIY, Aeon Big, Econ Save,
Family Mart. In the majority of these nations, Maggi instant noodles are known as instant noodles
and are quite popular in Bangladesh, South Africa, Pakistan, Singapore, Malaysia, Papua New
Facts & evidence?
Guinea, Australia, New Zealand, Sri Lanka, Nepal, Bhutan, Maldives, and India. Nestle had a 39%
---
market share in Malaysia and a 90% market dominance in India until the Food Safety and Standards
Authority of India issued a statewide ban. After some time, the restriction was repealed, but the
market share dropped to 53%. Maggi goreng, a type of fried noodle popular in Malaysia and
Singapore, is prepared with Maggi noodles. Australia, South Africa, New Zealand, and India all
market Maggi Instant noodles as "Maggi 2 Minute Noodles" Up until 2011, when the product line
was recalled due to possible Salmonella contamination, regional variants of Maggi instant noodles
were offered for sale in the Philippines. It was not brought back to market, although Nestle still sells
seasoning goods like the well-known Maggi Magic Sarap. Facts & evidence?

PRICE

Pricing Objectives

Maggi has a complete peneration pricing strategy to handle many types markets in
------------------------------
Malaysia(MMJ,25 JAN 2020). During Mco,each brand’s food are rising prices to exaggerated,but
Maggi was not rise.To keep up with the changing economic times, they are smartly to start reducing
the quantity to keep prices unchanged for allow Malaysian can be continue to consume.Maggi
through from maggi mee at a favorable price and want to try use any method to occupy Malaysia’s
market.Instead Maggi cater to public needs,Maggi start to launch new product such as hot cup,cup

16
range and other (CMS,15 SEP 2021)to range their target hence to lower their prices.The products
have high volumes to compenstated the competitive price.Nestle try to minimum prices depending
and maximum quality standards to capture a high market in Malaysia to reflect their value.At the
same times, Maggi need save cost and price tag to the market can not be too high to satisfly
customer needs.If price was too high, customer will not buy it because price was persuade them. So,
Maggi put the price at a parity and affordable price in the market.Maggi also via in social media to
let public know this brand to support them. Facts & evidence?

Product Pricing Strategies

Maggi will continue innovation new product for customer get a new experirence. Such as from
package by ‘2+1’packs to ‘4+1’ packs.This diffrent packaging will influens Maggi market price. Along
with package change,customer also will get the feedback about new product.Also that ,Maggi also
improved their cooking times from about 10 minutes shorten until 5 minutes just for customer can
eat as soon as posible.There has been less previous evidence for salesman. More recent attention
has focused onthe provision of office workers ,in particular salesman .It is because salesman always
often on the go so that they always did not have times to eat.So maggi noodles will spend their
times to solve their needs and can eat anytime anywhere.When Maggi was solve their needs,their
sales will continue to increase. Facts & evidence?

Price Adjusment Strategies

At the same time they was adjusment the price,they also make sure product generation will help
company to a healthy profit.They will offer ‘Buy One Free One’ to adjust their price with diffrent
flavours and diffrent product at diffrent times or they will cash discount like buy until how much will
discount 20%-40% and more.They also will hold promotions in one month 1-2 times which with
special day.Such as in national day if your identification number have 8,3 and 1, you can get a 50%
disscount for one person with one times. Some diffrent place will set difrrent price with each Maggi
noodles but their price was not gap too big. Futhermore, Maggi also set diffrence price to each new
flavor of Maggi noodles.Most to all market will follow Maggi set price.For example in 99
Speedmart ,each package of a Maggi noodles is RM3.69.It let customers come at a favorable price to
buy for this.Maggi also can get the interview for customers to take their suggestions and their idea.
Futhermore,Maggi can better understand what customer needs to slove . Facts & evidence?

Promotion Only 3 pricing strategies are discussed?

For promotion, Maggi itself has a variety of marketing techniques for promotions, including
advertising, public relations, sales promotion, interactive marketing, and more. To raise awareness,
Maggi's primary marketing tactic has been advertising. At first, it focuses on young children and
working mothers who don't have much time to prepare meals. The commercial, which featured
several clever taglines, was primarily broadcast on kid's networks. In order to win back the lost
customers following the Maggi ban in India, Maggi has also repurposed the slogans from the "Miss
You Maggi" advertising campaign. Numerous celebrities, most notably Madhuri Dixit, were also
employed to promote various brands. The Maggi Marketing Mix is finished with this. Facts & evidence?

Maggi uses a variety of promotion strategies to draw in new customers, including price reductions,
promotions, scratch-and-win games, money-back offers, and more. Given that Maggi's original price
is already low, the price reduction offer will bring in additional customers. To encourage repeat
customers, Maggi frequently offers free coupons to customers (such as discount coupons and buy
one get one deals). The scratch-and-win method will also draw a lot of new and returning customers,
Awards and prizes will entice customers to try their luck by purchasing their products. If customers is

17
dissatisfied with Maggi's products, Maggi always offers a money-back service, which will increase
customers ’ confidence in Maggi and lead to more customer adoration. Facts & evidence?

Besides that, Maggi Noodles or Retailers will also use sale promotion initiatives. Maggi distributed
free in schools and offices to promote trials, this enables customers to assess their products by
giving them a free taste test. Also, customers can swap 10 empty packs of Maggi noodles for one
fresh packet at retail stores as part of Maggi's empty package return promotion. More than that,
with any purchase of Maggi products, they will give away fun books and stickers with interesting
animal facts, this will also attract more young children to purchase their products. Facts & evidence?

Lastly, The Maggi Club was established by Maggi as their one and only club. People were solicited by
leafleting and advertising to join the Maggi Club by sending logos cut from five empty Maggi
wrappers. Maggi planned to utilize it as a reference group and portrayed it as "Maggi Clubbers Are
Fun Lovers." Several games, including Disney Today comics, cap and mask sets, tour India game, and
snap safari games, are benefits provided to Maggi-Club members. The member must send 5
wrappers as evidence of purchase in order to get each reward. Regular members periodically
received extra benefits, such as cheap Appu Ghar tickets. Facts & evidence?

Recommendations

Maggi has adopted an effective marketing mix responsible for its large market share. Despite its
----------------
positive consumer response and attitude towards its products, the company needs to leverage
certain aspects to tap into opportunities to boost its growth. Among these factors is its place
strategy market mix. Maggi’s products are available in different parts of the country, but most are in
urban areas. Maggi can tap into the rural market to boost its sales and, subsequently, its growth. It
can utilize its wide consumer base and its popularity among consumers to tap into the rural market.
Tapping into the rural market will boost the company’s sales and give it leverage against its
consumers, who are also saturated in the urban markets and forgetting the rural market. Given its
low-cost pricing strategy and the provision of nutritious foods that can be prepared in two minutes,
the product will appeal to the population in rural markets such as the Orang Asli community.
According to Chew et al. (2022), approximately 40% of Orang Asli children aged two years and below
are underweight. This trend extends to older children and adults due to the high poverty rates.
Maggi can tap into this market by giving free handouts as part of its promotional strategy.

Additionally, it can partner with government and nonprofit organizations to access these markets.
The third option is penetrating the rural markets through schools, restaurants, and local companies,
offering the products at discounted prices. Maggi also has the potential to penetrate the global
market by relying on Nestlé’s well-established reputation in the market. Relying on Nestlé’s
leverage, Maggi can become a global brand by tapping into promising markets such as South Africa,
Singapore, Sri Lanka, New Zealand, and Australia. The discussion should be based on Malaysian market.

Maggi can also enhance its products by introducing a variety of flavors. Currently, Maggi has over 20
different flavors that appeal to a different sets of consumers. However, many of these flavors are
offered by the brand’s competitors, who may convince the consumers to choose their products over
Maggi’s. As a result, Maggi should introduce flavors that are not available in the market and can
appeal to a large audience. Maggi needs to tap into this opportunity when penetrating new markets
and offer flavors that match the local dishes to ensure effective penetration in the market. The
company should also partner with schools, colleges, and hotels to provide quick food snacks and
incorporate the products into consumers' daily lives.

18
Additionally, relying on the well-established market base from its noodles, Maggi can expand its
product base to include mayonnaise, jams, pizza sauce, pasta sauce, cornflakes, and chips.
Expanding its product base will result in consumer diversification, giving it access to a large
consumer base and market share. Brand extensions will enable Maggi to evaluate the opportunities
available in every product category and evaluate the most profitable. Additionally, it will enable it to
evaluate the relevance of the brand image and how appealing it is to consumers. If the new product
line fails, then Maggi would need to evaluate its strategies and determine the most effective ways of
gaining the consumer’s confidence. On the other hand, if the brand witnesses a positive uptake,
then Maggi would need to focus on building lasting relationships with its consumers.

Maggi can also boost its sales and brand image by altering its packaging to appeal more to
consumers. Though having a low-cost pricing strategy and offering different flavors, consumers
influenced by quality would for products that they deem are of better quality or more appealing
based on their packaging. Additionally, with the increasing consumer affiliation for sustainable
products, Maggi should shift to recyclable packages and is already tapping into aspect through its
professional packaging; the Maggi professional packaging is a white plastic packaging with an
enhanced tamper function making it easier to be recycled by cooks and chefs.

Good recommendations.

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Reference

Anon, MAGGI® 2-minute Noodles Curry | MAGGI® Malaysia [Online]. Available at: [Accessed: 12
December 2022].

https://www.maggi.my/en/our-products/maggi-2-minutes-kari/

Anon, MAGGI® 2-minute Noodles Chicken | MAGGI® Malaysia [Online]. Available at: [Accessed: 12
December 2022].

https://www.maggi.my/en/our-products/maggi-2-minutes-chicken/

A. Aditya Shastri, Complete Marketing Strategy of Maggi - 2022 Updated | IIDE,

15 September 2021

https://iide.co/case-studies/marketing-strategy-of-maggi/

Chew, C. C., Ibrahim, H. A., Balan, V. K., Abd-Aziz, N. A., Puah, H. M., & Hss, A. S. (2022). Growth
management and prevalence of underweight of indigenous children (Orang Asli) in Peninsular
Malaysia: a clinical audit. BMC pediatrics, 22(1), 1-10.

Complete Marketing Strategy of Maggi(15 SEP 2021) viewed 7 December 2022

https://prezi.com/p/bvlmymfpenx_/marketing-maggi/

Hanaaliim, 2005, Introduction-Nestle, viewed 12 December 2022 ,

https://www.coursehero.com/file/23899424/1-Introduction-Nestle/

Marketing mix of Maggi January 25, 2020 viewed 8 December 2022

https://prezi.com/p/bvlmymfpenx_/marketing-maggi/

Nestle, n.d. , Understanding Nestle, viewed 12 December 2022

https://www.nestle.com/investors/overview

Nestle, n.d. , Travel Through Our History Timelime, viewed 12 December 2022
https://www.nestle.com/about/history/nestle-company-history

Nestle, n.d. Nestle in Malaysia, viewed 12 December 2022

https://www.nestle.com.my/aboutus/nestle-
my#:~:text=Since%201912%2C%20Nestl%C3%A9%20has%20been,and%20for%20generations%20to
%20come.

Nestlé Professional. (2019, January 15). White is the new green – new maggi professional packaging
is easier to recycle. Nestlé Professional. Retrieved December 13, 2022,
https://www.nestleprofessional.com/news/white-new-green-new-maggi-professional-packaging-
easier-recycle

R. Ratna Bhushan, Maggi exchange offer: Return empty plastic packets, get one packet free,

15 December 2022

https://economictimes.indiatimes.com/industry/cons-products/food/maggi-returns-to-help-nestle-
fight-the-plastic-menace/articleshow/66628880.cms?from=mdr

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R. Ritesh Singh, Maggi promotional strategy, 1 March 2001

https://www.slideshare.net/RiteshSingh17/maggi-promotional-strategy

Shastri, Aditya. “Complete Marketing Strategy of Maggi - 2022 Updated | IIDE.” IIDE, 15 Sept. 2021,
iide.co/case-studies/marketing-strategy-of-maggi viewed 7 December 2022

https://iide.co/case-studies/marketing-strategy-of-maggi/

21
Appendices Please indicate which Appendice is for which point of discussion.

Maggi instant noodles stock photo Appendix 1.

https://www.shutterstock.com/image-photo/gombak-selangor-malaysia-october-6th-
260nw-1523497244.jpg
Maggi Promotion Photo Appendix 2.

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.syioknya.com%2Fpromotion
s%2FMAGGI&psig=AOvVaw1YpVEZMhuH7Lwuzi6NG2DY&ust=1671160847056000&source=
images&cd=vfe&ved=0CBAQjRxqFwoTCOifxbfV-vsCFQAAAAAdAAAAABAI

22
Price Of Maggi

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.sharing321.com%2FDealDet
ail%2F28581-giant-maggi-noodle-mania-promotion-full-
26jun2020&psig=AOvVaw1YpVEZMhuH7Lwuzi6NG2DY&ust=1671160847056000&source=i
mages&cd=vfe&ved=0CBAQjRxqFwoTCOifxbfV-vsCFQAAAAAdAAAAABAN
MAGGI 2-Minute Noodles

https://www.nestle.com.my/brands/food/maggi_mi_goreng

23
About Maggi Club

https://maggiclub.com/About
Maggi Ad campaign on Behance

https://www.behance.net/gallery/44029335/Maggi-ad-campaign\
Maggi Offers Free Pack Of Noodles On Return Of 10 Wrappers

24
https://www.rvcj.com/maggi-offers-free-pack-of-noodles-on-return-of-10-wrappers/

25